{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2026-06-23T15:22:59","modified_gmt":"2026-06-23T15:22:59","slug":"content","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/lifesciences-2026\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-d958972 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"d958972\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b67c2e7 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b67c2e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08ae2dd elementor-widget elementor-widget-heading\" data-id=\"08ae2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EPP 16th Life Sciences Pricing Forum 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f563264 elementor-widget elementor-widget-heading\" data-id=\"f563264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CONTENT HUB<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f634ef4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"f634ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28497a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a28497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access exclusive, industry-led insights for free! Complete the form\u00a0<strong>once<\/strong>\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a79c87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6a79c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=2035\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get instant access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b59908c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"b59908c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b6b8ce9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b6b8ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e55556f elementor-widget elementor-widget-image\" data-id=\"e55556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1414\" height=\"2000\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/06\/EPP-LSF-26_whitepaper.png\" class=\"attachment-full size-full wp-image-4460\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/06\/EPP-LSF-26_whitepaper.png 1414w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/06\/EPP-LSF-26_whitepaper-212x300.png 212w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/06\/EPP-LSF-26_whitepaper-724x1024.png 724w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/06\/EPP-LSF-26_whitepaper-768x1086.png 768w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2026\/06\/EPP-LSF-26_whitepaper-1086x1536.png 1086w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e51c99c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e51c99c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d4780 elementor-widget elementor-widget-heading\" data-id=\"d3d4780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The MFN Reckoning<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36432a1 elementor-widget elementor-widget-text-editor\" data-id=\"36432a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How US Most Favoured Nation Pricing Is Reshaping European Life Sciences Strategy<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c63b143 elementor-widget elementor-widget-text-editor\" data-id=\"c63b143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on 35+ confidential interviews with senior pricing, market access, and commercial leaders across pharma, biotech, and MedTech, this white paper explores how the industry is responding to the growing impact of the US Most Favoured Nation (MFN) pricing policy.<\/p><p>Discover key insights on launch sequencing, international reference pricing, net price confidentiality, innovative contracting, and the future of global market access.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bfb0d elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"14bfb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=2035\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ACCess whitepaper<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c076b0f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"c076b0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7fa6cdf e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"7fa6cdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d83bedc elementor-widget elementor-widget-image\" data-id=\"d83bedc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/elementor\/thumbs\/LSF25_KeynoteVideoBanner-rkz14sjmb2x2m67ea0mi4c4f6ot4lyamddjhppwhq0.png\" title=\"LSF25_KeynoteVideoBanner\" alt=\"LSF25_KeynoteVideoBanner\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-30215ba e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"30215ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9963b elementor-widget elementor-widget-heading\" data-id=\"7b9963b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Broader value framework beyond traditional individual health and healthcare system value<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1daf8c6 elementor-widget elementor-widget-text-editor\" data-id=\"1daf8c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does <strong>\u201cvalue\u201d<\/strong> really mean in Life Sciences today?<\/p><p>In this keynote, <strong><span class=\"TextRun Highlight MacChromeBold SCXW75058599 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75058599 BCX0\">Jiri Smejkal<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW75058599 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75058599 BCX0\"> \u2013 Global Head of Pricing&amp; Tender Excellence &#8211;\u00a0 <\/span><\/span><strong><span class=\"TextRun Highlight MacChromeBold SCXW75058599 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75058599 BCX0\">Takeda<\/span><\/span><\/strong>\u00a0explores how value is evolving beyond traditional HTA frameworks toward a more holistic, multi-stakeholder perspective.<\/p><p>The session looks at how factors such as treatment setting (home vs hospital), patient impact, and system-wide outcomes are reshaping how value is defined, assessed, and communicated.<\/p><p>\u25b6 Watch the keynote to discover how pricing leaders can better reflect real-world value in their strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d43dab9 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"d43dab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=2035\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch the Video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcf432f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcf432f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-80ccc99 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"80ccc99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430c3b0 elementor-widget elementor-widget-image\" data-id=\"430c3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2025-08-07-at-14.33.53-rjbrri7cytqv92cyuqkztdgsaqktg3iauaq1l9xqx2.png\" title=\"Screenshot 2025-08-07 at 14.33.53\" alt=\"Screenshot 2025-08-07 at 14.33.53\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-940ab62 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"940ab62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f7244 elementor-widget elementor-widget-heading\" data-id=\"71f7244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Q2 2025 Drug Contracting Trends Report: <br>The Great GLP-1 Rush<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdb436 elementor-widget elementor-widget-text-editor\" data-id=\"4cdb436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\" data-olk-copy-source=\"MessageBody\">Lyfegen\u2019s latest report offers fresh insights into how payers and pharma are tackling access and affordability challenges\u2014especially amid rising demand for GLP-1 therapies and obesity treatments.<br \/><\/span><span lang=\"en-US\">Built on 8,000+ real-world agreements from 25 countries, the report highlights how outcome guarantees, budget caps, and conditional reimbursement models are shaping drug pricing strategies for high-cost therapies like gene therapies and GLP-1s.<\/span><\/p><p><span lang=\"en-US\">\u00a0<\/span><span lang=\"en-US\">Key takeaways include:<\/span><\/p><ul type=\"disc\"><li><span lang=\"en-US\">Emerging models to manage clinical and financial risk<\/span><\/li><li><span lang=\"en-US\">Real-world contracting trends and regional shifts across Europe, North America, and Asia<\/span><\/li><li><span lang=\"en-US\">Strategic recommendations for pharma, including value segmentation, long-term outcomes planning, and reframing obesity as a chronic condition<\/span><\/li><\/ul><p><span lang=\"en-US\">\u00a0<br \/><\/span><span lang=\"en-US\">The report offers a global view of the evolving market access landscape\u2014and how smarter strategies are unlocking better drug access in 2025 and beyond.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaa024 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"bcaa024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1857\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-df47fae e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"df47fae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f5153c8 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f5153c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b7025 elementor-widget elementor-widget-image\" data-id=\"02b7025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/05\/2024_10_10_thumb_hd_Ulrik-Panton_LSF_2024.png\" class=\"attachment-large size-large wp-image-3452\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/05\/2024_10_10_thumb_hd_Ulrik-Panton_LSF_2024.png 700w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/05\/2024_10_10_thumb_hd_Ulrik-Panton_LSF_2024-300x171.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ce08947 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ce08947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea0712 elementor-widget elementor-widget-heading\" data-id=\"5ea0712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pricing Insights \u2013 How to Use Data to Inform Pricing Strategy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9117360 elementor-widget elementor-widget-text-editor\" data-id=\"9117360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this keynote, Ulrik Haagen Panton, VP Global Pricing at Novo Nordisk, explores how data-driven insights can shape smarter pricing strategies. Gain a clear understanding of the value of pricing analytics, its role in execution, and the key challenges and opportunities in applying it across pharma, biotech, and MedTech.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a457ca0 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a457ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1857\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch the video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EPP 16th Life Sciences Pricing Forum 2026 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed Get instant access The MFN Reckoning How US Most Favoured Nation Pricing Is Reshaping European Life Sciences Strategy Based on 35+ confidential interviews with senior pricing, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content - EPP 16th Life Sciences Pricing Forum 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - EPP 16th Life Sciences Pricing Forum 2026\" \/>\n<meta property=\"og:description\" content=\"EPP 16th Life Sciences Pricing Forum 2026 CONTENT HUB Access exclusive, industry-led insights for free! 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