{"id":3713,"date":"2025-07-14T13:28:24","date_gmt":"2025-07-14T13:28:24","guid":{"rendered":"https:\/\/events.pricingplatform.com\/lifesciences-2025\/?page_id=3713"},"modified":"2026-05-26T11:11:04","modified_gmt":"2026-05-26T11:11:04","slug":"agenda","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/lifesciences-2026\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3713\" class=\"elementor elementor-3713\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-5a265eb4 e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"5a265eb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18d3b148 elementor-widget elementor-widget-menu-anchor\" data-id=\"18d3b148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"TOP\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7d83e87f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"7d83e87f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37213a68 elementor-widget elementor-widget-heading\" data-id=\"37213a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EPP 16th Life Sciences <br>Pricing Forum 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa41d51 elementor-widget elementor-widget-heading\" data-id=\"7aa41d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-4b5bb972 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"4b5bb972\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a7dd3cf e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"7a7dd3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"2055066575\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-20550665751\" data-tab-title-id=\"e-n-tab-title-20550665751\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-20550665751\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tWorkshops\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-20550665752\" data-tab-title-id=\"e-n-tab-title-20550665752\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-20550665752\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tDAY 1\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-20550665753\" data-tab-title-id=\"e-n-tab-title-20550665753\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-20550665753\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tDAY 2\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div class=\"has_ae_slider e-active elementor-element elementor-element-432111f5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" id=\"e-n-tab-content-20550665751\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-20550665751\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" data-id=\"432111f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-368cbee0 elementor-widget elementor-widget-menu-anchor\" data-id=\"368cbee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"DAY1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6c425a5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"6c425a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8e221a3 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8e221a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac78c9 elementor-widget elementor-widget-heading\" data-id=\"5ac78c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d03d7c0 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d03d7c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64d2057 elementor-widget elementor-widget-heading\" data-id=\"64d2057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WORKSHOP 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137555b elementor-widget elementor-widget-heading\" data-id=\"137555b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Data Chaos to Pricing Intelligence: Your AI Readiness Roadmap\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc49fd elementor-widget elementor-widget-text-editor\" data-id=\"5bc49fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Audit your current data maturity honestly: what do you actually have vs. what AI requires?<\/li><li>Map the minimum viable data architecture to deploy AI pricing tools in 12 months<\/li><li>Avoid the three most common implementation failures: vendor lock-in, black-box decisions, and change resistance<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-531a916 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"531a916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-170e09b e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"170e09b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a22510 elementor-widget elementor-widget-heading\" data-id=\"5a22510\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9baf8ea e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9baf8ea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12e95dd elementor-widget elementor-widget-heading\" data-id=\"12e95dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WORKSHOP 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f37388f elementor-widget elementor-widget-heading\" data-id=\"f37388f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing Under Inflation: Protecting Margin When the Ceiling Won\u2019t Move<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528412e elementor-widget elementor-widget-text-editor\" data-id=\"528412e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Build a contract renegotiation toolkit your finance team and distributors will actually accept<\/li><li>Model four scenarios: do nothing, cost-cut, creative pricing, and hybrid, and stress-test each against budget freeze<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f914d62 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"f914d62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9682fe4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9682fe4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd88d8 elementor-widget elementor-widget-heading\" data-id=\"7bd88d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7b96e0a e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"7b96e0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56581d2 elementor-widget elementor-widget-heading\" data-id=\"56581d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">WORKSHOP 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc06bbb elementor-widget elementor-widget-heading\" data-id=\"bc06bbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MFN Policy War Room: Stress-Testing Your European Launch Sequence\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107202a elementor-widget elementor-widget-text-editor\" data-id=\"107202a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Run live scenarios: what happens to your Swiss, German, and UK launch prices if US net prices become transparent?<\/li><li>Rebuild your launch sequencing logic under three MFN trajectories: mild, moderate, and full enforcement \u00b7 Leave with a country-by-country risk matrix and a playbook for your next global pricing committee<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8670c24 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"8670c24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-61ad8a5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"61ad8a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9212eb elementor-widget elementor-widget-heading\" data-id=\"b9212eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-bdd6c11 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"bdd6c11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6995c0 elementor-widget elementor-widget-heading\" data-id=\"e6995c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Workshop Close &amp; Pre-Forum Welcome Drinks Reception<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider  elementor-element elementor-element-5aabe88d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" id=\"e-n-tab-content-20550665752\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-20550665752\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" data-id=\"5aabe88d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5a508c elementor-widget elementor-widget-menu-anchor\" data-id=\"5a5a508c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"DAY1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-06ff8da