Program

6 & 7 November 2023
ECONOMIC VALUE MODELING
Trainers: Simon Murzeau - Monitor Deloitte, Thomas Aerts - Monitor Deloitte, Marc Abels - Monitor Deloitte, and Maarten Moreels - Monitor Deloitte

See full programme here

WELCOME COFFEE & REGISTRATION

WORKSHOP 1

Navigating Inflation Pressure with AI: Ensuring Profitability and Market Competitiveness. Craft precise AI-driven pricing strategies to outshine the competition during inflationary periods.
Join us for an immersive AI Pricing Mastery Workshop that empowers you to conquer inflationary challenges with confidence. Discover how AI-driven pricing scenarios can not only safeguard your profitability but also propel you to new heights of competitiveness in today's dynamic market. Gain insights from industry best practices, and explore the transformative potential of AI. This workshop is your ticket to pricing success in an era of change and uncertainty.

Agenda:

1. Learning from the Past: Examining Case Studies of Mismanaged Pricing

2. Unveiling Your Analytical Toolkit: Overview of day-to-day Analytical Tools:

• Price Elasticity Modeling
• Competitive Landscape Assessment
• Price Corridor Analysis
• Price Tiering Strategies
• and more

3. Best Practices in Inflationary Times: Understanding the Necessity of Price Adjustments in Inflationary Environments

4. The Consequences of Mishandled Pricing; Exploring Horror Stories: How Price Increases Can Lead to Market Share Loss and Reduced Competitiveness

5. The Role of AI in Price Optimization

• Broadening Your Focus: Leveraging Quantitative and Qualitative Insights
• Enhancing Capability Growth: Gaining Insights from Multiple Perspectives

Gergo Fenyes - Chief Data Scientist - Revenue.AI

WORKSHOP 2

Data considerations in preparation for using neural networks to support pricing decisions
We all know the old adage about data, something along the lines of “garbage in - garbage out”. Join PROS to gain a deeper understanding of how to get transformational price recommendations out of neural network algorithms. We will discuss the different types of data to consider, how they are used in helping to generate the output, typical data issues we have come across and how modern software helps check the data before it is used and provides insights into how good the output is.

Nick Boyer - Senior Director, Strategic Consulting EMEA - PROS

COFFEE BREAK & NETWORKING

WORKSHOP 3

Mastering the Art of Accelerating Value
Join Darius Fekete, Vendavo's Director of Value Acceleration, for an exciting and interactive session to accelerate desired outcomes when leveraging technology. Through a series of case studies, you will learn to identify challenges and opportunities to accelerate value, unlock hidden revenue streams, and achieve continuous growth. Learn about sources of value, identify challenges, develop strategies to unlock growth opportunities. Discover how Vendavo's Value Acceleration team and methodology transforms your business and position so you stay ahead of the competition.
•    Identify opportunities to accelerate value and unlock hidden revenue streams
•    Develop an understanding of value drivers and related business outcomes
•    Learn how you can transform your business and position

Darius Fekete - Head of Value Consulting – Vendavo 

WORKSHOP 4

Achieve step change in sales enablement and margin optimization through analytics

What will we discuss:

• Key challenges in pricing context pre-analytics 
• Introduction to the concept and potential value of pricing analytics
• Working session on how pricing analytics can help solve some of the identified challenges
• How we applied pricing analytics at Barry Callebaut and achieved significant impact on both margin and commercial capabilities

Pieter De Samblancx – Global Program Manager – Barry Callebaut

Philip Hermans – Expert in Commercial Excellence – PwC

ICEBREAKER NETWORKING DRINKS

WELCOME COFFEE & REGISTRATION

Welcome by the President of EPP - Pol Vanaerde - President - EPP
Chairperson Opening Remarks - Katrin Wibmer – Head of B2B Pricing – Swarovski

The anatomy of the pricing function at Schneider Electric - Key mandates with a "hot topic of the day" example for each

Gabor Kapus – VP Commercial Policy, Pricing and Quotation Transformation Deployment – Schneider Electric 

Navigating ESG Pricing

Mukarram Bhaiji - Expert Partner - Bain & Company 

The power of competitive intelligence to identify revenue opportunities

Chris Kennedy-Sloane - Business Consultant – Vendavo

COFFEE BREAK & NETWORKING 

Effectively Stopping the Margin Leakage – How can we optimize the Gross-to-Net price waterfall?

