EPP Life Sciences Pricing Forum 2025
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Pricing Insights – How to Use Data to Inform Pricing Strategy
In this keynote, Ulrik Haagen Panton, VP Global Pricing at Novo Nordisk, explores how data-driven insights can shape smarter pricing strategies. Gain a clear understanding of the value of pricing analytics, its role in execution, and the key challenges and opportunities in applying it across pharma, biotech, and MedTech.