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EPP 19th Global Pricing and RM Summit 2025
November 19 - 21 | Amsterdam, The Netherlands
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EPP 19th Global Pricing
and RM Summit 2025

Innovative Pricing: Cross-Industry Insights

  • Hôtel Mövenpick Amsterdam City Centre, The Netherlands
  • November 19 Workshops, November 20 - 21 Forum
pre-order the brochure
Attendees
150 +
Speakers
35 +
Satisfaction
98 %
Networking
100 %

Join the world’s leading Global Pricing & RM Summit

The EPP 19th Global Pricing and RM Summit 2025 is the premier international event for Pricing and Revenue Directors/Managers across industries.

Gain fresh insights, avoid industry blind spots, and enhance problem-solving skills. Connect with a wide network of professionals, and discover new
strategies that can drive success in your own sector.

If you’re involved in pricing, revenue growth, margin management, data analytics, monetization, or marketing, this forum is essential for advancing your pricing projects and accelerating business growth.

2024 SPEAKERS

Cantekin Unlu

Head of RGM and Transformation
Unilever
More info
Speaker Info
Cantekin Unlu

Cantekin Ünlü is an accomplished professional with a strong background in Revenue Growth Management, Category Management and Customer Development. Currently serving as the “Head of RGM & Transformation for Ice Cream, Asia” at Unilever he oversees operations across multiple countries, including China, Thailand, Indonesia and the Philippines. In his previous role as the “Senior Global Revenue Growth Management Lead” at Unilever, he played a pivotal role in shaping global RGM strategies, enhancing organizational capabilities, developing innovative automated tools, and integrating AI into data models. Cantekin’s experience also includes his tenure as “Managing Director for the Caucasus & Central Asia” region, where he managed complete P&Ls and led Business Leadership Teams across six countries, achieving significant growth during such a time of COVID-19 combined with political and military turmoil. An active member of Bilkent University’s Faculty of Business Administration Board of Advisors, Cantekin is dedicated to the education of future generations and contributing to curriculum strategies of his “Alma Mater” and running mentorship programs with senior students. He holds a Bachelor of Science degree with honours from Bilkent University and is proficient in multiple languages. His professional journey is marked by numerous awards and recognitions, reflecting his contributions and leadership in the industry.

Henar Alonso Espinaco

Director - Global Pricing Lead
Sibelco Group
More info
Speaker Info
Henar Alonso Espinaco

Henar is the Global Pricing Lead at Sibelco Group.

She takes a data-driven approach to advancing pricing maturity in global organizations through the design and implementation of pricing strategies, insightful analytics, process improvements, and innovative technologies. Passionate about building high-performing teams and guiding change, Henar has a record of driving profitable growth in the global manufacturing sector.

With over 20 years of experience, she has held leadership roles in Pricing, Strategic Marketing, and Demand Planning at major manufacturing companies, including Gates, Ingersoll Rand, and Bobcat.

Henar holds an MBA from Solvay Business School and a degree in Business Administration.

Dalina Leonor

Commercial Strategy Director
jumbOnline
More info
Speaker Info
Dalina Leonor

Riccardo Vetrugno

Revenue Director
Exoticca
More info
Speaker Info
Riccardo Vetrugno

Riccardo Vetrugno is Revenue Director at Exoticca, the leading traveltech platform for multi-day tour packages, where he’s in charge of creating a new revenue management department and of developing a customised Revenue Management System from scratch. His interest in pricing stems from his Business Administration & Marketing studies, where he researched the RM of airlines and advance selling practices. He gained more than 12 years of professional experience in the leading Italian price comparison website (Facile.it), helping build a new business unit, then in the RM department of Avis Budget Group, managing the Italian and Iberian markets, before joining Exoticca in 2022.

ALL SPEAKERS

Agenda at a Glance

Workshops, May 14 (1 - 6 pm)

Key sessions:

  • Innovative Workshops
  • Icebreaker Networking Drink
Day 1, May 15 (Forum: 9 am - 6 pm)

Key sessions:

  • Strategy: Mastering RGM for Long-Term Revenue Growth and Commercial Excellence
  • Process: Integrating, Streamlining and Optimising RGM Execution
  • People: Developing RGM Teams for the Future
  • Networking Dinner
Day 2, May 16 (9 am - 3:30 pm)

Key sessions:

  • Technology & Data Management: Leveraging AI & Tech to Accelerate Growth
  • Innovative Tech Showcase
  • Working Roundtables 
FULL Agenda

