{"id":3713,"date":"2025-07-14T13:28:24","date_gmt":"2025-07-14T13:28:24","guid":{"rendered":"https:\/\/events.pricingplatform.com\/lifesciences-2025\/?page_id=3713"},"modified":"2026-09-30T16:34:30","modified_gmt":"2026-09-30T16:34:30","slug":"agenda","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/lifesciences-2026\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3713\" class=\"elementor elementor-3713\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-5a265eb4 e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"5a265eb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18d3b148 elementor-widget elementor-widget-menu-anchor\" data-id=\"18d3b148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"TOP\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7d83e87f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"7d83e87f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37213a68 elementor-widget elementor-widget-heading\" data-id=\"37213a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EPP 16th Life Sciences <br>Pricing Forum 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa41d51 elementor-widget elementor-widget-heading\" data-id=\"7aa41d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6b461a7b e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"6b461a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d760d0c elementor-widget elementor-widget-spacer\" data-id=\"2d760d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5844535d elementor-widget elementor-widget-spacer\" data-id=\"5844535d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b36d6d2 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" 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    gap:6px;\n    }\n\n    .epp-dinner-gallery{\n      grid-template-columns:1fr;\n      height:auto;\n      gap:3px;\n    }\n\n    .epp-dinner-gallery img{\n      height:190px !important;\n    }\n  }\n\n  .epp-dinner-sponsor{\n    display:flex;\n    align-items:center;\n    gap:14px;\n    margin:2px 0 8px;\n    color:var(--ink);\n    font-size:14px;\n    font-weight:600;\n  }\n  .epp-dinner-sponsor img{\n    display:block !important;\n    width:auto !important;\n    height:48px !important;\n    max-width:190px !important;\n    object-fit:contain !important;\n    margin:0 !important;\n    border-radius:4px;\n  }\n\n<\/style>\n\n<div class=\"epp-agenda\" id=\"epp-lsf-agenda\">\n\n  <div class=\"epp-agenda-tabs\" role=\"tablist\" aria-label=\"Life Sciences Pricing Forum agenda\">\n    <button class=\"epp-agenda-tab is-active\" type=\"button\" role=\"tab\" aria-selected=\"true\" data-target=\"epp-workshops\">WORKSHOPS <span class=\"epp-tab-date\">27 OCT<\/span><\/button>\n    <button class=\"epp-agenda-tab\" type=\"button\" role=\"tab\" aria-selected=\"false\" data-target=\"epp-day1\">DAY 1 <span class=\"epp-tab-date\">28 OCT<\/span><\/button>\n    <button class=\"epp-agenda-tab\" type=\"button\" role=\"tab\" aria-selected=\"false\" data-target=\"epp-day2\">DAY 2 <span class=\"epp-tab-date\">29 OCT<\/span><\/button>\n  <\/div>\n\n  <!-- WORKSHOPS -->\n  <section class=\"epp-agenda-panel is-active\" id=\"epp-workshops\" role=\"tabpanel\">\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Welcome Light Lunch &amp; Registration<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">13:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Workshop 1<\/span>\n        <h3 class=\"epp-title\">RESERVED FOR CONGA<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">14:10<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Workshop 2<\/span>\n        <h3 class=\"epp-title\">Reimagining the Business Case Process for the Evolving Global Pricing Landscape<\/h3>\n        <p class=\"epp-subtitle\">Adapting and transforming the pricing business case creation from a manual and cumbersome process into a streamlined presentation-driven and decision-ready experience<\/p>\n        <ul>\n          <li>Pricing governance has long been a critical capability for pharmaceutical manufacturers. However, growing cross-market interdependencies, expanding use of International Reference Pricing (IRP), and the emergence of Most Favored Nation (MFN) approaches are increasing both the strategic importance and operational complexity of pricing decisions. Organizations face growing pressure to make faster, more consistent, and better-informed decisions due to increasing concerns around net price transparency and intensified payer cost-containment measures, while balancing local and global market impacts.<\/li>\n          <li>Many pricing and market access teams continue to rely on manual business case processes, spending significant effort consolidating information, aligning stakeholders, and translating analyses into governance-ready materials. Beyond process efficiency, organizations must determine what information is truly required for decision-making.