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EPP Life Sciences Pricing Forum 2025
October 29 - 31 | Montreux, Switzerland
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EPP Life Sciences Pricing Forum 2025

Agenda

Workshops | October 29

Interactive workshops for industry practitioners will take place on the afternoon of October 29.
Further updates will be shared soon.

12h00 - 13h00
Welcome

Registration and Welcome light lunch

13h00 - 14h00
Workshop 1

Harnessing Insights to Drive Patient Affordability and Sustainable Pricing

Against the backdrop of several macro trends shaping the pharmaceutical pricing landscape, this session will focus on how to optimize patient-centric pricing and access while safeguarding internal KPIs. 

We will explore how insights can be leveraged to improve patient affordability, and how these affordability insights can support the creation of robust and tailored pricing strategies that drive sustainable value.

Dimitri David – Director – Monitor Deloitte

14h10 - 15h10
Workshop 2

Step into the negotiation: Pharma and Payers in a Real-World Pricing Challenge

This interactive workshop puts you directly in the shoes of a pharma market access team or a national payer. Participants will split into two sides, receive confidential briefing packs, and first define their strategy – opening offers, red lines, and possible concessions.
 
Then the negotiations begin. Pharma teams present their case, payer teams push back, and both sides have limited time to strike a deal that works. Afterward, teams regroup to compare outcomes and share learnings.
 
With access to simulation tools to test scenarios along the way, this session brings the realities of pricing and access negotiations to life. Practical, hands-on, and highly engaging.

Hosted by Lyfegen

15h10 - 15h30
Break

Coffee Break

15h30 - 16h30
Workshop 3

Data to Revenue in 60 Minutes: A Pharma & MedTech Sprint

In this workshop, we will explore how life sciences companies can capture value from data services, moving from inspiration to concrete concept development, leaving with a practical toolkit and a clear first step.

  • Get inspired: Walk through use cases like RWE licensing, connected-device services or clinical-data partnerships to see what worked, how value was proven, which pricing models were used, and what are the pitfalls to avoid.
  • Apply it to your world: Use a one-page “Data Monetization Canvas” to map your data assets to customer problems, define the value hypothesis, list compliance/ethics guardrails, and shortlist 2–3 viable monetization approaches.
  • Shape a go-to-market mini-plan: Draft an offer (packaging & access), pick a pricing model (subscription, usage, outcome-based…), identify value-add partners and define where to start.

Simon Murzeau – Partner – EY – Parthenon

16h40 - 17h40
Workshop 4

Redefining Launch Excellence: Leveraging Insights and AI for Next-Generation Success

Join us for this interactive pre-forum workshop where industry leaders and experts explore the future of launch excellence. We’ll dive into how advanced analytics, real-world insights, and AI-driven strategies are transforming the way organizations plan and execute product launches. From building smarter go-to-market frameworks to unlocking new competitive advantages, this session will provide practical tools and forward-looking perspectives to elevate launch performance and ensure sustainable success.

Hosted by EVERSANA team

18h00 – 19h00
Networking

Networking Drinks

Forum Day 1 | October 30

SESSION 1.
Pricing Strategy Under Pressure – Preparing for the unpredictable

Bridging Global Health and Life Sciences: Health Economics Lessons for Pricing and Access

  • Explore how lessons from global health and malaria interventions can inform equitable, sustainable pricing in life sciences. 
  • Understand the role of equity, context, and collaboration in shaping socially responsible access strategies. 
  • Gain practical insights for designing approaches that balance innovation with patient needs across diverse healthcare systems. 

Leandro Gandos Brito – Health Economist – Swiss Tropical and Public Health Institute 

Pricing in a Policy-Driven Era: Navigating the Future of Global Market Access

  • Explore how rapidly evolving policies are reshaping global pricing dynamics across markets. 
  • Understand why policy forecasting is becoming a critical element of pricing strategy. 
  • Gain insights into emerging trends, disruptions, and actionable steps to prepare for a policy-driven future. 

