EPP Life Sciences Pricing Forum 2024 Program
Pricing for Impact: Innovating for Growth and Sustainability
2024 Program:
October 9
PRE-FORUM WORKSHOPS
13:20
Ben Desmet – Partner – Monitor Deloitte
14:30
- Peter Zimmermann – Sr. Director, Services Sales – Model N
- Abhishek Batla – Director – Product Management – Model N
15:30
16:00
Alan Crowther – General Manager Global Pricing Access Solution- Eversana
17:30
Forum Day 1 - October 10
8:00
Welcome by Pol Vanaerde – President – EPP Pricing Platform
Opening Remarks
8:30
Pol Vanaerde – President – EPP Pricing Platform
8:40
SESSION 1:
Harnessing Artificial Intelligence to Drive Profitability & Innovation in Life Sciences
8:50
Alan Crowther – General Manager Global Pricing – EVERSANA
9:20
Marc Abels – Partner – Monitor Deloitte
Burçak Aydin – Senior Manager – Monitor Deloitte
BREAKOUT SESSIONS:
9:50
International Reference Pricing in the Digital Era: Navigating Challenges for Generic Products
Natalie Mochova – Strategic Partner Manager – Zentiva
Why Saying “It’s Too Difficult” No Longer Works in Value-Based Contracting
Nico Julian Mros – CXO & Founder – Lyfegen
10:50
Gianclaudio Floria, CEO and Chirag Maheshwari CTO – PHARMSIGHT GMBH
11:20
Sandro Cesaro – Head of Market Access & Innovative Value Strategies, Oncology Europe & Canada – AstraZeneca
12:00
“Ask Me About” Lunch & Networking – Be back in 60 minutes
SESSION 2:
Empowering Data-Driven Decisions for Competitive Pricing in Life Sciences
13:00
Andrea Mantovani – VP & Partner, Global Pharma – ALIRA HEALTH
13:30
Raphael Prync – EMEA Pricing Strategy leader – Cardiovascular Surgery – Medtronic
14:00
Peter Zimmermann – Sr. Director, Services Sales – MODEL N
14:30
Alejandra Garitonandia – LS Industry Principal EMEA – Vistex
15:00
Coffee Break - be back in 30 minutes
15:30
Ulrik Haagen Panton – Vice President Global Pricing – Novo Nordisk
16:00
Christian Raadmand Jensen – Sr Director Global Pricing – Lundbeck
Clara Hinsch – Global Pricing Manager – Lundbeck
Jacob Petersen – Senior Global Pricing Manager – Lundbeck
Timo Vesterdal – Senior Global Pricing Manager – Lundbeck
16:40
Closing Remarks
19:00
Networking dinner
Unique networking opportunities during the exclusive evening dinner at the Hugo & Notte
Forum Day 2 - October 11
8:00
Welcome Coffee and Registrations
8:35
Opening Remarks
8:40
Alan Crowther – Managing Director – EVERSANA
SESSION 3:
Exploring the Frontier of Value-Based and Outcome-Driven Pricing Models
9:10
Matthias Merkle – Strategic Pricing Manager – ROCHE
9:40
- Andrea Mantovani – VP and Partner Global Pharma – Alira Health
- Ulrik Panton – Vice President Global Pricing – Novo Nordisk
- Christian Raadamand Jensen – Senior Director Global Pricing – Lundbeck
10:10
- Giovanni Tafuri – Director EU Market Access – APELLIS
- Omar Ali – Value-Based Pricing VERPORA
10:40
Coffee Break – be back in 30 minutes!
11:10
Leandro Gandos Brito – Global Director Strategic Pricing – SONOVA
SESSION 4
Navigating AI, Bundles, and Segmentation Tailwinds
11:40
Vincent Blankert – Director Commercial Strategy – ZOETIS
12:10
- Patric Kirchner – Global Head of Pricing – BOEHRINGER INGELHEIM
- Alejandra Garitonandia – LS Industry Principal EMEA – VISTEX
12:40
Lunch & Networking – Be back in 60 minutes
SESSION 5
Implementing value-based pricing models to ensure long-term viability & patient access
13:40
Omar Ali – Head of Payers, Advisor on Value-Based Pricing – VERPORA
14:10
Tobias Happel – Senior Manager Global Pricing – PHILIPS
BREAKOUT SESSIONS:
14:40
Beyond the Pill: Value-Based Services in Pharma
Luis E. Marin – Healthcare Innovative Solutions Partner – Breast Cancer – NOVARTIS
Value-Based Pricing & Access for Medical Technologies – Pricing & Contracting Optimization Methods
Istvan Szabo – Pricing, Market Access – Independent