e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"06ff8da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-dcdbfa5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"dcdbfa5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26ffcae elementor-widget elementor-widget-heading\" data-id=\"26ffcae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">08:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a5431a4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a5431a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c172281 elementor-widget elementor-widget-heading\" data-id=\"c172281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome Coffee &amp; Registration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-0854be9 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"0854be9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2cad885 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"2cad885\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14664be elementor-widget elementor-widget-heading\" data-id=\"14664be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">08:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-cf49204 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"cf49204\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57db34b elementor-widget elementor-widget-heading\" data-id=\"57db34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Opening Remarks \u2013 EPP Pricing Platform<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-15c86b5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"15c86b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3032637 elementor-widget elementor-widget-heading\" data-id=\"3032637\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Forces to Watch in 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f35c91e e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"f35c91e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-474d881 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"474d881\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dd4ef elementor-widget elementor-widget-heading\" data-id=\"d5dd4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">08:40<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-dfbb5c1 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"dfbb5c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-106d11f elementor-widget elementor-widget-heading\" data-id=\"106d11f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755c237 elementor-widget elementor-widget-heading\" data-id=\"755c237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Keynote Built for Uncertainty: The New Operating Model for Global Pricing &amp; Market Access\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2073b8 elementor-widget elementor-widget-text-editor\" data-id=\"a2073b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Stop forecasting the future: start building a pricing function that performs across multiple scenarios<\/li><li>The war-room model in practice: how leading teams run best, base, and worst-case scenarios as a permanent discipline, not a crisis response<\/li><li>From reactive to resilient: the structural changes (people, process, and governance) that separate pricing functions that bend from those that break<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-159d9b1 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"159d9b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8960880 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8960880\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ed991 elementor-widget elementor-widget-heading\" data-id=\"e8ed991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">09:10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2bb8d08 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"2bb8d08\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88f9588 elementor-widget elementor-widget-heading\" data-id=\"88f9588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18682aa elementor-widget elementor-widget-heading\" data-id=\"18682aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MFN Is Not a US Problem, It Is Your European Problem, Starting Now\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3498bab elementor-widget elementor-widget-text-editor\" data-id=\"3498bab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Map exactly which of your markets reference the US, and quantify the price erosion risk if US net prices become transparent<\/li><li>Protect your in-licensing pipeline: why low Swiss and German reference prices are already making global partners rethink European deals, and how to get ahead of it<\/li><li>Walk away with a country-by-country risk assessment framework your pricing committee can use at the next quarterly review<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-46850f5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"46850f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3e9777c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"3e9777c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06c09a1 elementor-widget elementor-widget-heading\" data-id=\"06c09a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">09:40<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-288d854 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"288d854\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-925220e elementor-widget elementor-widget-heading\" data-id=\"925220e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PANEL DISCUSSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e2cc3 elementor-widget elementor-widget-heading\" data-id=\"89e2cc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Geopolitical Chaos, Budget Freezes, and Supply Chain Shocks: How Are Pricing Teams Actually Coping?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e01d2 elementor-widget elementor-widget-text-editor\" data-id=\"79e01d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Panellists share their real pricing war-room set-ups: who is in the room, how often, what triggers a scenario review?<\/li><li>The Middle East conflict, Ukraine, and oil prices: how global instability is changing commercial strategy at the country level<\/li><li>Learn with senior leaders what decisions did they get wrong in the last 18 months, and what would they do differently<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1eefbd9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"1eefbd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-998654b e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"998654b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a6694 elementor-widget elementor-widget-heading\" data-id=\"19a6694\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10:20<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-afda462 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"afda462\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f5f3e2 elementor-widget elementor-widget-heading\" data-id=\"9f5f3e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Networking Break<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-43e38ae e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"43e38ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fba10e elementor-widget elementor-widget-heading\" data-id=\"5fba10e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market Access &amp; Reimbursement Realities\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2d4b541 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"2d4b541\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-741a0a6 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"741a0a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4daf9e0 elementor-widget elementor-widget-heading\" data-id=\"4daf9e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-834af16 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"834af16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf3ac6 elementor-widget elementor-widget-heading\" data-id=\"fdf3ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3b05e elementor-widget elementor-widget-heading\" data-id=\"8e3b05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Reimbursement Fails: Building Value and Sustaining