Tancredi Fichera –Manager, Price and Marketing Access Consulting – EVERSANA

Broader value framework beyond traditional individual health and healthcare system value

  • A broader value definition, beyond HTA submission 
  • Value of treatment at home vs. in hospitals to all key stakeholders 

Jiri Smejkal – Global Head of Pricing& Tender Excellence – Takeda 

Break

Coffee Break & Networking

Healthcare Budget Constraints and Global Policy Trends

  • Examine how global policy shifts, joint clinical assessments, and tighter healthcare budgets are reshaping drug pricing and contracting. 
  • Assess the potential of managed entry agreements and innovative pricing models to enable sustainable, value-based strategies. 
  • Gain practical insights, including barriers and success stories, on implementing value-based approaches in real-world settings 

Dr. Daniel Parle – Drug Contracting Consultant – Lyfegen 

One Continent, Many Prices: Navigating European Pricing Diversity

  • Understand how varied reimbursement systems, HTA processes, and budget pressures shape pricing strategies across European markets 
  • Explore best practices for launch sequencing, managing price transparency, and mitigating spillover effects in a fragmented landscape 

Natalie Mochova – Strategic Pricing Manager – Zentiva 

Pricing with Purpose: The Henry Schein Journey

Fernando Bigatto –  Director Strategy & Business Development – Henry Schein

Simon Reid – Pricing Leader – Vistex  

Limited seats – Register now
Break

Lunch & Networking

Bootcamps

Pharma Bootcamp

MedTech Bootcamp

AI in Pharma Pricing: From Forecasting to Precision Strategy

  • Discover how AI is being used to forecast pricing impact, optimise launch sequencing 
  • Learn how to integrate AI into pricing decision-making while ensuring transparency, governance, and regulatory alignment 

Kaushal Kishore-Sr Director-Pricing and Tenders-Fresenius Kabi & 

Oliver van Zon – VP Market Access Europe- Crinetics Pharmaceutical  

IRP and Pricing Control Challenges for MedTech in Global Markets

  • Understand how to manage international price transparency across complex distributor models 
  • Identify tools and governance processes to ensure consistency and mitigate IRP-driven pricing risk 

Tanvi Gupta – Vice President,  Commercial Excellence & Marketing, Global Surgery – Corza Medical 

Broader value framework beyond traditional individual health and healthcare system value.

  • A broader value definition, beyond HTA submission 
  • Value of treatment at home vs. in hospitals to all key stakeholders

Jiri Smejkal – Global Head of Pricing& Tender Excellence – Takeda  

IRP and Pricing Control Challenges for MedTech in Global Markets

  • Understand how to manage international price transparency across complex distributor models 
  • Identify tools and governance processes to ensure consistency and mitigate IRP-driven pricing risk 

  

Tanvi Gupta – Senior Director, Commercial Excellence & Marketing, Global Surgery – Corza Medical 

Navigating the EU HTA Regulation: Implications for Pricing and Market Access in Europe

  • Impact of centralized PICOs on pricing negotiations 
  • Impact on International Reference Pricing  
  • Strategic considerations for manufacturers 

Regulatory Pressure & Pricing Compliance in MedTech

  • Understand how evolving regulations (e.g. EU MDR, transparency laws, anti-kickback rules) are reshaping MedTech pricing and contracting practices 
  • Learn how to build effective pricing governance frameworks to ensure global compliance across markets and distributor networks 

Geopolitical context and austerity measures and their impact on commercial strategy

  • What are the major geopolitical events impacting Europe’s life sciences companies?   
  • Are EU austerity policies helping or hurting? Why we believe EU austerity measures are often contradicting. 
  • How are manufacturers adapting their strategic agenda in today’s volatile environment? 

Maarten Moreels – Partner Commercial Strategy & Pricing – EY-Parthenon

Thomas Aerts – Director Commercial Strategy & Pricing – EY-Parthenon 

SESSION 2.
From Pricing to Proof – Value Based & Outcome -Linked Models

Break

Networking Time & Coffee Break

SESSION 3.
AI, Data & Digitalisation in Pricing Strategy

Bootcamps

Pharma Bootcamp

MedTech Bootcamp

Digitalisation of the pricing function

  • Learn how companies are leveraging digital tools, platforms, and automation to streamline pricing governance, approvals, and execution 
  • Understand the role of data integration, dashboards, and predictive analytics in driving smarter, faster pricing decisions

Digital Health Tools: Monetisation and Pricing Innovation

  • Explore innovative pricing models for digital health solutions, including subscription, usage-based, and outcomes-linked approaches 
  • Understand how to demonstrate value and justify reimbursement for digital tools within evolving regulatory and payer frameworks 

AI in Pharma Pricing: From Forecasting to Precision Strategy

  • Discover how AI is being used to forecast pricing impact, optimise launch sequencing 
  • Learn how to integrate AI into pricing decision-making while ensuring transparency, governance, and regulatory alignment 

Kaushal Kishore – Sr Director-Pricing and Tenders – Fresenius Kabi 

AI-Powered Pricing in MedTech: Gaining Agility in Complex Markets

  • Understand how AI-driven analytics can support dynamic pricing, tender optimisation, and customer segmentation 
  • Explore real-world use cases where AI tools improved pricing execution and commercial agility in diverse MedTech portfolios

