EPP 2nd FMCG/CPG Revenue Growth
Management Forum America 2026
AGENDA
08:30
Opening Remarks – EPP Pricing Platform
The new RGM reality: why the old playbook isn't enough
- Map the convergence of tariff disruption, commodity volatility, geopolitical uncertainty, and consumer affordability stress — and why all four are hitting RGM levers at once
- Align on what “mature RGM” looks like vs. where most organisations actually are — setting an honest baseline for
INSPIRATIONAL LEADERS PANEL
Tariffs and input cost volatility: holding pricing discipline when everything is moving
- Hear how across food, beverage, and personal care are sequencing the absorb/pass-through decision and the internal governance that holds that line under pressure
- Learn how to model tariff exposure across a portfolio and convert that analysis into a commercial narrative – for retailers, leadership, and sales teams
Operating in the unknown: commodity hedging, scenario planning, and RGM agility
- Understand what commodity price scenario planning looks like in practice — building decision trees around pricing, PPA, and mix that can flex as inputs shift
- Explore where trade terms and contract structures can be used proactively to create pricing flexibility before commodity shocks hit
Networking Coffee Break
The K-shaped consumer: affordability and premiumisation in the same portfolio
- Understand how socioeconomic bifurcation is splitting shopper behaviour within the same category — and why protecting out-of-pocket shoppers on discretionary items requires a different lever set than defending premium
- Learn how to use pack, channel, and occasion data to construct a portfolio proposition that doesn’t sacrifice one segment to serve the other
Consumer behaviour shifts: health trends, channel switching, and the occasion economy
- Examine how the shift to lower-alcohol, health-forward, and fresh products is reshaping category volume assumptions that underpin RGM models
- Understand how Gen Z and millennial consumption patterns differ structurally from previous cohorts — and what that means for pack, price point, and channel strategy
Building the data foundation that AI actually needs: why most RGM AI fails before the model runs
- Work through a data readiness diagnostic: identifying where your organisation’s data is siloed, miscoded, or inaccessible in ways that would undermine any AI initiative — and the internal governance changes required to fix it without a multi-year data transformation programme
- Learn how practitioners in lower-maturity data environments are getting partial value from AI tooling by scoping use cases tightly to the data they actually have — and how to make that case to leadership who want the full solution now
Networking Lunch
Price pack architecture as a strategic lever — not a shelf exercise
- Apply a structured PPA methodology that accounts for affordability corridors, channel-specific price points, and input cost scenarios — not just shelf space optimisation
- Explore how PPA is being used proactively to defend category leadership against private label growth and micro-brand insurgents
Promotion discipline: stopping the margin erosion from undisciplined trade spend
- Build a promotion evaluation framework that identifies true ROI — including base erosion, customer relationship strain, and the hidden cost of undisciplined couponing activity
- Convert post-event analysis into forward planning — closing the loop between promotion decisions and commercial outcomes at the customer level
Trade terms in practice: building contracts that protect margin without losing the customer
- Understand how trade term structures vary across state-level and regional operating models — and how to bring visibility and governance to a landscape where every contract is different
- Explore how contract renegotiation can be positioned as a commercial partnership conversation rather than a margin defence exercise
Networking Lunch
DEEP DIVE ROUNDTABLES
ROUNDTABLE 1
Turning RGM Insights into Automated Decisions
ROUNDTABLE 2
Competing with private label and micro-brands: where is RGM genuinely helping and where is it not enough?
ROUNDTABLE 3
Promotion ROI: do you actually trust your own post-event analysis?