<\/li>\n          <li>This interactive workshop will explore how organizations can redesign pricing business case processes through standardization, automation, and AI-enabled approaches. Using practical pricing scenarios, participants will identify the information needed to support effective governance decisions, map business case content to executive-level outputs, and define the key components of a future-state business case framework.<\/li>\n          <li>Participants will leave with practical insights for reducing administrative burden, improving consistency across markets, and enabling faster, more effective pricing and market access governance.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Ruven Remo Eul<\/span> - <span class=\"epp-speaker-role\">Principal and Chief Commercial Officer<\/span> - <span class=\"epp-speaker-company\">Marbls<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:10<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Coffee Break<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Workshop 3<\/span>\n        <h3 class=\"epp-title\">Chargebacks, SPAs and Sales Trace: Taming Complexity in Direct &amp; Indirect Pricing<\/h3>\n        <p class=\"epp-subtitle\">Pricing in life sciences gets messy fast \u2014 GPOs, distributors, corporate accounts, and government bodies all touching the same deal, each with their own rules. Steve Peppler breaks down how manufacturers, suppliers, and distributors can bring order to it:<\/p>\n        <ul>\n          <li>Managing jurisdiction differences without a separate process for every market<\/li>\n          <li>Mapping master file data across large volumes and dozens of contracted parties<\/li>\n          <li>Closing the gaps where chargeback validation and sales trace typically break down<\/li>\n          <li>Practical takeaways for anyone whose pricing process spans multiple parties and borders<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Steve Peppler<\/span> - <span class=\"epp-speaker-role\">Vice President, Product and Business Transformation<\/span> - <span class=\"epp-speaker-company\">Enable<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">16:40<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Workshop 4<\/span>\n        <h3 class=\"epp-title\">NAVLIN Access Studio and Ask NAVLIN Workshop<\/h3>\n        <p class=\"epp-subtitle\">Our next generation of NAVLIN&#x27;s AI-driven toolset is reshaping everything when it comes to price and access. Participate in a real, hands-on workshop and explore the latest AI tools from NAVLIN.<\/p>\n        <ul>\n          <li>Discover the ability to get questions answered quickly with Ask NAVLIN and learn how you can use your favorite AI tools with NAVLIN via MCP.<\/li>\n          <li>Dive into NAVLIN Access Studio and see how price &amp; access activities can be completely reimagined with AI, whether it&#x27;s BD Assessments, PICO Planning, Indication Sequencing, MFN Analysis, or generating a Price Policy - learn how AI can perform more like a consulting assistant and not an AI chatbot.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Alan Crowther<\/span> - <span class=\"epp-speaker-role\">General Manager<\/span> - <span class=\"epp-speaker-company\">EVERSANA<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Andrew Hanhauser<\/span> - <span class=\"epp-speaker-role\">Head of NAVLIN Data<\/span> - <span class=\"epp-speaker-company\">EVERSANA<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Nicolas Pietrasz<\/span> - <span class=\"epp-speaker-role\">Sales Director<\/span> - <span class=\"epp-speaker-company\">EVERSANA<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">17:40<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Workshop Close &amp; Pre-Forum Welcome Drinks Reception<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-actions\">\n      <a class=\"epp-register-link\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/register\/\">Register for the Life Sciences Pricing Forum \u2192<\/a>\n      <button class=\"epp-next-day\" type=\"button\" data-target=\"epp-day1\">CONTINUE TO DAY 1 \u2192<\/button>\n    <\/div>\n  <\/section>\n\n  <!-- DAY 1 -->\n  <section class=\"epp-agenda-panel\" id=\"epp-day1\" role=\"tabpanel\">\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">08:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Registration &amp; Welcome Coffee<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:00<\/div>\n      <div class=\"epp-card\">\n        <h3 class=\"epp-title\">Opening Remarks<\/h3>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Diana Coelho<\/span> - <span class=\"epp-speaker-role\">Chair at EPP<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:05<\/div>\n      <div class=\"epp-card\">\n        <h3 class=\"epp-title\">Conference Chair Opening Remarks<\/h3>\n        <p class=\"epp-subtitle\">The Price of Progress \u2014 What the new Nobel in economics teaches us about pricing, access, and the future of life sciences.