Global Pricing Commercial Excellence Lead at Syngenta with over 9 years of experience in driving pricing excellence across the organization. Francesco specializes in helping business units excel through clear definition of pricing strategy, value creation, and customer segmentation.
In his current role, he focuses on upskilling pricing capabilities through on-the-job projects, dedicated training programs, and sharing best practices across the organization. Previously, Francesco served as Pricing Manager for EAME-EU countries where he developed expertise in commercial policy development and strategic price execution.
With a strong financial background from roles at The Coca-Cola Company and Nestlé Waters, Francesco brings a data-driven approach to pricing decisions. His unique combination of financial acumen and commercial expertise enables him to effectively partner with sales and marketing teams to optimize profitability while maintaining market competitiveness.
