{"id":3713,"date":"2025-07-14T13:28:24","date_gmt":"2025-07-14T13:28:24","guid":{"rendered":"https:\/\/events.pricingplatform.com\/lifesciences-2025\/?page_id=3713"},"modified":"2026-09-11T14:12:01","modified_gmt":"2026-09-11T14:12:01","slug":"agenda","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/lifesciences-2026\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3713\" class=\"elementor elementor-3713\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-5a265eb4 e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"5a265eb4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18d3b148 elementor-widget elementor-widget-menu-anchor\" data-id=\"18d3b148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"TOP\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7d83e87f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"7d83e87f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37213a68 elementor-widget elementor-widget-heading\" data-id=\"37213a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">EPP 16th Life Sciences <br>Pricing Forum 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa41d51 elementor-widget elementor-widget-heading\" data-id=\"7aa41d51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6b461a7b e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"6b461a7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element 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(max-width:767px){\n    .epp-agenda h3.epp-title,\n    .epp-agenda h4.epp-title,\n    .epp-agenda .epp-card .epp-title,\n    .epp-agenda .epp-roundtable .epp-title,\n    .epp-agenda .epp-track .epp-title{\n      font-size:16px !important;\n    }\n  }\n\n<\/style>\n\n<div class=\"epp-agenda\" id=\"epp-lsf-agenda\">\n\n  <div class=\"epp-agenda-tabs\" role=\"tablist\" aria-label=\"Life Sciences Pricing Forum agenda\">\n    <button class=\"epp-agenda-tab is-active\" type=\"button\" role=\"tab\" aria-selected=\"true\" data-target=\"epp-workshops\">WORKSHOPS <span class=\"epp-tab-date\">27 OCT<\/span><\/button>\n    <button class=\"epp-agenda-tab\" type=\"button\" role=\"tab\" aria-selected=\"false\" data-target=\"epp-day1\">DAY 1 <span class=\"epp-tab-date\">28 OCT<\/span><\/button>\n    <button class=\"epp-agenda-tab\" type=\"button\" role=\"tab\" aria-selected=\"false\" data-target=\"epp-day2\">DAY 2 <span class=\"epp-tab-date\">29 OCT<\/span><\/button>\n  <\/div>\n\n  <!-- WORKSHOPS -->\n  <section class=\"epp-agenda-panel is-active\" id=\"epp-workshops\" role=\"tabpanel\">\n\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Welcome Light Lunch &amp; Registration<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">13:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Workshop 1<\/span>\n        <h3 class=\"epp-title\">TBC<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">14:10<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Workshop 2<\/span>\n        <h3 class=\"epp-title\">Reimagining the Business Case Process for the Evolving Global Pricing Landscape<\/h3>\n        <p class=\"epp-subtitle\">Adapting and transforming the pricing business case creation from a manual and cumbersome process into a streamlined presentation-driven and decision-ready experience<\/p>\n        <ul>\n          <li>Pricing governance has long been a critical capability for pharmaceutical manufacturers. However, growing cross-market interdependencies, expanding use of International Reference Pricing (IRP), and the emergence of Most Favored Nation (MFN) approaches are increasing both the strategic importance and operational complexity of pricing decisions.<\/li>\n          <li>Many pricing and market access teams continue to rely on manual business case processes, spending significant effort consolidating information, aligning stakeholders, and translating analyses into governance-ready materials.<\/li>\n          <li>This interactive workshop will explore how organizations can redesign pricing business case processes through standardization, automation, and AI-enabled approaches.<\/li>\n          <li>Participants will leave with practical insights for reducing administrative burden, improving consistency across markets, and enabling faster, more effective pricing and market access governance.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Ruven Remo Eul<\/span> - <span class=\"epp-speaker-role\">Principal and Chief Commercial Officer<\/span> - <span class=\"epp-speaker-company\">Marbls<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:10<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Coffee Break<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Workshop 3<\/span>\n        <h3 class=\"epp-title\">Workshop<\/h3>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Steve Peppler<\/span> - <span class=\"epp-speaker-role\">Vice President, Product and Business Transformation<\/span> - <span class=\"epp-speaker-company\">Enable<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">16:40<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Workshop 4<\/span>\n        <h3 class=\"epp-title\">NAVLIN Access Studio and Ask NAVLIN Workshop<\/h3>\n        <p class=\"epp-subtitle\">Our next generation of NAVLIN's AI-driven toolset is reshaping everything when it comes to price and access. Participate in a real, hands-on workshop and explore the latest AI tools from NAVLIN.