19th EPP Global Pricing and
RM Summit 2025
Speakers

Andreas Veskoukis
Head of Pricing & Merchandising Analytics Europe
Levi Strauss & Co.


Henar Alonso Espinaco
Senior Pricing Manager
Johnson Controls


Rodrigo Mazza
Head Of Global Marketing & Pricing - Business Unit
Hitachi


Noor van den Hurk
Product Owner Pricing and Revenue Management
Nederlandse Spoorwegen


- Economics and Business Economics and MSc. in Marketing Management at the Vrije Universiteit Amsterdam
- Started my career in banking in various commercial roles, including product management and pricing
- Made the switch to NS in 2020, where I started as a pricing manager with a focus to make train ticket pricing more dynamic to balance demand
- Currently product owner of the Pricing & Revenue Management team, responsible for pricing of the domestic and international lines
- Loves traveling (preferably by train), practicing and watching sports, quality time with family and friends

Sandra Fernandez Freixa
Marketing and Sustainability Director
GCR Group


Federico Boccardo
Global Commercial Excellence Delivery Director – Animal Nutrition & Health
Cargill


Pedro Piccoli Soares
Pricing Director
Omio


Pedro is a professional with more than 10 years of work experience in Strategic Pricing and Revenue/Yield Management at worldwide companies from Industrial Engineering, Travel & Leisure, Food & Beverage and Transportation & Mobility markets. He holds a bachelor’s degree in Industrial Engineering and MBA degree in Technologies for Business: AI, Data Science and Big Data. Pedro is one of the co-authors of the book “Pricing Architects” and he writes a monthly column about Pricing Strategy and Technology for the Aprix Journal. He also participated as a speaker in several events from organisations such as the Professional Pricing Society and European Pricing Platform.
Currently I am working as a Head of Pricing at Omio, a German unicorn which provides an online travel comparison and booking platform based in Berlin and also as an Associate Professor at the Barcelona Finance School.

Christina Vrentzou
Global Director RGM Price to Trade and Terms
Bacardi-Martini B.V.


Francesco Mandina
Global Pricing Commercial Excellence Lead
Syngenta


Daniel Lindner
Strategy Principal Director in Pricing & Commercial Strategy
Accenture


Daniel Antolin
Managing Director, Pricing and Commercial Strategy Lead
Accenture


Daniel Antolin is Managing Director and Pricing & Commercial Strategy Lead for Europe at Accenture. Based in Munich and educated at the University of Bayreuth, he is a seasoned expert in B2B pricing and commercial excellence. Overseeing a high-performing European team, Daniel drives innovative pricing transformations – leveraging AI, analytics, and strategic governance – to unlock sustainable margin growth and business resilience.
With deep international experience spanning over 30 countries, Daniel fuses strategic insight with practical execution. He partners with global B2B clients across industries – like industrial manufacturing, high tech and professional services – to embed pricing intelligence and governance directly into their commercial systems. He is passionate about combining strategic pricing thinking with operational excellence – ensuring organizations are both future-ready and margin-resilient.