Jacob Ryom is a strategic leader in pricing and revenue management at Danske Bank, overseeing pricing decisions for personal customers across Denmark and the broader Nordic region. With a proven track record in team leadership, executive collaboration, and project delivery, he drives innovative pricing strategies that impact over 3 million customers. Jacob combines deep analytical insights with market trend analysis to shape competitive and customer-focused pricing frameworks. Passionate about both professional excellence and personal wellbeing, he fosters a collaborative culture while delivering measurable business results.