<\/p>\n        <ul>\n          <li>Discover the ability to get questions answered quickly with Ask NAVLIN and learn how you can use your favorite AI tools with NAVLIN via MCP.<\/li>\n          <li>Dive into NAVLIN Access Studio and see how price &amp; access activities can be completely reimagined with AI, whether it's BD Assessments, PICO Planning, Indication Sequencing, MFN Analysis, or generating a Price Policy.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Alan Crowther<\/span> - <span class=\"epp-speaker-role\">General Manager<\/span> - <span class=\"epp-speaker-company\">EVERSANA<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Andrew Hanhauser<\/span> - <span class=\"epp-speaker-role\">Head of NAVLIN Data<\/span> - <span class=\"epp-speaker-company\">EVERSANA<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">17:40<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Workshop Close &amp; Pre-Forum Welcome Drinks Reception<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-actions\">\n      <a class=\"epp-register-link\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/register\/\">Register for the Life Sciences Pricing Forum \u2192<\/a>\n      <button class=\"epp-next-day\" type=\"button\" data-target=\"epp-day1\">CONTINUE TO DAY 1 \u2192<\/button>\n    <\/div>\n  <\/section>\n\n  <!-- DAY 1 -->\n  <section class=\"epp-agenda-panel\" id=\"epp-day1\" role=\"tabpanel\">\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">08:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Registration &amp; Welcome Coffee<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:00<\/div>\n      <div class=\"epp-card\">\n        <h3 class=\"epp-title\">Opening Remarks<\/h3>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\">Conference Chair: <span class=\"epp-speaker-name\">Leandro Gandos<\/span> - <span class=\"epp-speaker-role\">Health Economist<\/span> - <span class=\"epp-speaker-company\">Swiss TPH<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-section-title\">The Forces to Watch in 2026<\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:10<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Built For Uncertainty: The New Operating Model for Global Pricing &amp; Market Access<\/h3>\n        <ul>\n          <li>Explores how pricing &amp; access competencies and structure should evolve to stay resilient under MFN and HTA pressure.<\/li>\n          <li>Widens the frame beyond MFN alone to the broader pattern of uncertainty hitting pricing teams, including supply chain disruption and other shocks, and what that demands in terms of agility.<\/li>\n          <li>Walk away with a practical view of the skills, processes, and organizational design choices that separate agile pricing functions from those caught off guard.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Ivan Grishchenko<\/span> - <span class=\"epp-speaker-role\">Global Pricing Director<\/span> - <span class=\"epp-speaker-company\">Novo Nordisk<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:40<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">How MFN and AI are Reshaping Price &amp; Access<\/h3>\n        <ul>\n          <li>Two of the most consequential impacts on price &amp; access in our lifetime are upon us. What do they mean for professionals in everyday work?<\/li>\n          <li>MFN is the most consequential price &amp; access policy ever implemented.<\/li>\n          <li>At the same time, AI is reshaping both pharma and payer execution of price &amp; access.<\/li>\n          <li>What does the future intersection of these two massive global changes mean for Price &amp; Access Professionals?<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Alan Crowther<\/span> - <span class=\"epp-speaker-role\">General Manager<\/span> - <span class=\"epp-speaker-company\">EVERSANA<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">10:10<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Panel Discussion<\/span>\n        <h3 class=\"epp-title\">Geopolitical Chaos, Budget Freezes, and Supply Chain Shocks: How Are Pricing Teams Actually Coping?<\/h3>\n        <ul>\n          <li>Panellists share their real pricing war-room set-ups: who is in the room, how often, what triggers a scenario review?