IMPACT –
Aftermarket Pricing 2026
Seizing the Aftermarket Advantage: Where Profitability Thrives
- Alfa Romeo Museum, Milan
- June 18 - 19
Mastering Spare Parts
& Aftermarket Pricing Excellence
IMPACT – Spare Parts Pricing 2026
- TBD
- June 17 – 18
Mark your calendar: the 2026 Edition returns to Milan on June 17–18
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The Extraordinary Opportunity Hiding in Plain Sight
The manufacturers thriving today have discovered what forward-thinking competitors already know: Aftermarket isn’t just a side business. It’s your most powerful profit engine.
Join the ONLY Aftermarket Pricing event in Europe and discover how to manage 200,000+ parts with automated pricing intelligence and how pricing practitioners achieve 70%+ margins through value-based approaches – even when competitive pricing data doesn’t exist.
This isn’t about incremental improvements. This is about unlocking the full strategic potential of your aftermarket business and establishing sustainable competitive advantages that drive long-term profitability.
Real Stories Told by Real Practioners. Last edition speakers.
Subramanian Thiyagarajan
Global Spare Parts Manager - SAS
Atlas Copco
Nazar Lukasevych
Head of Global Pricing Competence Center
Hilti
Diogo do Vale
Head of Regional Sales South Europe
SKF Group
With nearly 24 years of leadership experience at SKF Group, Diogo serves as Iberic Region Sales Head for Spain & Portugal. A proven turnaround specialist, Diogo has consistently transformed underperforming businesses into profitable growth engines across global markets.
His expertise spans executive leadership, strategic business planning, and P&L management, with a particular focus on digital transformation and organizational development. Beyond his corporate role, Diogo shares his knowledge as a guest lecturer at leading Portuguese institutions including IPAM and ISEL, teaching global marketing strategies and advanced business planning.
Why Forward-Thinking Pricing Leaders Are Coming to Milan
1. Because You're Ready to Move Beyond Spreadsheet Management
Your pricing team has outgrown Excel. They're ready for the frameworks and automation strategies that let them focus on strategy instead of manual updates.
2. Because You Want AI Applications That Actually Deliver Results
You're interested in AI's potential but want practical guidance on where it genuinely adds value in spare parts pricing.
3. Because You See the Untapped Value in Your Portfolio
You suspect there's significant profit potential hiding in your spare parts portfolio. You're right. Strategic segmentation consistently reveals €1M+ opportunities that generic pricing approaches miss.
4. Because You're Building Buy-In for Strategic Change
You're ready to elevate aftermarket from tactical necessity to strategic priority. You want your entire organization aligned around this vision.
5. Because Service Integration Is Your Competitive Advantage
You understand that sustainable differentiation comes from total solutions, not individual components. You're ready to integrate parts, services, and technology into compelling value propositions.
Beyond the Sessions:Key Learning Outcomes
Day 1, October 14 (from 6 PM)
Strategic Foundations
- Master the fundamentals of transforming spare parts into strategic profit centers
- Navigate complex SKU pricing with varying demand patterns and market dynamics
- Balance individual parts pricing with bundled service contract offerings
- Implement value-based pricing that moves beyond traditional cost-plus models
Day 2, October 15 (from 8 AM to 4 PM)
Advanced Implementation
- Deploy AI-driven demand forecasting to optimize inventory and pricing decisions
- Build sophisticated pricing organizations that bridge technical and commercial expertise
- Measure success with advanced KPIs beyond basic margin analysis
- Break through implementation barriers with proven transformation frameworks
What Makes This Extraordinary
1. The Alfa Romeo Museum Experience
This isn't a conventional venue. Enjoy private museum access. Connect over an exclusive networking dinner and walk away with genuine peer conversations.
2. Intimate Scale, Extraordinary Access
Maximum 60 participants means you're not lost in a crowd. You have direct access to every speaker. You form relationships that become your informal advisory network.
3. Built for Monday Morning Implementation
Every session is designed for immediate application. You'll leave with portfolio segmentation frameworks; change management playbooks; automation roadmaps and value-based pricing approaches with proven conversation frameworks
Training
Kickstart your learning with our featured training programs, taking place just before the IMPACT – Aftermarket Pricing 2026!
Unlock your potential with our exclusive Combo Pass (Training + Forum). Start with expert-led training, then dive into a networking-rich conference to expand your knowledge and connections.
This powerful combination delivers actionable strategies to fuel your success in Revenue Growth Management.
The Next Gen Bootcamp in Spare Parts Pricing
A 2-day intensive and hands-on program that equips you with the tools, methods, and confidence to drive smarter, data-driven pricing decisions. Guided by senior pricing experts from Accenture, you’ll move from the basics to advanced applications – covering cost, value, and margin logic; market- and value-based pricing; regional and customer-specific pricing; analytics and AI tools; and best practices for implementing and communicating price changes.
Find out more details HERE
Strategies & Tactics for Pricing
Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.
Who you are likely to meet:
Testimonials
Thierry Laugerette
Group VP Commercial & Digital Transformation – Imerys
EPP Global Pricing Forum 2023 was extremely informative about the latest trends in pricing and revenue growth management, especially on AI and its benefits as well as on revenue growth like portfolio or mix management or more classical pricing methodologies. The networking during the forum helps to engage with other practitioners and benchmark yourself, your organization as well as get some tips & tricks for some common challenges like change management. The Must to be event for a Pricing practitioner!
José Vela
Global Director of Pricing – Spandex Group
The EPP World Pricing Forum is a great learning and sharing experience in the field of pricing. You always get out more than you put in. Keywords in the 17th edition are sustainability, generative AI and diversity, but all the old ones like change management, soft skills, agility and adaptability are stronger than ever.
Daniel Lindner
Strategy Principal Director – Pricing & Commercial Strategy Europe – Accenture
Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.
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