Andy earned 22 years of commercial FMCG experience at Publicis, Kantar, Unilever, Innocent Drinks, and Smartbox Group. Beginning his career in MMM/Econometrics, he transitioned to designing and implementing price and promotional strategies for UK and Ireland brands in grocery retailers such as Tesco, Asda, and Sainsbury’s. He has held senior roles in Category Management, CMI, Sales, and Product Development. Currently, Andy leads the FMCG & Retail verticals at EPIC Conjoint, delivering projects for clients from start up to Blue-Chip. Andy is also a Professor in Pricing at the Graduate Business School at UCD Dublin.