<\/p>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Leandro Gandos<\/span> - <span class=\"epp-speaker-role\">Head of Commercial Policy<\/span> - <span class=\"epp-speaker-company\">Geistlich<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-section-title\">The Forces to Watch in 2026<\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Built For Uncertainty: The New Operating Model for Global Pricing &amp; Market Access<\/h3>\n        <ul>\n          <li>Explores how pricing &amp; access competencies and structure should evolve to stay resilient under MFN and HTA pressure.<\/li>\n          <li>Widens the frame beyond MFN alone to the broader pattern of uncertainty hitting pricing teams (supply chain disruption and other shocks) and what that demands in terms of agility.<\/li>\n          <li>Walk away with a practical view of the skills, processes, and organizational design choices that separate agile pricing functions from those caught off guard.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Ivan Grishchenko<\/span> - <span class=\"epp-speaker-role\">Global Pricing Director<\/span> - <span class=\"epp-speaker-company\">Novo Nordisk<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">10:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">How MFN and AI are Reshaping Price &amp; Access<\/h3>\n        <ul>\n          <li>Two of the most consequential impacts on price &amp; access in our lifetime are upon us. What do they mean for professionals in everyday work?<\/li>\n          <li>MFN is the most consequential price &amp; access policy ever implemented.<\/li>\n          <li>At the same time, AI is reshaping both pharma and payer execution of price &amp; access.<\/li>\n          <li>What does the future intersection of these two massive global changes mean for Price &amp; Access Professionals?<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Alan Crowther<\/span> - <span class=\"epp-speaker-role\">General Manager<\/span> - <span class=\"epp-speaker-company\">EVERSANA<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">10:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Panel Discussion<\/span>\n        <h3 class=\"epp-title\">Geopolitical Chaos, Budget Freezes, and Supply Chain Shocks: How Are Pricing Teams Actually Coping?<\/h3>\n        <ul>\n          <li>Panellists share their real pricing war-room set-ups: who is in the room, how often, what triggers a scenario review?<\/li>\n          <li>The Middle East conflict, Ukraine, and oil prices: how global instability is changing commercial strategy at the country level.<\/li>\n          <li>Learn with senior leaders what decisions did they get wrong in the last 18 months, and what would they do differently?<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Karan Suri<\/span> - <span class=\"epp-speaker-role\">Senior Director of Global Pricing<\/span> - <span class=\"epp-speaker-company\">World Courier<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Silvia Antonelli<\/span> - <span class=\"epp-speaker-role\">Senior Director Price Reimbursement and Access<\/span> - <span class=\"epp-speaker-company\">Eli Lilly<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Daniela Campos<\/span> - <span class=\"epp-speaker-role\">Senior Global Strategic Access &amp; Pricing<\/span> - <span class=\"epp-speaker-company\">Boehringer Ingelheim<\/span><\/span><span class=\"epp-speaker-line\">Moderator: <span class=\"epp-speaker-name\">Leandro Gandos<\/span> - <span class=\"epp-speaker-role\">Head of Commercial Policy<\/span> - <span class=\"epp-speaker-company\">Geistlich<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">11:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Power Time<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-section-title\">Strategic Insights<\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">11:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">How AI Can Optimize the Pricing and Tenders\/Contracting Performance for Pharma and Life Science Companies-Real Use Case Examples:<\/h3>\n        <ul>\n          <li>Focuses on unresolved industry problem on manually intensive work prone to errors and lacking efficiency in tender\/contract responses including lack of harmonized data.<\/li>\n          <li>Concrete example on decision, efficiency improvements through AI usage.