2026 brochure
upcoming
EPP Life Sciences Pricing Forum 2025
October 29 - 31 | Montreux, Switzerland
2026 brochure
upcoming

EPP Life Sciences Pricing Forum 2025

Agenda

Workshops | October 29

Interactive workshops for industry practitioners will take place on the afternoon of October 29.
Further updates will be shared soon.

12h00 - 13h00
Welcome

Registration and Welcome light lunch

13h00 - 14h00
Workshop 1

Harnessing Insights to Drive Patient Affordability and Sustainable Pricing

Against the backdrop of several macro trends shaping the pharmaceutical pricing landscape, this session will focus on how to optimize patient-centric pricing and access while safeguarding internal KPIs. 

We will explore how insights can be leveraged to improve patient affordability, and how these affordability insights can support the creation of robust and tailored pricing strategies that drive sustainable value.

Hosted by Dimitri David – Director – Monitor Deloitte

14h10 - 15h10
Workshop 2

Step into the negotiation: Pharma and Payers in a Real-World Pricing Challenge

This interactive workshop puts you directly in the shoes of a pharma market access team or a national payer. Participants will split into two sides, receive confidential briefing packs, and first define their strategy – opening offers, red lines, and possible concessions.
 
Then the negotiations begin. Pharma teams present their case, payer teams push back, and both sides have limited time to strike a deal that works. Afterward, teams regroup to compare outcomes and share learnings.
 
With access to simulation tools to test scenarios along the way, this session brings the realities of pricing and access negotiations to life. Practical, hands-on, and highly engaging.

Hosted by Lyfegen

15h10 - 15h30
Break

Coffee Break

15h30 - 16h30
Workshop 3

Data to Revenue in 60 Minutes: A Pharma & MedTech Sprint

In this workshop, we will explore how life sciences companies can capture value from data services, moving from inspiration to concrete concept development, leaving with a practical toolkit and a clear first step.

  • Get inspired: Walk through use cases like RWE licensing, connected-device services or clinical-data partnerships to see what worked, how value was proven, which pricing models were used, and what are the pitfalls to avoid.
  • Apply it to your world: Use a one-page “Data Monetization Canvas” to map your data assets to customer problems, define the value hypothesis, list compliance/ethics guardrails, and shortlist 2–3 viable monetization approaches.
  • Shape a go-to-market mini-plan: Draft an offer (packaging & access), pick a pricing model (subscription, usage, outcome-based…), identify value-add partners and define where to start.

Hosted by Simon Murzeau – Partner – EY – Parthenon

16h40 - 17h40
Workshop 4

Redefining Launch Excellence: Leveraging Insights and AI for Next-Generation Success

Join us for this interactive pre-forum workshop where industry leaders and experts explore the future of launch excellence. We’ll dive into how advanced analytics, real-world insights, and AI-driven strategies are transforming the way organizations plan and execute product launches. From building smarter go-to-market frameworks to unlocking new competitive advantages, this session will provide practical tools and forward-looking perspectives to elevate launch performance and ensure sustainable success.

Hosted by Andrew Hanhauser – SVP, NAVLIN Data & Product Design, and the EVERSANA team

18h00 – 19h00
Networking

Networking Drinks

Forum Day 1 | October 30

7:30
Welcome

Welcome coffee & Registration

8:30

Opening Remarks

Pol Vanaerde – Founder – EPP Pricing Platform 

Welcome Remarks Chair

Giovanny Leon – Executive Director – Medicines Affordability & Adherence Alliance 

8:40

Bridging Global Health and Life Sciences: Health Economics Lessons for Pricing and Access

  • Explore how lessons from global health and malaria interventions can inform equitable, sustainable pricing in life sciences. 
  • Understand the role of equity, context, and collaboration in shaping socially responsible access strategies. 
  • Gain practical insights for designing approaches that balance innovation with patient needs across diverse healthcare systems. 

Leandro Gandos Brito – Health Economist – Swiss Tropical and Public Health Institute 

9:10

Pricing in a Policy-Driven Era: Navigating the Future of Global Market Access

  • Explore how rapidly evolving policies are reshaping global pricing dynamics across markets. 
  • Understand why policy forecasting is becoming a critical element of pricing strategy. 
  • Gain insights into emerging trends, disruptions, and actionable steps to prepare for a policy-driven future. 

