Retail & Consumer Pricing Forum 2026 Agenda<\/title>\n\n<style>\n :root{\n --navy:#0d3540;\n --navy-dark:#082833;\n --blue:#18285f;\n --green:#438b78;\n --green-soft:#eaf4f1;\n --grey:#f1f2f4;\n --line:#d8dde2;\n --text:#202126;\n --muted:#656b73;\n --white:#ffffff;\n --shadow:0 6px 20px rgba(14,39,49,.15);\n }\n\n *{box-sizing:border-box}\n\n html{scroll-behavior:smooth}\n\n body{\n margin:0;\n background:#fff;\n color:var(--text);\n font-family:Inter, Arial, Helvetica, sans-serif;\n line-height:1.55;\n }\n\n .agenda-wrap{\n width:min(1180px, calc(100% - 32px));\n margin:0 auto;\n padding:28px 0 70px;\n }\n\n .agenda-tabs{\n display:grid;\n grid-template-columns:1fr 1fr;\n gap:28px;\n margin-bottom:50px;\n }\n\n .agenda-tab{\n border:0;\n border-radius:18px;\n padding:21px 24px;\n background:var(--grey);\n color:var(--blue);\n font-size:18px;\n font-weight:800;\n letter-spacing:.02em;\n cursor:pointer;\n transition:.2s ease;\n }\n\n .agenda-tab:hover{\n transform:translateY(-1px);\n box-shadow:0 5px 14px rgba(0,0,0,.08);\n }\n\n .agenda-tab.active{\n background:var(--navy);\n color:#fff;\n }\n\n .agenda-panel{display:none}\n .agenda-panel.active{display:block}\n\n .day-title{\n margin:0 0 44px;\n padding:24px 30px;\n border-radius:14px;\n background:var(--navy);\n color:#fff;\n font-size:clamp(27px,4vw,42px);\n line-height:1.15;\n font-weight:800;\n }\n\n .session{\n display:grid;\n grid-template-columns:112px minmax(0,1fr);\n gap:20px;\n margin-bottom:20px;\n padding:26px 28px;\n border:1px solid rgba(13,53,64,.12);\n border-radius:14px;\n background:#fff;\n box-shadow:var(--shadow);\n }\n\n .session-time{\n font-size:17px;\n font-weight:800;\n color:var(--navy);\n white-space:nowrap;\n }\n\n .session-content h3{\n margin:0 0 12px;\n color:var(--text);\n font-size:22px;\n line-height:1.25;\n }\n\n .session-label{\n display:inline-block;\n margin:0 0 10px;\n color:var(--green);\n font-weight:800;\n font-size:16px;\n }\n\n .session-content ul{\n margin:10px 0 0;\n padding-left:23px;\n }\n\n .session-content li{margin:5px 0}\n\n .speaker{\n margin:15px 0 0;\n color:var(--muted);\n font-weight:700;\n }\n\n .break{\n background:var(--green-soft);\n border-color:rgba(67,139,120,.25);\n box-shadow:none;\n }\n\n .break .session-content h3{\n margin:0;\n color:var(--green);\n font-size:18px;\n text-transform:uppercase;\n letter-spacing:.035em;\n }\n\n .roundtables{\n border-left:6px solid var(--green);\n }\n\n .roundtable-grid{\n display:flex;\n flex-direction:column;\n gap:14px;\n margin-top:16px;\n }\n\n .roundtable-card{\n padding:18px;\n border:1px solid rgba(67,139,120,.25);\n border-radius:12px;\n background:var(--green-soft);\n }\n\n .roundtable-number{\n display:block;\n margin-bottom:6px;\n color:var(--green);\n font-size:13px;\n font-weight:800;\n letter-spacing:.08em;\n text-transform:uppercase;\n }\n\n .roundtable-card h4{\n margin:0;\n color:var(--navy);\n font-size:17px;\n line-height:1.35;\n }\n\n .day-navigation{\n display:flex;\n justify-content:center;\n align-items:center;\n margin:50px 0 20px;\n }\n\n .continue-button{\n display:inline-flex;\n align-items:center;\n gap:10px;\n padding:15px 24px;\n border:0;\n border-radius:999px;\n background:var(--green);\n color:#fff;\n font-size:16px;\n font-weight:800;\n cursor:pointer;\n transition:.2s ease;\n }\n\n .continue-button:hover{\n transform:translateY(-1px);\n box-shadow:0 6px 16px rgba(67,139,120,.28);\n }\n\n .continue-button span{\n font-size:20px;\n line-height:1;\n }\n\n .back-top{\n display:flex;\n justify-content:center;\n margin-top:38px;\n }\n\n .back-top a{\n display:inline-flex;\n align-items:center;\n justify-content:center;\n min-width:180px;\n padding:14px 22px;\n border-radius:999px;\n background:var(--navy);\n color:#fff;\n