Pricing Without Payer Support\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea191d3 elementor-widget elementor-widget-text-editor\" data-id=\"ea191d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Pricing roadmap for unfunded markets and indirect reimbursement: the MedTech DRG reality, mapped step by ste<\/li><li>Identify who actually controls the purchasing decision when the payer isn&#8217;t in the room, and how to build the right case for the right stakeholder<\/li><li>Three real examples of companies that priced and sold successfully without direct reimbursement, the moves that worked, the mistakes that cost them, and what you can replicate tomorrow<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-79e5cf0 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"79e5cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-01a4b7d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"01a4b7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ded2db2 elementor-widget elementor-widget-heading\" data-id=\"ded2db2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">11:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-83a43f2 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"83a43f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5354429 elementor-widget elementor-widget-heading\" data-id=\"5354429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519efb0 elementor-widget elementor-widget-heading\" data-id=\"519efb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uncover the Markets You Can\u2019t Afford to Ignore Anymore\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17a24e0 elementor-widget elementor-widget-text-editor\" data-id=\"17a24e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Identify where the real commercial opportunity sits in Central &amp; Eastern Europe and MENA: the markets that are ready now versus the ones still two years away<\/li><li>Structure licensing and distribution agreements that protect your global price architecture: the clauses that prevent local deals from creating IRP problems in your core markets<\/li><li>Navigate the reimbursement and access realities on the ground: who the real decision-makers are, what evidence they require, and how to localise your value story without rebuilding it from scratch<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-904cde0 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"904cde0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1feff60 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"1feff60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d23b10 elementor-widget elementor-widget-heading\" data-id=\"0d23b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-fea95fa e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"fea95fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f6b61 elementor-widget elementor-widget-heading\" data-id=\"e5f6b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5713bf6 elementor-widget elementor-widget-heading\" data-id=\"5713bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outcomes-Based Contracts in Practice: What the Case Studies Don\u2019t Tell You\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7056b3f elementor-widget elementor-widget-text-editor\" data-id=\"7056b3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Structure and operationalise an outcomes-based contract aligned with HTA expectations, the mechanics that make or break it<\/li><li>The data infrastructure you actually need to run a performance contract: what nobody tells you before you sign<\/li><li>Italy, Germany, France: how risk-sharing models are playing out in practice and what pricing teams wish they had known at launch<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6033bf4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"6033bf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-0bfedfc e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"0bfedfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-697e7c8 elementor-widget elementor-widget-heading\" data-id=\"697e7c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6e24ba2 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6e24ba2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3be88c9 elementor-widget elementor-widget-heading\" data-id=\"3be88c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e55a1 elementor-widget elementor-widget-heading\" data-id=\"38e55a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Negotiation to Partnership: The Mindset Shift That Unlocks the Value\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410d287 elementor-widget elementor-widget-text-editor\" data-id=\"410d287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>From product price to pathway value: how to quantify what your treatment does to the whole care system (hospitalisations avoided, workforce shifts, primary care delegation) in a language payers can no longer dismiss<\/li><li>Affordability as a design principle, not a concession: why companies that build sustainable pricing models from the patient and system perspective up are gaining access their competitors are losing<\/li><li>Shape it or have it forced on you: the honest conversation about where the industry-payer relationship has to go next \u2014 and what you personally have to change to get there<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ff2b75c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ff2b75c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-34290ab e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"34290ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf4e13 elementor-widget elementor-widget-heading\" data-id=\"1bf4e13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10:20<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1f4ce57 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"1f4ce57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8194810 elementor-widget elementor-widget-heading\" data-id=\"8194810\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Networking Lunch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c0a00e8 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"c0a00e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ad97c78 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ad97c78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f278503 elementor-widget elementor-widget-heading\" data-id=\"f278503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e2df76b e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e2df76b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37711f8 elementor-widget elementor-widget-heading\" data-id=\"37711f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DEEP DIVE ROUNDTABLES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3548494 elementor-widget elementor-widget-heading\" data-id=\"3548494\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pick Your Problem: Peer-Led Deep Dives on the Challenges Keeping You Awake\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9032764 elementor-widget elementor-widget-text-editor\" data-id=\"9032764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choose the table that matches your most pressing challenge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-0eea991 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"0eea991\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6516d8 elementor-widget elementor-widget-heading\" data-id=\"b6516d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e56784 elementor-widget elementor-widget-heading\" data-id=\"5e56784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MFN &amp; Reference Pricing Cascades \u2014 Protecting Your Global Price Architecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8f97247 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8f97247\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0f710 elementor-widget elementor-widget-heading\" data-id=\"6c0f710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd52a9f elementor-widget elementor-widget-heading\" data-id=\"dd52a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Maturity in Pricing \u2014 From Chatbots to Real Decision Support: Where Are You, Really?