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Program

EPP Global Retail and E-commerce Pricing Forum 2023
Provisional Program

Transforming the Present and Future of
Retail & E-commerce Pricing

Download the detailed program here

FORUM WORKSHOPS 12 September 2023

12.30 - 13.30

WELCOME COFFEE & REGISTRATION
13.30 - 14.30

WORKSHOP 1

Elevating Profitability: Overcoming Price Setting and Execution Challenges in Large-Scale E-Commerce
Is a comprehensive workshop designed to equip participants with valuable insights and strategies to enhance profitability in the competitive e-commerce landscape. The workshop will delve into the complexities of price setting in large-scale e-commerce operations and address the challenges faced by businesses in effectively executing pricing strategies. Participants will explore data-driven approaches for understanding customer behavior, market trends, and competitor analysis to optimize pricing decisions. The workshop will also cover key factors influencing price elasticity, customer segmentation, and dynamic pricing techniques to stay agile in a rapidly changing market.

Workshop Output:

  • Participants will gain a deep understanding of price setting and execution challenges specific to large-scale e-commerce, allowing them to identify potential pitfalls in their current strategies.
  • Attendees will learn data-driven techniques to analyze customer behavior, market trends, and competitor actions, enabling them to make informed pricing decisions.
  • By the end of the workshop, participants will have developed actionable plans to implement dynamic pricing strategies and customer segmentation approaches, leading to increased profitability in their e-commerce ventures.

Vincent Gelink - CEO – SYMSON 
Arian Oosthoek – Co-Founder – SYMSON
14.30 - 14.50

COFFEE BREAK & NETWORKING
14.50 - 15.50

WORKSHOP 2

Demystifying the Role of AI within the Realm of Retail Pricing

Join us to unravel and simplify the role of AI within the evolving retail pricing landscape. In this workshop find out how AI has become the silent partner that transforms data into insights and enables more informed pricing strategies. From using dynamic pricing algorithms to demand forecast modelling, we will demystify the various mechanics behind AI-powered price optimisation. Finally together, using real-world examples and allowing interactive discussions, we will also uncover the use of AI to solve the fundamental issues within Retail Promotional Pricing.

  • Participants will learn more fully how AI is reshaping retail pricing from manual guesswork to a data-driven framework where every price reflects market intelligence.
  • Attendees will understand how AI streamlines pricing processes and improves efficiency, and why it is now an indispensable pricing tool for modern retailers and e-commerce companies.
  • By the end of the workshop, delegates will be able to explain how data analytics can collectively enable them to design, execute, and refine their retail promotion strategies, leading to increased sales, and enhanced overall business performance.

Brian Sherry - Senior Pricing Advisor - Vistex
Diego Ezquerro - Retail Solution Expert - Vistex
15.50 - 16.10

COFFEE BREAK & NETWORKING
16.10 - 17.10

WORKSHOP 3

A Balanced Approach to Calculate Promotional ROI in Retail

Have you ever wondered if the promotions you are running are truly driving positive ROI? 
In this workshop we answer that by diving into understanding how promotional volume lift can be decomposed into five unique drivers. The workshop will help you understand each unique driver and provide real-world examples of how “Truly” ROI positive promotions can help drive your promotional strategy.

Workshop Outputs:

  • Attendees will learn about the difference between “Truly” Positive ROI promotions vs Positive ROI promotions.
  • Participants will understand the basics around what the promotional volume drivers are and how to calculate them.
  • By the end of the workshop, participants will be able to leverage their new found knowledge to create actionable insights around promotional strategies

Michael Stanisz - Partner – Revenue Management Labs 
Karthik Balaji – Engagement Manager – Revenue Management Labs 
17.20 - 18.20

ICEBREAKER NETWORKING DRINKS

Conference Day - 1 13 September 2023

8.00 - 8.40

WELCOME COFFEE & REGISTRATION 
8.40 - 9.00

Welcome by the President of EPP - Pol Vanaerde - President - EPP
Chairperson Opening Remarks - Sheetal Chavan - Commercial Pricing Lead - Zalando 
Session 1:
INNOVATIVE PRICING STRATEGIES IN TURBULENT TIMES
9.00 - 9.30

