Paul van Keulen is the Director of Pricing, Tools & Strategic Projects at Center Parcs Europe, where he leads the Pricing and System Coordination teams and drives key strategic initiatives. With over 14 years of experience in pricing across the retail, e-commerce and hospitality sectors, Paul has built a distinguished career transforming pricing capabilities and delivering commercial excellence for leading European brands.
Prior to Center Parcs, Paul served as Manager Pricing at Jumbo Supermarkten, where he implemented pricing strategies for one of the Netherlands’ largest supermarket chains. Before that, he held the position of Manager Pricing at Coolblue, creating competitor and value-based pricing strategies for the prominent e-commerce retailer. Paul began his pricing career at Media Markt – Saturn, progressing from Pricing Analyst to Pricing Manager, where he developed and implemented a comprehensive new pricing strategy across all stores and online channels, leveraging extensive data analysis and consumer research.