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-49936b3 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"49936b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50f122e elementor-widget elementor-widget-heading\" data-id=\"50f122e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c778af8 elementor-widget elementor-widget-heading\" data-id=\"c778af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MedTech Commodity Pricing Under Inflation \u2014 What Contracts, Clauses, and Creative Models Actually Work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3060aa4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"3060aa4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fed1c1d elementor-widget elementor-widget-heading\" data-id=\"fed1c1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318bcb4 elementor-widget elementor-widget-heading\" data-id=\"318bcb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Talent, Storytelling, and C-Suite Buy-In \u2014 The Soft Skills That Decide Whether Your Strategy Gets Funded<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d265cb4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d265cb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8edd309 elementor-widget elementor-widget-heading\" data-id=\"8edd309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-886ab8a elementor-widget elementor-widget-heading\" data-id=\"886ab8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rare Disease Access \u2014 When the Evidence Bar Keeps Rising and the Patient Population Stays Small<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9661b8a e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9661b8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3aebba0 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"3aebba0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2ab69 elementor-widget elementor-widget-heading\" data-id=\"2e2ab69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ebe72dd e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ebe72dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c801d elementor-widget elementor-widget-heading\" data-id=\"b4c801d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Networking Break<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a7b6bc9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a7b6bc9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99ca433 elementor-widget elementor-widget-heading\" data-id=\"99ca433\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI, Digital Transformation &amp; the Pricing Function\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5904169 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"5904169\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8e9c411 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8e9c411\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f5e77 elementor-widget elementor-widget-heading\" data-id=\"75f5e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e2ec7bf e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e2ec7bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b971d elementor-widget elementor-widget-heading\" data-id=\"82b971d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e870777 elementor-widget elementor-widget-heading\" data-id=\"e870777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI in Pharma Pricing: What Executives Who\u2019ve Actually Implemented It Will Tell You\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb8667 elementor-widget elementor-widget-text-editor\" data-id=\"2bb8667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The honest scorecard: which use cases delivered ROI, which consumed budget and went nowhere, and why<\/li><li>Governance and regulatory alignment \u2014 how do you explain an AI-generated pricing decision to a regulator who demands transparency?<\/li><li>From AI experiment to enterprise deployment: the organisational change management nobody budgeted for<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-06851cc e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"06851cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f5f3f93 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f5f3f93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a03512 elementor-widget elementor-widget-heading\" data-id=\"7a03512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5ffbda5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"5ffbda5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b33d17 elementor-widget elementor-widget-heading\" data-id=\"2b33d17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebdaca1 elementor-widget elementor-widget-heading\" data-id=\"ebdaca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI in Pharma Pricing: What Executives Who\u2019ve Actually Implemented It Will Tell You\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cf3e47 elementor-widget elementor-widget-text-editor\" data-id=\"8cf3e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How medical device companies are using AI for tender optimisation and customer segmentation despite fragmented data infrastructure<\/li><li>The MedTech data problem: you can&#8217;t skip straight to AI \u2014 here are the three foundational steps you must take first<\/li><li>Real use cases from the MedTech field: what improved, what broke, and what surprised the team<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e3dfa3e e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"e3dfa3e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8a10a70 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8a10a70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5122bc elementor-widget elementor-widget-heading\" data-id=\"c5122bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-581ff0b e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"581ff0b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02aef32 elementor-widget elementor-widget-heading\" data-id=\"02aef32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PANEL DISCUSSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8da0bfc elementor-widget elementor-widget-heading\" data-id=\"8da0bfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Price &amp; Access in an AI-Driven World: Is Your Function Ready or Just Talking About It?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e88172c elementor-widget elementor-widget-text-editor\" data-id=\"e88172c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Panellists reveal where they honestly sit on the AI maturity curve \u2014 and what the gap between aspiration and reality looks like<\/li><li>The generational problem: tech-native junior staff can prompt, but can they judge? Senior staff can judge, but can they prompt?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3c7a0af e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"3c7a0af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-0f1b266 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"0f1b266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2745c elementor-widget elementor-widget-heading\" data-id=\"ee2745c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8c06f95 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8c06f95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85dd1c7 elementor-widget elementor-widget-heading\" data-id=\"85dd1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PANEL DISCUSSION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282fc9e elementor-widget elementor-widget-heading\" data-id=\"282fc9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI in Tendering: The Early Movers Playbook\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f53c2eb elementor-widget elementor-widget-text-editor\" data-id=\"f53c2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>See a real implementation: how AI is already being used to analyse tender documents, model bid scenarios, and optimise submission decisions, not in theory, but in live markets today<\/li><li>Understand the competitive shift coming when AI becomes standard on both sides of the table: payers using AI to set terms, companies