Retail & Consumer Pricing 2026
AGENDA
Forum Day 1 - September 2
Navigating the Macro Storm: Pricing in an Era of Tariffs, Inflation & Geopolitical Volatility
- Master actionable strategies to adapt your pricing models as supply chain costs, currency swings, commodity spikes and government regulations collide, keeping you ahead of the curve rather than reacting to it
- Proactively build risk management frameworks that protect profitability through tariff cycles and economic instability without eroding customer trust or brand equity
Inspirational Leaders Panel
Pricing Gladiators: Conquer the Arena of Competitive Retail & E-Commerce
- Strategic counter-tactics and differentiation: how to compete effectively in a market increasingly influenced by Chinese e-commerce players and ultra-aggressive discounters
- Identify your true competitors, not just the obvious ones, to anticipate their moves before they happen and make data-driven decisions that drive real growth
Alessandra Bosco -Director Brand E-commerce – 11teamsports
The Price Perception Playbook: Winning the Customer Before They Compare
- Understand why customers don’t remember your exact prices, they remember how expensive you feel, and how leading retailers actively shape this perception to win loyalty, protect margins, and avoid price wars
Firechat session with a key industry leader
- Leading from the front: Pricing strategy when the whole market is watching your next move
Break
Networking Coffee Break
Blueprint for Value: Building a Price Architecture That Works Across Every Channel
- Master the art of designing price-line structures that your customers can read: ensuring the right products occupy the right price points across supermarkets, e-commerce, convenience, and marketplace formats
- Understand how price architecture must be tailored per channel, the shopper buying grocery online is not the same person standing in a hypermarket, and why one-size-fits-all strategies collapse at scale
The Shopper Schism: When AI Agents Become the Buyer
- Agentic commerce is already here: understand the paradigm where autonomous AI agents — not humans — execute purchasing decisions, creating the first permanent separation of the consumer (who experiences value) from the shopper (who transacts)
- Explore the frameworks — Agent Intent Optimisation (AIO), Algorithmic Readiness, and the Trust Paradox — that will define competitive positioning in this new era, and what it means for how brands and retailers set prices
Paul F. Accornero – Architect of Agentic Commerce
One Brand, Many Prices: Navigating Omnichannel Pricing Consistency
- Address the complexity of pricing across physical stores, websites, apps and marketplaces — and decide which price differentials are justifiable versus which create brand damage and consumer distrust
- Learn from live examples of retailers managing the tension between online price transparency and in-store margin, and build a governance framework that holds across formats
Shelf-control: Stock Lifetime Value as an Operating model for Pricing
- Moving beyond short-term revenue metrics: Measuring the long-term profit impact of pricing and promotional decisions
- Case study from Zalando: Using Stock Lifetime Value (SLV) to balance immediate commercial gains with long-term profitability
Dominik Prugger – Principal Product Manager – Zalando
Unlocking Dynamic Pricing: Real-Time Strategies for Market Leadership
- Discover success stories from retailers who have harnessed dynamic pricing to redefine profitability, not just react to competitors but to lead the market
- Understand how dynamic pricing transforms market positioning by leveraging real-time data, elasticity intelligence, and AI-driven automation to stay one step ahead
Break
Networking Lunch
Bootcamp 1
Data-Driven Pricing: Unleashing the Power of Analytics at Scale
- Retailers continue to expect private labels to be their number one growth driver.
- Private labels go beyond providing shoppers with competitive price points, and retailers with margin opportunities.
- Goal today: win on quality, cost, and shopper experience.
Rachele Williams – Pricing Optimization Lead – VistaPrint
Bootcamp 2
Value Communication in a Skeptical Market: Making Shoppers Believe Again
- In a world where consumers no longer automatically trust brands, learn how to architect value communications that move the needle, for both human shoppers and the AI agents increasingly acting on their behalf
- Explore how packaging, storytelling, price-quality signalling, and digital shelf presence combine into a coherent value narrative that supports your pricing rather than undermining it
Bootcamp 3
Automation in Retail Pricing: Streamlining for Agility and Precision
- From electronic shelf labels to AI – powered rules engines: see how retailers are implementing fully automated pricing workflows that reduce human latency without losing strategic control
- Understand the change management reality behind automation projects, from IT procurement battles to analyst re-skilling, and how to build organisational readiness before flipping the switch
Chiel Messelink – Manager Pricing & Promotions – GAMMA
Bootcamp 4
Private Label vs. National Brand: The Pricing War on Your Own Shelf
- Navigate the increasingly complex tension between growing your private label margin and maintaining the national brand relationships that drive footfall, and understand where the pricing boundaries actually lie
- Learn how leading retailers are using price gap management, assortment architecture and KVI positioning to build private label credibility without triggering a race to the bottom that damages the entire category
Bootcamp 5
Margin Under Fire: Protecting Profitability When Every Cost Is Going Up
Bootcamp 6
Regulation, Trust & Pricing Transparency: Playing the Long Game
- From EU margin limitations and labelling regulations to the constant threat of media backlash: understand how consumer brands navigate a regulatory environment that is only becoming more restrictive
- Build a pricing governance framework that not only keeps you compliant but actively builds consumer trust, turning transparency from a liability into a competitive advantage
Networking dinner
Forum Day 2 - September 3
The Promotion Trap: How to Drive Volume Without Destroying Your Baseline
- Stop the promotion addiction before it permanently anchors consumer price expectations: move beyond spray-and-pray discounting to build targeted promotional mechanics that drive incremental traffic without eroding long-term profitability
- Learn how to measure true promotional effectiveness, model consumer response before committing spend, and design exit strategies that allow a clean return to normal pricing after a campaign end
Stretching the Truth: What Price Sensitivity Really Means in 2026
- Learn how to build reliable elasticity models that predict customer behaviour, even with limited, noisy, or privacy-constrained data across different European markets
- Transform price sensitivity from your biggest headache into your most powerful weapon: move beyond gut-feel approaches and build models that capture real consumer response at scale
Break
Networking Coffee break
Working Roundtables
Roundtable 1
Price Scaling in Retail: Solving the Price Ladder Puzzle
Roundtable 2
Electronic Shelf Labels & Real-Time Pricing: Business Cases and Lessons Learned
Roundtable 3
The Impact of External Factors: Tariffs, Inflation and Geopolitics
Roundtable 4
Green Isn’t Free: Pricing in the Era of Conscious Consumption
Roundtable 5
Promotion Strategy That Doesn’t Destroy Your Baseline
Roundtable 6
Consumer Segmentation as a Pricing Lever: The Untapped Opportunity
Mind Reading 2.0: Crack the Consumer Code Across Channels
- Learn how leading retailers and brands are turning customer behaviour mysteries into predictable patterns, and using AI to anticipate purchase decisions before the consumer makes them
- Discover how to personalise offers, optimise price points by segment, and build a consistent yet individually optimised experience across every channel and format
Fireside Chat with a Key Industry Leader
- The Trust Tax: Pricing in a World Where Consumers Think You’re Out to Get Them
Priceless: When Value Trumps Discount
- Learn how to command better prices in a market where purchasing power has decreased and discounting has become the default: use sophisticated brand architecture and AI-powered insight to build pricing power that endures
- Move beyond basic price matching into loyalty-driven value propositions, combining customer insight, brand positioning, and smart loyalty mechanics to make price comparison feel irrelevant
Alan Milner – Commercial Director – Cromwell