text-decoration:none;\n font-weight:800;\n }\n\n @media (max-width:760px){\n .agenda-wrap{\n width:min(100% - 22px,1180px);\n padding-top:18px;\n }\n\n .agenda-tabs{\n gap:10px;\n margin-bottom:28px;\n }\n\n .agenda-tab{\n padding:15px 10px;\n border-radius:12px;\n font-size:15px;\n }\n\n .day-title{\n margin-bottom:25px;\n padding:20px;\n border-radius:12px;\n }\n\n .session{\n grid-template-columns:1fr;\n gap:8px;\n padding:21px 19px;\n }\n\n .session-time{\n font-size:15px;\n color:var(--green);\n }\n\n .session-content h3{font-size:19px}\n\n .roundtable-grid{\n grid-template-columns:1fr;\n }\n\n .day-navigation{\n justify-content:center;\n }\n\n .continue-button{\n width:100%;\n justify-content:center;\n }\n }\n<\/style>\n<\/head>\n\n<body id=\"top\">\n<main class=\"agenda-wrap\">\n\n <div class=\"agenda-tabs\" role=\"tablist\" aria-label=\"Agenda days\">\n <button class=\"agenda-tab active\" data-day=\"day1\" role=\"tab\" aria-selected=\"true\">DAY 1<\/button>\n <button class=\"agenda-tab\" data-day=\"day2\" role=\"tab\" aria-selected=\"false\">DAY 2<\/button>\n <\/div>\n\n <section id=\"day1\" class=\"agenda-panel active\" role=\"tabpanel\">\n <h2 class=\"day-title\">Forum Day 1 \u2013 September 2<\/h2>\n\n <article class=\"session break\">\n <div class=\"session-time\">08:00<\/div>\n <div class=\"session-content\"><h3>Welcome Coffee & Registration<\/h3><\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">09:00<\/div>\n <div class=\"session-content\">\n <h3>Opening Remarks<\/h3>\n <p class=\"speaker\">Chair: Markus Husemann-Kopetzky \u2013 Guest Researcher at FU Berlin & CEO \u2013 Price<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">09:10<\/div>\n <div class=\"session-content\">\n <h3>Project ChOP: How to Spend $1 Billion Building Walmart's Grocery Pricing Strategy<\/h3>\n <ul>\n <li>Developing the strategy and analytics behind Walmart's largest pricing investments.<\/li>\n <li>Prioritizing where price matters most across products, markets, and competitors.<\/li>\n <li>Lessons on influencing enterprise decisions and executing strategy at scale.<\/li>\n <\/ul>\n <p class=\"speaker\">Philip Carls \u2013 VP of Pricing \u2013 OLX Group<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">09:40<\/div>\n <div class=\"session-content\">\n <h3>AI for Retail: Separating Hype from Effective Decision-Making<\/h3>\n <ul>\n <li>Distinguish high-value AI use cases from costly experiments in retail pricing.<\/li>\n <li>Turn AI into commercial impact by embedding it into pricing, promotions and markdown decisions.<\/li>\n <\/ul>\n <p class=\"speaker\">Ingo Reinhardt \u2013 Co-Founder & MD \u2013 Buynomics<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">10:10<\/div>\n <div class=\"session-content\">\n <h3>The Shopper Schism: When AI Agents Become the Buyer<\/h3>\n <ul>\n <li>Agentic commerce is already here: understand the paradigm where autonomous AI agents \u2014 not humans \u2014 execute purchasing decisions, creating the first permanent separation of the consumer, who experiences value, from the shopper, who transacts.<\/li>\n <li>Explore the frameworks \u2014 Agent Intent Optimisation, Algorithmic Readiness and the Trust Paradox \u2014 that will define competitive positioning in this new era, and what they mean for how brands and retailers set prices.<\/li>\n <\/ul>\n <p class=\"speaker\">Paul F. Accornero \u2013 Architect of Agentic Commerce<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session break\">\n <div class=\"session-time\">10:40<\/div>\n <div class=\"session-content\"><h3>Networking Coffee<\/h3><\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">11:20<\/div>\n <div class=\"session-content\">\n <h3>Reward, Not Resentment: How Shoppers Judge Personalized Pricing<\/h3>\n <ul>\n <li>Shoppers assess a personalized price by their position relative to others, not by their own gain. The same 10 percent difference is judged fair by around two-thirds when it reads as a reward, and unfair once it reads as being singled out.