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Kaushal Kishore<\/span> - <span class=\"epp-speaker-role\">Global Pricing, Contracts and Tender Lead<\/span> - <span class=\"epp-speaker-company\">Fresenius Kabi<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">From Product Pricing to Intelligence Pricing<\/h3>\n        <ul>\n          <li>When products become connected, every therapy, device, and patient interaction generates data. Combined with rapidly advancing AI capabilities, the question is no longer whether that data has value, but who captures and monetizes it.<\/li>\n          <li>Discover how leading life sciences organizations are moving beyond products and services to monetize insights, outcomes, and decision support for providers, payers, and healthcare systems.<\/li>\n          <li>Understand the strategic choices, capabilities, and governance required to build a sustainable data monetization model without compromising trust or access.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Maarten Moreels<\/span> - <span class=\"epp-speaker-role\">Partner Commercial Strategy &amp; Pricing<\/span> - <span class=\"epp-speaker-company\">EY-Parthenon<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Thomas Aerts<\/span> - <span class=\"epp-speaker-role\">Director Commercial Strategy &amp; Pricing<\/span> - <span class=\"epp-speaker-company\">EY-Parthenon<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Turning MFN Into Momentum: What the Swiss\u2013Mena Model Offers The Industry<\/h3>\n        <ul>\n          <li>Discover the Swiss-MENA bridge model Labatec built before MFN existed, and what makes it a credible blueprint other companies can replicate today.<\/li>\n          <li>Understand MENA&#x27;s real commercial upside in the MFN era: the growth trajectory and access windows most global pricing teams are still overlooking.<\/li>\n          <li>See the pricing-shield mechanism in action: how a MENA-first sequence protected EU and Swiss pricing, and what those markets would look like today without it.<\/li>\n          <li>Walk away knowing what you need before you commit to MENA: the commercial, regulatory, and pricing prerequisites that determine whether this model fits your portfolio.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Alexandra Hoos<\/span> - <span class=\"epp-speaker-role\">Market Access Lead<\/span> - <span class=\"epp-speaker-company\">Labatec Pharma<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">13:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">From Negotiation to Partnership: The Mindset Shift That Unlocks Value<\/h3>\n        <ul>\n          <li>From product price to pathway value: how to quantify what your treatment does to the whole care system (hospitalisations avoided, workforce shifts, primary care delegation) in a language payers can no longer dismiss.<\/li>\n          <li>Affordability as a design principle, not a concession: why companies that build sustainable pricing models from the patient and system perspective up are gaining access their competitors are losing.<\/li>\n          <li>Shape it or have it forced on you: the honest conversation about where the industry-payer relationship has to go next \u2014 and what you personally have to change to get there.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">RESERVED VISTEX<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">13:30<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Lunch<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-section-title\">Deep Dive Roundtables<\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Roundtables<\/span>\n        <h3 class=\"epp-title\">Pick Your Problem: Peer-Led Deep Dives on the Challenges Keeping You Awake<\/h3>\n        <p class=\"epp-subtitle\">Choose the table that matches your most pressing challenge.<\/p>\n        <div class=\"epp-roundtables\">\n          <div class=\"epp-roundtable\"><span class=\"epp-tag\">Table 1<\/span><h4 class=\"epp-title\">MFN &amp; Reference Pricing Cascades \u2014 Protecting Your Global Price Architecture<\/h4><\/div>\n          <div class=\"epp-roundtable\"><span class=\"epp-tag\">Table 2<\/span><h4 class=\"epp-title\">AI Maturity in Pricing \u2014 From Chatbots to Real Decision Support: Where Are You, Really?