6 reasons why you should attend this event

New way of learning
New way of learning
You will gain in-depth knowledge of effective pricingstrategies, including actionable insights through hands-on workshops, presentations, roundtables., bootcamps, and tech demos.
Great community
Great community
You will leave with a more robust industry network, enabling future collaborations, knowledge exchange, and ongoing support in the Pricing & RGM community.
Interactive Discussions
Interactive Discussions
Tailored sessions designed to help you reflect and leave with Pricing strategies that are both actionable and easy to integrate within your organisation, ensuring a smooth alignment with your goals and processes.
Industry-Led Agenda
Industry-Led Agenda
Built on 40+ hours of research with senior level pricing executives to address the most crucial topics. You will leave with a comprehensive toolkit of actionable strategies and frameworks for immediate application, helping them make better, data-driven decisions that align with their company’s goals.
Connect and Network
Connect and Network
With multiple opportunities to interact - through roundtables, panels, and networking events - you will establish connections with peers, industry leaders, and innovators who can become valuable professional contacts or even future partners.
An Evening Beyond Business
An Evening Beyond Business
A remarkable evening dinner to encourage connections and idea-sharing, giving the chance to foster relationships with like-minded professionals, strengthening the networking and community-building.

Join Us for an Exclusive Networking Dinner!

Picture this: after an inspiring day at the EPP 19th Global Pricing and RM Summit 2025, you join fellow industry leaders at one of the most stunning venues in Amsterdam.

This exclusive networking dinner provides a prime setting to connect with top professionals, exchange ideas, and spark collaborations. Whether you want to expand your network, explore opportunities, or share expertise, this event offers an ideal atmosphere to do so.

What’s in it for you?

  • Engage in valuable conversations with industry leaders in a relaxed, elegant setting.
  • Enjoy a unique, memorable evening that goes beyond the conference room.
  • Forge new partnerships and strengthen existing contacts.
 
This is your chance to network with decision-makers shaping the Future of Pricing and  Revenue Management.
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Training

Kickstart your learning with our featured training programs, taking place just before the EPP Global Pricing and RM Summit 2025!

Unlock your potential with our exclusive Combo Pass (Training + Forum). Start with expert-led training, then dive into a networking-rich conference to expand your knowledge and connections.
This powerful combination delivers actionable strategies to fuel your success in Pricing and Revenue Management.

Learn More about the combo pass

Economic Value Modeling Training

Gain the expertise to develop pricing strategies anchored in real customer value. 

Learn to quantify, communicate, and monetize value effectively using the Economic Value Modeling (EVM) framework—covering creation, pricing, communication, and selling. Drive profitability by ensuring your prices reflect the true value you deliver.

Find out more details HERE

Subscription Pricing Training

Learn how to design customer-centric packaging models, drive monetization, and lead pricing transformations in complex B2B environments.

This program provides the tools and frameworks needed to turn pricing into a strategic growth driver. Gain the confidence to manage change, avoid common pitfalls, and build a scalable and effective pricing function.

Find out more details HERE

Strategies & Tactics for Pricing

Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.

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ATTENDED BY THE MOST INNOVATIVE DECISION MAKERS FROM

We work with top-tier Pricing and Revenue Management Executives to assist them in solving critical challenges
and developing innovative pricing solutions and strategies

Testimonials

Thierry Laugerette

Group VP Commercial & Digital Transformation – Imerys

EPP Global Pricing Forum 2023 was extremely informative about the latest trends in pricing and revenue growth management, especially on AI and its benefits as well as on revenue growth like portfolio or mix management or more classical pricing methodologies. The networking during the forum helps to engage with other practitioners and benchmark yourself, your organization as well as get some tips & tricks for some common challenges like change management. The Must to be event for a Pricing practitioner!

José Vela

Global Director of Pricing – Spandex Group

The EPP World Pricing Forum is a great learning and sharing experience in the field of pricing. You always get out more than you put in. Keywords in the 17th edition are sustainability, generative AI and diversity, but all the old ones like change management, soft skills, agility and adaptability are stronger than ever.

Daniel Lindner

Strategy Principal Director – Pricing & Commercial Strategy Europe – Accenture

Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.

Partners

Platinum Partners

Gold Partners

Silver Partner

Meet the team

Mariana Dumont

Project Director
  • mariana.dumont@pricingplatform.com

Francisco Porcel

Events Manager
  • francisco.porcel@pricingplatform.com

Sinead Rodgers

Partner Relations Director
  • sinead.rodgers@pricingplatform.com
  • EPP Pricing Platform BV
  • Izegemsestraat 7 301 - 8860 Lendelede - Belgium
www.pricingplatform.com

VAT: BE 0833.186.151
© 2025 EPP Events is part of EPP Pricing and RGM Platform