Andreas Veskoukis is Head of Pricing & Merchandising Analytics Europe at Levi Strauss & Co., where he leads pricing strategy, competitive intelligence, and merchandising analytics across European markets. With nearly 12 years at one of the world’s most iconic apparel brands, Andreas has built deep expertise in translating complex data into actionable pricing and merchandising strategies that drive profitable growth.
Throughout his tenure at Levi’s, Andreas has held progressively senior roles, including Brand Operations, Pricing & Analytics Manager Europe, and Merchandising & Operations Manager Europe. In these positions, he has been responsible for building comprehensive understanding of competitive landscapes and pricing opportunities, developing seasonal price positioning strategies, and driving best-in-class investment review and pricing processes. His work spans critical go-to-market activities that enable merchandising, marketing, finance, planning, and commercial functions to bring brand assortments to life across channels and geographies.
Andreas excels at leveraging data analytics to create product insights and recommendations, managing seasonal merchandise financial processes and KPIs, and facilitating cross-functional alignment to drive efficiency across diverse teams and markets. His expertise encompasses pricing strategy, system deployment, operations management, and go-to-market strategy execution.