using AI to respond, and how to position yourself ahead of it<\/li><li>\u00a0Walk away with a practical adoption roadmap: the first three moves a pricing and tendering team should make to build AI capability without overhauling their entire function<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-579ddf9 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"579ddf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-edb828c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"edb828c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-32914e8 elementor-widget elementor-widget-heading\" data-id=\"32914e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">17:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9b1f9ac e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9b1f9ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0e4353 elementor-widget elementor-widget-heading\" data-id=\"a0e4353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">End of Day 1 \u2014 Networking Dinner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider  elementor-element elementor-element-21dd9f36 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" id=\"e-n-tab-content-20550665753\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-20550665753\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" data-id=\"21dd9f36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-641463b8 elementor-widget elementor-widget-menu-anchor\" data-id=\"641463b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"DAY2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-fa83d8c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"fa83d8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2840684 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"2840684\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbd77f elementor-widget elementor-widget-heading\" data-id=\"1fbd77f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">08:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d2f752c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d2f752c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbdbab elementor-widget elementor-widget-heading\" data-id=\"2fbdbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welcome &amp; Networking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9553f17 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"9553f17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-30d0a39 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"30d0a39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee51ab0 elementor-widget elementor-widget-heading\" data-id=\"ee51ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">09:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-deea43b e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"deea43b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e7a9be elementor-widget elementor-widget-heading\" data-id=\"8e7a9be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Day 2 Opening \u2014 Insights from Day 1 Research Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c3f86 elementor-widget elementor-widget-text-editor\" data-id=\"20c3f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Forum Chair opens with synthesised themes from Day 1 discussions \u2014 practitioner perspectives anonymised and aggregated in real time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9e6e15b e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9e6e15b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a601d5 elementor-widget elementor-widget-heading\" data-id=\"0a601d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Value-Driven Perspectives\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-14943e5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"14943e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-36bfd85 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"36bfd85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22dea5d elementor-widget elementor-widget-heading\" data-id=\"22dea5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">09:10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f5e76d1 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f5e76d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ddc8ea elementor-widget elementor-widget-heading\" data-id=\"7ddc8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e1798 elementor-widget elementor-widget-heading\" data-id=\"c0e1798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Explore How Innovative Contracting Can Open New Opportunities\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679d4ac elementor-widget elementor-widget-text-editor\" data-id=\"679d4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Understand the structural barriers that make outcomes-based and risk-sharing contracts collapse before they scale such as data gaps, legal complexity, and misaligned incentives<\/li><li>Explore the full menu of contracting options available today: annuity models, volume caps, outcome milestones, and managed entry agreements, with honest assessments of each<\/li><li>Learn what is changing in the operating environment that could finally make innovative contracting the default, not the exception<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-12f20f3 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"12f20f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6758fe4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6758fe4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4c1fce elementor-widget elementor-widget-heading\" data-id=\"e4c1fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">09:40<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-cfa5f95 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"cfa5f95\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eebd900 elementor-widget elementor-widget-heading\" data-id=\"eebd900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b841cb2 elementor-widget elementor-widget-heading\" data-id=\"b841cb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rethinking Your Launch Sequencing: How to Rebuild Your Global Go-to-Market Logic\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d52e15 elementor-widget elementor-widget-text-editor\" data-id=\"9d52e15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How to re-think the traditional sequencing model as it no longer protects your price architecture under MFN and IRP pressure<\/li><li>Map the new sequencing trade-offs: speed vs. price protection, access vs. reference risk, early markets vs. strategic markets<\/li><li>Build a flexible launch framework that adapts to market signals in real time rather than locking you into a sequence decided two years before launch<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6b949eb e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"6b949eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-51eca4a e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"51eca4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e049ba elementor-widget elementor-widget-heading\" data-id=\"4e049ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10:10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-85f0c7d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"85f0c7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9775ac elementor-widget elementor-widget-heading\" data-id=\"d9775ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cb4ff elementor-widget elementor-widget-heading\" data-id=\"56cb4ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Protecting Innovation in Europe: The Policy Fight That Will Define the Next Decade\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20181c3 elementor-widget elementor-widget-text-editor\" data-id=\"20181c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Understand the legislative and policy forces (pharma regulation reform, HTA, compulsory licensing debates) that are actively undermining Europe&#8217;s attractiveness for R&amp;D investment<\/li><li>What the industry must do differently to make the economic and societal case for innovation before governments make the decision for them<\/li><li>The role pricing and market access