Noor van den Hurk is Product Owner Pricing & Revenue Management at NS (Nederlandse Spoorwegen), the Dutch national railway company, where she leads pricing strategy and revenue optimization for one of Europe’s busiest rail networks. With nearly six years at NS and over a decade of pricing expertise across financial services and transportation, Noor specializes in building innovative pricing models that balance commercial objectives with customer value and regulatory requirements.
In her current role since May 2023, Noor is responsible for developing and implementing pricing and revenue management strategies for NS’s diverse portfolio of rail products and services. Previously, she served as Product Owner Propositions & Partnerships (2022-2023) and as Pricing/Revenue Manager (2020-2022), where she built the foundation for NS’s dynamic pricing capabilities and proposition development.