<\/li>\n          <li>The Middle East conflict, Ukraine, and oil prices: how global instability is changing commercial strategy at the country level.<\/li>\n          <li>Learn with senior leaders what decisions did they get wrong in the last 18 months, and what would they do differently?<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Karan Suri<\/span> - <span class=\"epp-speaker-role\">Senior Director of Global Pricing<\/span> - <span class=\"epp-speaker-company\">World Courier<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Silvia Antonelli<\/span> - <span class=\"epp-speaker-role\">Senior Director Price Reimbursement and Access<\/span> - <span class=\"epp-speaker-company\">Eli Lilly<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Daniela Campos<\/span> - <span class=\"epp-speaker-role\">Senior Global Strategic Access &amp; Pricing<\/span> - <span class=\"epp-speaker-company\">Boehringer Ingelheim<\/span><\/span><span class=\"epp-speaker-line\">Moderator: <span class=\"epp-speaker-name\">Leandro Gandos<\/span> - <span class=\"epp-speaker-role\">Health Economist<\/span> - <span class=\"epp-speaker-company\">Swiss TPH<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">10:40<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Power Time<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-section-title\">Market Access &amp; Reimbursement Realities<\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">11:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">How AI Can Optimize the Pricing and Tenders\/Contracting Performance for Pharma and Life Science Companies-Real Use Case Examples:<\/h3>\n        <ul>\n          <li>Focuses on unresolved industry problem on manually intensive work prone to errors and lacking efficiency in tender\/contract responses including lack of harmonized data.<\/li>\n          <li>Concrete example on decision, efficiency improvements through AI usage.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Kaushal Kishore<\/span> - <span class=\"epp-speaker-role\">Global Tender and Pricing Lead<\/span> - <span class=\"epp-speaker-company\">Fresenius Kabi<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">From Product Pricing to Intelligence Pricing<\/h3>\n        <ul>\n          <li>When products become connected, every therapy, device, and patient interaction generates data. Combined with rapidly advancing AI capabilities, the question is no longer whether that data has value, but who captures and monetizes it.<\/li>\n          <li>Discover how leading life sciences organizations are moving beyond products and services to monetize insights, outcomes, and decision support for providers, payers, and healthcare systems.<\/li>\n          <li>Understand the strategic choices, capabilities, and governance required to build a sustainable data monetization model without compromising trust or access.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Maarten Moreels<\/span> - <span class=\"epp-speaker-role\">Partner Commercial Strategy &amp; Pricing<\/span> - <span class=\"epp-speaker-company\">EY-Parthenon<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Thomas Aerts<\/span> - <span class=\"epp-speaker-role\">Director Commercial Strategy &amp; Pricing<\/span> - <span class=\"epp-speaker-company\">EY-Parthenon<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Turning MFN Into Momentum: What the Swiss\u2013Mena Model Offers The Industry<\/h3>\n        <ul>\n          <li>Discover the Swiss-MENA bridge model Labatec built before MFN existed, and what makes it a credible blueprint other companies can replicate today.<\/li>\n          <li>Understand MENA's real commercial upside in the MFN era: the growth trajectory and access windows most global pricing teams are still overlooking.<\/li>\n          <li>See the pricing-shield mechanism in action: how a MENA-first sequence protected EU and Swiss pricing, and what those markets would look like today without it.<\/li>\n          <li>Walk away knowing what you need before you commit to MENA: the commercial, regulatory, and pricing prerequisites that determine whether this model fits your portfolio.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Alexandra Hoos<\/span> - <span class=\"epp-speaker-role\">Market Access Lead<\/span> - <span class=\"epp-speaker-company\">Labatec Pharma<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">13:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">From Negotiation to Partnership: The Mindset Shift That Unlocks Value<\/h3>\n        <ul>\n          <li>From product price to pathway value: how to quantify what your treatment does to the whole care system in a language payers can no longer dismiss.<\/li>\n          <li>Affordability as a design principle, not a concession: why companies that build sustainable pricing models from the patient and system perspective up are gaining access their competitors are losing.