Speakers

Cantekin Ünlü is an accomplished professional with a strong background in Revenue Growth Management, Category Management and Customer Development. Currently serving as the "Head of RGM & Transformation for Ice Cream, Asia" at Unilever he oversees operations across multiple countries, including China, Thailand, Indonesia and the Philippines. In his previous role as the "Senior Global Revenue Growth Management Lead" at Unilever, he played a pivotal role in shaping global RGM strategies, enhancing organizational capabilities, developing innovative automated tools, and integrating AI into data models. Cantekin's experience also includes his tenure as "Managing Director for the Caucasus & Central Asia" region, where he managed complete P&Ls and led Business Leadership Teams across six countries, achieving significant growth during such a time of COVID-19 combined with political and military turmoil. An active member of Bilkent University's Faculty of Business Administration Board of Advisors, Cantekin is dedicated to the education of future generations and contributing to curriculum strategies of his "Alma Mater" and running mentorship programs with senior students. He holds a Bachelor of Science degree with honours from Bilkent University and is proficient in multiple languages. His professional journey is marked by numerous awards and recognitions, reflecting his contributions and leadership in the industry.

Henar is the Global Pricing Lead at Sibelco Group.

She takes a data-driven approach to advancing pricing maturity in global organizations through the design and implementation of pricing strategies, insightful analytics, process improvements, and innovative technologies. Passionate about building high-performing teams and guiding change, Henar has a record of driving profitable growth in the global manufacturing sector.

With over 20 years of experience, she has held leadership roles in Pricing, Strategic Marketing, and Demand Planning at major manufacturing companies, including Gates, Ingersoll Rand, and Bobcat.

Henar holds an MBA from Solvay Business School and a degree in Business Administration.

Riccardo Vetrugno is Revenue Director at Exoticca, the leading traveltech platform for multi-day tour packages, where he’s in charge of creating a new revenue management department and of developing a customised Revenue Management System from scratch. His interest in pricing stems from his Business Administration & Marketing studies, where he researched the RM of airlines and advance selling practices. He gained more than 12 years of professional experience in the leading Italian price comparison website (Facile.it), helping build a new business unit, then in the RM department of Avis Budget Group, managing the Italian and Iberian markets, before joining Exoticca in 2022.

Pedro is a professional with more than 10 years of work experience in Strategic Pricing and Revenue/Yield Management at worldwide companies from Industrial Engineering, Travel & Leisure and Transportation & Mobility markets. He holds a bachelor's degree in Industrial Engineering and MBA degree in Technologies for Business: AI, Data Science and Big Data. Pedro is one of the co-authors of the book “Pricing Architects” and he writes a monthly column about Pricing Strategy and Technology for the Aprix Journal. He also participated as a speaker in several events from organisations such as the Professional Pricing Society and European Pricing Platform. Currently I am working as a Head of Pricing & Traffic Monetization at Omio, a German unicorn which provides an online travel comparison and booking platform based in Berlin.

More than ten years of experience in data analysis, revenue management and pricing policies. Devoted to improving the processes of the company by means of a keen eye for data, for their relationship with revenue and capable to identify the right tools to manage, correct and improve the approaches of different people to different problems.

After significant experiences in Italo and Rome Airports now he works in Itabus, a company born in 2019 with the scope to become the first bus operator. He defined, from scratch, the pricing strategy and promotional plan.

Analytics leader with statistics & econometrics background, PhD in economics and 30 years of international experience in marketing research & market intelligence, retail analytics, loyalty programs, CRM, pricing & yielding, advanced analytics, data commercialization, data management, business intelligence & reporting, insights delivery & automation, forecasting & planning. Managed analysts and analytical teams, worked in different organizations – from academia, through start-ups to multi-national corporations, across several industries – from retail through beauty, petfood, to mobility. Currently responsible for pricing, analytics & BI at Sixt Ride.

Steven Sabet is a seasoned expert with 14 years of Pricing experience in the travel and service environment.

He successfully navigated the complexities of pricing in diverse industries including hospitality, car rental, cruise lines and self-storage.

Alongside Pricing, he held positions in Sales and Marketing and is a Coach for personal and organizational development.

This multifaceted expertise allows him to approach Pricing from a comprehensive perspective, understanding the interplay between various business functions and market participants.

His ability to adapt to various technological and market environments has been crucial in creating, implementing and optimizing dynamic pricing systems.