professionals play in advocacy \u2014 and why staying out of the policy conversation is no longer a neutral position<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9ed07f2 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9ed07f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6477912 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6477912\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc2c780 elementor-widget elementor-widget-heading\" data-id=\"bc2c780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10:40<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a64604a e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a64604a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56aab4c elementor-widget elementor-widget-heading\" data-id=\"56aab4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Networking Break<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7ea0535 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"7ea0535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8f75279 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8f75279\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a96b2c9 elementor-widget elementor-widget-heading\" data-id=\"a96b2c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7fb15c8 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"7fb15c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c0a687 elementor-widget elementor-widget-heading\" data-id=\"9c0a687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MID-MORNING ROUNDTABLES \u2014 DEEP DIVES CONTINUED<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ecbf0a elementor-widget elementor-widget-heading\" data-id=\"4ecbf0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pick Your Problem: Peer-Led Deep Dives on the Challenges Keeping You Awake\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fdd1ac elementor-widget elementor-widget-text-editor\" data-id=\"0fdd1ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Choose the table that matches your most pressing challenge.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-59733b0 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"59733b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96e3368 elementor-widget elementor-widget-heading\" data-id=\"96e3368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ec23d elementor-widget elementor-widget-heading\" data-id=\"29ec23d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Launch Sequencing Under MFN Pressure \u2014 Rebuilding Your Go-to-Market Logic from Scratch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b1fe08a e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b1fe08a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f35e5cf elementor-widget elementor-widget-heading\" data-id=\"f35e5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-336f59e elementor-widget elementor-widget-heading\" data-id=\"336f59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Precision Therapies and Orphan Drugs \u2014 When the Evidence Bar Rises Faster Than Your Data Can<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c1858f0 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c1858f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce809e8 elementor-widget elementor-widget-heading\" data-id=\"ce809e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3e59c elementor-widget elementor-widget-heading\" data-id=\"0c3e59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Emerging Markets in Global Pricing \u2014 When Brazil, China, and Southeast Asia Stop Being Afterthoughts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c7f0b2d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c7f0b2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8e23b elementor-widget elementor-widget-heading\" data-id=\"5c8e23b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b52b13 elementor-widget elementor-widget-heading\" data-id=\"3b52b13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Health Pricing and Reimbursement \u2014 New Product Categories, Old Reimbursement Frameworks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-cd51442 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"cd51442\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a5f47 elementor-widget elementor-widget-heading\" data-id=\"c8a5f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ROUNDTABLE 5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c782e2 elementor-widget elementor-widget-heading\" data-id=\"0c782e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing Governance \u2014 Who Really Controls Your Price? And Should They?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-64b9dbe e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"64b9dbe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-befd283 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"befd283\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e556cce elementor-widget elementor-widget-heading\" data-id=\"e556cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12:10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c8b8e11 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c8b8e11\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e470f20 elementor-widget elementor-widget-heading\" data-id=\"e470f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1958cdf elementor-widget elementor-widget-heading\" data-id=\"1958cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Medicines Affordability: The Conversation Industry Keeps Avoiding \u2014 and Why It Can\u2019t Anymore\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92de38b elementor-widget elementor-widget-text-editor\" data-id=\"92de38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Why affordability is no longer just a global health issue, it is a European access crisis that is reshaping what payers will and won&#8217;t reimburse<\/li><li>How the Medicines Affordability &amp; Adherence Alliance framework redefines the value chain conversation, and what pricing leaders can learn from it<\/li><li>The affordability-by-design approach: how to build sustainable pricing models that serve patients, satisfy payers, and protect commercial viability simultaneously<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ff1cea3 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ff1cea3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6a87e8c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6a87e8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35b5795 elementor-widget elementor-widget-heading\" data-id=\"35b5795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">12:40<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d0af17f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"d0af17f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56365ac elementor-widget elementor-widget-heading\" data-id=\"56365ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Networking Lunch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-08b5956 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"08b5956\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de52adb elementor-widget elementor-widget-heading\" data-id=\"de52adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Forward-Looking Perspectives &amp; Closing Programme\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2072057 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"2072057\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-315fa6c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"315fa6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9241b5 elementor-widget elementor-widget-heading\" data-id=\"d9241b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-dbf34a8 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"dbf34a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-662686c elementor-widget elementor-widget-heading\" data-id=\"662686c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0710b3 elementor-widget elementor-widget-heading\" data-id=\"e0710b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Skills Gap Nobody Talks About: Why Your Pricing Strategy Fails Without Soft Skills\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b70b79 