EPP GLOBAL FMCG/CPG Revenue
Growth Management Forum 2025
AGENDA
Workshops - May 14 (PM)
Welcome
Welcome Coffee and Registration
Innovative Workshops
Workshop 1
Mastering Price Pack Architecture for profitable growth
Workshop 2
Building an effective RGM data management strategy: From data to actionable insights
Workshop 3
Optimising Trade Spend and Promotional Effectiveness
Carst Vaartjes – Co-Founder and Chief Innovation Officer – Visualfabriq
Workshop 4
Unlocking growth with behavioural economics: The science of consumer decision-making
Workshop 5
Harnessing emerging AI tools for smarter, faster RGM decisions
Icebreaker Networking Drinks
Forum Day 1 - May 15
Welcome
Welcome Coffee and Registration
Welcome by Pol Vanaerde
Pol Vanaerde – President – EPP Pricing Platform
Session 1. Strategy: Mastering RGM for Long-Term Revenue Growth and Commercial Excellence
Volume growth vs. value growth strategies
Unlock actionable growth - Achieve integrated decision making across RGM levers
Nuno Alexandre – Global Head of Customer Strategy & Planning for Foods – Unilever
Inspirational Leaders Panel Discussion
Retailer collaboration: Building joint strategies
Nuno Alexandre – Global Head of Customer Strategy & Planning for Foods – Unilever
Sandra Gomes – Head of Retail Food Markets – Auchan
Session 2. Process: Integrating, Streamlining and Optimising RGM Execution
Leverage PPA to find new revenue growth opportunities
Andy Williams – Revenue & Channel Director – Kellanova
Firechat session with a key industry leader
Explore strategies for cross-functional collaboration and discover the essential steps to harmonise RGM levers, driving seamless execution and commercial success across the organisation
Nail promotional optimisation and trade promo management
Carst Vaartjes – Co-Founder and Chief Innovation Officer – Visualfabriq
Firechat session with a key industry leader
Product and trade mix management innovation - Align your trade investment methodology with your portfolio strategy to drive product mix and the tools available to create an effective product and trade mix and category management model
Breakout Sessions
Bootcamp 1
Optimise your assortment and product mix strategies
Bootcamp 2
Nail consumer behaviour and willingness to pay
Bootcamp 3
Harness omnichannel and E-commerce RGM Strategies
Bootcamp 4
Develop successful trade terms and retail collaboration strategies
Working Roundtables
Let’s create the future of RGM & Category Management by brainstorming great ideas and real examples.
All participants are welcome!
No Pre-registration needed
- Structuring the RGM Function for Optimal Result – Developing RGM capabilities to ensure long-term success and scalability.
- Navigating Price Elasticity – Strategies for managing pricing dynamics and elasticity in a volatile market.
- Promo Optimization – Real-world examples of balancing price and promo levers for growth.
- Balancing Volume and Value Growth in Competitive Markets – How to compete effectively against growing private labels and low-cost alternatives.
- Collaborating with Retailers for RGM Success – Building strategic partnerships with retailers for better trade terms and data sharing.
Moderator: Adam Ben-Yousef – Global VP RGM – o9 Solutions
- Trade Terms – Exploring new trade term strategies and collaborative models that drive mutual growth.
Session 3. People: Developing RGM Teams for the Future
Organisational structures for RGM success
Kaj-Dac Tam – Vice President NRM Strategy – Orkla ASA
Linking RGM capabilities to a commercial excellence program
Bram Nelissen – Global RGM & Excellence Director – Vandemoortele Bakery Products
Building RGM capabilities to retain talent
Inspirational Leaders Interactive Panel Discussion
Change management and RGM adoption
Mette Marenta Kunstmann – Net Revenue Manager, Center of Excellence – Arla Foods
More speakers to be confirmed soon.
Forum Day 2 - May 16
Session 4. Technology & Data Management: Leveraging AI & Tech to Accelerate Growth
Explore data management challenges and solutions
Discover AI-Powered predictive analytics in Pricing RGM
Asif Iqbal Memon – Global Head of Commercial Strategy – Unilever
Ganesh Venkatesh – Director, Strategy & Performance UniOps – Unilever
From insights to action: Turning data into business value with Artificial Intelligence (AI)
Dr. Ingo Reinhardt – Co-Founder & Managing Director – Buynomics
Firechat session with a key industry leader
Empowering the Future: Embracing AI with Your Team - An in-depth look at how RGM and Sales Teams are adopting AI, including the transformative change management practices and new workflows required to succeed in an AI-driven environment.
Thiago Valsani – Senior Director, RGM Solutions & Technology – Mondelēz International
Innovative Tech Showcase: Experience the Future of RGM with Live Demos
More details coming soon!
Tech Demo 1
Tech Demo 2
Tech Demo 3
Tech Demo 4
Tech Demo 5
Tech Demo 6
Working Roundtables
Let’s create the future of RGM & Category Management by brainstorming great ideas and real examples.
All participants are welcome!
No Pre-registration needed
- Tackling the Challenges of Data Harmonization and Analytics – Best practices for aligning internal and external data sources for better decision-making.
- Change Management in RGM: Bringing People Along the Journey – Effective strategies for change management when implementing RGM practices.
- RGM and Omnichannel: Strategies for Maximising Growth Across Channels – Exploring the benefits of hybrid commerce models and omnichannel integration.
- Promotional Effectiveness: Moving Beyond Short-Term Gains – How to make promotions more effective in driving both short- and long-term growth.
- RGM Talent and Capability Development: Building the Team of the Future – Training and upskilling strategies to keep RGM teams at the cutting edge of innovation.
Moderator: Ignasi Moreno Zazo – Pricing & Analytics Manager – Frit Ravich - Unlocking the Next Frontier of RGM with AI
AI and the Future of RGM
Inspirational Closing Leaders Panel Discussion
Technology-driven RGM transformation: The next frontier
Moderator: Ignasi Moreno Zazo – Pricing & Analytics Manager – Frit Ravich
Thiago Valsani – Senior Director, RGM Solutions & Technology – Mondelēz International
More speakers to be confirmed soon.