EPP Retail & E - Commerce Pricing
Forum 2025
AGENDA
Forum Day 1 - June 4
Welcome
Welcome Coffee and Registration
Opening Remarks
Pol Vanaerde – Founder – EPP Pricing Platform
SESSION 1. Understanding market forces & global competitive pressures
Game of Prices: Power Moves in the Retail Revolution
- Master the new rules of the pricing game where simply matching competitors is a losing strategy. Discover how retailers are using next-gen AI to decode consumer behavior, creating personalized pricing strategies that have transformed their market position. As one industry leader revealed: “We’re not just playing defense anymore – we’re writing the future of retail.”
- Command your pricing destiny through a powerful fusion of technology and strategy. From battling discount disruptors to mastering private label portfolios, learn how to use AI not just to optimize prices, but to reshape entire market dynamics.
Navigate Change: Secure Your Pricing Strategy in the New Economic Landscape
- Master actionable strategies to adapt your pricing models during inflationary periods, ensuring you stay ahead of the curve.
- Proactively develop risk management approaches to mitigate the adverse effects of economic instability and protect your profitability.
Pricing Gladiators: Conquer the Arena of Competitive Retail & E-commerce
- Strategic Counter-Tactics and Differentiation: Discover how to compete effectively in a market that’s increasingly influenced by Chinese e-commerce and retail.
- Explore how the influx of Chinese players is impacting the pricing landscape, leading to a price erosion environment.
Interactive Joint Q&A
- Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Panel Discussion
Win the Retail Game: AI-Powered Competitor Analysis That Actually Works
- Discover the playbook to identify and outmaneuver your true competitors. Move beyond basic price matching and leverage AI to spot market opportunities others miss, predict competitor moves before they happen, and make data-driven decisions that drive real growth.
- Learn how industry innovators are using AI to optimize pricing in real-time, forecast market shifts with uncanny accuracy, and build sustainable competitive advantages in both retail and e-commerce.
Break
Coffee break and Networking
Panel Discussion
The New Pricing Playbook: From Price Matching to Market Leading
- Get the inside track on how top retailers are crushing it with dynamic pricing right now. Learn how to turn pricing agility into pure profit – from instant competitor response systems to AI-powered price optimization.
- Transform your pricing team into a rapid-response powerhouse. See how to break down silos between pricing, sales, and tech teams to make faster, smarter pricing decisions that boost both revenue and margins.
Breaking Brand: Turn Your Private Label into Pure Gold
- Create private labels that outperform national brands by mastering the new rules of value perception. Learn how leading retailers are using AI and consumer insights to develop distinctive products that command premium prices while delivering the value today’s cost-conscious shoppers demand.
- Discover how innovative retailers are using advanced analytics to perfectly position their brands against both discount and premium competitors, while building customer loyalty that drives repeat purchases.
"Hey AI, Set My Prices!" - From ChatGPT Hype to Real Pricing Power
- Stop using AI like it’s 2023! Discover how to use AI to crack previously impossible challenges – from predicting competitor moves to discovering the perfect price architecture for 30+ private label brands. Spoiler alert: it’s not just throwing ChatGPT at the problem!
- Learn how retailers are automating tedious tasks, personalizing pricing at scale, and making data-driven decisions that keep both margins and market share healthy.
Interactive Joint Q&A
The New Pricing Playbook: From Price Matching to Market Leading
- Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Break
Networking Lunch
Retail & E-commerce
Fashion
Panel Discussion: Unlocking the power of dynamic pricing: Real-time strategies for market leadership
- Discover success stories from industry leaders who have harnessed dynamic pricing to redefine profitability.
- Understanding how dynamic pricing transforms market positioning by leveraging real-time data.
Panel Discussion: The Future of Fashion Pricing: AI, Personalisation, and Sustainability
- In an industry still Excel-dominated, discover which AI applications will drive the biggest pricing impact and how to implement them efficiently.