elementor-widget elementor-widget-text-editor\" data-id=\"6b70b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Understand why storytelling, stakeholder influence, and change management are now core pricing competencies, not optional extras<\/li><li>The generational problem in pricing teams: senior experience without digital fluency meets digital fluency without business judgment, and how to bridge the gap deliberately<\/li><li>Build the internal capability to get C-suite buy-in for pricing decisions that are technically correct but commercially invisible without the right narrative<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-afc2b75 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"afc2b75\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c5f5062 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c5f5062\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5832a56 elementor-widget elementor-widget-heading\" data-id=\"5832a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">14:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9d777c0 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9d777c0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5719ad elementor-widget elementor-widget-heading\" data-id=\"d5719ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b54049 elementor-widget elementor-widget-heading\" data-id=\"3b54049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When the Payer Runs Out of Money: Pricing in an Era of Permanent Budget Pressure\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf20b7 elementor-widget elementor-widget-text-editor\" data-id=\"2bf20b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>European healthcare budgets are not temporarily constrained \u2014 they are structurally limited. What that means for every negotiation you will have in the next five years<\/li><li>How payers are changing their decision criteria when budgets freeze: what still gets funded, what gets cut, and what gets delayed indefinitely<\/li><li>Adapt your value story for a payer audience that has stopped asking &#8220;does it work?&#8221; and started asking &#8220;can we afford it?&#8221;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5dfd865 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"5dfd865\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcdb912 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"bcdb912\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a50a268 elementor-widget elementor-widget-heading\" data-id=\"a50a268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-420910d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"420910d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c11302 elementor-widget elementor-widget-heading\" data-id=\"0c11302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9ba55 elementor-widget elementor-widget-heading\" data-id=\"fc9ba55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Pricing Value Chain: Every Function You Work With Is Also a Pricing Decision-Maker\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd107c3 elementor-widget elementor-widget-text-editor\" data-id=\"cd107c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How pricing interacts with supply chain, commercial, legal, and R&amp;D in ways that are systematically underestimated \u2014 and how to map them<\/li><li>The hidden cost of poor internal pricing coordination: margin leakage, tender losses, and delayed launches that nobody traced back to misalignment<\/li><li>Build a pricing governance model that spans the whole value chain without creating bureaucratic paralysis<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6f19d8e e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"6f19d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8d4f03c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8d4f03c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8eae6d elementor-widget elementor-widget-heading\" data-id=\"a8eae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">15:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ce9e2b9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ce9e2b9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fae7949 elementor-widget elementor-widget-heading\" data-id=\"fae7949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KEYNOTE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e8343 elementor-widget elementor-widget-heading\" data-id=\"24e8343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Will the Pricing Function Look Like in 2030? A Provocative Forecast\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56d4cb elementor-widget elementor-widget-text-editor\" data-id=\"d56d4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>AI will not eliminate pricing jobs \u2014 but it will eliminate pricing roles that fail to evolve. Here is the evolution map<\/li><li>The skills gap is real and getting worse: multidisciplinary talent who understand data, pharma, and AI simultaneously does not exist yet at scale<\/li><li>Your 2030 team will be smaller, faster, and more influential \u2014 if you start building it now. Here is where to start<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d569d22 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"d569d22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6806c48 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6806c48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f126da elementor-widget elementor-widget-heading\" data-id=\"6f126da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16:00<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f2996a2 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f2996a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78b6b15 elementor-widget elementor-widget-heading\" data-id=\"78b6b15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Closing Remarks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f27ebe0 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"f27ebe0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6157cc8 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6157cc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d40098 elementor-widget elementor-widget-heading\" data-id=\"4d40098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">16:30<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8e837ac e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8e837ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-056596b elementor-widget elementor-widget-heading\" data-id=\"056596b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Closing Networking Drinks &amp; End of Forum<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6b461a7b e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"6b461a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b33fce8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6b33fce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/register\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Confirm your spot before registration closes<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d760d0c elementor-widget elementor-widget-spacer\" data-id=\"2d760d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5844535d elementor-widget elementor-widget-spacer\" data-id=\"5844535d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-445b1009 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"445b1009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aadc43a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4aadc43a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#TOP\" id=\"#TOP\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BACK TO TOP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1910a6b3 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"1910a6b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-73f9ab67 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"73f9ab67\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b93a709 elementor-widget elementor-widget-heading\" data-id=\"b93a709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Training<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa982f9 elementor-widget elementor-widget-text-editor\" data-id=\"5aa982f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex-shrink-0 flex flex-col relative items-end\"><div class=\"pt-0\"><div class=\"gizmo-bot-avatar flex h-8 w-8 items-center justify-center overflow-hidden rounded-full\"><div class=\"relative p-1 rounded-sm flex items-center justify-center bg-token-main-surface-primary text-token-text-primary h-8 w-8\">Enhance your Forum experience with the Combo Pass &#8211; gain RGM expertise through both Training and the Forum.