Piet is a visionary leader in the CPG industry. With a distinguished career at Kraft Heinz and Danone, Piet has mastered revenue growth, brand, marketing, and sales management. Thirteen years ago, he co-founded StepUp RGM, transforming it into a powerhouse that has guided hundreds of brands with impactful RGM strategies. In 2022, StepUp RGM became part of XTEL, where Piet now spearheads the global RGM practice, leveraging his expertise to drive pioneering solutions. His deep knowledge and hands-on experience with digital programs solidify his status as a leader in AI-enhanced RGM initiatives.