EPP 2nd FMCG/CPG Revenue Growth
Management Forum America 2026
AGENDA
Tuesday, 6 October
Networking Drinks at Martini Bar
Join fellow attendees for informal networking drinks before the forum begins.
Forum Day 1 – October 7
Opening Remarks
Chair – Andy Walter – P&G CIO & SVP (retired) & CEO
Where RGM sits in the organisation — and why it determines everything else
- Examine how RGM's placement — inside sales, inside finance, or as a standalone function — determines its ability to act as an objective cross-functional lens rather than an advocate for one agenda.
- Learn how to win over sales teams that don't believe in the value of taking price — the internal political challenge that practitioners cited more than any external pressure.
Julie Oxner – Vice President of Revenue Growth Management – Nissin Foods USA
The Evolving Impact of AI on Consumer Goods & Retail
- Getting beyond the marketing-speak, what can the emerging technology actually do.
- What does it mean for consumers, manufacturer and retailers.
- Where are the right areas to focus your business to get the most from these capabilities as they mature.
Adam Ben-Yousef – Senior Vice President, Revenue Growth Management – o9 Solutions
How to design and execute multi-year PPA, what role RGM plays, how to build a strategy, how to sell it internally, externally, and govern it
- Build and execute a multi-year PPA roadmap that links pricing, packs, channels, and cost scenarios into a clear strategic architecture.
- Position RGM as the owner of PPA — driving strategy, securing internal and external buy-in, and setting up governance to ensure long-term execution discipline.
Colin McQuay – Sr. Director, Head of Strategic Revenue Management – Nestlé USA
Agentic AI in RGM: First Enterprise Pilot Learnings — What works, what doesn't, and what's next
- Agentic AI in RGM: Real-world learnings from deploying AI across RGM and trade promotion at scale.
- From Pilot to Production: Early results, practical metrics and the key challenges of implementing AI in commercial environments.
- What Makes AI Work: The critical role of data boundaries, guardrails and CPG commercial context in turning AI into actionable intelligence.
Max Vliegenthart – Chief Revenue Officer – Visualfabriq
Mathew Evans – Pre-Sales Director – Visualfabriq
Tariffs and input cost volatility: holding pricing discipline when everything is moving
- Hear how across food, beverage, and personal care are sequencing the absorb/pass-through decision and the internal governance that holds that line under pressure.
- Learn how to model tariff exposure across a portfolio and convert that analysis into a commercial narrative — for retailers, leadership, and sales teams.
Natalia Glushchenko – Revenue Growth Management Leader – ex-Peet’s, ex-Danone
Eric Rudolph – VP RGM and Customer Development – Ricola
The Commercial Operating System of the Future: How agentic intelligence will transform planning, decisions, and growth
- How agentic intelligence can move organisations from fragmented processes to connected, adaptive decision-making.
- Exploring how AI-powered intelligence could fundamentally change the way commercial teams plan, decide and drive performance.
Tarun Kataria – Chief Customer Officer – AsperAi
The Sticky Plaster: Why RGM Should Be Trying to Make Itself Obsolete
- Why RGM keeps inheriting products, packs and prices that were never tested with shoppers — and how to stop being the last stop before launch.
- Three ways category, innovation and brand teams are already building commercial testing into ideation and design, with real launch results.
- Future focused tools and where "synthetic respondents" still can't be trusted with your pricing calls.
Andy O'Brien – VP of FMCG & Retail, EPIC Insights
Balancing volume growth and profitability: the mandate that's harder than it sounds
- Understand how the shift from post-pandemic stimulus-driven volume growth to a cautious, tactical pricing environment is changing the commercial mandate for RGM leaders.
- Learn how to build a "balanced growth" framework that gives leadership the narrative they need while giving RGM teams the lever flexibility to respond to market conditions.
RGM Value comes from the differences we create not the investments we make
- How can RGM teams identify the pricing, pack, promotion and portfolio differences that genuinely create incremental value rather than simply increasing investment?
- How do we shift from measuring RGM investment and activity to measuring the commercial impact and value created?
Wade Locklear – Sr. Director Enterprise Revenue Growth Management – Altria Group
Closing the strategy-to-execution gap: from insight designed to impact delivered
- Understand why RGM insights fail to translate into execution — the structural, cultural, and process gaps that exist between the RGM function and the commercial teams it serves.
- Explore the storytelling and influencing skills that RGM leaders need to drive strategic outcomes — moving beyond analytical output to commercial persuasion.
Natalia Glushchenko – Revenue Growth Management Leader – ex-Peet’s, ex-Danone
From Study to Simulation in Weeks: BIC's Living Model for RGM Decisions
- A joint readout from BIC, Buynomics, and EPIC on bringing consumer survey data into BIC's pricing and preference model.
- The journey: where BIC started, the questions behind the model's recommendations, how EPIC's research fed in, and what the recalibration showed.
- How a focused study becomes part of a live simulation, and what that means for BIC's pricing, packaging, and portfolio decisions.