<\/li>\n          <li>Shape it or have it forced on you: the honest conversation about where the industry-payer relationship has to go next \u2014 and what you personally have to change to get there.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">RESERVED VISTEX<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">13:30<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Lunch<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-section-title\">Deep Dive Roundtables<\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">14:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Roundtables<\/span>\n        <h3 class=\"epp-title\">Pick Your Problem: Peer-Led Deep Dives on the Challenges Keeping You Awake<\/h3>\n        <p class=\"epp-subtitle\">Choose the table that matches your most pressing challenge.<\/p>\n\n        <div class=\"epp-roundtables\">\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 1<\/span>\n            <h4 class=\"epp-title\">MFN &amp; Reference Pricing Cascades \u2014 Protecting Your Global Price Architecture<\/h4>\n          <\/div>\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 2<\/span>\n            <h4 class=\"epp-title\">AI Maturity in Pricing \u2014 From Chatbots to Real Decision Support: Where Are You, Really?<\/h4>\n          <\/div>\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 3<\/span>\n            <h4 class=\"epp-title\">MedTech Commodity Pricing Under Inflation \u2014 What Contracts, Clauses, and Creative Models Actually Work<\/h4>\n          <\/div>\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 4<\/span>\n            <h4 class=\"epp-title\">Talent, Storytelling, and C-Suite Buy-In \u2014 The Soft Skills That Decide Whether Your Strategy Gets Funded<\/h4>\n          <\/div>\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 5<\/span>\n            <h4 class=\"epp-title\">Rare Disease Access \u2014 When the Evidence Bar Keeps Rising and the Patient Population Stays Small<\/h4>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Panel Discussion<\/span>\n        <h3 class=\"epp-title\">Price &amp; Access in An AI-Driven World: Is Your Function Ready Or Just Talking About It?<\/h3>\n        <ul>\n          <li>Panellists reveal where they honestly sit on the AI maturity curve \u2014 and what the gap between aspiration and reality looks like.<\/li>\n          <li>The generational problem: tech-native junior staff can prompt, but can they judge? Senior staff can judge, but can they prompt?<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Antoon Boussu<\/span> - <span class=\"epp-speaker-role\">Global Pricing Lead<\/span> - <span class=\"epp-speaker-company\">Novo Nordisk<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Marco Raddi<\/span> - <span class=\"epp-speaker-role\">Global Pricing Analyst<\/span> - <span class=\"epp-speaker-company\">Chiesi<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">16:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Break<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-section-title\">AI, Digital Transformation &amp; The Pricing Function<\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">16:30<\/div>\n      <div class=\"epp-card\">\n        <div class=\"epp-parallel\">\n          <div class=\"epp-track\">\n            <p class=\"epp-track-label\">Pharma<\/p>\n            <span class=\"epp-tag\">Keynote<\/span>\n            <h3 class=\"epp-title\">Pharma Pricing in the Gulf &amp; Levant: Ready for What's Next?<\/h3>\n            <p class=\"epp-subtitle\">Rethinking Value and Policy Amid Structural Uncertainty<\/p>\n            <ul>\n              <li>Between evolving external referencing and emerging HTA frameworks, what remains of commercial flexibility; and how does the conversation shift from list price toward value demonstration and real-world relevance?<\/li>\n              <li>Harmonization and procurement reform read well on paper: what happens when policy intent meets operational reality?<\/li>\n              <li>As regional pricing reform accelerates, how are organizations building the capability and confidence to keep pace?<\/li>\n            <\/ul>\n            <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Ayman Semaan<\/span> - <span class=\"epp-speaker-role\">Market Access &amp; Pricing Lead<\/span> - <span class=\"epp-speaker-company\">Biologix<\/span><\/span><\/p>\n          <\/div>\n\n          <div class=\"epp-track\">\n            <p class=\"epp-track-label\">MedTech<\/p>\n            <span class=\"epp-tag\">Keynote<\/span>\n            <h3 class=\"epp-title\">Building an Agile, Resilient Pricing Function for MedTech in the Age of AI<\/h3>\n            <ul>\n              <li>Explore proven capabilities from more mature industries and treat AI as an accelerant for good foundations, not a substitute for them.