<\/h4><\/div>\n          <div class=\"epp-roundtable\"><span class=\"epp-tag\">Table 3<\/span><h4 class=\"epp-title\">MedTech Commodity Pricing Under Inflation \u2014 What Contracts, Clauses, and Creative Models Actually Work<\/h4><\/div>\n          <div class=\"epp-roundtable\"><span class=\"epp-tag\">Table 4<\/span><h4 class=\"epp-title\">Talent, Storytelling, and C-Suite Buy-In \u2014 The Soft Skills That Decide Whether Your Strategy Gets Funded<\/h4><\/div>\n          <div class=\"epp-roundtable\"><span class=\"epp-tag\">Table 5<\/span><h4 class=\"epp-title\">Rare Disease Access \u2014 When the Evidence Bar Keeps Rising and the Patient Population Stays Small<\/h4><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">16:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Break<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-section-title\">AI, Digital Transformation &amp; The Pricing Function<\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">16:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Case Study<\/span>\n        <h3 class=\"epp-title\">Your next-level move in tendering: How AI Agents are advancing tender strategy and operations<\/h3>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Nico Bacharidis<\/span> - <span class=\"epp-speaker-role\">Chief Commercial Officer<\/span> - <span class=\"epp-speaker-company\">Cube RM<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">17:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Case Study<\/span>\n        <h3 class=\"epp-title\">AI in Tendering: The Early Movers Playbook<\/h3>\n        <ul>\n          <li>Learnings after having invested massively in AI capabilities: tender price prediction, tender automation...<\/li>\n          <li>Evolution of the tendering landscape: how non price criteria are evolving, R&amp;O for the industry.<\/li>\n          <li>Any other topic of interest regarding tendering landscape.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Karolina Bieniek<\/span> - <span class=\"epp-speaker-role\">Tender Innovation Lead<\/span> - <span class=\"epp-speaker-company\">Sanofi<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Nicolas Tricca<\/span> - <span class=\"epp-speaker-role\">Digital Tender Head<\/span> - <span class=\"epp-speaker-company\">Sanofi<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">17:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Case Study<\/span>\n        <h3 class=\"epp-title\">Building an Agile, Resilient Pricing Function for MedTech in the Age of AI<\/h3>\n        <ul>\n          <li>Explore proven capabilities from more mature industries and treat AI as an accelerant for good foundations, not a substitute for them.<\/li>\n          <li>Build concrete processes, close specific capability gaps (pricing, sales, marketing), and agree and explore the skills that will support an agile pricing function.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Omar Bringas<\/span> - <span class=\"epp-speaker-role\">Global Director Growth Initiatives<\/span> - <span class=\"epp-speaker-company\">Former Sonova<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">18:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">End of Day 1<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item epp-dinner-item\">\n      <div class=\"epp-time\">19:00<\/div>\n      <div class=\"epp-card epp-dinner-card\">\n        <div class=\"epp-dinner-content\">\n          <span class=\"epp-tag\">Networking Dinner<\/span>\n          <div class=\"epp-dinner-sponsor\">\n            <span>Powered by<\/span>\n            <img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/10\/Eversana-OG-2023-1200x630-1-e1759920786512-1.jpg\" alt=\"EVERSANA\">\n          <\/div>\n          <h3 class=\"epp-title\">Networking Dinner Powered by EVERSANA<\/h3>\n          <p class=\"epp-subtitle\">Join fellow Life Sciences Pricing Forum participants for an evening of networking and conversation at Restaurant LaSalle.<\/p>\n          <div class=\"epp-dinner-meta\">\n            <div class=\"epp-dinner-location\"><strong>Venue:<\/strong> <a href=\"https:\/\/www.lasalle-restaurant.ch\/bankette-events\/\" target=\"_blank\" rel=\"noopener\">Restaurant LaSalle<\/a> \u00b7 Schiffbaustrasse 4, 8005 Z\u00fcrich<\/div>\n          <\/div>\n          <p class=\"epp-dinner-note\">Approximately a 10-minute walk from the Sheraton Zurich Hotel.<\/p>\n        <\/div>\n        <div class=\"epp-dinner-gallery\" aria-label=\"Restaurant LaSalle\">\n          <img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/09\/Eventlocation_Schiffbau_LaSalle.jpg\" alt=\"Schiffbau exterior, Zurich\">\n          <img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/09\/Saal_TavolaGrandezza-e1769765108535.jpeg\" alt=\"Restaurant LaSalle dining room\">\n          <img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/09\/restaurant-zuerich-la-salle-gastraum-innen.jpg__1200x675_q85_crop_subsampling-2.jpg\" alt=\"Restaurant LaSalle interior\">\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-actions\">\n      <a class=\"epp-register-link\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/register\/\">Register for the Life Sciences Pricing Forum \u2192<\/a>\n      <button class=\"epp-next-day\" type=\"button\" data-target=\"epp-day2\">CONTINUE TO DAY 2 \u2192<\/button>\n    <\/div>\n  <\/section>\n\n  <!