Mark Campbell – Director, Revenue Growth Management – BIC
Louise Verde – Customer Success Director – EPIC
Tim Schneider – Head of Sales Engineering & Partnerships – Buynomics
The Innovation Playbook: Lessons from History, Signals for the Future
- If innovation have a shelf life, what history suggests and how an organization can leverage that to prepare for launch strategy.
- Today’s winner can be tomorrow’s replacement candidate, how to beat the odds in protecting your space.
Sunny Yurasek – Sr. Director, Advanced Analytics & RGM – Wells Enterprises
Tech Demo – Visfab
Tech Demo – Asper
Tech Demo – o9
Closing Remarks
Networking Dinner
The Evie is approximately a 15-minute walk from the forum venue.
Forum Day 2 – October 8
Opening Remarks
Chairperson
Influencing the retailer: making the case for smarter shelf pricing decisions
- Build a data-led commercial case that shows retailers the margin and category value left on the table with suboptimal shelf pricing — and the analytical tools that make that argument credible.
- Understand the specific challenge of store brand pricing dynamics — navigating retailer brand strategy without ceding category control or leaving mutual value unrealised.
Marc Kennedy – Director of Revenue Growth Management – Land O’Frost
A Pricing Tool Doesn't Make You Money. A Decision Does.
- Sophisticated tools still get stuck, because pricing problems don't repeat themselves the same way twice. Every category, retailer relationship, and cost environment breaks the model differently. What actually solves it isn't a better algorithm; it's having seen the failure mode before. RML's edge comes from pattern-recognition built over hundreds of engagements, codified and accelerated with AI, so we're not solving from scratch every time, we're solving from precedent.
- This isn't a tool you buy or a deck you file away, it's a transformation that gets into the brain of the company. Old-school software gives you a static model that goes stale the moment your market shifts. Old-school consulting gives you a report and walks away. What we build stays inside the organization, keeps learning from every pricing decision made after we leave, and keeps getting sharper, so the company's ability to price well compounds instead of resetting to zero every planning cycle.
Marc Carias – Director – Revenue Management Labs
The Future of Revenue Growth Management: What's Next for FMCG Leaders?
- Explore how AI, digital commerce, and retailer transformation will reshape RGM over the next five years.
- Identify emerging capabilities and organizational structures required for future success.
- Develop an action plan for accelerating RGM maturity and sustainable growth.
Tuomas Penttinen – Senior Director RGM – o9 Solutions
Kristen Rice – Senior Manager Strategic RGM – Wells Enterprises
Boyan Nikolov – Managing Director – Philipp Morris US
Peer discussion sessions
Leveraging Consumer and Shopper Insights for Better Commercial Decisions
Lara Jarvis – Director Bottler Franchise – RGM – Coca-Cola
From AI Insights to RGM Impact: How Do We Turn Decision Intelligence into Action?
Prabhu Rajendran – Senior Manager Global Strategic Pricing at Thermo Fisher Scientific
Trade terms: the hidden RGM lever nobody talks about publicly
Competing with private label and micro-brands: where is RGM genuinely helping and where is it not enough?
RGM–Sales Collaboration in Daily Decision Making
The Insurgent Challenge: Rethinking RGM in the Age of Micro-Brands & M&A
Smarter Operations, Stronger Margins: Putting AI to Work
As AI becomes embedded in core planning and finance workflows, Consumer Products manufacturers have new opportunities to modernize S&OP and improve decision-making. Explore how AI-powered forecasting can enable more strategic, data-driven Revenue Growth Management, while automation strengthens efficiency and control across settlement validation, reconciliation, and governance.
Joel Cartwright – Industry Principal, Consumer Products – Vistex
Mix management as a strategic lever: from accidental outcome to deliberate decision
- Learn how to orchestrate channel mix, pack mix, and brand mix simultaneously to support premiumisation, protect core SKUs, and grow into underserved affordability segments.
- Build a mix management framework that is resilient to private label pressure and micro-brand disruption — using portfolio simplification and focused innovation as complementary tools.
Denise Alves – Vice president, Sales Strategy – Group Bel Canada
From Insight to Impact: Building a Connected RGM Growth System in LATAM
The session would focus on how RGM can evolve from fragmented analytics and isolated tools into a connected growth capability — linking strategy, data, commercial decisions, market execution, and adoption to accelerate profitable growth.
I think this topic connects well with several of the themes in the agenda, particularly the strategy-to-execution gap, data foundations, AI-enabled RGM, and the broader evolution of RGM as a driver of profitable growth.
Marcelle Cruz Alvarado – RGM Capabilities Senior Director – Pepsico Latam
Competition, M&A, and the micro-brand insurgency: how do large CPGs stay agile?
- Examine the rise of micro-brands and insurgent players who compete not on radical innovation but on cost economies and targeted consumer reach — and the RGM response that actually works.
- Understand how M&A activity is reshaping the competitive landscape and creating pricing dynamics that require faster commercial repositioning than most RGM cycles allow.