Sami is a visionary leader in insights and analytics, blending engineering expertise with marketing strategy. From his early career as a Telecom Engineer to 15 years in marketing with Xerox and PepsiCo, he has mastered the art of data-driven decision-making. Now, as CEO of Marketeers, he drives global innovation in consumer insights and analytics.
Renowned for developing revolutionary pricing, trade and RGM models, his strategies are leveraged by industry giants like Procter & Gamble, General Motors, and Reckitt. His contributions have earned him recognition from PMI for the best quantitative project.
A thought leader shaping the future of revenue growth management utilizing AI, Sami’s impact on the industry has been honoured with ESOMAR’s prestigious “Building Bridges” Award.