<\/li>\n              <li>Build concrete processes, close specific capability gaps (pricing, sales, marketing), and agree and explore the skills that will support an agile pricing function.<\/li>\n            <\/ul>\n            <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Omar Bringas<\/span> - <span class=\"epp-speaker-role\">Global Director Growth Initiatives<\/span> - <span class=\"epp-speaker-company\">Former Sonova<\/span><\/span><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">17:00<\/div>\n      <div class=\"epp-card\">\n        <div class=\"epp-parallel\">\n          <div class=\"epp-track\">\n            <p class=\"epp-track-label\">Pharma<\/p>\n            <span class=\"epp-tag\">Keynote<\/span>\n            <h3 class=\"epp-title\">AI in Tendering: The Early Movers Playbook<\/h3>\n            <ul>\n              <li>Learnings after having invested massively in AI capabilities: tender price prediction, tender automation...<\/li>\n              <li>Evolution of the tendering landscape: how non price criteria are evolving, R&amp;O for the industry.<\/li>\n              <li>Any other topic of interest regarding tendering landscape.<\/li>\n            <\/ul>\n            <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Anne Laurore<\/span> - <span class=\"epp-speaker-role\">Tender Head<\/span> - <span class=\"epp-speaker-company\">Sanofi<\/span><\/span><\/p>\n          <\/div>\n\n          <div class=\"epp-track\">\n            <p class=\"epp-track-label\">MedTech<\/p>\n            <span class=\"epp-tag\">Keynote<\/span>\n            <h3 class=\"epp-title\">AI-Powered Pricing in MedTech: Gaining Agility in Markets That Never Gave You Data<\/h3>\n            <ul>\n              <li>How medical device companies are using AI for tender optimisation and customer segmentation despite fragmented data infrastructure.<\/li>\n              <li>The MedTech data problem: you can't skip straight to AI \u2014 here are the three foundational steps you must take first.<\/li>\n              <li>Real use cases from the MedTech field: what improved, what broke, and what surprised the team.<\/li>\n            <\/ul>\n            <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">TBC<\/span><\/span><\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">17:30<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">End of Day 1 \u2014 Networking Dinner Powered by Eversana<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-actions\">\n      <a class=\"epp-register-link\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/register\/\">Register for the Life Sciences Pricing Forum \u2192<\/a>\n      <button class=\"epp-next-day\" type=\"button\" data-target=\"epp-day2\">CONTINUE TO DAY 2 \u2192<\/button>\n    <\/div>\n  <\/section>\n\n  <!-- DAY 2 -->\n  <section class=\"epp-agenda-panel\" id=\"epp-day2\" role=\"tabpanel\">\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">08:30<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Welcome &amp; Networking<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:00<\/div>\n      <div class=\"epp-card\">\n        <h3 class=\"epp-title\">Day 2 Opening \u2014 Insights from Day 1 Research Summary<\/h3>\n        <p class=\"epp-subtitle\">Forum Chair opens with synthesised themes from Day 1 discussions \u2014 practitioner perspectives anonymised and aggregated in real time.<\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-section-title\">Value-Driven Perspectives<\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:10<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Explore How Innovative Contracting Can Open New Opportunities<\/h3>\n        <ul>\n          <li>Understand the structural barriers that make outcomes-based and risk-sharing contracts collapse before they scale such as data gaps, legal complexity, and misaligned incentives.<\/li>\n          <li>Explore the full menu of contracting options available today: annuity models, volume caps, outcome milestones, and managed entry agreements, with honest assessments of each.<\/li>\n          <li>Learn what is changing in the operating environment that could finally make innovative contracting the default, not the exception.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Matthias Struebe<\/span> - <span class=\"epp-speaker-role\">Global Pricing Leader<\/span> - <span class=\"epp-speaker-company\">Roche<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">09:40<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Building Real-Time Commercial Intelligence When Market Volatility Demands Faster Decisions \u2013 A Case Study With AAH<\/h3>\n        <p class=\"epp-subtitle\">Generic drug prices move like commodities. Rebate terms shift constantly. Customer negotiations are growing more complex. We'll walk through a real case where AAH, a major pharmaceutical wholesaler, moved from spreadsheet-based pricing to unified commercial intelligence that enabled faster negotiations, better pricing decisions, and 12% volume growth even in a margin-pressured market.