Steve Laborda is a seasoned expert in pricing, value selling, and commercial excellence with over 20 years of experience helping B2B companies grow profitably. As the founder of Valuebizbooster, Steve specializes in enabling chemical and industrial manufacturing companies to unlock their full potential through consultancy, training, and coaching. He is also the author of Master the Art of Value-based Selling, a practical guide to building compelling value cases, and a keynote speaker who inspires audiences at global sales and pricing and marketing conferences. Steve is passionate about empowering leaders to master pricing strategies and create sustainable value in highly competitive markets.