Sebastian Schwarz currently serves as Senior Pricing Analyst at rebuy reCommerce GmbH, Europe's market leader in refurbished consumer electronics and pre-owned media goods. Based in Berlin, Sebastian has been a member of the pricing team for the past decade, developing and implementing innovative pricing strategies for the company. Over this period, he created and maintained a sophisticated daily pricing system that manages 20,000 products across 7 quality conditions, 5 country markets, and 2 marketplaces. This Circular Economy solution addresses the buying and selling sides of the business, a complex challenge for which no off-the-shelf software existed.

Sélim Dal is a seasoned professional in pricing strategy and project management with extensive experience in the e-commerce industry. Currently, as a Senior Commercial Analyst at rebuy reCommerce GmbH, he manages the prices of 10 million listings across several countries and marketplaces. Previously, at Chal-Tec GmbH, Nu3 GmbH, and Home24 AG, Sélim implemented automated pricing strategies, managed sales campaigns, developed forecasting models, led pricing and business analysis, and conducted in-depth market analysis to achieve sales targets across various markets and channels.

Since 2020, Michael Bartels leads the strategic pricing department at the international wholesaler for fastening products Keller & Kalmbach GmbH in Germany.

He holds an engineering degree from the Technical University Munich / Germany, an MBA from the University of St.Gallen / Switzerland and a dedicated professional pricing certification.

Being a pricing practitioner in the wholesaler & logistics industry his professional experience includes also 13 years in the medtech industry.

He has been working internationally in Europe, Japan and the US.

His focus is the definition & implementation of B2B winning pricing strategies and related tools on a global level.

With 13 years of practical experience in the field of Global Pricing at the levels of retailers, manufacturers, and corporations, I have developed a profound understanding of the dynamics and intricacies of pricing strategies on a global scale. My expertise extends to both physical & digital products and spans across various sectors, allowing me to navigate the unique challenges each presents.

In addition to my extensive professional background, I bring 6 years of teaching experience at global universities. This has not only allowed me to impart practical knowledge to the next generation but has also honed my ability to communicate complex concepts in a clear and engaging manner.

Throughout my career, I have demonstrated a consistent commitment to excellence, leveraging my analytical skills to optimize pricing structures and contribute to the overall success of diverse business environments. My unique combination of hands-on experience and academic insight positions me as a well-rounded professional ready to tackle challenges in the ever-evolving landscape of global pricing.

• Bachelor Business Economics, Master International Economics and Postdoc Journalism at Erasmus University Rotterdam
• Started career as Strategy Consultant at Accenture and have built a Revenue Management function from scratch at Oyo Vacation Homes (Leading vacation rental company in Europe)
• Currently working as Revenue Manager at NS focusing on filling empty trains with induced demand through strategic revenue management
• Loves optimalisation challenges with multiple dynamic variables such as Revenue Management and running “fairly quick”  marathons

*Bachelor Business Economics and Master Strategic Management at Tilburg University
*Used to work in e-commerce pricing, and later Pricing officer at leasing company (both B2B and B2C)
*Started as a Pricing Expert at NS, recently switched to Revenue Management
*In that role eager to fill up empty trains, especially 1st class seats in the weekends
*Loves playing strategic games, such as chess, poker and revenue management

• in Economics and Business Economics and MSc. in Marketing Management at the Vrije Universiteit Amsterdam
• Started my career in banking in various commercial roles, including product management and pricing
• Made the switch to NS in 2020, where I started as a pricing manager with a focus to make train ticket pricing more dynamic to balance demand
• Currently product owner of the Pricing & Revenue Management team, responsible for pricing of the domestic and international lines
• Loves traveling (preferably by train), practicing and watching sports, quality time with family and friends

Neelkamal is the cofounder of circlestack, a sustainability tech startup based out of Amsterdam. Their mission is to enable consumer brands to access, expand & monetise the secondhand market for their goods. Neelkamal has over 10 years of experience across strategy, pricing and general management. In his last role at Deliveroo, he held leadership roles (CXO+1) which included setting up the global consumer pricing function and running Deliveroo's global cloud kitchen business. Prior to that, he was at Uber for 6 years where he built & led marketplace pricing teams across India & EMEA.

Thomas is the Managing Director at Strategy Digitized since 2022. He is passionate about enhancing client profitability and specializes in Pricing, Competitive Strategy, and Digitization of Sales Processes.

Previously, he held leadership positions in Pricing, Strategy, Sales, and Finance at renowned companies in the Pharma and Chemicals industries such as Novartis, MSD or Henkel in roles as Director Commercial Planning and Pricing, Director Margin Management and Commercial Controlling, Key Account Manager and Country Head for Benelux + Italy for a global BU.

