Dr. Danilo Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He has published over 20 books on topics including corporate strategies and pricing as well as many articles in various countries. He is a regular speaker and chairman at events, forums and leading business schools.
He is the author of the international pricing best seller ‘The Pricing Model Revolution’ (Wiley) translated into 10+ languages and defined by the Father of Marketing Philip Kotler as best book on pricing. His new book ‘The 10 Rules of Highly Effective Pricing’ has been praised by leading C-levels.
Dr. Danilo Zatta has been recognized by the Financial Times as ‘one of the world’s leading pricing minds’. Dan has also been included in LinkedIn’s Top 5 Pricing Thought Leaders, a ‘list of the most engaging and impactful pricing thought leaders globally’. Dan has also been defined as one of the TOP 50 globally leading Thought Leaders in both Marketing and Sales.
