Arnout Kruijer is Sales Director for Benelux and the Nordics at Enable, where he works with manufacturers, distributors and retailers to improve how they manage rebates, commercial incentives and pricing execution. He has more than twenty years of experience in B2B sales and advisory, from advising CIOs at Gartner to leading regional growth for scale-ups. Before joining Enable he was Sales Director at PG Forsta (now part of Qualtrics). He previously led sales at the AI and automation start-up FlowX.AI, enterprise sales in Benelux at Coursera and Benelux expansion at Bizagi. He holds a degree in Economics from Erasmus University Rotterdam.