EPP 2nd FMCG/CPG Revenue Growth
Management Forum America 2026
AGENDA
Tuesday, 6 October
Networking Drinks at Martini Bar
Join fellow attendees for informal networking drinks before the forum begins.
Forum Day 1 – October 7
Opening Remarks
Chair – Andy Walter – P&G CIO & SVP (retired) & CEO
Where RGM sits in the organisation — and why it determines everything else
- Examine how RGM's placement — inside sales, inside finance, or as a standalone function — determines its ability to act as an objective cross-functional lens rather than an advocate for one agenda.
- Learn how to win over sales teams that don't believe in the value of taking price — the internal political challenge that practitioners cited more than any external pressure.
Julie Oxner – Vice President of Revenue Growth Management – Nissin Foods USA
The Evolving Impact of AI on Consumer Goods & Retail
- Getting beyond the marketing-speak, what can the emerging technology actually do.
- What does it mean for consumers, manufacturer and retailers.
- Where are the right areas to focus your business to get the most from these capabilities as they mature.
Lizzie Lee – VP of Sales, RGM – o9 Solutions
How to design and execute multi-year PPA, what role RGM plays, how to build a strategy, how to sell it internally, externally, and govern it
- Build and execute a multi-year PPA roadmap that links pricing, packs, channels, and cost scenarios into a clear strategic architecture.
- Position RGM as the owner of PPA — driving strategy, securing internal and external buy-in, and setting up governance to ensure long-term execution discipline.
Colin McQuay – Sr. Director, Head of Strategic Revenue Management – Nestlé USA
Agentic AI in RGM: First Enterprise Pilot Learnings — What works, what doesn't, and what's next
- Agentic AI in RGM: Real-world learnings from deploying AI across RGM and trade promotion at scale.
- From Pilot to Production: Early results, practical metrics and the key challenges of implementing AI in commercial environments.
- What Makes AI Work: The critical role of data boundaries, guardrails and CPG commercial context in turning AI into actionable intelligence.
Max Vliegenthart – Chief Revenue Officer – Visualfabriq
Mathew Evans – Pre-Sales Director – Visualfabriq
Tariffs and input cost volatility: holding pricing discipline when everything is moving
- Hear how across food, beverage, and personal care are sequencing the absorb/pass-through decision and the internal governance that holds that line under pressure.
- Learn how to model tariff exposure across a portfolio and convert that analysis into a commercial narrative — for retailers, leadership, and sales teams.
Julie Oxner – Vice President of Revenue Growth Management – Nissin Foods USA
Ryan Coelho – Net Revenue Management Director – Zoetis
Eric Rudolph – VP RGM and Customer Development – Ricola
The Commercial Operating System of the Future: How agentic intelligence will transform planning, decisions, and growth
- How agentic intelligence can move organisations from fragmented processes to connected, adaptive decision-making.
- Exploring how AI-powered intelligence could fundamentally change the way commercial teams plan, decide and drive performance.
Tarun Kataria – Chief Customer Officer – AsperAi
From Press Office to Oval Office
Why RGM should be trying to make itself obsolete
- Why RGM keeps inheriting products, packs and prices that were never tested with shoppers — and how to stop being the last stop before launch.
- Three ways category, innovation and brand teams are already building commercial testing into ideation and design, with real launch results.
- Future focused tools and where "synthetic respondents" still can't be trusted with your pricing calls.
Andy O'Brien – VP of FMCG & Retail – EPIC Insights
Dean Fischer – VP of Sales – Go Raw
The Innovation Playbook: Lessons from History, Signals for the Future
- If innovation have a shelf life, what history suggests and how an organization can leverage that to prepare for launch strategy.
- Today’s winner can be tomorrow’s replacement candidate, how to beat the odds in protecting your space.
Sunny Yurasek – Sr. Director, Advanced Analytics & RGM – Wells Enterprises
From Study to Simulation in Weeks: BIC's Living Model for RGM Decisions
- A joint readout from BIC, Buynomics, and EPIC on bringing consumer survey data into BIC's pricing and preference model.
- The journey: where BIC started, the questions behind the model's recommendations, how EPIC's research fed in, and what the recalibration showed.
- How a focused study becomes part of a live simulation, and what that means for BIC's pricing, packaging, and portfolio decisions.
Mark Campbell – Director, Revenue Growth Management – BIC
Louise Verde – Customer Success Director – EPIC
Tim Schneider – Head of Sales Engineering & Partnerships – Buynomics
Mix management as a strategic lever: from accidental outcome to deliberate decision
- Learn how to orchestrate channel mix, pack mix, and brand mix simultaneously to support premiumisation, protect core SKUs, and grow into underserved affordability segments.