<\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7a0a0 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"bb7a0a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/events.pricingplatform.com\/global-2025\/register\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More about the combo pass<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7886edaf e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"7886edaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-12e341be e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"12e341be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f639a06 elementor-widget elementor-widget-image\" data-id=\"6f639a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/EVM-1-1-1024x683.png\" class=\"attachment-large size-large wp-image-3708\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/EVM-1-1-1024x683.png 1024w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/EVM-1-1-300x200.png 300w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/EVM-1-1-768x512.png 768w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/EVM-1-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-66741e3f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"66741e3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fae2736 elementor-widget elementor-widget-heading\" data-id=\"2fae2736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Economic Value Modeling Training<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e36202 elementor-widget elementor-widget-text-editor\" data-id=\"3e36202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-olk-copy-source=\"MessageBody\">Gain the expertise to develop pricing strategies anchored in real customer value. <\/span><\/p><p><span data-olk-copy-source=\"MessageBody\">Learn to quantify, communicate, and monetize value effectively using the Economic Value Modeling (EVM) framework\u2014covering creation, pricing, communication, and selling. Drive profitability by ensuring your prices reflect the true value you deliver.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3180fe0f elementor-widget elementor-widget-text-editor\" data-id=\"3180fe0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find out more details <a href=\"https:\/\/www.pricingplatform.com\/academy\/open-programs\/event-details\/open-training\/economic-value-modeling\/319-economic-value-modeling-25\"><strong>HERE<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3aab5c86 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"3aab5c86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-497c982 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"497c982\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d260e76 elementor-widget elementor-widget-image\" data-id=\"7d260e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/SaaS-1-1024x683.png\" class=\"attachment-large size-large wp-image-3709\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/SaaS-1-1024x683.png 1024w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/SaaS-1-300x200.png 300w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/SaaS-1-768x512.png 768w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/SaaS-1.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1832af5e e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"1832af5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5233049f elementor-widget elementor-widget-heading\" data-id=\"5233049f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Subscription Pricing Training<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31bbaa18 elementor-widget elementor-widget-text-editor\" data-id=\"31bbaa18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-olk-copy-source=\"MessageBody\">Learn how to design customer-centric packaging models, drive monetization, and lead pricing transformations in complex B2B environments. <\/span><\/p><p><span data-olk-copy-source=\"MessageBody\">This program provides the tools and frameworks needed to turn pricing into a strategic growth driver. Gain the confidence to manage change, avoid common pitfalls, and build a scalable and effective pricing function.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8fbcda elementor-widget elementor-widget-text-editor\" data-id=\"4b8fbcda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find out more details <a href=\"https:\/\/www.pricingplatform.com\/academy\/open-programs\/event-details\/open-training\/318-subscription-pricing-fall-25\"><strong>HERE<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-29802a52 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"29802a52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5f03914c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"5f03914c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a07f748 elementor-widget elementor-widget-image\" data-id=\"6a07f748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"566\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/msj9kuk05tpznxoi-1024x725.png\" class=\"attachment-large size-large wp-image-3710\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/msj9kuk05tpznxoi-1024x725.png 1024w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/msj9kuk05tpznxoi-300x212.png 300w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/msj9kuk05tpznxoi-768x544.png 768w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/msj9kuk05tpznxoi-1536x1088.png 1536w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/07\/msj9kuk05tpznxoi-2048x1451.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-4410db71 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"4410db71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b1f2eed elementor-widget elementor-widget-heading\" data-id=\"b1f2eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategies &amp; Tactics for Pricing     \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37cb1597 elementor-widget elementor-widget-text-editor\" data-id=\"37cb1597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Learn and apply essential pricing processes, strategies, and tactics to improve your organization\u2019s margin. Discover both classic and innovative price-setting methods, understand the factors influencing price, and manage price pressure effectively. You&#8217;ll benefit from real-life case studies, interactive practices, and peer learning to enhance your pricing expertise and drive business success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-106f5726 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"106f5726\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/resources\/library?view=article&#038;id=1021&#038;catid=60\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Brochure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EPP 16th Life Sciences Pricing Forum 2026 Agenda Workshops DAY 1 DAY 2 14:00 WORKSHOP 1 From Data Chaos to Pricing Intelligence: Your AI Readiness Roadmap Audit your current data maturity honestly: what do you actually have vs. what AI requires? Map the minimum viable data architecture to deploy AI pricing tools in 12 months [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3713","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agenda - EPP 16th Life Sciences Pricing Forum 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - EPP 16th Life Sciences Pricing Forum 2026\" \/>\n<meta property=\"og:description\" content=\"EPP 16th Life Sciences Pricing Forum 2026 Agenda Workshops DAY 1 DAY 2 14:00 WORKSHOP 1 From Data Chaos to Pricing Intelligence: Your AI Readiness Roadmap Audit your current data maturity honestly: what do you actually have vs. what AI requires? 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