{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2025-11-21T15:12:40","modified_gmt":"2025-11-21T15:12:40","slug":"content","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/retail-2025\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-d958972 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"d958972\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b67c2e7 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b67c2e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08ae2dd elementor-widget elementor-widget-heading\" data-id=\"08ae2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EPP Retail &amp; E-commerce<br> Management Forum 2025\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f563264 elementor-widget elementor-widget-heading\" data-id=\"f563264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CONTENT HUB<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f634ef4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"f634ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28497a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a28497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access exclusive, industry-led insights for free! Complete the form\u00a0<strong>once<\/strong>\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a79c87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6a79c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">get instant access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8274087 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"8274087\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a238cb3 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a238cb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d00177 elementor-widget elementor-widget-image\" data-id=\"9d00177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2025-11-21-at-13.22.27-rf18x85857ur0kj3f3na3cb4o2vzhr1e0qb9h66n4k.png\" title=\"Screenshot-2025-11-21-at-13.22.27\" alt=\"Screenshot-2025-11-21-at-13.22.27\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ed56eba e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ed56eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-514a864 elementor-widget elementor-widget-heading\" data-id=\"514a864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Retail price optimization: The complete guide to maximizing performance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba376c elementor-widget elementor-widget-text-editor\" data-id=\"dba376c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This guide walks retail pricing leaders through the essentials of building a compelling, data-backed case for new pricing technology. It explains how to define measurable objectives, quantify financial impact using your own data and bring internal teams into alignment. A clear, structured approach that helps you strengthen your pricing transformation plans and accelerate decision-making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30ef2f7 elementor-widget elementor-widget-text-editor\" data-id=\"30ef2f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-fae10a8 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"fae10a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-70d5785 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"70d5785\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3483bb7 elementor-widget elementor-widget-image\" data-id=\"3483bb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2025-11-21-at-13.26.19-rf19399xzy3zihrp77i3lbilw35rvtzdul0fc38p78.png\" title=\"Screenshot-2025-11-21-at-13.26.19\" alt=\"Screenshot-2025-11-21-at-13.26.19\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5ad46c3 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"5ad46c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9bf32 elementor-widget elementor-widget-heading\" data-id=\"fb9bf32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Zone Pricing: Driving Growth with Region-Specific Pricing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96214c6 elementor-widget elementor-widget-text-editor\" data-id=\"96214c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This guide explains how region-specific pricing can uncover hidden margin opportunities that national pricing often overlooks. It covers how to design meaningful pricing zones, avoid common implementation traps and apply AI to reveal patterns traditional methods miss. A strong foundation for retailers aiming to increase competitiveness and profitability across diverse local markets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5d1fe elementor-widget elementor-widget-text-editor\" data-id=\"9f5d1fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1267e37 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"1267e37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a22b7e6 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a22b7e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f985f7 elementor-widget elementor-widget-image\" data-id=\"0f985f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2025-11-21-at-12.35.57-rf16wrr3byo22nrxia5ke4j07u0f5oe923yuqbm4r8.png\" title=\"Screenshot 2025-11-21 at 12.35.57\" alt=\"Screenshot 2025-11-21 at 12.35.57\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8773805 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8773805\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bfc990 elementor-widget elementor-widget-heading\" data-id=\"0bfc990\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Customer-Centric Pricing: From Guesswork to Strategies That Resonate<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd23c6 elementor-widget elementor-widget-text-editor\" data-id=\"bbd23c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This piece shows how retailers can shift from intuition to customer-first pricing strategies that better reflect real behaviour and expectations. It outlines how to understand sensitivity across segments, translate insight into smarter price-setting and protect margins while improving trust. A practical introduction for teams looking to modernise their approach and unlock more effective pricing outcomes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbf8f9 elementor-widget elementor-widget-text-editor\" data-id=\"7dbf8f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b4845ff e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"b4845ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b650184 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b650184\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b57321 elementor-widget elementor-widget-image\" data-id=\"0b57321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/elementor\/thumbs\/Relex-Pricing-optimization_-How-to-build-a-case-for-technology-investment_page-0001-r6whjbczyrc5zc7qj4e3fmol0nh50r8ekfk502whw4.jpg\" title=\"Relex Pricing optimization_ How to build a case for technology investment_page-0001\" alt=\"Relex Pricing optimization_ How to build a case for technology investment_page-0001\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-44f229f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"44f229f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff7d80 elementor-widget elementor-widget-heading\" data-id=\"4ff7d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pricing optimization:\nHow to build a case for\ntechnology investment\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-741c2ef elementor-widget elementor-widget-text-editor\" data-id=\"741c2ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With rising margin pressure and market volatility, pricing optimization is more critical than ever. This guide from our partners RELEX follows a pricing VP\u2019s journey to build a strong, data-backed business case for investing in pricing technology, covering pain points, AI opportunities, and measurable ROI..<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6d15e elementor-widget elementor-widget-text-editor\" data-id=\"cc6d15e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9725c25 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"9725c25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-244c0b5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"244c0b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f49fc68 elementor-widget elementor-widget-image\" data-id=\"f49fc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/elementor\/thumbs\/RFP-requirements-for-pricing-software-1536x1024-1-r4g0ibhzub7re9x9tx6i88cs1fwdn8wzifc5yq1hdk.webp\" title=\"RFP-requirements-for-pricing-software-1536&#215;1024\" alt=\"RFP-requirements-for-pricing-software-1536x1024\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-69b40b7 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"69b40b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a114a67 elementor-widget elementor-widget-heading\" data-id=\"a114a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">What Are The RFP Requirements For Pricing Software?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d2cae elementor-widget elementor-widget-text-editor\" data-id=\"b8d2cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article, developed by our partner QuickLizard, outlines the essential RFP requirements for pricing software, covering multichannel pricing, rule-based strategies, AI-driven insights, inventory management, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-629f0af elementor-widget elementor-widget-text-editor\" data-id=\"629f0af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1834\">Fill out the form above to download<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-023570a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"023570a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e88ccb4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e88ccb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8526a8 elementor-widget elementor-widget-image\" data-id=\"a8526a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-724x1024.jpg\" class=\"attachment-large size-large wp-image-1807\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-724x1024.jpg 724w, https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-768x1086.jpg 768w, https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1-1086x1536.jpg 1086w, https:\/\/events.pricingplatform.com\/retail-2025\/wp-content\/uploads\/2024\/08\/emsz5gwrwlispzq1.jpg 1240w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f171a36 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f171a36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df5b450 elementor-widget elementor-widget-heading\" data-id=\"df5b450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SOLVING THE PARADOX OF FAIR PRICES\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f50c80 elementor-widget elementor-widget-text-editor\" data-id=\"2f50c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This article from BCG discusses the paradox of fair pricing and explores how price variation can be economically advantageos for companies. This article recommends to embrace price variation, justifying it transparently, and leaving some value for customers. In doing so, companies can benefit themselves and customers while adapting to cultural norms and societal fairness.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EPP Retail &amp; E-commerce Management Forum 2025 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed get instant access Retail price optimization: The complete guide to maximizing performance This guide walks retail pricing leaders through the essentials of building a compelling, data-backed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content - EPP Global Retail &amp; E-commerce Pricing Forum 2025<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - EPP Global Retail &amp; E-commerce Pricing Forum 2025\" \/>\n<meta property=\"og:description\" content=\"EPP Retail &amp; E-commerce Management Forum 2025 CONTENT HUB Access exclusive, industry-led insights for free! 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