Federica Crippa is a Group Product Manager Pricing at Booking.com, where she leads tech and product teams responsible for the Genius loyalty program and Paid visibility products for partners, overseeing approximately €3 billion in incremental revenues. With over 11 years at Booking.com, Federica has extensive experience in product development and pricing strategy within the travel technology sector. She previously managed communication infrastructure for partners and guests (handling 25 million messages daily and over 1 billion API calls), led connected trip service efforts integrating new verticals, and developed messaging technology for properties to reach their guests. Before joining Booking.com, she gained experience in online product management, social media marketing, and international business development across various industries including gaming and sustainability. Federica holds a degree from Università degli Studi di Bergamo and is based in Amsterdam, Netherlands.