Lívia Borges Bueno  – Strategic Pricing Lead Europe & Carla Marquez Fernandez – Pricing CoE Manager– Convatec    

Data Governance in Pharma: Enabling Trustworthy Pricing Decisions

  • Understand how strong data governance ensures accuracy, consistency, and compliance in pricing, contracting, and reporting activities 
  • Learn how to build cross-functional data accountability frameworks to support global pricing strategy and decision-making 

Regulatory Pressure & Pricing Compliance in MedTech

  • Learn how to manage complex, fragmented pricing data across regions, channels, and distributors through robust governance frameworks 
  • Understand how effective data governance supports compliance, pricing transparency, and accurate tender and rebate management 
Networking Dinner
Sponsered by Eversana

Join industry leaders for an exclusive evening of networking, fine dining, and meaningful conversation at the Fairmont Le Montreux Palace, one of Switzerland’s most prestigious venues.
Exchange ideas, build valuable relationships, and explore new opportunities in a relaxed yet sophisticated atmosphere.

Forum Day 2 | October 31

SESSION 4.
Affordability vs Innovation – The New Value Equation

Precision Therapies Without Precision Access: Rethinking CDx Commercialization in Oncology

  • Fragmented CDx strategies undermine the promise of biomarker-driven innovation in oncology. 
  • Aligning CDx development with affordability goals is key to equitable and sustainable precision care 

Anita Gandola – Director – Global Value Demonstration, Market Access & Pricing – Merck Healthcare 

Rare Diseases, Small Markets: Innovative Approaches to Fair Pricing

  • Explore pricing models that support sustainable innovation for rare and ultra-rare diseases while ensuring patient access in low-volume markets 
  • Understand how to balance high R&D investment with affordability, equity, and payer acceptance across diverse healthcare systems 

Loic Gauthier – Director, Global Pricing – CSL 

The U.S. Ripple Effect: How American Pricing Reform Impacts Global IRP Strategies

  • Explore how U.S. list prices, policy shifts, and Medicare reforms influence international IRP baskets and pricing corridors worldwide 
  • Understand how pharma and medtech companies are adjusting global launch, sequencing, and price governance to mitigate U.S.-driven IRP volatility 
Break

Coffee Break & Networking

Leaders Interactive Panel Discussion

AI in Action: Unlocking Smarter Pricing for Pharma & MedTech

  • Discover how Pharma and MedTech companies are applying AI to enhance pricing analytics, scenario modeling, and decision-making at scale 
  • Understand the unique challenges and opportunities of using AI for pricing in regulated, data-sensitive environments 
Working Roundtables
Roudtable 1

Integrating ESG Goals into Pricing and Access Strategy

Roudtable 2

Launch Price Optimization in a Post-COVID, Inflationary World

Roudtable 3

Pricing in Low-Volume, High-Value Markets (Rare, Personalized, Niche Therapies)

Roudtable 4

Real-World Evidence in Pricing: Moving Beyond Clinical Trials

Roudtable 5

Leveraging Pricing Data for Forecasting and Strategic Planning

Roudtable 6

Navigating Complex Pricing Negotiations with Payers

Break

Lunch

Register Before Seats Run Out

SESSION 5.
Voices That Shape Access

Defining Value for Public Health: A Payer’s Perspective on Sustainable Access

  • Gain insight into how public health authorities evaluate value, affordability, and real-world outcomes in pricing decisions 
  • Understand how industry can better align pricing strategies with public sector goals for equitable, timely, and cost-effective patient access 

Patient-Centered Pricing: Bridging the Gap Between Affordability and Access

  • Understand how pricing decisions directly impact patient access, treatment delays, and long-term health outcomes across different healthcare systems 
  • Explore practical ways to incorporate patient perspectives into pricing strategy, value assessments, and affordability discussions 
Break

Coffee Break & Networking

The View from the Ground: What Small Payers Need from Pricing Strategy

  • Understand the unique pricing challenges faced by smaller countries and decentralized health systems in balancing access and budget constraints 
  • Learn how manufacturers can better support small payers through flexible pricing models, tailored value communication, and collaborative approaches to access 
Inspirational Closing Leaders Panel Discussion

What Role Will Collaboration Play in the Next Era of Pricing?

  • Understand how early, transparent collaboration with key stakeholders can lead to more sustainable, accepted, and impactful pricing models 
  • Explore successful frameworks for co-creating value through multi-stakeholder engagement across the product lifecycle

Linda Owusu-Ansah – Director, Pricing – Covetrus 

End of the event
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