- Build a mix management framework that is resilient to private label pressure and micro-brand disruption — using portfolio simplification and focused innovation as complementary tools.
Denise Alves – Vice President, Sales Strategy – Group Bel Canada
Tech Demo by Visualfabriq
Tech Demo by AsperAi
Tech Demo by o9 Solutions
End of Day 1
The Evie
An evening to connect with fellow RGM leaders over dinner in a relaxed setting just off Michigan Avenue.
The restaurant is approximately a 15-minute walk from the forum venue.
Forum Day 2 – October 8
Opening Remarks
Chairperson
Closing the strategy-to-execution gap: from insight designed to impact delivered – Online Presentation
- Understand why RGM insights fail to translate into execution — the structural, cultural, and process gaps that exist between the RGM function and the commercial teams it serves.
- Explore the storytelling and influencing skills that RGM leaders need to drive strategic outcomes — moving beyond analytical output to commercial persuasion.
Natalia Glushchenko – Revenue Growth Management Leader – ex-Peet’s, ex-Danone
A Pricing Tool Doesn't Make You Money. A Decision Does.
- Sophisticated tools still get stuck, because pricing problems don't repeat themselves the same way twice. Every category, retailer relationship, and cost environment breaks the model differently. What actually solves it isn't a better algorithm; it's having seen the failure mode before. RML's edge comes from pattern-recognition built over hundreds of engagements, codified and accelerated with AI, so we're not solving from scratch every time, we're solving from precedent.
- This isn't a tool you buy or a deck you file away, it's a transformation that gets into the brain of the company. Old-school software gives you a static model that goes stale the moment your market shifts. Old-school consulting gives you a report and walks away. What we build stays inside the organization, keeps learning from every pricing decision made after we leave, and keeps getting sharper, so the company's ability to price well compounds instead of resetting to zero every planning cycle.
Marc Carias – Director – Revenue Management Labs
Beyond Last Year’s Plan: Using Proxy Data and Predictive Scenarios to Drive CPG Growth
Designed to tackle flat volume growth and squeezed retail margins, this session details how RGM teams can move beyond last year's trade plan to drive profitable growth. Learn how to leverage proxy data to build data-backed launch plans for new accounts and run predictive "what-if" scenario modeling to optimize trade spend while protecting gross margins.
Justin Balke – Senior Customer Solution Architect – TELUS Agriculture & Consumer Goods
Peer discussion sessions
Leveraging Consumer and Shopper Insights for Better Commercial Decisions
Lara Jarvis – Director Bottler Franchise – RGM – Coca-Cola
Agentic AI in RGM: how close are you really, and what is blocking you?
Max Vliegenthart – Chief Revenue Officer – Visualfabriq
Allen Rector – Vice President of Sales – Visualfabriq
Joint Business Planning: Protecting Profitability in Retailer Negotiations
Justin Balke – Senior Customer Solution Architect – TELUS Agriculture & Consumer Goods
The RGM Operating Model of the Future: What Changes in an Agentic World
Vibhor Mishra – RGM BU Head – Asper.ai
From Insight to Impact: Building a Connected RGM Growth System in LATAM
The session would focus on how RGM can evolve from fragmented analytics and isolated tools into a connected growth capability — linking strategy, data, commercial decisions, market execution, and adoption to accelerate profitable growth.
I think this topic connects well with several of the themes in the agenda, particularly the strategy-to-execution gap, data foundations, AI-enabled RGM, and the broader evolution of RGM as a driver of profitable growth.
Marcelle Cruz Alvarado – RGM Capabilities Senior Director – Pepsico Latam
Beyond List Price: Borrowing Pricing Models from Other Industries to Unlock CPG Revenue Growth
DISCUSSION POINTS- Cross-industry pricing models and their potential to unlock new sources of CPG revenue growth.
- How would we implement these models in CPG?
Ryan Coelho – Net Revenue Management Director – Zoetis
The Future of Revenue Growth Management: What's Next for FMCG Leaders?
- Explore how AI, digital commerce, and retailer transformation will reshape RGM over the next five years.
- Identify emerging capabilities and organizational structures required for future success.
- Develop an action plan for accelerating RGM maturity and sustainable growth.
Marcelle Cruz Alvarado – RGM Capabilities Senior Director – Pepsico Latam
James Griffiths – Global Head of RGM & Commercial Planning – o9 Solutions
Kristen Rice – Senior Manager Strategic RGM – Wells Enterprises