<\/li>\n <li>The cheapest lever is also the strongest: a reason. Explaining why a price differs, rather than discounting more deeply, roughly halves the share of customers who would switch store.<\/li>\n <li>The rules of fairness travel; the tactics do not. A survey of 1,522 shoppers in grocery, DIY and electronics identifies what works, what backfires and the figures behind both.<\/li>\n <\/ul>\n <p class=\"speaker\">Anna-Katharina Schmidt \u2013 Principal & Tilo Neumann \u2013 Associate Director Pricing \u2013 BCG<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">11:50<\/div>\n <div class=\"session-content\">\n <span class=\"session-label\">Fireside Chat<\/span>\n <h3>The Future of Pricing Talent: Building the Skills That Matter in the AI Era<\/h3>\n <p>As AI reshapes pricing and revenue management, what skills will define tomorrow's leaders? Join us for a discussion on evolving talent profiles, cross-functional expertise and how to future-proof pricing teams.<\/p>\n <p class=\"speaker\">Jig Plowright<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">12:10<\/div>\n <div class=\"session-content\">\n <h3>The Cost Battle Behind the Price War<\/h3>\n <ul>\n <li>Why retail pricing decisions are becoming harder as costs move fast.<\/li>\n <li>How hidden costs across vendors, logistics, duties, returns, tariffs and channels reshape profitability.<\/li>\n <li>Why the same shelf price can produce very different margin outcomes across products, stores and channels.<\/li>\n <li>How better cost visibility helps retailers defend margin without relying only on price increases.<\/li>\n <\/ul>\n <p class=\"speaker\">Alexandra Correa \u2013 Retail Industry Principal & Diego Ezquerro \u2013 Senior Manager, Retail Solution \u2013 Vistex<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session break\">\n <div class=\"session-time\">12:40<\/div>\n <div class=\"session-content\"><h3>Networking Lunch<\/h3><\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">14:00<\/div>\n <div class=\"session-content\">\n <span class=\"session-label\">Inspirational Leaders Panel<\/span>\n <h3>Pricing Gladiators: Conquer the Arena of Competitive Retail & E-Commerce<\/h3>\n <ul>\n <li>Strategic counter-tactics and differentiation: how to compete effectively in a market increasingly influenced by Chinese e-commerce players and ultra-aggressive discounters.<\/li>\n <li>Identify your true competitors \u2014 not just the obvious ones \u2014 to anticipate their moves before they happen and make data-driven decisions that drive real growth.<\/li>\n <\/ul>\n <p class=\"speaker\">Alessandra Bosco \u2013 Director Brand E-commerce \u2013 11teamsports<br>Dominik Prugger \u2013 Principal Product Manager \u2013 Zalando<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">14:40<\/div>\n <div class=\"session-content\">\n <h3>Automation in Retail Pricing: Streamlining for Agility and Precision<\/h3>\n <ul>\n <li>From electronic shelf labels to AI-powered rules engines: see how retailers are implementing fully automated pricing workflows that reduce human latency without losing strategic control.<\/li>\n <li>Understand the change management reality behind automation projects and how to build organisational readiness before flipping the switch.