{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2026-03-24T09:11:05","modified_gmt":"2026-03-24T09:11:05","slug":"content","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/lifesciences-2026\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-d958972 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"d958972\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b67c2e7 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b67c2e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08ae2dd elementor-widget elementor-widget-heading\" data-id=\"08ae2dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">EPP 16th Life Sciences Pricing Forum 2026\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f563264 elementor-widget elementor-widget-heading\" data-id=\"f563264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CONTENT HUB<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f634ef4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"f634ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28497a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a28497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access exclusive, industry-led insights for free! Complete the form\u00a0<strong>once<\/strong>\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a79c87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6a79c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=2035\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get instant access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b59908c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"b59908c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b6b8ce9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b6b8ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e55556f elementor-widget elementor-widget-image\" data-id=\"e55556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/elementor\/thumbs\/LSF25_KeynoteVideoBanner-rkz14sjmb2x2m67ea0mi4c4f6ot4lyamddjhppwhq0.png\" title=\"LSF25_KeynoteVideoBanner\" alt=\"LSF25_KeynoteVideoBanner\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e51c99c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e51c99c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d4780 elementor-widget elementor-widget-heading\" data-id=\"d3d4780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Broader value framework beyond traditional individual health and healthcare system value<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36432a1 elementor-widget elementor-widget-text-editor\" data-id=\"36432a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does <strong>\u201cvalue\u201d<\/strong> really mean in Life Sciences today?<\/p><p>In this keynote, <strong><span class=\"TextRun Highlight MacChromeBold SCXW75058599 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75058599 BCX0\">Jiri Smejkal<\/span><\/span><\/strong><span class=\"TextRun Highlight SCXW75058599 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75058599 BCX0\"> \u2013 Global Head of Pricing&amp; Tender Excellence &#8211;\u00a0 <\/span><\/span><strong><span class=\"TextRun Highlight MacChromeBold SCXW75058599 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW75058599 BCX0\">Takeda<\/span><\/span><\/strong>\u00a0explores how value is evolving beyond traditional HTA frameworks toward a more holistic, multi-stakeholder perspective.<\/p><p>The session looks at how factors such as treatment setting (home vs hospital), patient impact, and system-wide outcomes are reshaping how value is defined, assessed, and communicated.<\/p><p>\u25b6 Watch the keynote to discover how pricing leaders can better reflect real-world value in their strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bfb0d elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"14bfb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=2035\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch the Video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-bcf432f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bcf432f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-80ccc99 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"80ccc99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-430c3b0 elementor-widget elementor-widget-image\" data-id=\"430c3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/elementor\/thumbs\/Screenshot-2025-08-07-at-14.33.53-rjbrri7cytqv92cyuqkztdgsaqktg3iauaq1l9xqx2.png\" title=\"Screenshot 2025-08-07 at 14.33.53\" alt=\"Screenshot 2025-08-07 at 14.33.53\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-940ab62 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"940ab62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71f7244 elementor-widget elementor-widget-heading\" data-id=\"71f7244\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Q2 2025 Drug Contracting Trends Report: <br>The Great GLP-1 Rush<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdb436 elementor-widget elementor-widget-text-editor\" data-id=\"4cdb436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"en-US\" data-olk-copy-source=\"MessageBody\">Lyfegen\u2019s latest report offers fresh insights into how payers and pharma are tackling access and affordability challenges\u2014especially amid rising demand for GLP-1 therapies and obesity treatments.<br \/><\/span><span lang=\"en-US\">Built on 8,000+ real-world agreements from 25 countries, the report highlights how outcome guarantees, budget caps, and conditional reimbursement models are shaping drug pricing strategies for high-cost therapies like gene therapies and GLP-1s.<\/span><\/p><p><span lang=\"en-US\">\u00a0<\/span><span lang=\"en-US\">Key takeaways include:<\/span><\/p><ul type=\"disc\"><li><span lang=\"en-US\">Emerging models to manage clinical and financial risk<\/span><\/li><li><span lang=\"en-US\">Real-world contracting trends and regional shifts across Europe, North America, and Asia<\/span><\/li><li><span lang=\"en-US\">Strategic recommendations for pharma, including value segmentation, long-term outcomes planning, and reframing obesity as a chronic condition<\/span><\/li><\/ul><p><span lang=\"en-US\">\u00a0<br \/><\/span><span lang=\"en-US\">The report offers a global view of the evolving market access landscape\u2014and how smarter strategies are unlocking better drug access in 2025 and beyond.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcaa024 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"bcaa024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1857\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the Report<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-df47fae e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"df47fae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f5153c8 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f5153c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b7025 elementor-widget elementor-widget-image\" data-id=\"02b7025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"400\" src=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/05\/2024_10_10_thumb_hd_Ulrik-Panton_LSF_2024.png\" class=\"attachment-large size-large wp-image-3452\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/05\/2024_10_10_thumb_hd_Ulrik-Panton_LSF_2024.png 700w, https:\/\/events.pricingplatform.com\/lifesciences-2026\/wp-content\/uploads\/2025\/05\/2024_10_10_thumb_hd_Ulrik-Panton_LSF_2024-300x171.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ce08947 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ce08947\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea0712 elementor-widget elementor-widget-heading\" data-id=\"5ea0712\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pricing Insights \u2013 How to Use Data to Inform Pricing Strategy<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9117360 elementor-widget elementor-widget-text-editor\" data-id=\"9117360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this keynote, Ulrik Haagen Panton, VP Global Pricing at Novo Nordisk, explores how data-driven insights can shape smarter pricing strategies. Gain a clear understanding of the value of pricing analytics, its role in execution, and the key challenges and opportunities in applying it across pharma, biotech, and MedTech.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a457ca0 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"a457ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1857\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Watch the video<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>EPP 16th Life Sciences Pricing Forum 2026 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed Get instant access Broader value framework beyond traditional individual health and healthcare system value What does \u201cvalue\u201d really mean in Life Sciences today? In this keynote, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content - EPP 16th Life Sciences Pricing Forum 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/lifesciences-2026\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - EPP 16th Life Sciences Pricing Forum 2026\" \/>\n<meta property=\"og:description\" content=\"EPP 16th Life Sciences Pricing Forum 2026 CONTENT HUB Access exclusive, industry-led insights for free! 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