-- DAY 2 -->\n  <section class=\"epp-agenda-panel\" id=\"epp-day2\" role=\"tabpanel\">\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">08:30<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Welcome &amp; Networking<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:00<\/div>\n      <div class=\"epp-card\">\n        <h3 class=\"epp-title\">Day 2 Welcome Insights<\/h3>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Omar Bringas<\/span> - <span class=\"epp-speaker-role\">Global Director Growth Initiatives<\/span> - <span class=\"epp-speaker-company\">Former Sonova<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-section-title\">Value-Driven Perspectives<\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:10<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Rethinking Your Launch Sequencing: How to Rebuild Your Global Go-To-Market Logic<\/h3>\n        <ul>\n          <li>Re-think the traditional sequencing model, as it no longer fully protects price architecture under MFN and IRP pressure.<\/li>\n          <li>Navigate the new sequencing trade-offs: speed vs. price protection, access vs. reference risk, and early-launch markets vs. strategically important markets.<\/li>\n          <li>Make launch decisions today for a future pricing and policy landscape that remains highly unpredictable.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Daniela Campos<\/span> - <span class=\"epp-speaker-role\">Senior Global Strategic Access &amp; Pricing<\/span> - <span class=\"epp-speaker-company\">Boehringer Ingelheim<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:40<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Building Real-Time Commercial Intelligence When Market Volatility Demands Faster Decisions \u2013 A Case Study With AAH<\/h3>\n        <p class=\"epp-subtitle\">Generic drug prices move like commodities. Rebate terms shift constantly. Customer negotiations are growing more complex. We&#x27;ll walk through a real case where AAH, a major pharmaceutical wholesaler, moved from spreadsheet-based pricing to unified commercial intelligence that enabled faster negotiations, better pricing decisions, and 12% volume growth even in a margin-pressured market. We\u2019ll explore:<\/p>\n        <ul>\n          <li>Why unified pricing visibility matters more now than ever and what you&#x27;re missing if pricing lives across disconnected systems.<\/li>\n          <li>How modernizing pricing infrastructure delivered \u00a32M in margin recovery and 35x ROI in a business managing over 18,000 pricing agreements.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Ranjit Gill<\/span> - <span class=\"epp-speaker-role\">CIO<\/span> - <span class=\"epp-speaker-company\">AAH<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">AJ Kruijer<\/span> - <span class=\"epp-speaker-role\">Strategic Account Executive<\/span> - <span class=\"epp-speaker-company\">Enable<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">10:10<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">PHARMA PRICING IN THE GULF &amp; LEVANT: READY FOR WHAT&#x27;S NEXT?<\/h3>\n        <p class=\"epp-subtitle\">Rethinking Value and Policy Amid Structural Uncertainty<\/p>\n        <ul>\n          <li>Between evolving external referencing and emerging HTA frameworks, what remains of commercial flexibility; and how does the conversation shift from list price toward value demonstration and real-world relevance?<\/li>\n          <li>Harmonization and procurement reform read well on paper: what happens when policy intent meets operational reality?<\/li>\n          <li>As regional pricing reform accelerates, how are organizations building the capability and confidence to keep pace?<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Ayman Semaan<\/span> - <span class=\"epp-speaker-role\">Market Access &amp; Pricing Lead<\/span> - <span class=\"epp-speaker-company\">Biologix<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">10:40<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Break<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-section-title\">The Future of Pricing<\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">11:20<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Panel Discussion<\/span>\n        <h3 class=\"epp-title\">Price &amp; Access in an AI-Driven World: Is Your Function Ready or Just Talking About It?<\/h3>\n        <ul>\n          <li>Panellists reveal where they honestly sit on the AI maturity curve \u2014 and what the gap between aspiration and reality looks like.<\/li>\n          <li>The generational problem: tech-native junior staff can prompt, but can they judge? Senior staff can judge, but can they prompt?