Tancredi Fichera – Manager, Price and Marketing Access Consulting – EVERSANA

9:40

Broader value framework beyond traditional individual health and healthcare system value

  • A broader value definition, beyond HTA submission 
  • Value of treatment at home vs. in hospitals to all key stakeholders 

Jiri Smejkal – Global Head of Pricing& Tender Excellence – Takeda 

10:10
Break

Coffee Break & Networking

10:50

Healthcare Budget Constraints and Global Policy Trends

  • Examine how global policy shifts, joint clinical assessments, and tighter healthcare budgets are reshaping drug pricing and contracting. 
  • Assess the potential of managed entry agreements and innovative pricing models to enable sustainable, value-based strategies. 
  • Gain practical insights, including barriers and success stories, on implementing value-based approaches in real-world settings 

Dr. Daniel Parle – Drug Contracting Consultant – Lyfegen 

11:20

One Continent, Many Prices: Navigating European Pricing Diversity

  • Understand how varied reimbursement systems, HTA processes, and budget pressures shape pricing strategies across European markets 
  • Explore best practices for launch sequencing, managing price transparency, and mitigating spillover effects in a fragmented landscape 

Natalie Mochova – Strategic Pricing Manager – Zentiva 

11:50

Pricing with Purpose: The Henry Schein Journey

  • Henry Schein’s Pricing Transformation: How Henry Schein moved from fragmented, locally inherited pricing practices to a centralized, value-driven pricing framework across EMEA. 
  • Strategic and Systematic Approach: How pricing became a company-wide initiative involving cross-functional teams, structured governance, and a clear focus on balancing consistency with local flexibility. 
  • Role of Technology and Data: How technology and better data management enabled more effective pricing decisions, automation, and analytics. 
  • Key Learnings and Advice: Takeaways on change management and treating pricing as an ongoing discipline. 

Simon Reid – Pricing Leader – Vistex 

Fernando Bigatto –  Director Strategy & Business Development – Henry Schein

Limited seats – Register now
12:20
Break

Lunch & Networking

13:20

AI in Pharma Pricing: From Forecasting to Precision Strategy

  • Discover the different use cases in pricing and market access which were tried real time and learnings from the AI journey to help organizations embrace the AI learnings 
  • Learn how to integrate AI into pricing decision-making while ensuring transparency, governance, and regulatory alignment 

Kaushal Kishore– Global Tender and Pricing Lead –Fresenius Kabi 

Oliver van Zon – VP Market Access Europe- Crinetics Pharmaceutical  

13:50

Geopolitical context and austerity measures and their impact on commercial strategy

  • What are the major geopolitical events impacting Europe’s life sciences companies?   
  • Are EU austerity policies helping or hurting? Why we believe EU austerity measures are often contradicting. 
  • How are manufacturers adapting their strategic agenda in today’s volatile environment? 

Thomas Aerts – Director Commercial Strategy & Pricing – EY-Parthenon 

14:20

Delivering Value Through Outcomes-Based Pricing in Pharma

  • Learn how to structure and operationalise outcome-based contracts aligned with HTA expectations 
  • Understand the key enablers and limitations for implementing risk-sharing models at scale 

Sara Masutti – Associate Director of Pricing, Reimbursement & Access – Eli Lilly  

14:50
Break

Networking Time & Coffee Break

15:20

Digitization of the Pricing Function

Digitization of the pricing function transforms how organizations manage price strategy and execution. By leveraging innovations such as AI and Gen AI, companies can accelerate decision-making and unlock greater value capture. In this session, we will explore how AI can transform the Market Access & Pricing function by improving quality, reducing cost and accelerating time to market significantly. Furthermore, we will elaborate on different use cases where AI supports the shift to a predictive, automated and insight driven pricing function 

Halima Benghabrit – Global Pricing Head – Sanofi

Marc Abels – Partner – Monitor Deloitte 

15:50

The Politics of Pricing: Anticipating the Next Wave of Policy Change

  • Examine how evolving political priorities and global health policies are influencing drug pricing and market access decisions. 
  • Understand the implications of cross-border policy alignment – from value-based pricing to international reference pricing – on national healthcare budgets and implications for industry 
  • Explore the rise of emerging country markets and implications for global pricing strategies 

 

Eric Noehrenberg – Vice President & Global Head of Market Access – Corcym

16:20
Leaders Interactive Panel Discussion – Moderated by Charles Moun with Guest Panelists

Price & Access in an Era of AI: Hype or True Transformation?

Artificial intelligence is reshaping industries worldwide – but what does it really mean for pricing and market access?
 
In this panel, moderated by Charles Moun, industry experts will explore whether AI is simply the latest buzzword or a true game-changer. The discussion will cover how AI can enhance decision-making, unlock new insights, and streamline processes, while also examining the risks and limitations. Join us as we look ahead to the future of price and access in an AI-driven world.

Moderated by Charles Moun – Vice President , Business Development – EVERSANA

Jiri Smejkal – Global Head of Pricing& Tender Excellence – Takeda 

Frederico Braga – Head of Digital and IT – Debiopharm 

Halima Benghabrit – Global Pricing Head – Sanofi

17:00

Closing remarks

19:00
Networking Dinner
Sponsored by Eversana

Join industry leaders for an exclusive evening of networking, fine dining, and meaningful conversation at the Fairmont Le Montreux Palace, one of Switzerland’s most prestigious venues.
Exchange ideas, build valuable relationships, and explore new opportunities in a relaxed yet sophisticated atmosphere.

