19th EPP Global Pricing and
RM Summit 2025
Agenda
Workshops | November 19
Registration & Welcome Light Lunch
WORKSHOP 1
Mastering AI-Driven Dynamic Pricing at Scale
Unlock exponential revenue growth through intelligent pricing automation
- Transform your pricing from reactive to predictive using AI algorithms that adapt to market volatility in real-time
- Discover proven frameworks to implement dynamic pricing across diverse product portfolios without losing customer trust
- Master the art of balancing hyper-precision with massive scale deployment for sustainable competitive advantage
WORKSHOP 2
AI-Powered Competitive Intelligence for Pricing Excellence
Master AI-driven competitive intelligence to outmaneuver competitors and optimize pricing strategies.
Deploy automated monitoring systems that track competitor pricing and product changes, giving you first-mover advantage in pricing adjustments.
Leverage natural language processing to analyze competitor communications, earnings calls, and market positioning, uncovering strategic insights.
Build predictive competitor-response models using machine learning algorithms that anticipate competitor reactions to your pricing moves.
WORKSHOP 3
From Cost-Plus to Value Champion: Your Transformation Roadmap
Revolutionize your pricing approach to capture untapped profit potential.
Break free from cost-plus limitations with practical tools to identify and quantify customer value propositions.
Navigate organizational resistance and secure executive buy-in through compelling business cases that demonstrate ROI.
Build cross-functional alignment between sales, finance, and marketing to ensure seamless value-based pricing execution.
WORKSHOP 4
Building Your Pricing Analytics Powerhouse
Transform raw data into profit-driving pricing intelligence.
Construct advanced KPI dashboards that provide actionable insights beyond basic metrics for faster decision-making.
Implement data quality frameworks that ensure your pricing models deliver reliable, profitable outcomes consistently.
Leverage competitive intelligence tools and value mapping techniques to stay ahead of market shifts and customer expectations.
Forum Day 1 | November 20
Welcome
Welcome Coffee and Registration
Welcome by EPP President
Pol Vanaerde – President – EPP Pricing Platform
Chairperson opening remarks – “Change as the New Normal”
ADAPTIVE PRICING STRATEGIES
Strategic Agility: Thriving When Change is Constant
Keynote Session
The Future-Ready Pricing Leader
Navigating disruption while building sustainable competitive advantage
- Discover how pricing leaders are leveraging AI and emerging technologies to create unassailable market positions
- Learn to balance long-term strategic vision with the agility needed to respond to geopolitical shifts and regulatory changes
- Understand the evolving role of pricing professionals in driving organizational transformation and revenue optimization
Keynote Session
The AI Revolution in Pricing Excellence
Harness artificial intelligence to unlock unprecedented margin growth
- Explore real-world AI applications that are delivering measurable improvements in pricing precision and profitability
- Address data security, GDPR compliance, and change management challenges when implementing AI in large organizations
- Understand how generative AI is reshaping customer personalization and promotional effectiveness at enterprise scale
Interactive Joint Q&A
Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Panel Discussion
Navigating Changes & Geopolitical Pricing Challenges
Build resilient pricing strategies that thrive despite external uncertainties
- Develop adaptive pricing models that mitigate risks from trade tariffs, regulatory changes, and market disruptions
- Learn from companies successfully navigating complex European market regulations while maintaining pricing flexibility
- Create contingency pricing strategies that turn geopolitical challenges into competitive advantages
Break
Networking Power Time & Coffee Break
PRICING INNOVATION
Keynote Session
Strategic Outlook: Pricing Trends Shaping 2026 and Beyond
Position your organization ahead of emerging pricing paradigms and market shifts
- Anticipate how technological advances, regulatory changes, and consumer behavior evolution will reshape pricing
- Understand the convergence of AI, sustainability, and customer experience in next-generation pricing strategies
- Develop scenario planning capabilities that prepare your pricing function for multiple possible futures
Keynote Session
Pricing Innovation for New Business Models
Capture emerging opportunities through revolutionary pricing approaches
- Master subscription, platform, and ecosystem pricing creating recurring revenue and customer lock-in
- Develop bundle strategies increasing lifetime value while reducing competitive vulnerability
- Build pricing frameworks for digital transformation monetizing data and technology investments
Interactive Joint Q&A
Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Panel Discussion
AI Safety in Pricing - Protecting Your Competitive Edge
Navigating AI Implementation Without Compromising Confidential Information
- Master AI security frameworks that enable powerful pricing analytics while maintaining absolute protection of confidential data
- Understand real AI risks beyond the hype through candid expert analysis of data breaches, model vulnerabilities
- Explore proven risk mitigation strategies to safely leverage AI for pricing excellence, including data anonymization, and hybrid architectures that maximize capability while minimizing exposure
Break
Lunch & Networking
Breakout Sessions
Advanced Pricing Strategy & Analytics
Organizational Excellence & Commercial Innovation
Case Study
Enterprise Pricing Transformation Blueprint
Real-world roadmap for scaling pricing excellence globally
- Master critical success factors for organizational change and sustained executive support
- Learn tactics for regional complexity while maintaining global strategy alignment
Case Study
Sales-Pricing Alignment That Delivers
Transform sales teams into pricing strategy’s most powerful execution force
- Implement frameworks motivating sales teams to execute pricing strategies consistently
- Design compensation and enablement programs aligning sales behavior with pricing objectives
Case Study
Behavioral Psychology in Consumer Pricing
Leverage cognitive biases to optimize consumer willingness to pay
- Apply anchoring, decoy effects, and price bundling to influence consumer purchase decisions
- Design pricing architecture that guides consumers toward higher-margin products naturally
- Create subscription and freemium models that convert trial users into profitable long-term customers
Case Study
B2B Dynamic Pricing in Manufacturing and Distribution
Implement intelligent pricing for complex B2B product portfolios
- Deploy automated pricing systems that respond to raw material costs, demand fluctuations, and competitive pressures
- Balance customer-specific pricing with standardized list prices for operational efficiency
- Leverage IoT and usage data to create outcome-based pricing models for industrial products
Interactive Joint Q&A
Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Interactive Joint Q&A
Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Panel Discussion
Consumer Pricing in Omnichannel Environments
Harmonize pricing across all consumer touchpoints for consistent brand experience
- Develop pricing strategies that work seamlessly across online, mobile, in-store, and social commerce
- Manage price transparency expectations while maintaining channel-specific pricing flexibility
- Create unified customer experiences that build loyalty regardless of purchase channel
Panel Discussion
B2B Digital Transformation and Pricing Innovation
Leverage technology to revolutionize B2B customer experience and pricing delivery
- Implement B2B e-commerce platforms that enable self-service pricing while maintaining relationship sales
- Create digital tools that help customers understand value and justify pricing decisions internally
- Design APIs and integration capabilities that make pricing a competitive differentiator in B2B markets
Break
Networking Time & Coffee Break
Working Roundtables
Join us for an interactive round table session designed to foster collaborative dialogue and innovative thinking among participants. No more presentations; this is an opportunity for you to actively engage and share your insights.
Roudtable 1
AI-Powered Competitive Intelligence Mastery
- Transform market surveillance into unbeatable pricing advantage
Roudtable 2
Inflation-Proof Pricing Strategies That Actually Work
- Master profitable price increases without losing customers or market share
Roudtable 3
B2B Value Communication & Sales Team Transformation
- Turn your sales force into pricing strategy’s most powerful execution engine
Roudtable 4
Dynamic Pricing Implementation Without Breaking Your Business
- Deploy intelligent pricing automation that scales across complex product portfolios
Roudtable 5
Subscription & Recurring Revenue Optimization
- Build sustainable revenue streams that grow predictably and profitably
Roudtable 6
Pricing Analytics That Drive Real Business Decisions
- Transform data into profitable pricing intelligence that outpaces competition
Roudtable 7
Sustainability Pricing & Green Business Model Innovation
- Turn environmental responsibility into premium pricing power and competitive differentiation
Roudtable 8
Cross-Functional Pricing Excellence & Organizational Alignment
- Build unstoppable pricing capabilities through strategic organizational design
Closing remarks of the chairperson
Networking Dinner sponsored by o9 Solutions
An exclusive Networking Dinner, offering the perfect opportunity for industry leaders to spark collaborations, exchange insights, and enjoy world-class cuisine in a stunning location. More details coming soon.
