With over 20 years of experience in finance functions, strategic planning, and insights, I am passionate about creating value through data-driven insights, to liaise business strategy with evolving market dynamics and consumer preferences. Currently, I lead a team focused on establishing the cultural and technical foundations for advanced analytics and AI. Our efforts are directed towards enhancing business, financials and RGM performance tools through data digitalization. My strength lies in combining strong financial acumen with consumer behavior insights, to drive strategic decisions, improve efficiency, strengthen control environments, and foster innovation.