How pricing can help to survive in the current volatile and inflation driven world - redifinding your strategy

Jan Michael Schulte - Head of Pricing - OBI 
9.30 - 10.00

Retail Pricing in 2030

Felix Hoffmann - Co-Founder & CEO - 7Learnings
10.00 - 10.30

PANEL DISCUSSION
The supply & value chain disruption in Retail

Moderator: Sheetal Chavan - Commercial Pricing Lead - Zalando
David Vacl - Group Pricing Manager - DODO 
Sabine Borsari - Global Head of Pricing & Discount Framework - Swarovski
Noël Wang - RGM Global Leader - Decathlon Group
Felix Hoffmann - Co-Founder & CEO - 7Learning
10.30 - 11.00

COFFEE BREAK & NETWORKING 
Session 2:
EFFECTIVE DEVELOPMENT OF CONSUMER CENTRIC MODELS
11.00 - 11.30

The balance between dynamic pricing and personalisation leveraging pricing investments 

Sheetal Chavan - Commercial Pricing Lead - Zalando 
Dominik Prugger - Senior Product Manager - Zalando
11.30 - 12.00

Relational pricing: Moving from transactional contribution profit to growing Customer Lifetime Value

Dr. Markus Husemann-Kopetzky - Guest Researcher at FU Berlin & CEO of Price Management Institute
12.00 - 12.30

Improving price perception in the On-demand grocery context

Diana Zharovskikh - Global Head of Category Management and Pricing for On-demand Grocery – Deliveroo 
12.30 - 13.30

LUNCH & NETWORKING 
Session 3:
NAILING YOUR OMNICHANNEL STRATEGY
13.30 - 14.10

BREAKOUT SESSIONS

BOOTCAMP 1

BOOTCAMP 2

Mastering E-commerce and its successful implementation 

David Vacl - Group Pricing Manager - DODO 

Segmentation strategy & Consumer Focus Innovation 
 
Michael Stanisz - Partner - Revenue Management Labs 
Karthik Balaji – Engagement Manager - Revenue Management Labs 

 
14.10 - 15.00
ROUNDTABLE DISCUSSIONS 1

ROUNDTABLE DISCUSSIONS 2
Let us take a step-back and work together to create the future of revenue and pricing by brainstorming great ideas and real examples. All participants are welcome!

Let us take a step-back and work together to create the future of revenue and pricing by brainstorming great ideas and real examples. All participants are welcome!

1. Key strategies to survive in the current volatile and inflation driven world.
Moderator: Jan Michael Schulte - Head of Pricing - OBI                                                                                                                                                                                                                                                     

 4. Change Management – ideas of how to communicate the importance of your pricing teams and how to integrate your pricing decisions in the company’s value proposition
Moderator: Smeet Thakkar - Value Strategy and Optimisation Lead– Waitrose & Partners

2. Embracing consumer centric pricing models Moderator: Dr. Markus Husemann-Kopetzky - Guest
Researcher at FU Berlin & CEO of Price Management Institute                                                                                                           

5. Behavioural pricing & Consumer Behaviour: analysis of current consumer expectations and consumptions patterns
Moderator: Sabine Borsari - Global Head of Pricing & Discount Framework - Swarovski

 

3. Artificial Intelligence & Machine Learning applied to pricing models – share real examples and the processes 
Moderator: Diana Zharovskikh - Global Head of Category Management and Pricing for On-demand Grocery – Deliveroo

Followed by a presentation of the key results from the discussion of the roundtables - get your point of view heard, everyone can participate!