Thomas holds a MLA in Finance from Harvard University and various degrees in Business Administration and IT.

Consultant, coach, trainer and practitioner in B2B sales, pricing and marketing focusing on improving profitability, on how to capture value, develop the competencies of the commercial people through customer and commercial excellence.

Dr. Michael Wu is currently the Chief AI Strategist at PROS (NYSE: PRO). He’s been appointed as a Senior Research Fellow at the Ecole des Ponts Business School for his work in Data Science and he serves as an advisor and a lecturer for UC Berkeley Extension’s AI programs.

Prior to PROS, Michael was the Chief Scientist at Lithium for a decade. His R&D won him the recognition as an Influential Leader by CRM Magazine. Michael has served as a DOE fellow at the Los Alamos National Lab. Prior to industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley’s Biophysics program.

Andy brings over 22 years of experience working across Europe in key roles at Publicis, Kantar, Unilever, Innocent, and Smartbox, gaining deep expertise across the entire FMCG supply chain. With a strong background in customer development, media mix modeling, econometrics, and continuous datasets, Andy has collaborated with most major European retailers.

For the past eight years, he has led product development at Smartbox, the world’s largest gift experience company. Currently, Andy heads the FMCG & Retail verticals at EPIC Conjoint, where he has successfully delivered projects for both startups and blue-chip clients such as Danone, Heineken, Pepsico, Unilever, Kraft, and Smartbox.

In addition to his industry work, Andy serves as a Professor of Pricing Strategy at the Smurfit Business School, University College Dublin. This year he has presented at events including the European Pricing Platform (EPP), the International Private Label Conference (IPLC), Pricing for the Planet, and the Efficient Consumer Response Forum (ECR).

Dr. Marcus F. Demmelmair is senior project leader within Accenture's CEO & Enterprise Strategy practice. Marcus' passion is to advise on commercial strategies leveraging new business models, analytics & artificial intelligence as well as innnovative technologies. Over 9 years of consulting, Marcus help clients to find new levers for top-line growth accross various B2C and B2B industries in Europe, Asia and the US.

Mehrdad Moslemi's work as a referee in the top league gives him the ability to always keep an eye on all parties and teams and find the best possible solution so that everyone is satisfied in the end.

For companies, it is also important to understand all departments and to support them in their work in the best possible way.

For over 5 years, Mehrdad has been finding solutions for customers of Vistex. He helps leading European companies in multiple industries to solve complex pricing problems.

Olivier Dallemagne is a Partner at BCG London-Amsterdam-Brussels (LAB), with a focus on the Sales, Marketing & Pricing capability. Olivier helps clients drive revenue and profit improvements through sustainable improvements to their go-to-market capabilities, including the Digital Transformation. He brings 29 years of experience in management consulting and in management, helping some of the world’s leading industrial companies address their most complex and critical business challenges around top line growth.

Gianclaudio Floria is the founder and CEO of Bright Light Consulting. He brings 20+ years in Pricing and Market Access across Hemato-Oncology, Immuno-Oncology, Nephrology, and Infectious Diseases. Six Sigma Green Belt certified, with 15+ years in team management. Former Global Pricing Head for Multiple Myeloma and Lymphoma Pricing at BMS.
Held leadership roles at Alexion, Fresenius Kabi Biosimilars, Amgen, and Gilead Sciences. Author, speaker, and Microsoft MVP for Excel. MBA from Mib School of Management, degree in Political Economy Science from University of Trieste. Expert in Financial and BI IT tools, with a passion for AI.

A devoted practitioner of data driven business solutions and the use of advanced analytics to drive Revenue Management improvements. With a keen eye for detail and a history of exploring complex data sets and models, he has a profound ability to understand and interpret trends for the benefit of the client.

The combination of strong academic, senior industry and consulting experience enables Michael to employ a technical approach to Revenue Management problems using advanced statistical methods to consistently deliver profit and process improvements.

Michael holds a BSC in Mathematics from McMaster University as well as two advanced degrees; MMA, Queens University and MBA, University of Toronto.

Kristof is Senior Director within the EMEA strategy practice of Deloitte. He has more than 17 years of experience in the B2B manufacturing and services industry, where he helps clients with commercial strategy definition. He’s part of Deloitte’s European Pricing Centre of Excellence leadership team and focuses on (digital) solution pricing model innovation and go-to-market.