<\/p>\n        <ul>\n          <li>Why unified pricing visibility matters more now than ever and what you're missing if pricing lives across disconnected systems.<\/li>\n          <li>How modernizing pricing infrastructure delivered \u00a32M in margin recovery and 35x ROI in a business managing over 18,000 pricing agreements.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Ranjit Gill<\/span> - <span class=\"epp-speaker-role\">CIO<\/span> - <span class=\"epp-speaker-company\">AAH<\/span><\/span><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">AJ Kruijer<\/span> - <span class=\"epp-speaker-role\">Strategic Account Executive<\/span> - <span class=\"epp-speaker-company\">Enable<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">10:10<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Rethinking Your Launch Sequencing: How To Rebuild Your Global Go-To-Market Logic<\/h3>\n        <ul>\n          <li>Re-think the traditional sequencing model, as it no longer fully protects price architecture under MFN and IRP pressure.<\/li>\n          <li>Navigate the new sequencing trade-offs: speed vs. price protection, access vs. reference risk, and early-launch markets vs. strategically important markets.<\/li>\n          <li>Make launch decisions today for a future pricing and policy landscape that remains highly unpredictable.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Daniela Campos<\/span> - <span class=\"epp-speaker-role\">Senior Global Strategic Access &amp; Pricing<\/span> - <span class=\"epp-speaker-company\">Boehringer Ingelheim<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">10:40<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Break<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-section-title\">Mid-Morning Roundtables \u2014 Deep Dives Continued<\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">11:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Roundtables<\/span>\n        <h3 class=\"epp-title\">Pick Your Problem: Peer-Led Deep Dives on the Challenges Keeping You Awake<\/h3>\n        <p class=\"epp-subtitle\">Choose the table that matches your most pressing challenge.<\/p>\n\n        <div class=\"epp-roundtables\">\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 1<\/span>\n            <h4 class=\"epp-title\">Launch Sequencing Under MFN Pressure \u2014 Rebuilding Your Go-to-Market Logic from Scratch<\/h4>\n            <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Antoon Boussu<\/span> - <span class=\"epp-speaker-role\">Global Pricing Lead<\/span> - <span class=\"epp-speaker-company\">Novo Nordisk<\/span><\/span><\/p>\n          <\/div>\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 2<\/span>\n            <h4 class=\"epp-title\">Precision Therapies and Orphan Drugs \u2014 When the Evidence Bar Rises Faster Than Your Data Can<\/h4>\n          <\/div>\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 3<\/span>\n            <h4 class=\"epp-title\">Emerging Markets in Global Pricing \u2014 When Brazil, China, and Southeast Asia Stop Being Afterthoughts<\/h4>\n          <\/div>\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 4<\/span>\n            <h4 class=\"epp-title\">Digital Health Pricing and Reimbursement \u2014 New Product Categories, Old Reimbursement Frameworks<\/h4>\n          <\/div>\n          <div class=\"epp-roundtable\">\n            <span class=\"epp-tag\">Roundtable 5<\/span>\n            <h4 class=\"epp-title\">Pricing Governance \u2014 Who Really Controls Your Price? And Should They?<\/h4>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">12:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">ROI - Reframing the Economics Of Patient Adherence In Cardiometabolic Care<\/h3>\n        <ul>\n          <li>The \u20ac125 billion question: how non-adherence in chronic cardiometabolic conditions contributes to a substantial and often under-recognized burden for patients, healthcare systems and society across Europe, and what data reveals about where costs accrue.<\/li>\n          <li>From pill burden to pricing strategy: how single-pill combinations may simplify treatment for multimorbid patients, and the challenges of assessing value beyond the individual components of treatment.<\/li>\n          <li>Broadening the payer perspective: exploring how real-world adherence evidence can enrich discussions around cost-effectiveness, budget impact, ROI, and the cost of inaction.