18th EPP Global Pricing and Revenue Management Forum 2024

Cantekin Ünlü is an accomplished professional with a strong background in Revenue Growth Management, Category Management and Customer Development. Currently serving as the "Head of RGM & Transformation for Ice Cream, Asia" at Unilever he oversees operations across multiple countries, including China, Thailand, Indonesia and the Philippines. In his previous role as the "Senior Global Revenue Growth Management Lead" at Unilever, he played a pivotal role in shaping global RGM strategies, enhancing organizational capabilities, developing innovative automated tools, and integrating AI into data models. Cantekin's experience also includes his tenure as "Managing Director for the Caucasus & Central Asia" region, where he managed complete P&Ls and led Business Leadership Teams across six countries, achieving significant growth during such a time of COVID-19 combined with political and military turmoil. An active member of Bilkent University's Faculty of Business Administration Board of Advisors, Cantekin is dedicated to the education of future generations and contributing to curriculum strategies of his "Alma Mater" and running mentorship programs with senior students. He holds a Bachelor of Science degree with honours from Bilkent University and is proficient in multiple languages. His professional journey is marked by numerous awards and recognitions, reflecting his contributions and leadership in the industry.

Laura specializes in design, implementation and communication of pricing strategy.

She is currently leading the global pricing team at Festo, charged with the effective implementation of B2B pricing strategy and digitalization in the pricing environment.

With over 10 years of cross-functional experience in in Sales, Strategic Marketing and Pricing in Industrial automation, Laura has a proven record in managing multistakeholder projects and driving global implementation.

Riccardo Vetrugno is Revenue Director at Exoticca, the leading traveltech platform for multi-day tour packages, where he’s in charge of creating a new revenue management department and of developing a customised Revenue Management System from scratch. His interest in pricing stems from his Business Administration & Marketing studies, where he researched the RM of airlines and advance selling practices. He gained more than 12 years of professional experience in the leading Italian price comparison website (Facile.it), helping build a new business unit, then in the RM department of Avis Budget Group, managing the Italian and Iberian markets, before joining Exoticca in 2022.