Daniel Antolin – Managing Director - Pricing & Commercial Strategy Europe – Accenture
Daniel Lindner – Strategy Principal Director - Pricing & Commercial Strategy Europe – Accenture 

Revenue and profitability optimisation

Desislava Naseva - Global Strategic Pricing and Margin Optimisation Lead - MSA Safety

ASK THE PRICING LEADERS! - INTERACTIVE PANEL DISCUSSION
Agile pricing in a competitive world - Establishing new business and revenue models

Moderator: Nazar Lukasevych - Head of Global Pricing Competence Center - Hilti

Dr. Ekaterina Ruehle - Director Global Strategic Pricing - Henkel Adhesive Technologies
Gabor Kapus – VP Commercial Policy, Pricing and Quotation Transformation Deployment – Schneider Electric 
José Vela - Global Director of Pricing - Spandex Group 
Nejmi Bogdani - Global Head of Pricing Flavours - Givaudan

LUNCH & NETWORKING 

BREAKOUTS

COFFEE BREAK & NETWORKING 

Pricing in the AI era: How Pricing is getting in the heart of your full commercial operations?

Maarten Moreels – Partner – Commercial Strategy & Pricing – Monitor Deloitte 

Triple Win RGM : Insights from FMCG industry

Ji-Hoon Dierckx - Chairman & CEO – PricingOne

COFFEE BREAK & NETWORKING 

Achieving commonality with disparate business models, markets & price structures

Chad Crowell - Pricing Lead – BrandSafway

The margin growth paradox - The volatile economic outlook and the consumer willingness to pay for sustainable products

Jennifer Nelen – Partner Customer Transformation – PwC
Ruud Kammeraad – Director Pricing & Revenue Management – PwC

Closing remarks of the chairperson - Katrin Wibmer – Head of B2B Pricing – Swarovski

NETWORKING DINNER

Chairperson Opening Remarks – José Vela - Global Director of Pricing - Spandex Group 

Deconstructing the pricing technology landscape to reconstruct your margins and profits to enable growth

John Moss - CEO - Flintfox International

Data driven behavioural segmentation

Marcel Körner - Senior Director Global Services Pricing - Dell Technologies

Hear real examples of the use of AI and algorithms in pricing!

Bengi Turkel - Pricing Excellence Manager - Ericsson Antenna System

Democratising RGM capability through future fit tools

Sandeep Mathew - Global Director RGM Tools and Capability - Unilever

COFFEE BREAK AND NETWORKING

BREAKOUTS

ROUNDTABLE DISCUSSIONS

LUNCH & NETWORKING

Master your pricing strategy - Easy come, easy go 

Dr. Jan Remmert - Chairman of the Board - Liechtensteinische Post AG

How Kellogg leverages analytics to respond quickly to the market environment

Ajay Ahuja - Global RGM Analytics Director - Kellogg

Applying best practices of change management for an efficient pricing organisation

Thierry Laugerette - Group VP Commercial & Digital Transformation - Imerys

EXPERTS INTERACTIVE PANEL DISCUSSION
Achieve pricing excellence with a strong pricing team

Moderator: Irina Kremleva - Head of Revenue Growth Management Northern Europe (DACH, BNL and Nordics) - PepsiCo

Marcel Körner - Senior Director Global Services Pricing - Dell Technologies 
Charles Martin - Head of Pricing & RGM Excellence - LKQ Europe 
Steffen Rohwer – Head of Pricing, Proposals, Contract Management, Business Intelligence – Ericsson Antenna System

Closing remarks by the President of EPP - Pol Vanaerde - President - EPP
Chairperson Closing Remarks - José Vela - Global Director of Pricing - Spandex Group

End of the event