- Learn how technology and enhanced customer insights can help sustainable brands compete effectively against ultra-fast fashion giants like TEMU and Shein.
Break the Spiral: When AI Meets Price Strategy in a Race to the Bottom
- Stop the bleeding in your margins. Discover how to crack the code on sustainable pricing by using AI to predict competitor moves and optimize price changes before they happen.
- Discover the new playbook that’s helping retailers to maintain healthy margins even when facing aggressive competitors like Temu and Shein.
Profit First: The Fashion Pricing Advantage
- Learn how to move beyond cost-based pricing and implement a strategic framework that directly increases profitability, using real market data and customer insights.
- Gain practical skills to navigate market changes with a dynamic pricing approach, allowing you to protect your brand equity
Data-Driven pricing: Unleashing the power of analytics
- Move beyond basic sales data to create a full-picture view of your market that predicts winners before they happen.
- Learn actionable frameworks for transforming raw data into insights that optimize pricing strategies
Case Study: Transform Your Long-term Strategy While Capturing Short-term Opportunities
- Master advanced pricing tactics to maintain premium positioning while competing with fast-fashion brands.
- Drive profitable growth through proven frameworks that optimize volume without compromising brand equity.
Interactive Joint Q&A
Break
Coffee Break and Networking
Automation in retail pricing: Streamlining for agility and precision
- Learn best practices for integrating automation into existing pricing processes to secure a competitive edge
- Explore techniques for deploying AI-driven systems that dynamically adjust prices
Turn Data Gaps into Growth Opportunities – FMCG Lessons
- Transform limited fashion data into actionable pricing decisions through proven methodologies.
- Gain competitive advantage by mastering shopper persona development and competitor tracking
Panel Discussion: Price Optimisation Excellence -Drive Revenue through intelligent strategies
- Discover advanced analytics and machine learning techniques to identify optimal price points
- Explore dynamic pricing models based on market trends
Panel Discussion: Black Friday: Friend or Foe? Navigating the Discounting Dilemma in Fashion
- Black Friday became an unavoidable event for fashion brands, forcing participation despite the risk of eroding brand equity and profitability. Is there a way out?
- Explore a range of strategies that companies can use to mitigate the impact of Black Friday, including optimizing promotions using AI and data analysis, offering exclusive products or personalised offers, and focusing on building long-term brand loyalty.
Forum Day 2 - June 5
Welcome
Welcome Coffee and Registration
Opening Remarks
Chairperson
SESSION 2. Consumer Insights & Value-Based Pricing
Mind Reading 2.0: Crack The Consumer Code Across Channels
- Dive into the fascinating world of cross-channel consumer psychology with real examples from retail pioneers. Learn how leading retailers are turning customer behavior mysteries into predictable patterns.
- Master the art of seamless pricing across all channels without sacrificing margins or customer trust. Discover how to use AI to predict purchase patterns, personalize offers, and create a consistent yet optimized experience across every touchpoint.
Stretching The Truth: What Price Sensitivity Really Means
- Finally solve the elasticity puzzle that’s keeping pricing leaders up at night. Learn how to cut through the noise to build reliable elasticity models that actually predict customer behavior – even with limited data and mixed-effect problems.
- Transform price sensitivity from your biggest headache into your secret weapon. Move beyond the “gut feel” approach that’s failing in today’s complex market, and build models that capture real consumer responses.
From Price Tag to Value Flag: Win the Perception Game
- Master the art of making price tags tell your value story. Learn how to use sophisticated brand architecture and AI-powered insights to justify better prices, even while fighting discounters
- Build a value perception that makes price comparison irrelevant. See how to combine customer insights, brand positioning, and smart loyalty programs to build pricing power that lasts.
Interactive Joint Q&A
- Ask as many questions as you need to our set of case study presenters and join the discussions in an interactive panel discussion driven by you.
Break
Coffee break and Networking
Working Roundtable
Ready to roll up your sleeves and tackle your specific pricing challenges?
