EPP Retail & E-commmerce
Pricing Forum 2025
Speakers
EPP Events bring unexceptional networking and conversations with
Thought Leaders, Pricing experts.

Lukasz Debski
Head of Pricing
Expondo


Łukasz Dębski is a Certified Pricing Professional with 13+ years of experience in pricing & profit optimization.
Throughout his career working for DHL Express, Packhelp and Expondo he has led initiatives that generated over €40M in EBITA through pricing strategies and margin improvements. As Head of Pricing at Expondo, he drives cross-functional profitability and growth.

Noel Wang
Global Director CoE - RGM Pricing Promo Strategy
Decathlon


A people-centric Business Leader leveraging Revenue Growth Management principles to better serve the Consumer, Noël had led several business model transformations through the last 10 years in multiple countries and verticals such as CPG, Retail, and Sporting Goods where he freed up capabilities to invest for sustainable growth.
Developing both commercial strategies and insight capabilities to deploy innovations at scale, he’s been most recently serving as the RGM Global Leader for the Decathlon Group.

Laurent W. Broering
Growth & Pricing Manager
Delivery Hero


Thomas Pizzini
Pricing and Business Development Manager
Tesla


Thomas Pizzini is the Pricing Strategy Manager at Tesla, where he leads innovative pricing strategies across EMEA markets. With a background spanning global pricing management and business analytics, Thomas has developed expertise in AI-driven pricing automation, value-based pricing models, and cross-functional collaboration.
At Tesla, Thomas has centralized and transformed EMEA pricing structures through AI integration while developing systems to optimize the relationship between used and new vehicle sales. Previously, as Global Pricing & BA Manager at Waldom Electronics, he managed price books exceeding one million records and implemented strategies across 40 suppliers in 4 regions.
Thomas holds an International Business and Management degree from the Amsterdam School of International Business. His analytical approach combines mathematical expertise with strategic business insight, enabling him to develop data-driven pricing models that drive profitability and market growth.

Dr. Markus Husemann-Kopetzky
Guest Researcher at FU Berlin & CEO
Price Management Institute


Dr. Markus Husemann-Kopetzky is an experienced pricing expert, passionate researcher, and founder of the Price Management Institute. The Price Management Institute helps market-leading retail and e-commerce companies professionalize their pricing function (and leave gut feelings and Excel spreadsheets behind). As a visiting researcher at Freie Universität Berlin, Dr. Husemann-Kopetzky contributes to current price research, lectures on price management, and advises doctoral students on their research projects. Dr. Husemann-Kopetzky not only knows pricing from the ivory tower but was part of the “engine room in pricing” at a leading global online retailer, where he developed and implemented pricing strategies in Germany, Europe, and beyond.

Vorarlberg Arpan Guhathakurta
Master of Business Administration - MBA, Marketing, International Marketing and Sales

Sebastian Maurus
Pricing Manager & Lecturer
University of Applied Sciences Vorarlberg


Adam Ben-Yousef
Global SVP, Revenue Growth Management
o9 Solutions


I am a global leader with over 15 years of experience in strategy, technology, marketing, and innovation. I help clients achieve commercial excellence and business model transformation with o9 Solutions, a leading AI-powered technology platform for integrated business planning.

Javier Anta Callersten
Managing Director and Senior Partner
BCG


Javier Anta leads BCG’s Pricing practice in Europe, specializing in Retail Pricing. He is also a core member of BCG X, BCG’s tech build & design division. Javier has collaborated with top global companies to enhance their pricing capabilities and implement advanced digital solutions for pricing, promotion, and markdowns.

Thom Iddon Escalante
VP Pricing & Promotions
RELEX Solutions


Thom has spent 10+ years immersed in European retail technology, most recently as VP Pricing & Promotions at RELEX Solutions. He focuses on collaborating with retailers to provide practical solutions that increase their sales and profit through scalable technology and strategic pricing. He currently leads a global team dedicated to empowering retailers to navigate today’s complex markets with robust pricing and promotions.

Dr. Fabian Uhrich
Chief Product Officer
Quicklizard


Before joining Quicklizard, Dr. Uhrich gained extensive experience in retail pricing as Partner and global expert for pricing at the Boston Consulting Group and as Head of Pricing & Online Marketing at zooplus, Europe’s largest online shop for pet supplies.
Dr. Uhrich holds a Ph.D. in behavioral pricing from TU Munich and is resident guest lecturer for pricing at ETH Zurich.

Simon Murzeau
Partner Commercial Strategy & Pricing
EY-Parthenon


Simon is a Director within Monitor Deloitte, focusing on Commercial Strategy & Pricing. For the last 12+ years he has gained experience on pricing and analytics in payments, healthcare (med-dev) and transportation industries. His expertise ranges from value-based and dynamic pricing projects to leading strategic pricing transformation and technology programs as head of a pricing organization. His industry background in pricing and analytics enables him to identify the value levers and issues of clients around pricing and revenue optimization, as a trusted advisor to senior business leaders.

Maarten Moreels
Partner Commercial Strategy & Pricing
EY-Parthenon


Maarten is a Partner within Monitor Deloitte with a strong track record, Commercial Strategy & Pricing (16+ years). Maarten is leading the Commercial Strategy & Pricing practice and therefore has a solid experience in leading large multinational strategic pricing projects. His operational experience (8 years) in pricing, sales & marketing from the industry enables him to identify the critical value levers and translate strategies into pragmatic and result-driven approaches. Furthermore, Maarten has built up a very strong pricing management expertise, having supported several multinational companies across the globe on optimizing their pricing performance.