{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2026-03-17T11:07:54","modified_gmt":"2026-03-17T11:07:54","slug":"content","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/retail-2026\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-d958972 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"d958972\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b67c2e7 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b67c2e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08ae2dd elementor-widget elementor-widget-heading\" data-id=\"08ae2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retail &amp; Consumer Pricing 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f563264 elementor-widget elementor-widget-heading\" data-id=\"f563264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CONTENT HUB<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f634ef4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"f634ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28497a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a28497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access exclusive, industry-led insights for free! Complete the form\u00a0<strong>once<\/strong>\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a79c87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6a79c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">get instant access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8274087 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"8274087\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a238cb3 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a238cb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d00177 elementor-widget elementor-widget-image\" data-id=\"9d00177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1459\" height=\"839\" src=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/03\/2025_06_05_thumb_RPF-2025-Michal-Wawrzkiewicz.png\" class=\"attachment-full size-full wp-image-4254\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/03\/2025_06_05_thumb_RPF-2025-Michal-Wawrzkiewicz.png 1459w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/03\/2025_06_05_thumb_RPF-2025-Michal-Wawrzkiewicz-300x173.png 300w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/03\/2025_06_05_thumb_RPF-2025-Michal-Wawrzkiewicz-1024x589.png 1024w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/03\/2025_06_05_thumb_RPF-2025-Michal-Wawrzkiewicz-768x442.png 768w\" sizes=\"(max-width: 1459px) 100vw, 1459px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ed56eba e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ed56eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-514a864 elementor-widget elementor-widget-heading\" data-id=\"514a864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"> When 8 + 2 is Less Than 10: Unlocking Hidden Pricing Potential<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba376c elementor-widget elementor-widget-text-editor\" data-id=\"dba376c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">In this session, Michal explains how\u00a0<\/span><b><span data-contrast=\"auto\">price partitioning<\/span><\/b><span data-contrast=\"auto\">\u00a0can unlock\u00a0additional\u00a0revenue opportunities even when customers are already close to their maximum willingness to pay.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><p><b><span data-contrast=\"auto\">Key takeaways:<\/span><\/b><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How to\u00a0leverage\u00a0partitioning to unlock new revenue streams<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">When combining separate price elements creates stronger outcomes<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Strategic insights for applying partitioned pricing<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f49ab0 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4f49ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-736d38a e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"736d38a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c06fe3c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c06fe3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0db69b8 elementor-widget elementor-widget-image\" data-id=\"0db69b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1240\" height=\"1755\" src=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/02\/EU.4-Waves-of-shopping.eBook-Cover.jpg\" class=\"attachment-full size-full wp-image-4190\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/02\/EU.4-Waves-of-shopping.eBook-Cover.jpg 1240w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/02\/EU.4-Waves-of-shopping.eBook-Cover-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/02\/EU.4-Waves-of-shopping.eBook-Cover-724x1024.jpg 724w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/02\/EU.4-Waves-of-shopping.eBook-Cover-768x1087.jpg 768w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/02\/EU.4-Waves-of-shopping.eBook-Cover-1085x1536.jpg 1085w\" sizes=\"(max-width: 1240px) 100vw, 1240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5267b1c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"5267b1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf148c elementor-widget elementor-widget-heading\" data-id=\"3cf148c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Four Waves of Shopping &amp; Agentic Pricing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9d4e6 elementor-widget elementor-widget-text-editor\" data-id=\"be9d4e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Shopping behavior has evolved through four major waves, from early category browsing to search-driven comparison, social discovery, and now AI-powered shopping agents. Each wave has reshaped how customers discover products, evaluate value, and make purchasing decisions.<\/p><p>This content explains what these shifts mean for pricing, competition, and growth, and why pricing strategies must now work not only for human buyers but also for intelligent systems acting on their behalf.<\/p><p><strong>Download the full content to explore the four waves of shopping and what agentic pricing means for the future of retail and consumer.<\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6273aa4 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6273aa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-09a8880 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"09a8880\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8119585 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8119585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebcb89 elementor-widget elementor-widget-image\" data-id=\"2ebcb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2025-11-21-at-13.22.27-rfc9p9pnevmsae5rmyh6iba0t8nm8cp8w6k8g139n8.png\" title=\"Screenshot-2025-11-21-at-13.22.27\" alt=\"Screenshot-2025-11-21-at-13.22.27\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-84c6618 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"84c6618\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b05ee elementor-widget elementor-widget-heading\" data-id=\"e8b05ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Retail price optimization: The complete guide to maximizing performance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea01d11 elementor-widget elementor-widget-text-editor\" data-id=\"ea01d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This guide walks retail pricing leaders through the essentials of building a compelling, data-backed case for new pricing technology. It explains how to define measurable objectives, quantify financial impact using your own data and bring internal teams into alignment. A clear, structured approach that helps you strengthen your pricing transformation plans and accelerate decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fbeebd elementor-widget elementor-widget-text-editor\" data-id=\"0fbeebd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-fae10a8 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"fae10a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-70d5785 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"70d5785\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3483bb7 elementor-widget elementor-widget-image\" data-id=\"3483bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2025-11-21-at-13.26.19-rfc9p9pnevmsae5rmyh6iba0t8nm8cp8w6k8g139n8.png\" title=\"Screenshot-2025-11-21-at-13.26.19\" alt=\"Screenshot-2025-11-21-at-13.26.19\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5ad46c3 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"5ad46c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9bf32 elementor-widget elementor-widget-heading\" data-id=\"fb9bf32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Zone Pricing: Driving Growth with Region-Specific Pricing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96214c6 elementor-widget elementor-widget-text-editor\" data-id=\"96214c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This guide explains how region-specific pricing can uncover hidden margin opportunities that national pricing often overlooks. It covers how to design meaningful pricing zones, avoid common implementation traps and apply AI to reveal patterns traditional methods miss. A strong foundation for retailers aiming to increase competitiveness and profitability across diverse local markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5d1fe elementor-widget elementor-widget-text-editor\" data-id=\"9f5d1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1267e37 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"1267e37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a22b7e6 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a22b7e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f985f7 elementor-widget elementor-widget-image\" data-id=\"0f985f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2025-11-21-at-12.35.57-rfc9panhlpo2m04ehgvt2t1hemizg1sz8b7pxb1vh0.png\" title=\"Screenshot 2025-11-21 at 12.35.57\" alt=\"Screenshot 2025-11-21 at 12.35.57\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8773805 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8773805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bfc990 elementor-widget elementor-widget-heading\" data-id=\"0bfc990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer-Centric Pricing: From Guesswork to Strategies That Resonate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd23c6 elementor-widget elementor-widget-text-editor\" data-id=\"bbd23c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This piece shows how retailers can shift from intuition to customer-first pricing strategies that better reflect real behaviour and expectations. It outlines how to understand sensitivity across segments, translate insight into smarter price-setting and protect margins while improving trust. A practical introduction for teams looking to modernise their approach and unlock more effective pricing outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbf8f9 elementor-widget elementor-widget-text-editor\" data-id=\"7dbf8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b4845ff elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"b4845ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b650184 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b650184\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b57321 elementor-widget elementor-widget-image\" data-id=\"0b57321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/elementor\/thumbs\/Relex-Pricing-optimization_-How-to-build-a-case-for-technology-investment_page-0001-rfc9panhlpo2m04ehgvt2t1hemizg1sz8b7pxb1vh0.jpg\" title=\"Relex Pricing optimization_ How to build a case for technology investment_page-0001\" alt=\"Relex Pricing optimization_ How to build a case for technology investment_page-0001\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-44f229f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"44f229f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff7d80 elementor-widget elementor-widget-heading\" data-id=\"4ff7d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pricing optimization:\nHow to build a case for\ntechnology investment\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741c2ef elementor-widget elementor-widget-text-editor\" data-id=\"741c2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With rising margin pressure and market volatility, pricing optimization is more critical than ever. This guide from our partners RELEX follows a pricing VP\u2019s journey to build a strong, data-backed business case for investing in pricing technology, covering pain points, AI opportunities, and measurable ROI..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6d15e elementor-widget elementor-widget-text-editor\" data-id=\"cc6d15e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9725c25 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"9725c25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-244c0b5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"244c0b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49fc68 elementor-widget elementor-widget-image\" data-id=\"f49fc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/elementor\/thumbs\/RFP-requirements-for-pricing-software-1536x1024-1-rfc9panjfht0n8c53m56nlszt3htm0p09jlz2j6se0.webp\" title=\"RFP-requirements-for-pricing-software-1536&#215;1024\" alt=\"RFP-requirements-for-pricing-software-1536x1024\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-69b40b7 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"69b40b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a114a67 elementor-widget elementor-widget-heading\" data-id=\"a114a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What Are The RFP Requirements For Pricing Software?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d2cae elementor-widget elementor-widget-text-editor\" data-id=\"b8d2cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article, developed by our partner QuickLizard, outlines the essential RFP requirements for pricing software, covering multichannel pricing, rule-based strategies, AI-driven insights, inventory management, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-629f0af elementor-widget elementor-widget-text-editor\" data-id=\"629f0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-023570a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"023570a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e88ccb4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e88ccb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8526a8 elementor-widget elementor-widget-image\" data-id=\"a8526a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-724x1024.jpg\" class=\"attachment-large size-large wp-image-1807\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-724x1024.jpg 724w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-768x1086.jpg 768w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-1086x1536.jpg 1086w, https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1.jpg 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f171a36 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f171a36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df5b450 elementor-widget elementor-widget-heading\" data-id=\"df5b450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SOLVING THE PARADOX OF FAIR PRICES\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f50c80 elementor-widget elementor-widget-text-editor\" data-id=\"2f50c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article from BCG discusses the paradox of fair pricing and explores how price variation can be economically advantageos for companies. This article recommends to embrace price variation, justifying it transparently, and leaving some value for customers. In doing so, companies can benefit themselves and customers while adapting to cultural norms and societal fairness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail &amp; Consumer Pricing 2026 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed get instant access When 8 + 2 is Less Than 10: Unlocking Hidden Pricing Potential In this session, Michal explains how\u00a0price partitioning\u00a0can unlock\u00a0additional\u00a0revenue opportunities even when customers are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content - Retail &amp; Consumer Pricing 2026<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - Retail &amp; Consumer Pricing 2026\" \/>\n<meta property=\"og:description\" content=\"Retail &amp; Consumer Pricing 2026 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed get instant access When 8 + 2 is Less Than 10: Unlocking Hidden Pricing Potential In this session, Michal explains how\u00a0price partitioning\u00a0can unlock\u00a0additional\u00a0revenue opportunities even when customers are [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.pricingplatform.com\/retail-2026\/content\/\" \/>\n<meta property=\"og:site_name\" content=\"Retail &amp; Consumer Pricing 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-17T11:07:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.pricingplatform.com\/retail-2026\/wp-content\/uploads\/2026\/03\/2025_06_05_thumb_RPF-2025-Michal-Wawrzkiewicz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1459\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/retail-2026\\\/content\\\/\",\"url\":\"https:\\\/\\\/events.pricingplatform.com\\\/retail-2026\\\/content\\\/\",\"name\":\"Content - Retail &amp; 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