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Parlato Gianfranco<\/span> - <span class=\"epp-speaker-role\">Global Head of Value Access, Pricing &amp; Policy, CardioMetabolic &amp; Venous Diseases<\/span> - <span class=\"epp-speaker-company\">Servier<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">13:00<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Networking Lunch<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-section-title\">Forward-Looking Perspectives<\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">14:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">The Skills Gap Nobody Talks About: Why Your Pricing Strategy Fails Without Soft Skills<\/h3>\n        <ul>\n          <li>Understand why storytelling, stakeholder influence, and change management are now core pricing competencies, not optional extras.<\/li>\n          <li>The generational problem in pricing teams: senior experience without digital fluency meets digital fluency without business judgment, and how to bridge the gap deliberately.<\/li>\n          <li>Build the internal capability to get C-suite buy-in for pricing decisions that are technically correct but commercially invisible without the right narrative.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Silvia Antonelli<\/span> - <span class=\"epp-speaker-role\">Senior Director Price Reimbursement and Access<\/span> - <span class=\"epp-speaker-company\">Eli Lilly<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">14:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">When the Payer Runs Out of Money: Pricing in an Era of Permanent Budget Pressure<\/h3>\n        <ul>\n          <li>European healthcare budgets are not temporarily constrained \u2014 they are structurally limited. What that means for every negotiation you will have in the next five years.<\/li>\n          <li>How payers are changing their decision criteria when budgets freeze: what still gets funded, what gets cut, and what gets delayed indefinitely.<\/li>\n          <li>Adapt your value story for a payer audience that has stopped asking \"does it work?\" and started asking \"can we afford it?\"<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Reserved for MD<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:00<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">Pricing Under Permanent Uncertainty: A Scenario Playbook for the MFN Era<\/h3>\n        <ul>\n          <li>Build a scenario-planning framework that holds up no matter which version of MFN actually lands \u2014 and know your organization's risk tolerance before you're forced to decide under pressure.<\/li>\n          <li>What the EU's new launch-window rules mean to you.<\/li>\n        <\/ul>\n        <p class=\"epp-speaker\"><span class=\"epp-speaker-line\"><span class=\"epp-speaker-name\">Catarina Pinheiro<\/span> - <span class=\"epp-speaker-role\">Head of Global Pricing<\/span> - <span class=\"epp-speaker-company\">Ferrer International<\/span><\/span><\/p>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">15:30<\/div>\n      <div class=\"epp-card\">\n        <span class=\"epp-tag\">Keynote<\/span>\n        <h3 class=\"epp-title\">What Will the Pricing Function Look Like in 2030? A Provocative Forecast<\/h3>\n        <ul>\n          <li>AI will not eliminate pricing jobs \u2014 but it will eliminate pricing roles that fail to evolve. Here is the evolution map.<\/li>\n          <li>The skills gap is real and getting worse: multidisciplinary talent who understand data, pharma, and AI simultaneously does not exist yet at scale.<\/li>\n          <li>Your 2030 team will be smaller, faster, and more influential \u2014 if you start building it now. Here is where to start.<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">16:00<\/div>\n      <div class=\"epp-card compact\">\n        <h3 class=\"epp-title\">Closing Remarks<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-item\">\n      <div class=\"epp-time\">16:30<\/div>\n      <div class=\"epp-card compact epp-break\">\n        <h3 class=\"epp-title\">Closing Networking Drinks &amp; End of Forum<\/h3>\n      <\/div>\n    <\/div>\n\n    <div class=\"epp-agenda-actions only-cta\">\n      <a class=\"epp-register-link\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/register\/\">Register for the Life Sciences Pricing Forum \u2192<\/a>\n    <\/div>\n  <\/section>\n<\/div>\n\n<script>\n(function(){\n  const agenda = document.getElementById('epp-lsf-agenda');\n  if(!agenda) return;\n\n  const tabs = agenda.querySelectorAll('.epp-agenda-tab');\n  const panels = agenda.querySelectorAll('.epp-agenda-panel');\n\n  function activateAgendaTab(target, scrollToTop){\n    tabs.forEach(t => {\n      const active = t.getAttribute('data-target') === target;\n      t.classList.toggle('is-active', active);\n      t.setAttribute('aria-selected', active ? 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