                                                                                                                                                                                                                                                                                                             

6. Omnichannel Excellence – Trends and best practices 
Moderator: Noël Wang - RGM Global Leader - Decathlon Group

Followed by a presentation of the key results from the discussion of the roundtables - get your point of view heard, everyone can participate!
15.00 - 15.30

COFFEE BREAK AND NETWORKING
15.30 - 16.00

The pricing journey of an omnichannel player - The organisational and technical development of Fressnapf in pricing 

Sándor Szilágyi - Head of Pricing and Performance Management - Fressnapf Group
16.00 - 16.30

Leveraging promo optimisation across different channels  

Anıl Araslı - Senior Revenue Growth & Data Analytics Manager – Sephora
Thomas Gosnet - Head of Revenue Growth Management Europe – Pricing Promotion & Performance monitoring - Sephora
16.30 - 17.00

Price differentiation in the q-commerce industry 

Martin Fuehner - Product Lead Pricing & Promotions - Wolt 
17.00

Closing remarks of the chairperson - Sheetal Chavan - Commercial Pricing Lead - Zalando
19.00

NETWORKING DINNER

Conference Day - 2 14 September 2023

7.30 - 8.00

Learn to Meditate (for busy professionals. 30min session)

What will you learn:

  • Correct posture
  • Techniques to relax to body and mind
  • Tips to incorporate meditation in daily life
  • Short guided meditation practice

By Sheetal Chavan, Certified Meditation Teacher
(Dress code: comfortable clothes. We will sit on chairs for meditation)
8.50 - 9.00

Chairperson Opening Remarks - Sabine Borsari - Global Head of Pricing & Discount Framework - Swarovski
Session 4:
CUTTING-EDGE TOOLS AND TECHNOLOGY FOR OMNICHANNEL SUCCESS
9.00 - 9.30

Balancing inflation and inventory pressure with the help of dynamic pricing & AI/ML models

Dr. Yola Engler - Director Pricing and Profit Management – Westwing
9.30 - 10.00

The latest pricing analytics strategies and tools to implement Dynamic Pricing

Smeet Thakkar - Value Strategy and Optimisation Lead - Waitrose & Partners
10.00 - 10.30

CASE STUDY
Disrupting price strategies through the application of data science, AI, and competitor Insights to utilize Brand Value via Elasticity Models  

Vincent Gelink - CEO – SYMSON
10.30 - 11.00

COFFEE BREAK & NETWORKING
11.00 - 11.30

Smart Pricing in the Age of Transparency 

Brian Sherry - Senior Pricing Advisor – Vistex
Diego Ezquerro - Retail Solution Expert - Vistex
11.30 - 12.00

Capture Online & Offline willingness to pay and price sensitivity in one conjoint

Matt Johnston - Founder & CEO - EPIC Conjoint
Andrea Gonçalves da Silva - Senior Market Intelligence Manager - Philips
12.00 - 12.30

Dynamic Pricing in E-commerce

Dr. Fabian Uhrich - Partner & AD - Boston Consulting Group
12.30 - 13.30

 LUNCH & NETWORKING
13.30 - 14.00

VIRTUAL PRESENTATION
Ethical Pricing Using Artificial Intelligence: Minimizing Bias and Discrimination on the Internet

Dr. Jose Mendoza - Academic Director, Integrated Marketing & Communications. Clinical Assistant Professor - New York University
Session 5:
THE POWER OF PEOPLE: BUILDING A WINNING TEAM WITHIN YOUR ORGANISATION
14.00 - 14.30

Building a resilient and efficient team

Pooja Gerera - Vice President Strategic Pricing and Central Sales- Zooplus
14.30 - 15.10

PANEL DISCUSSION
Strategic organisational pricing & change management 

Moderator: Dr. Fabian Uhrich - Partner & AD - Boston Consulting Group
Pooja Gerera - Vice President Strategic Pricing and Central Sales- Zooplus
Dr. Yola Engler - Director Pricing and Profit Management - Westwing
Anıl Araslı - Senior Revenue Growth & Data Analytics Manager - Sephora
Martin Fuehner - Product Lead Pricing & Promotions - Wolt 
15.10 - 15.30

Chairperson Closing Remarks - Sabine Borsari - Global Head of Pricing & Discount Framework - Swarovski
Closing remarks by the President of EPP - Pol Vanaerde - President - EPP
15.30

End of the event
 

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