ROUNDTABLE 4
Trade terms: the hidden RGM lever nobody talks about publicly
ROUNDTABLE 5
AI Adoption in RGM – From Pilot to Scale
ROUNDTABLE 6
Building RGM capability when you don't have a mature function yet: the low-infrastructure story
ROUNDTABLE 7
RGM–Sales Collaboration in Daily Decision Making
ROUNDTABLE 8
Managing Retailer Consolidation and Negotiation Power
Networking Coffee Break
Channel pricing and the algorithm problem: e-commerce, club, mass, and digital shelf tags
- Understand how e-commerce pricing algorithms are creating price comp dynamics across Amazon, Walmart, and club channels that traditional RGM frameworks weren’t designed to manage
- Discuss digital shelf tags and real-time price comping — the operational and strategic implications of a retail environment where shelf prices can move faster than your trade agreements
Influencing the retailer: making the case for smarter shelf pricing decisions
- Build a data-led commercial case that shows retailers the margin and category value left on the table with suboptimal shelf pricing — and the analytical tools that make that argument credible
- Understand the specific challenge of store brand pricing dynamics — navigating retailer brand strategy without ceding category control or leaving mutual value unrealised
Balancing volume growth and profitability: the mandate that's harder than it sounds
- Understand how the shift from post-pandemic stimulus-driven volume growth to a cautious, tactical pricing environment is changing the commercial mandate for RGM leaders
- Learn how to build a “balanced growth” framework that gives leadership the narrative they need while giving RGM teams the lever flexibility to respond to market conditions
Innovative Tech Showcase: Experience the Future of RGM with Live Demos
TECH DEMO 1
TECH DEMO 2
TECH DEMO 3
Where RGM sits in the organisation — and why it determines everything else
- Examine how RGM’s placement — inside sales, inside finance, or as a standalone function — determines its ability to act as an objective cross-functional lens rather than an advocate for one agenda
- Learn how to win over sales teams that don’t believe in the value of taking price — the internal political challenge that practitioners cited more than any external pressure
Closing the strategy-to-execution gap: from insight designed to impact delivered
- Understand why RGM insights fail to translate into execution — the structural, cultural, and process gaps that exist between the RGM function and the commercial teams it serves
- Explore the storytelling and influencing skills that RGM leaders need to drive strategic outcomes — moving beyond analytical output to commercial persuasion
Mix management as a strategic lever: from accidental outcome to deliberate decision
- Learn how to orchestrate channel mix, pack mix, and brand mix simultaneously to support premiumisation, protect core SKUs, and grow into underserved affordability segments
- Build a mix management framework that is resilient to private label pressure and micro-brand disruption — using portfolio simplification and focused innovation as complementary tools
Networking Break
FIRECHAT SESSION WITH A KEY INDUSTRY LEADER
Defending Value at the Shelf: Practical Negotiation Tactics When Retailers Push Back
Data foundations for RGM: what to do when your data isn't ready for the analysis you need
- Understand the minimum viable data infrastructure for each RGM lever — what you actually need to run a credible pricing or PPA analysis versus what’s nice to have
- Discuss the data governance and cross-functional data-sharing agreements that unlock RGM analysis — and how to build the business case for that investment internally
WORKING ROUNDTABLES
ROUNDTABLE 9
Commercial Governance: Who Owns the Final Pricing Decision?
ROUNDTABLE 10
Agentic AI in RGM: how close are you really, and what is blocking you?
ROUNDTABLE 11
Scenario planning and RGM agility: how do you make faster decisions without sacrificing analytical rigour?
ROUNDTABLE 12
Preparing RGM Teams for an AI-Enabled Future
ROUNDTABLE 13
Affordability Strategies That Scale Without Brand Damage
ROUNDTABLE 14
Leveraging Consumer and Shopper Insights for Better Commercial Decisions
ROUNDTABLE 15
· Roundtable 15: Behavioural Biases in Commercial & Pricing Decisions
Networking Lunch
Competition, M&A, and the micro-brand insurgency: how do large CPGs stay agile?
- Examine the rise of micro-brands and insurgent players who compete not on radical innovation but on cost economies and targeted consumer reach — and the RGM response that actually works
- Understand how M&A activity is reshaping the competitive landscape and creating pricing dynamics that require faster commercial repositioning than most RGM cycles allow
From pricing models to pricing agents: what agentic AI actually means for RGM workflows
- Understand what agentic AI means in an RGM context — systems that don’t just generate a pricing recommendation but act on it: adjusting list prices, triggering promotional guardrails, flagging trade term exceptions, and escalating anomalies without human initiation
- Assess the organisational readiness requirements for agentic RGM: the data infrastructure, the decision rights framework, and the trust-building process that has to come before you can let an agent act on a pricing decision unsupervised
INSPIRATIONAL CLOSING LEADERS PANEL
The Future of Revenue Growth Management: What's Next for FMCG Leaders?
- Explore how AI, digital commerce, and retailer transformation will reshape RGM over the next five years
- Identify emerging capabilities and organizational structures required for future success
- Develop an action plan for accelerating RGM maturity and sustainable growth
Training
Enhance your Forum experience with the Combo Pass – gain RGM expertise through both Training and the Forum.
Economic Value Modeling Training
Gain the expertise to develop pricing strategies anchored in real customer value.
Learn to quantify, communicate, and monetize value effectively using the Economic Value Modeling (EVM) framework—covering creation, pricing, communication, and selling. Drive profitability by ensuring your prices reflect the true value you deliver.
Find out more details HERE
Subscription Pricing Training
Learn how to design customer-centric packaging models, drive monetization, and lead pricing transformations in complex B2B environments.
This program provides the tools and frameworks needed to turn pricing into a strategic growth driver. Gain the confidence to manage change, avoid common pitfalls, and build a scalable and effective pricing function.
Find out more details HERE
Strategies & Tactics for Pricing
Learn and apply essential pricing processes, strategies, and tactics to improve your organization’s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You’ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.