<\/li>\n <\/ul>\n <p class=\"speaker\">Chiel Messelink \u2013 Manager Pricing & Promotions \u2013 GAMMA<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session break\">\n <div class=\"session-time\">15:10<\/div>\n <div class=\"session-content\"><h3>Networking Coffee<\/h3><\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">15:40<\/div>\n <div class=\"session-content\">\n <h3>The Competitor Illusion: When Your Benchmark Set Becomes Your Blind Spot<\/h3>\n <ul>\n <li>Competitive benchmarking is one of the core pricing pillars, but it can contain well-hidden traps. Is the benchmark set reflecting the most dominant competitors in the price corridor?<\/li>\n <li>Understand how a data-driven framework can redefine who your real competitors are, why earning cross-functional trust in the data is half the battle, and how solving this unlocks pricing that reflects how consumers make decisions.<\/li>\n <\/ul>\n <p class=\"speaker\">Matteo Spano \u2013 Pricing & Analytics Specialist \u2013 Levi Strauss & Co. Europe<br>Aris Karytinos \u2013 Pricing & Analytics Specialist \u2013 Levi Strauss & Co. Europe<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">16:10<\/div>\n <div class=\"session-content\">\n <h3>Priceless: When Value Trumps Discount<\/h3>\n <ul>\n <li>Learn how to command better prices in a market where purchasing power has decreased and discounting has become the default.<\/li>\n <li>Move beyond basic price matching into loyalty-driven value propositions that make price comparison feel irrelevant.<\/li>\n <\/ul>\n <p class=\"speaker\">Alan Milner \u2013 Commercial Director \u2013 Cromwell<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">16:40<\/div>\n <div class=\"session-content\"><h3>Closing Remarks<\/h3><\/div>\n <\/article>\n\n <div class=\"day-navigation\">\n <button class=\"continue-button\" type=\"button\" data-go-day=\"day2\">\n Continue to Day 2 <span aria-hidden=\"true\">\u2192<\/span>\n <\/button>\n <\/div>\n <\/section>\n\n <section id=\"day2\" class=\"agenda-panel\" role=\"tabpanel\">\n <h2 class=\"day-title\">Forum Day 2 \u2013 September 3<\/h2>\n\n <article class=\"session break\">\n <div class=\"session-time\">08:30<\/div>\n <div class=\"session-content\"><h3>Welcome Coffee & Registration<\/h3><\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">09:00<\/div>\n <div class=\"session-content\">\n <h3>Opening Remarks<\/h3>\n <p class=\"speaker\">Chairperson<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">09:10<\/div>\n <div class=\"session-content\">\n <h3>The Price Perception Playbook: Winning the Customer Before They Compare<\/h3>\n <ul>\n <li>Understand why customers do not remember your exact prices \u2014 they remember how expensive you feel \u2014 and how leading retailers actively shape this perception to win loyalty, protect margins and avoid price wars.<\/li>\n <\/ul>\n <p class=\"speaker\">Ewelina Przesmycka \u2013 Head of Make-up Category \u2013 L\u2019Or\u00e9al Poland and Baltic HUB<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">09:40<\/div>\n <div class=\"session-content\">\n <h3>One Brand, Many Prices: Navigating Omnichannel Pricing Consistency<\/h3>\n <ul>\n <li>Address the complexity of pricing across physical stores, websites, apps and marketplaces, and decide which price differentials are justifiable versus which create brand damage and consumer distrust.<\/li>\n <li>Learn from live examples of retailers managing the tension between online price transparency and in-store margin, and build a governance framework that holds across formats.