EPP Global Pricing
and Revenue Management Forum 2024
Program
Innovative Pricing: Cross-Industry Insights
2-day training
12 November 2024
Economic Value Modeling
Strategies & Tactics for Pricing Excellence
FORUM WORKSHOPS
13 November 2024
WORKSHOP 1 - HOW TO PERFECT YOUR PRICING PROGRAM
- Establish your data foundation
- Identify the critical next steps
- Leverage advanced AI method
TBC
WORKSHOP 2 - BOOST PROFITS WITH LOW-CARBON STRATEGIES: A HANDS-ON APPROACH
- From Carbon to Cash: Explore how a structured approach can help monetize low carbon offers and increase profitability through effective revenue management.
- Real-World Success Stories: Learn from top manufacturers turning carbon challenges into revenue growth.
- Scaling High-Quality Voluntary Carbon Credits: An introduction to pricing and strategic considerations.
Olivier Dallemagne – Owner & Managing Partner – Resiliant Growth Consultants
WORKSHOP 3 - NAVIGATING INFLATION AND COST PRESSURES
- Harnessing Advanced Analytics:Discover how advanced pricing analytics can mitigate the effects of inflation and supply chain disruptions on your pricing strategies.
- Identifying Cost Drivers:Learn to pinpoint cost drivers and forecast future pricing pressures, enabling proactive adjustments to your pricing models.
- Data-Driven Pricing Models:Gain actionable insights into leveraging data to develop flexible pricing strategies that maintain profitability while addressing customer sensitivity to price changes.
- Addressing Challenges: Identify and overcome common obstacles related to inflation-driven cost pressures, equipping your organization with practical solutions for navigating today’s market complexities.
Michael Stanisz – Partner – Revenue Management Labs
FORUM DAY - 1
14 November 2024
08:00
WELCOME COFFEE AND REGISTRATION
08:30
WELCOME
Welcome by Pol Vanaerde – President – EPP Pricing Platform
08:40
CHAIRPERSON OPENING REMARKS
Chairperson Opening Remarks – Chad Crowell – Pricing Independent Expert
SESSION 1:
RGM - Strategic RGM Mastery: Winning the Game of Growth
09:00
Mastering Mix Management: Unleashing Revenue and Profitability Potential
Cantekin Unlu – Head of RGM and Transformation – Unilever
09:25
Strategic RGM vs. Tactical Interventions
David Langkamp – Managing Director and Partner – BCG
09:50
Management and how to use it to steer Sales and Pricing Performance
Thomas Lorang – Head Margin Management and Commercial Controlling – Pfleiderer Group
10:15
Coffee Break – be back in 25 minutes!
Session 2:
INNOVATION AND AI - PRICING REIMAGINED: CRAFTING THE TRANSFORMATIVE CUSTOMER EXPERIENCE, AI's REVOLUTIONARY ROLE FROM DATA TO DEALS
10:40
Empowering Sales with Price Guidance and AI
Mehrdad Moslemi – Senior Solution Advisor – Vistex
11:05
Driving Commercial Success with Smart Pricing and Low-Carbon Leadership - Key Insights
Olivier Dallemagne – Owner & Managing Partner – Resilient Growth Consultants
11:30
Profitable Growth With Pricing Semi-Automations
Karol Kuhl – Business Analytics Leader – Sixt Ride
11:55
Using next level A.I. technologies to boost negotiation outcomes
Gianclaudio Floria – CEO – Pharmsight Gmbh
Chirag Mashwari – CTO – Pharmsight Gmbh
12:20
“Ask Me About” Lunch & Networking – Be back in 60 minutes!
13:20
AI’s Best Response Uncertainties: Pricing With Big Data
Michael Wu – Chief AI Strategist – PROS
BREAKOUTs:
13:45
BREAKOUT 1
Don’t look back in anger – the folly of pricing based solely on historical data
Andy O’Brien – Pricing Director FMCG and Retail – Epic Conjoint
BREAKOUT 2
The Alchemy of AI: Transforming Numbers into Gold
Marcus Demmelmair – Head of Pricing & Commercial Excellence – Horváth
14:10
Dynamic Pricing in Transportation · The relevance of demand forecasting
Giovanni Madau – Head of Pricing, Revenue and Commercial Distribution – Itabus
14:40
Coffee Break– be back in 25 minutes!
