Sharon Peskin is the head of CMI (consumer & market insights) at HeinekenBeverages. Her focus is on translating consumer understanding into actionableinsights and ultimately business growth. Experienced in leading insightfunctions that go beyond reporting to actively shaping brand strategy andportfolio decisions. With over 25 years in marketing, research & insights space,Sharon has worked across Africa with a focus in South Africa working primarily inthe alcohol industry and several other CPG sectors.