<\/li>\n <\/ul>\n <p class=\"speaker\">Rushil Dave \u2013 Head of Product Management \u2013 Dougles<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session break\">\n <div class=\"session-time\">10:10<\/div>\n <div class=\"session-content\"><h3>Networking Coffee<\/h3><\/div>\n <\/article>\n\n <article class=\"session roundtables\">\n <div class=\"session-time\">10:40<\/div>\n <div class=\"session-content\">\n <span class=\"session-label\">Working Roundtables \u00b7 1 hour<\/span>\n <h3>Peer Discussion Sessions<\/h3>\n <div class=\"roundtable-grid\">\n <div class=\"roundtable-card\">\n <span class=\"roundtable-number\">Roundtable 1<\/span>\n <h4>Price Scaling in Retail: Solving the Price Ladder Puzzle<\/h4>\n <\/div>\n <div class=\"roundtable-card\">\n <span class=\"roundtable-number\">Roundtable 2<\/span>\n <h4>Electronic Shelf Labels & Real-Time Pricing: Business Cases and Lessons Learned<\/h4>\n <\/div>\n <div class=\"roundtable-card\">\n <span class=\"roundtable-number\">Roundtable 3<\/span>\n <h4>Promotion Strategy That Doesn\u2019t Destroy Your Baseline<\/h4>\n <\/div>\n <div class=\"roundtable-card\">\n <span class=\"roundtable-number\">Roundtable 4<\/span>\n <h4>Consumer Segmentation as a Pricing Lever: The Untapped Opportunity<\/h4>\n <\/div>\n <\/div>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">11:40<\/div>\n <div class=\"session-content\">\n <h3>Beyond Tools: Making Pricing Transformation Work<\/h3>\n <ul>\n <li>Leading pricing transformation through new tools, processes and team development.<\/li>\n <li>Driving stakeholder engagement and adoption of new ways of working.<\/li>\n <li>Sharing practical lessons on change management, including the often overlooked implementation workload and the importance of realistic planning.<\/li>\n <\/ul>\n <p class=\"speaker\">Aleksandra Ili\u0107 \u2013 Pricing Expert \u2013 MAXI Serbia<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session break\">\n <div class=\"session-time\">12:10<\/div>\n <div class=\"session-content\"><h3>Networking Lunch<\/h3><\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">13:30<\/div>\n <div class=\"session-content\">\n <h3>Shelf-control: Stock Lifetime Value as an Operating Model for Pricing<\/h3>\n <ul>\n <li>Moving beyond short-term revenue metrics: measuring the long-term profit impact of pricing and promotional decisions.<\/li>\n <li>Case study from Zalando: using Stock Lifetime Value to balance immediate commercial gains with long-term profitability.<\/li>\n <\/ul>\n <p class=\"speaker\">Dominik Prugger \u2013 Principal Product Manager \u2013 Zalando<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">14:00<\/div>\n <div class=\"session-content\">\n <h3>Data-Driven Pricing: Unleashing the Power of Analytics at Scale<\/h3>\n <ul>\n <li>Move beyond basic sales data to create a full-picture view of your market, predict demand swings before they happen and identify pricing opportunities across thousands of SKUs simultaneously.<\/li>\n <li>Learn actionable frameworks for transforming raw data into insights that genuinely optimise pricing strategy rather than create noise.<\/li>\n <\/ul>\n <p class=\"speaker\">Rachele Williams \u2013 Pricing Optimization Lead \u2013 VistaPrint<\/p>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">14:30<\/div>\n <div class=\"session-content\">\n <h3>Stretching the Truth: What Price Sensitivity Really Means in 2026<\/h3>\n <ul>\n <li>Learn how to build reliable elasticity models that predict customer behaviour, even with limited, noisy or privacy-constrained data across different European markets.<\/li>\n <li>Transform price sensitivity from your biggest headache into your most powerful weapon and build models that capture real consumer response at scale.<\/li>\n <\/ul>\n <\/div>\n <\/article>\n\n <article class=\"session\">\n <div class=\"session-time\">15:00<\/div>\n <div class=\"session-content\"><h3>Closing Remarks<\/h3><\/div>\n <\/article>\n\n <div class=\"back-top\"><a href=\"#top\">Back to top<\/a><\/div>\n <\/section>\n\n<\/main>\n\n<script>\n const tabs = document.querySelectorAll('.agenda-tab');\n const panels = document.querySelectorAll('.agenda-panel');\n\n function showDay(target){\n 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