<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Antoon Boussu<\/span> - <span class=\"epp-speaker-role\">Global Pricing Lead<\/span> - <span class=\"epp-speaker-company\">Novo Nordisk<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Marco Raddi<\/span> - <span class=\"epp-speaker-role\">Global Pricing Analyst<\/span> - <span class=\"epp-speaker-company\">Chiesi<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">11:50<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">CONGA<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:20<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">ROI - Reframing the Economics of Patient Adherence in Cardiometabolic Care<\/h3>\n        <ul>\n          <li>The \u20ac125 billion question: how non-adherence in chronic cardiometabolic conditions contributes to a substantial and often under-recognized burden for patients, healthcare systems and society across Europe, and what data reveals about where costs accrue.<\/li>\n          <li>From pill burden to pricing strategy: how single-pill combinations may simplify treatment for multimorbid patients, and the challenges of assessing value beyond the individual components of treatment.<\/li>\n          <li>Broadening the payer perspective: exploring how real-world adherence evidence can enrich discussions around cost-effectiveness, budget impact, ROI, and the cost of inaction.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Parlato Gianfranco<\/span> - <span class=\"epp-speaker-role\">Global Head of Value Access, Pricing &amp; Policy, CardioMetabolic &amp; Venous Diseases<\/span> - <span class=\"epp-speaker-company\">Servier<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:50<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Lunch<\/h3>\n      <\/div>\n    <\/div>\n    <div class=\"epp-section-title\">Forward-Looking Perspectives<\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">14:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Mastering Global End to End Pricing in a more Transparent World: adapting launch price strategies and global pricing corridors<\/h3>\n        <ul>\n          <li>Learn how to build data-backed simulation models that will support in assessing different launch price strategies<\/li>\n          <li>How to set up resilient pricing guardrails that allow for sufficient flexibility while protecting margins<\/li>\n          <li>Gain a tactical framework for evaluating pricing deviations without triggering a cascading wave of price changes<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Marc Abels<\/span> - <span class=\"epp-speaker-role\">Partner, LSHC Leader<\/span> - <span class=\"epp-speaker-company\">Monitor Deloitte<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Dimitri David<\/span> - <span class=\"epp-speaker-role\">Director Strategy &amp; Data - Pricing &amp; Market Access in LSHC<\/span> - <span class=\"epp-speaker-company\">Monitor Deloitte<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">14:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">The Skills Gap Nobody Talks About: Why Your Pricing Strategy Fails Without Soft Skills<\/h3>\n        <ul>\n          <li>Understand why storytelling, stakeholder influence, and change management are now core pricing competencies, not optional extras.<\/li>\n          <li>The generational problem in pricing teams: senior experience without digital fluency meets digital fluency without business judgment, and how to bridge the gap deliberately.<\/li>\n          <li>Build the internal capability to get C-suite buy-in for pricing decisions that are technically correct but commercially invisible without the right narrative.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Silvia Antonelli<\/span> - <span class=\"epp-speaker-role\">Senior Director Price Reimbursement and Access<\/span> - <span class=\"epp-speaker-company\">Eli Lilly<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:00<\/div>\n      <div class=\"epp-card compact\">\n        <h3 class=\"epp-title\">Closing Remarks<\/h3>\n        <p class=\"epp-subtitle\">End of Forum<\/p>\n      <\/div>\n    <\/div>\n    <div class=\"epp-agenda-actions only-cta\">\n      <a class=\"epp-register-link\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/register\/\">Register for the Life Sciences Pricing Forum \u2192<\/a>\n    <\/div>\n  <\/section>\n<\/div>\n\n<script>\n(function(){\n  const agenda = document.getElementById('epp-lsf-agenda');\n  if(!agenda) return;\n\n  const tabs = agenda.querySelectorAll('.epp-agenda-tab');\n  const panels = agenda.querySelectorAll('.epp-agenda-panel');\n\n  function activateAgendaTab(target, scrollToTop){\n    tabs.forEach(t => {\n      const active = t.getAttribute('data-target') === target;\n      t.classList.toggle('is-active', active);\n      t.setAttribute('aria-selected', active ? 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