Christophe Lafont is a seasoned expert with over 20 years of experience helping B2B companies enhance their sales and pricing effectiveness. As Director of Solution Consulting at PROS for the EMEA region, he supports the company’s go-to-market strategy and sales operations across Europe. Throughout his career, Christophe has built deep expertise in deploying e-commerce, quoting, and pricing solutions within complex, multi-channel environments, driving measurable value for global organizations.