EPP 19th Global Pricing
and RM Summit 2025
Pricing Excellence in an Era of Constant Change
- Hôtel Mövenpick Amsterdam City Centre, The Netherlands
- November 19 Workshops, November 20 - 21 Forum
Join the world’s leading Global Pricing & RM Summit
Join the world’s leading pricing and revenue management executives as they tackle today’s most critical challenges: AI transformation, dynamic market conditions, value-based pricing, and sustainable growth strategies.
An unmissable event
2025 SPEAKERS
Xavier Calero Molluna
Revenue Management Lead Europe
Kimberly-Clark
Noor van den Hurk
Product Owner Pricing and Revenue Management
Nederlandse Spoorwegen
- in Economics and Business Economics and MSc. in Marketing Management at the Vrije Universiteit Amsterdam
- Started my career in banking in various commercial roles, including product management and pricing
- Made the switch to NS in 2020, where I started as a pricing manager with a focus to make train ticket pricing more dynamic to balance demand
- Currently product owner of the Pricing & Revenue Management team, responsible for pricing of the domestic and international lines
- Loves traveling (preferably by train), practicing and watching sports, quality time with family and friends
Henar Alonso Espinaco
Director - Global Pricing Lead
Sibelco Group
Henar is the Global Pricing Lead at Sibelco Group.
She takes a data-driven approach to advancing pricing maturity in global organizations through the design and implementation of pricing strategies, insightful analytics, process improvements, and innovative technologies. Passionate about building high-performing teams and guiding change, Henar has a record of driving profitable growth in the global manufacturing sector.
With over 20 years of experience, she has held leadership roles in Pricing, Strategic Marketing, and Demand Planning at major manufacturing companies, including Gates, Ingersoll Rand, and Bobcat.
Henar holds an MBA from Solvay Business School and a degree in Business Administration.
Agenda at a Glance
Workshops | November 19
- Deep-Dive Skill Building Sessions
- AI-Driven Dynamic Pricing at Scale
- AI-Powered Competitive Intelligence
- Cost-Plus to Value Champion Transformation
- Pricing Analytics Powerhouse
Forum Day 1 | November 20
Strategic Leadership & Innovation Focus
- Future-Ready Pricing Leadership:
- AI Revolution in Pricing Excellence:
- Geopolitical Pricing Challenges
- Interactive Roundtables
- Strategic Pricing Trends 2026+
Forum Day 2 | November 21
Implementation & Growth Acceleration
- The Growth Driver’s Imperative
- Value Revolution Workshop
- Green Growth Engine
Connect with Global Pricing Leaders
Join an exclusive networking dinner at one of Amsterdam's most stunning venues
After inspiring days of learning, connect with fellow industry leaders in an elegant setting designed for meaningful conversations, partnership exploration, and knowledge exchange. This premium networking experience goes beyond the conference room to forge lasting professional relationships.
| Industry Leaders
Connect with top-tier Pricing and Revenue Management executives from global organizations.
| Knowledge Exchange
Share insights and explore collaborative opportunities in an relaxed, elegant atmosphere.
| Strategic Partnerships
Forge new partnerships and strengthen existing contacts that drive business growth.
Why This Event is Essential for Your Success
Training
Kickstart your learning with our featured training programs, taking place just before the EPP Global Pricing and RM Summit 2025!
Unlock your potential with our exclusive Combo Pass (Training + Forum). Start with expert-led training, then dive into a networking-rich conference to expand your knowledge and connections.
This powerful combination delivers actionable strategies to fuel your success in Pricing and Revenue Management.
Economic Value Modeling Training
Gain the expertise to develop pricing strategies anchored in real customer value.
Learn to quantify, communicate, and monetize value effectively using the Economic Value Modeling (EVM) framework—covering creation, pricing, communication, and selling. Drive profitability by ensuring your prices reflect the true value you deliver.
Find out more details HERE
Subscription Pricing Training
Learn how to design customer-centric packaging models, drive monetization, and lead pricing transformations in complex B2B environments.
This program provides the tools and frameworks needed to turn pricing into a strategic growth driver. Gain the confidence to manage change, avoid common pitfalls, and build a scalable and effective pricing function.
Find out more details HERE
Strategies & Tactics for Pricing
Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.
ATTENDED BY THE MOST INNOVATIVE DECISION MAKERS FROM
We work with top-tier Pricing and Revenue Management Executives to assist them in solving critical challenges
and developing innovative pricing solutions and strategies
Testimonials
Thierry Laugerette
Group VP Commercial & Digital Transformation – Imerys
EPP Global Pricing Forum 2023 was extremely informative about the latest trends in pricing and revenue growth management, especially on AI and its benefits as well as on revenue growth like portfolio or mix management or more classical pricing methodologies. The networking during the forum helps to engage with other practitioners and benchmark yourself, your organization as well as get some tips & tricks for some common challenges like change management. The Must to be event for a Pricing practitioner!
José Vela
Global Director of Pricing – Spandex Group
The EPP World Pricing Forum is a great learning and sharing experience in the field of pricing. You always get out more than you put in. Keywords in the 17th edition are sustainability, generative AI and diversity, but all the old ones like change management, soft skills, agility and adaptability are stronger than ever.
Daniel Lindner
Strategy Principal Director – Pricing & Commercial Strategy Europe – Accenture
Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.
Partners
Platinum Partners
Gold Partners
Silver Partner
Meet the team
