Bertrand is a CPG industry veteran with nearly 20 years of experience in designing and executing transformative Revenue Growth Management (RGM) strategies. His expertise as a consultant and former sales and account director has honed his skills in navigating CPG-retailer relationships. As the leader of XTEL’s Customer Success and Consulting team for EMEA, Bertrand utilizes his extensive account management background with retail manufacturers like McCain Foods and Internasck Group to drive impactful RGM projects. Since joining XTEL five years ago, he has focused on advancing promotion, trade investment, and pricing strategies for leading CPGs across varied markets.