Welcome to our interactive round table sessions, where you’ll join intimate discussions with peers who share your priorities and pain points.
1. It’s Not About Price, It’s About Perception: Where CX Meets Pricing
This round table will explore how retailers are tackling the complex relationship between customer experience and price perception, particularly in an environment where “people are more cost conscious” and “purchasing power has decreased.
2. Fashion Round Table – Navigating the Omnichannel: Consistent Pricing Across Platforms
This round table will address the complexity of managing pricing across multiple channels, with a focus on achieving consistency and avoiding channel conflict. It will explore strategies for managing pricing in online marketplaces, brick-and-mortar stores, and direct-to-consumer channels.
3. Green Isn’t Free: Pricing in The Era of Conscious Consumption
In this candid roundtable, you’ll join peers grappling with the same challenge – how to justify premium pricing for sustainable products when consumers are watching every dollar. No greenwashing, no empty promises – just real talk about making sustainability sell in a tough market. Because doing good shouldn’t mean doing poorly.
4. Brain & Brand: Where Behavioral Science Meets Pricing Strategy
In this exclusive roundtable, discover how innovative brands are moving beyond basic “price-up, sales-down” thinking to unlock the hidden patterns in customer behavior. Learn how market leaders are combining AI insights with behavioral science to answer burning questions like: Why do loyalty programs work in some markets but fail in others? How do you turn browsing into buying without resorting to discounts.
1. “Dear AI, Why Did They Buy That?” – Decoding Tomorrow’s Consumer Today
This Beyond the buzzwords and basic algorithms, discover how retail innovators are using AI to expose purchasing patterns your competitors haven’t even noticed yet. In this candid roundtable, join retail leaders who’ve moved past “everybody is kind of tapping into AI” to achieve real results in predicting and influencing consumer choices.
2. Fashion Round Table Data-Driven Decisions: Improving Data Quality and Accessibility
This session will provide a platform to discuss solutions for the challenges of data quality and accessibility in the fashion industry. It will explore ways to streamline data collection, storage, and analysis, and how companies can build data infrastructure to support pricing strategies. The aim is to enable more informed pricing decisions by leveraging the data that is available.
3. The Impact of External Factors: Inflation, Tariffs, and Geopolitics
This round table will allow participants to discuss the impact of external economic and political factors, like inflation, tariffs, and geopolitical issues. It will explore strategies for how companies can prepare for these challenges and adapt their pricing to the changing landscape. This will also include discussion around the influence of consumer sentiment on pricing strategies
Break
Networking lunch
Priceless: When Value Trumps Discount
- Master the art of premium positioning in a discount-obsessed market. Learn how to use sophisticated brand architecture and AI-powered insights to command better prices in a market where “purchasing power has decreased a lot.”
- Move beyond basic price match into loyalty awards to create compelling value propositions that transcend pure price competition.
Promotion Rehab: Kicking the Discount Habit
- Stop the promotion addiction before it kills your margins. Learn how to move beyond spray-and-pray promotions to create targeted offers that drive traffic without destroying profitability.
- Discover how AI can design promotions that actually work. See how to measure promotion effectiveness, predict customer responses, and maintaining price levels that are “somehow healthy to come back to the normal price after a promotion.” Because in today’s market, the goal isn’t just to run promotions – it’s to run promotions that make business sense.
Interactive Joint Q&A
Panel Discussion
The Future Won't Wait: Retail's Next Revolution
- From AI-powered pricing orchestration across “60 countries, 2000 stores, websites, marketplace” to fighting off disruptive players like “Temu, Shein,” our all-star panel will reveal how they’re positioning for the next wave of retail transformation.
- Get an exclusive glimpse into retail’s next chapter from those writing it. Discover how to combine AI, data science, and human insight to build pricing engines that don’t just respond to change – they create it. Because tomorrow’s retail leaders aren’t just playing the game differently – they’re changing the rules entirely.