Forum Day 2 | October 31

8:30
Welcome

Welcome coffee & Registration

9:00

Opening Remarks

Giovanny Leon – Executive Director – Medicines Affordability & Adherence Alliance 

9:10

Precision Therapies Without Precision Access: Rethinking CDx Commercialization in Oncology

  • Fragmented CDx strategies undermine the promise of biomarker-driven innovation in oncology. 
  • Aligning CDx development with affordability goals is key to equitable and sustainable precision care 

Anita Gandola – Director – Global Value Demonstration, Market Access & Pricing – Merck Healthcare 

9:40

Rare Diseases: Innovative Approaches to Fair Pricing

  • Explore innovative pricing and reimbursement models tailored to advanced therapies, including outcome-based and milestone-based agreements. 
  • Share real-world insights from implementing alternative contracting approaches during a gene therapy launch, highlighting lessons learned and practical success factors. 

Loic Gauthier – Director, Global Pricing – CSL 

10:10

AI-Powered Pricing in MedTech: Gaining Agility in Complex Markets

  • Understand how AI-driven analytics can support dynamic pricing, tender optimisation, and customer segmentation 
  • Explore real-world use cases where AI tools improved pricing execution and commercial agility in diverse MedTech portfolios 

Lívia Borges Bueno  – Strategic Pricing Lead Europe – Convatec

Carla Marquez Fernandez – Pricing CoE Manager – Convatec   

10:40
Break

Coffee Break & Networking

11:10
Working Roundtables
Roundtable 1

Digital Health Pricing

Ben Desmet – Partner – Monitor Deloitte 

Roundtable 2

Disrupt or Be Disrupted: Is AI Rewriting the Rules of Life Sciences Pricing?

Simon Reid – Pricing Leader – Vistex  

Roundtable 3

Pricing Governance under control in your company? 

Paw Trebbien– Founder & CEO- Pricia  

Roundtable 4

Real-World Evidence in Pricing: Moving Beyond Clinical Trials

Roundtable 5

Leveraging Pricing Data for Forecasting and Strategic Planning

Roundtable 6

Navigating Complex Pricing Negotiations with Payers

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12:10

Value-Based Pricing in MedTech: Selling the Solution, Not Just the Device

  • Learn how to build and price value propositions based on clinical outcomes, efficiency, and service integration. 
  • Understand the challenges and opportunities of value-based pricing in the absence of traditional trial data.

Omar Bringas – Global Director, Growth Initiatives – Commercial Excellence – Former Sonova Group 

12:40
Break

Lunch

13:40

When Reimbursement Fails: How to Build Value and Sustain Pricing Without Payer Support

  •  Pricing roadmap in unfunded markets and indirect reimbursement 
  • Strategic stakeholders mapping to fit Economic models 

Paola Colzani – Pricing and Tendering Associate – Distalmotion  

14:10

Affordability by Design: Understanding the Pricing Value Chain

  • The presentation explores how understanding pricing mechanisms—including our recently published research on distribution remuneration and taxation—plays a critical role in creating sustainable affordability solutions for medicines. It covers key concepts such as the value chain, distribution remuneration, and taxation, and their impact on medicine affordability. 

Giovanny Leon – Executive Director – Medicines Affordability & Adherence Alliance

14:40
Inspirational Closing Leaders Panel Discussion

What Role Will Collaboration Play in the Next Era of Pricing?

  • Understand how early, transparent collaboration with key stakeholders can lead to more sustainable, accepted, and impactful pricing models 
  • Explore successful frameworks for co-creating value through multi-stakeholder engagement across the product lifecycle

Linda Owusu-Ansah – Director, Pricing – Covetrus 

Lívia Borges Bueno  – Strategic Pricing Lead Europe – Convatec

Omar Bringas – Global Director, Growth Initiatives – Commercial Excellence – Former Sonova Group 

15:20

Closing remarks

End of the event
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Training

Enhance your Forum experience with the Combo Pass – gain RGM expertise through both Training and the Forum.
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Economic Value Modeling Training

Gain the expertise to develop pricing strategies anchored in real customer value.

Learn to quantify, communicate, and monetize value effectively using the Economic Value Modeling (EVM) framework—covering creation, pricing, communication, and selling. Drive profitability by ensuring your prices reflect the true value you deliver.

Find out more details HERE

Subscription Pricing Training

Learn how to design customer-centric packaging models, drive monetization, and lead pricing transformations in complex B2B environments.

This program provides the tools and frameworks needed to turn pricing into a strategic growth driver. Gain the confidence to manage change, avoid common pitfalls, and build a scalable and effective pricing function.

Find out more details HERE

Strategies & Tactics for Pricing

Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.

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A big thank you to all our speakers, partners, and delegates for making this year’s event a success.

We truly appreciate your support and look forward to seeing you again at our 2026 edition.

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