Speakers

• Economics and Business Economics and MSc. in Marketing Management at the Vrije Universiteit Amsterdam
• Started my career in banking in various commercial roles, including product management and pricing
• Made the switch to NS in 2020, where I started as a pricing manager with a focus to make train ticket pricing more dynamic to balance demand
• Currently product owner of the Pricing & Revenue Management team, responsible for pricing of the domestic and international lines
• Loves traveling (preferably by train), practicing and watching sports, quality time with family and friends

Pedro is a professional with more than 10 years of work experience in Strategic Pricing and Revenue/Yield Management at worldwide companies from Industrial Engineering, Travel & Leisure, Food & Beverage and Transportation & Mobility markets. He holds a bachelor’s degree in Industrial Engineering and MBA degree in Technologies for Business: AI, Data Science and Big Data. Pedro is one of the co-authors of the book “Pricing Architects” and he writes a monthly column about Pricing Strategy and Technology for the Aprix Journal. He also participated as a speaker in several events from organisations such as the Professional Pricing Society and European Pricing Platform.
Currently I am working as a Head of Pricing at Omio, a German unicorn which provides an online travel comparison and booking platform based in Berlin and also as an Associate Professor at the Barcelona Finance School.

Jacob Ryom is a strategic leader in pricing and revenue management at Danske Bank, overseeing pricing decisions for personal customers across Denmark and the broader Nordic region. With a proven track record in team leadership, executive collaboration, and project delivery, he drives innovative pricing strategies that impact over 3 million customers. Jacob combines deep analytical insights with market trend analysis to shape competitive and customer-focused pricing frameworks. Passionate about both professional excellence and personal wellbeing, he fosters a collaborative culture while delivering measurable business results.

Daniel Antolin is Managing Director and Pricing & Commercial Strategy Lead for Europe at Accenture. Based in Munich and educated at the University of Bayreuth, he is a seasoned expert in B2B pricing and commercial excellence. Overseeing a high-performing European team, Daniel drives innovative pricing transformations – leveraging AI, analytics, and strategic governance – to unlock sustainable margin growth and business resilience.

With deep international experience spanning over 30 countries, Daniel fuses strategic insight with practical execution. He partners with global B2B clients across industries – like industrial manufacturing, high tech and professional services  – to embed pricing intelligence and governance directly into their commercial systems. He is passionate about combining strategic pricing thinking with operational excellence – ensuring organizations are both future-ready and margin-resilient.