Forum Day 2 | November 21
Welcome Breakfast & Networking
Chairperson opening remarks
Keynote Session
The Growth Driver's Imperative
How Pricing Leaders Become the Heroes of Profitability in an Era of Rising Costs and Shrinking Budgets
- Explore how pricing can become the primary growth engine when traditional expansion strategies fail, demonstrating how strategic pricing decisions generate more profit impact than sales increases, cost cuts, or operational improvements
- Master profit optimization techniques that squeeze maximum value from every customer interaction and product sale
- Build credibility as a strategic business leader by delivering measurable profit growth that enables organizational survival and success
Keynote Session
The Value Revolution - Breaking Free from Cost-Plus
Leading the Organizational Mindset Transformation to Value-Based Pricing Excellence
- Master the psychological and organizational transformation required to shift from cost-plus thinking to value-based pricing, overcoming internal resistance for customer-centric pricing strategies
- Develop advanced value communication frameworks that articulate customer impact both internally to skeptical stakeholders and externally to price-sensitive buyers, creating compelling narratives that justify premium pricing through demonstrated business outcomes
- Build sustainable value-based pricing capabilities that become organizational DNA rather than temporary initiatives
Interactive Joint Q&A
Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Panel Discussion
Winning Without Bleeding
Strategic Approaches to Overcoming Price Wars and Emerging Stronger
- Master proactive price war prevention strategies that eliminate competitors’ ability to start pricing conflicts, using differentiation and value positioning techniques that make price-based attacks ineffective and unprofitable
- Deploy tactical price war response frameworks that neutralize aggressive competitor pricing while protecting margins and customer relationships
Break
Networking Break
Keynote session
The Green Growth Engine
How Sustainability Constraints Drive Breakthrough Innovation and Premium Pricing Power
- Harness sustainability constraints as innovation accelerators that force breakthrough thinking and create entirely new product categories
- Build premium pricing strategies around environmental value that capture customer willingness to pay for sustainable solutions, creating 20-40% margin advantages while strengthening brand loyalty
- Establish market leadership through sustainability innovation that creates first-mover advantages in emerging green markets
Keynote session
The Strategic Art of Discounting
When, Why, and How to Promote Profitably Without Destroying Your Brand or Margins
- Master the psychology of strategic discounting that drives customer behavior while protecting brand value, using data-driven timing and targeting that maximizes revenue impact
- Build profit-optimized promotional strategies that achieve specific business objectives beyond short-term sales, including customer acquisition, inventory management, competitive response, and market share gains that generate long-term value creation
- Develop discount immunity and premium positioning that reduces organizational dependence on promotional pricing while building customer loyalty
Interactive Joint Q&A
Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Panel discussion
The Future Consumer Playbook
Sustainability Expectations, AI Integration, and Trust Building – The Recipe for Staying Ahead
- Decode evolving consumer sustainability expectations that are reshaping purchase decisions and brand loyalty, understanding how environmental consciousness is driving pricing power and competitive advantage for companies that authentically deliver green value
- Harness AI technologies to enhance customer trust rather than erode it, using artificial intelligence to personalize sustainability offerings, optimize environmental impact, and create transparent value delivery that builds deeper customer relationships
- Build integrated strategies that combine sustainability leadership, AI innovation, and trust-building to create unassailable competitive positions in markets where consumers increasingly choose brands based on values alignment and authentic impact delivery
Break
Networking lunch
Deep Dive Sessions
Case study
Price Pack Architecture Transformation:
From Market Pressure to Double-Digit Growth
- Deploy data-driven decision-making systems that combine panel data and cross-functional collaboration to optimize pricing, promotions, and trade spend
- Build scalable RGM capabilities that deliver immediate financial results while creating organizational excellence
Case study
Pricing Technology Implementation Mastery
From Software Selection to Strategic Success
- Build implementation strategies that guarantee adoption success by designing change management, training, and integration plans
- Develop technology optimization capabilities that continuously improve pricing system performance, data quality, and business impact through advanced configuration, integration, and analytics that turn basic software into competitive advantage engines
Interactive Joint Q&A
Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Deep Dive Sessions
Case study
From Excel to AI-Ready - Low-Budget Pricing Excellence
Transforming Excel-Based Pricing Teams into AI-Prepared Organizations Without Breaking the Bank
- Master advanced Excel techniques that rival expensive pricing software while building data management and analytical capabilities that prepare your team for AI tool integration
- Build AI-preparation foundations through strategic skill development that positions your team to leverage artificial intelligence tools effectively when budget allows
Case study
The Pricing Professional's Influence Arsenal
Mastering Soft Skills That Transform Technical Expertise into Strategic Business Impact
- Master executive influence techniques that secure C-suite support for pricing initiatives, using communication frameworks and persuasion strategies that translate complex pricing analysis into compelling business narratives
- Develop customer relationship excellence that enables premium pricing through trust-building, value communication, and negotiation skills that strengthen partnerships
Interactive Joint Q&A
Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
The Sustainability Survival Imperative
Why Ignoring Environmental Innovation and Regulation Means Business Extinction
Transform sustainability from an optional initiative to an existential business survival strategy through innovation and regulatory preparedness
- Confront the extinction-level threat facing companies that fail to prioritize sustainability innovation, using hard data and market evidence showing how regulatory changes and consumer shifts are eliminating businesses that cannot adapt to environmental requirements
- Master rapid innovation frameworks that turn sustainability constraints into competitive advantages faster than regulation can destroy market position, creating environmental leadership that protects against regulatory disruption and market displacement
Conference Closing Remarks
End of the event
Training
Economic Value Modeling Training
Gain the expertise to develop pricing strategies anchored in real customer value.
Learn to quantify, communicate, and monetize value effectively using the Economic Value Modeling (EVM) framework—covering creation, pricing, communication, and selling. Drive profitability by ensuring your prices reflect the true value you deliver.
Find out more details HERE
Subscription Pricing Training
Learn how to design customer-centric packaging models, drive monetization, and lead pricing transformations in complex B2B environments.
This program provides the tools and frameworks needed to turn pricing into a strategic growth driver. Gain the confidence to manage change, avoid common pitfalls, and build a scalable and effective pricing function.
Find out more details HERE
Strategies & Tactics for Pricing
Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.