EPP Life Sciences Pricing Forum 2024 Program
Pricing for Impact: Innovating for Growth and Sustainability
2-DAY TRAINING 8 October 2024
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TRAINING: MedTech Pricing Strategies and Tactics Discover more Tender WarGame Discover more |
PRE-FORUM WORKSHOPS 9 October 2024
13h00 - 17h00
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We are excited to announce that the EPP Life Sciences Pricing Forum 2024 will feature four exclusive workshops led by industry leaders: EVERSANA, Model N, Monitor Deloitte, and Vistex. These workshops will provide hands-on, practical insights into cutting-edge pricing strategies and solutions. Stay tuned for more details on each workshop and how they will empower you to transform your pricing approach. More information will be available soon! |
10 October 2024
08h30 - 17h00
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Welcome Coffee and Registrations |
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Welcome by Pol Vanaerde - President - EPP Pricing Platform Opening Remarks – Negotiating Dangerous Post-Covid Market Dynamics |
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Session 1:
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Session 1:
AI: Intelligent Pricing - AI’s Role in Pharma’s Future
Harnessing Artificial Intelligence to Drive Profitability & Innovation in Life Sciences |
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AI-Driven Dynamic Pricing - Adapting to Market Demands Alan Crowther - General Manager Global Pricing - EVERSANA |
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Machine Learning in Market Access - A Game-Changer Sandro Cesaro - Head of Market Access & Innovative Value Strategies, Oncology Europe & Canada - AstraZeneca |
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AI-Driven Reimbursement and Negotiation in Pharma Gianclaudio Floria - Founder, Forecasting & Market Access - Brightlight Consulting |
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The Use of AI in Assessing the Value of New Drugs Marc Abels - Partner - MONITOR DELOITTE |
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BREAKOUT SESSIONS:
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AI Forecasting for Strategic Pricing Decisions |
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“Ask Me About” Lunch & Networking – Be back in 60 minutes |
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Session 2:
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Session 2:
DATA: Decoding Data - The New Currency of Pricing
Empowering Data-Driven Decisions for Competitive Pricing in Life Sciences |
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Outcome-Based Tendering and Risk Sharing: Forging Win-Win Partnerships in Healthcare Raphael Prynk - EMEA Pricing Strategy Leader Cardiac Surgery - Medtronic |
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How Real-World Evidence Is Transforming Pricing Programs and Access Strategies Giancarlo Parlato - Head of Global Pricing Excellence - SERVIER PHARMA |
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Scoring a Winning Goal in Pharma Pricing: Insights from Spain's Football Victory Alejandra Garitonandia - LS Industry Principal EMEA - Vistex |
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Coffee Break – be back in 30 minutes! |
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Gross-To-Net Optimizations in Theory and Practice - For Patients and Optimized Profit Christian Raadmand Jensen - Senior Director Global Pricing - Lundbeck |
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Session 3:
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Session 3:
INNOVATION: Pricing Reimagined - Innovative Models Shaping the Life Sciences
Exploring the Frontier of Value-Based and Outcome-Driven Pricing Models |
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Pricing For Radical Innovation in an Incremental Environment |
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Value-based pricing in the Hearing Instruments industry: Linking theory to practice Leandro Gandos Brito - Global Director Strategic Pricing - SONOVA |
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AMA – Ask Me Anything – Featuring Today’s Speakers |
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Closing Remarks |
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Networking dinnner |
11 October 2024
08h30 - 17h00
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Welcome Coffee and Registrations |
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Opening Remarks |
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The Political Perspective of Pharma in Europe – Advocacy & Policy Emma Eatwell - Global Practice Director - GLOBAL COUNSEL |
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Marketing Specialized Next Gen Therapies |
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Putting Your Pricing Team at the Center of R&D Investment Decisions Sylvie Gabriel - International Market Access - Consultant |
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Coffee Break – be back in 30 minutes! |
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BREAKOUT SESSIONS:
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Session 4:
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Session 4:
ANIMAL HEALTH: Pricing Pawspectives - Unleashing Revenue Growth in Animal Health
Navigating AI, Bundles, and Segmentation Tailwinds |
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Beyond Flea Meds: Dive Into Subscription Tiers That Offer Comprehensive Care Vincent Blankert - Director Commercial Strategy - ZOETIS |
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Segment-Specific Strategies to Maximize Revenue |
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“The Magic Key” Lunch & Networking – Be back in 60 minutes |
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Session 5:
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Session 5:
VALUE-BASED PRICING: Price with Purpose - Crafting Value-Based Strategies for Sustainable Success
Implementing value-based pricing models to ensure long-term viability & patient access |
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Opening Pandora's Box on Innovative Contracting for Pharma, Biotech & Medical Devices Omar Ali - Value-Based Pricing - VERPORA |
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Advances in Value-Based Pricing Across Multiple Products Thomas Happel - Senior Manager Global Pricing - PHILIPS |
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BREAKOUT SESSIONS:
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Coffee Break – be back in 30 minutes! |
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Risk-Sharing Agreements: Aligning Interests for Better Outcomes |
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Networking Game Wrap-Up |
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AMA – Ask Me Anything – Featuring Today’s Speakers |
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Closing Remarks |