Retail & Consumer Pricing 2026
CONTENT HUB
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The Four Waves of Shopping & Agentic Pricing
Shopping behavior has evolved through four major waves, from early category browsing to search-driven comparison, social discovery, and now AI-powered shopping agents. Each wave has reshaped how customers discover products, evaluate value, and make purchasing decisions.
This content explains what these shifts mean for pricing, competition, and growth, and why pricing strategies must now work not only for human buyers but also for intelligent systems acting on their behalf.
Download the full content to explore the four waves of shopping and what agentic pricing means for the future of retail and consumer.
Retail price optimization: The complete guide to maximizing performance
This guide walks retail pricing leaders through the essentials of building a compelling, data-backed case for new pricing technology. It explains how to define measurable objectives, quantify financial impact using your own data and bring internal teams into alignment. A clear, structured approach that helps you strengthen your pricing transformation plans and accelerate decision-making.
Zone Pricing: Driving Growth with Region-Specific Pricing
This guide explains how region-specific pricing can uncover hidden margin opportunities that national pricing often overlooks. It covers how to design meaningful pricing zones, avoid common implementation traps and apply AI to reveal patterns traditional methods miss. A strong foundation for retailers aiming to increase competitiveness and profitability across diverse local markets.
Customer-Centric Pricing: From Guesswork to Strategies That Resonate
This piece shows how retailers can shift from intuition to customer-first pricing strategies that better reflect real behaviour and expectations. It outlines how to understand sensitivity across segments, translate insight into smarter price-setting and protect margins while improving trust. A practical introduction for teams looking to modernise their approach and unlock more effective pricing outcomes.
Pricing optimization: How to build a case for technology investment
With rising margin pressure and market volatility, pricing optimization is more critical than ever. This guide from our partners RELEX follows a pricing VP’s journey to build a strong, data-backed business case for investing in pricing technology, covering pain points, AI opportunities, and measurable ROI..
What Are The RFP Requirements For Pricing Software?
This article, developed by our partner QuickLizard, outlines the essential RFP requirements for pricing software, covering multichannel pricing, rule-based strategies, AI-driven insights, inventory management, and more.
SOLVING THE PARADOX OF FAIR PRICES
This article from BCG discusses the paradox of fair pricing and explores how price variation can be economically advantageos for companies. This article recommends to embrace price variation, justifying it transparently, and leaving some value for customers. In doing so, companies can benefit themselves and customers while adapting to cultural norms and societal fairness.