Session 3:
ANALYTICS - DECODING DOLLARS: THE ADVANCED ANALYTICAL EDGE IN PRICING PRECISION
15:05
Behavioral Pricing - Getting to GRIPS with Discount Management
Prof. Dr. Florian Bauer – Managing Director – Accenture
BREAKOUTs:
15:30
BREAKOUT 3
Automatic and Digital Price Adjustment for Swift and Smart Inflation Response
Laura Rathjen – Head of Global Pricing – Festo
BREAKOUT 4
Transparency in Pricing Algorithms
Pedro Piccoli – Head of Pricing and Traffic Monetization – Omio
16:00
Roundtable Discussions
- Leveraging Technology for Advanced Pricing Strategies
- Redistributing Demand through Cheaper Fares
- Personalization at Scale with AI
- The Rise of Subscription Models
- Real-Time Pricing Adjustments
16:45
Wrap up Day 1
19:00
Networking Dinner
An exclusive Networking Dinner, offering the perfect opportunity for industry leaders to spark collaborations, exchange insights, and enjoy world-class cuisine in a stunning Amsterdam location.
19:00 - Welcome drink reception with breathtaking views at the Sky Bar
19:30 - Connect with peers over delicious dishes at the impressive Restaurant FIVE
FORUM - DAY 2
15 November 2024
08:00
Welcome Coffee
08:30
Welcome by Pol Vanaerde
08:40
Opening Remarks by Chair Steve Laborda - CEO - Valuebizbooster
08:50
Regulatory Rundown – What you need to know for the coming year
Monitor Deloitte Team
SESSION 4:
DYNAMIC PRICING - Real-Time Dynamic Pricing Strategies to Gain Competitive Advantage
09:15
Strategic RGM Mastery: Winning the Game of Growth
Giovanni Camisa – Pricing Director RM – Costa Crociere
09:40
Hyper-Precision vs. Massive Scale: Challenges of Data-Driven Dynamic Pricing in the Circular Economy
Sebastian Schwarz – Senior data analyst – rebuy recommerce GmbH
Selim Dal – Senior Commercial Analyst – rebuy recommerce GmbH
10:05
Real-Time Pricing Strategies for Travel and Hospitality:
Dalina Leonor – Commercial Strategy Director – jumbOnline
10:30
Coffee Break – Be back in 25 minutes!
10:55
BREAKOUT 5
Unlocking Pricing Success: The Six Pillars of Excellence
Michael Stanisz – Partner – Revenue Management Labs
Avy Punwasee – Partner – Revenue Management Labs
BREAKOUT 6
TBC
Session 5:
PRICE ELASTICITY - ADVANCED SEGMENTATION & PRICE ELASTICITY STRATEGIES FOR MARKET MASTERY
11:25
Investigation on Elasticity and How Competitive Prices Attract Our Customers, Who Then Buy At Higher Prices
Riccardo Vetrugno – Revenue Director – Exoticca
11:50
The Pricing Paradox: Revealing Revenue Opportunities in Complexity
Steven Sabet – Pricing & Commercial Expert – Independent Expert
12:15
Networking Game
12:30
Lunch & Networking – Be back in 60 minutes
13:30
Centralizing the Pricing Function for Better Price Guidance
Michael Bartels – Pricing Manager – Keller & Kalmbach
13:55
Pricing Secondhand Goods: How can brands build a profitable resale business?
Neelkamal Biswas – Founder – Circlestack
Session 7:
GTM - INNOVATING MARKET ACCESS & GTM
14:20
How NS is using dynamic pricing to transform railway travel?
Marius van Heesewijk – Revenue Manager – Nederlandse Spoorwegen
Jan-Willem Traas – Revenue Manager – Nederlandse Spoorwegen
14:45
Coffee Break – be back in 25 minutes!
15:10
The B2B Manufacturing E-Commerce Journey: Balancing Custom Pricing and Customer Service
Henar Alonso Espinaco – Global Pricing Lead – Sibelco Group
15:35
Strategies for Unique Competitive Pricing: Combining the Decoy Effect and De-Contenting
Sebastian Maurus – Pricing Manager and Lecturer – University of Applied Sciences Vorarlberg
Kimberly Haller – Marketing Business Development Manager – Heim Metallbau