19th EPP Global Pricing and
RM Summit 2025
Speakers

Henar Alonso Espinaco
Senior Pricing Manager
Johnson Controls

Speaker Info

Rodrigo Mazza
Head Of Global Marketing & Pricing - Business Unit
Hitachi

Speaker Info

Sharon Cheng
Pricing and Tender Management Lead - Global Biosurgery
Corza Medical

Speaker Info

Noor van den Hurk
Product Owner Pricing and Revenue Management
Nederlandse Spoorwegen

Speaker Info

- Economics and Business Economics and MSc. in Marketing Management at the Vrije Universiteit Amsterdam
- Started my career in banking in various commercial roles, including product management and pricing
- Made the switch to NS in 2020, where I started as a pricing manager with a focus to make train ticket pricing more dynamic to balance demand
- Currently product owner of the Pricing & Revenue Management team, responsible for pricing of the domestic and international lines
- Loves traveling (preferably by train), practicing and watching sports, quality time with family and friends

Sandra Fernandez Freixa
Marketing and Sustainability Director
GCR Group

Speaker Info

Federico Boccardo
Global Commercial Excellence Delivery Director – Animal Nutrition & Health
Cargill

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Francesco Mandina
Global Pricing Commercial Excellence Lead
Syngenta

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Xavier Calero Molluna
Revenue Management Lead Europe
Kimberly-Clark

Speaker Info

Christina Vrentzou
Global Director RGM Price to Trade and Terms
Bacardi-Martini B.V.

Speaker Info