{"id":2306,"date":"2024-11-18T12:07:58","date_gmt":"2024-11-18T12:07:58","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2025\/?page_id=2306"},"modified":"2026-09-14T13:45:50","modified_gmt":"2026-09-14T13:45:50","slug":"agenda","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/global-2026\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2306\" class=\"elementor elementor-2306\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c43b6 e-flex e-con-boxed e-con e-parent\" data-id=\"49c43b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baa8cab elementor-widget elementor-widget-menu-anchor\" data-id=\"baa8cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"TOP\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2cdd85 e-con-full e-flex e-con e-child\" data-id=\"d2cdd85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce5b82 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ce5b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>20 YEARS OF IMPACT. SHAPING WHAT&#8217;S NEXT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a60f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"88a60f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31be01 elementor-widget elementor-widget-heading\" data-id=\"d31be01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc1b760 e-con-full e-flex e-con e-child\" data-id=\"dc1b760\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36e5b25 e-con-full e-flex e-con e-child\" data-id=\"36e5b25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02f8019 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"02f8019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 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500;\">Leaders<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-967aa4d e-con-full e-flex e-con e-child\" data-id=\"967aa4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a74423 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8a74423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-tie\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72eb68f elementor-widget elementor-widget-text-editor\" data-id=\"72eb68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f5a623; font-weight: 800;\">100+<\/span><\/p><p><span style=\"color: #ffffff; font-weight: 500;\">Industry Speakers<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b6e494 e-con-full e-flex e-con e-child\" data-id=\"8b6e494\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99075f0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"99075f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676e3ea elementor-widget elementor-widget-text-editor\" data-id=\"676e3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f5a623; font-weight: 800;\">Amsterdam<\/span><\/p><p><span style=\"color: #ffffff; font-weight: 500;\">Netherlands<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bde7f4 e-con-full e-flex e-con e-child\" data-id=\"3bde7f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490958e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"490958e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-057617e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"057617e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f5a623; font-weight: 800;\">2<\/span><\/p><p><span style=\"color: #ffffff; font-weight: 500;\">Days<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c77697 e-flex e-con-boxed e-con e-parent\" data-id=\"4c77697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6242e3e elementor-widget elementor-widget-html\" data-id=\"6242e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n\n<html lang=\"en\">\n<head>\n<meta charset=\"utf-8\"\/>\n<meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"\/>\n<title>EPP 20 Years Global Pricing &amp; RGM Summit 2026 \u2014 Agenda<\/title>\n<style>\n:root{\n  --epp:#780065;\n  --ink:#11172f;\n  --muted:#667085;\n  --line:#e8ebf1;\n  --surface:#ffffff;\n  --page:#ffffff;\n  --blue:#2449bd;\n  --inspiration:#6F005F;\n  --peer:#1F4E79;\n  --action:#007C89;\n  --innovation:#C65D00;\n  --mastery:#D6A622;\n  --fun:#447A46;\n  --event:#3F3F46;\n}\n*{box-sizing:border-box}\nhtml{scroll-behavior:smooth}\nbody{\n  margin:0;\n  background:var(--page);\n  color:var(--ink);\n  font-family:Inter,Arial,sans-serif;\n  line-height:1.45;\n}\n.agenda-wrap{max-width:1420px;margin:0 auto;background:#fff;padding:0 18px 70px}\n.hero,.overview,.footer{display:none}\n.toolbar{\n  position:sticky;\n  top:0;\n  z-index:30;\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:110px;\n  padding:18px 0 26px;\n  background:rgba(255,255,255,.97);\n  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color:#202a5d;\n  font-size:1.2rem;\n  margin:0 0 16px;\n  font-weight:800;\n}\n.simple-agenda{border:0;border-radius:0;overflow:visible}\n.simple-row{\n  display:grid;\n  grid-template-columns:80px 1fr;\n  align-items:stretch;\n  gap:18px;\n  margin:0 0 24px;\n  border:0;\n}\n.simple-row>time{\n  padding:35px 0 0;\n  background:transparent;\n  color:#1555e7;\n  font-weight:800;\n  font-size:.82rem;\n  text-align:center;\n}\n.session{\n  height:auto;\n  min-height:100%;\n  background:var(--soft,#fff);\n  padding:16px 24px 20px;\n  border:1px solid var(--line);\n  border-left:1px solid var(--line);\n  border-radius:13px;\n  box-shadow:0 2px 5px rgba(16,24,40,.055);\n}\n.session__tag{\n  display:inline-block;\n  background:var(--tag);\n  color:#fff;\n  font-size:.64rem;\n  font-weight:900;\n  letter-spacing:.02em;\n  line-height:1;\n  padding:5px 10px;\n  border-radius:999px;\n  margin-bottom:14px;\n}\n.session__body{display:block;height:auto}\n.session__format{\n  font-weight:800;\n  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(PTA)<\/div><div class=\"hero__claim\">\u201cThe world\u2019s largest Pricing &amp; RGM gathering \u2013 ever\u201d<\/div><\/header>\n<nav class=\"toolbar\"><button class=\"day-btn active\" data-day=\"day1\">Forum Day 1<\/button><button class=\"day-btn\" data-day=\"day2\">Forum Day 2<\/button><\/nav>\n<div class=\"content\"><section class=\"overview\" id=\"overview\"><h2>Event overview<\/h2><dl><div><dt>Event<\/dt><dd>EPP 20 Years Global Pricing &amp; RGM Summit<\/dd><\/div><div><dt>Dates<\/dt><dd>17\u201318 November 2026<\/dd><\/div><div><dt>Venue<\/dt><dd>Passenger Terminal Amsterdam (PTA), Amsterdam<\/dd><\/div><div><dt>Format<\/dt><dd>Main Stage plenaries and Parallel Tracks;<br\/>Inspirational Talks, Interactive Leaders Panels, Success Case Stories, Workshops, Tech demos, Masterclasses, Experiences and Networking moments<\/dd><\/div><div><dt>Session Formats &amp; Audience cue tags<\/dt><dd>INSPIRATION = Inspirational Talks<br\/>PEER INSIGHTS = Interactive Leaders Panels and Success Case Stories<br\/>ACTION = Workshops<br\/>INNOVATION =Tech Demos<br\/>MASTERY = Masterclasses<br\/>HAVE FUN = Experiences<br\/>EVENT = Opening, Closing, Networking Breaks<\/dd><\/div><\/dl><h3>Audience cue tags<\/h3><p>Each session has a tag to guide delegates into what to expect:<\/p><div class=\"legend\"><span style=\"--tag:#6F005F\">INSPIRATION<\/span><span style=\"--tag:#1F4E79\">PEER INSIGHTS<\/span><span style=\"--tag:#007C89\">ACTION<\/span><span style=\"--tag:#C65D00\">INNOVATION<\/span><span style=\"--tag:#D6A622\">MASTERY<\/span><span style=\"--tag:#447A46\">HAVE FUN<\/span><span style=\"--tag:#3F3F46\">EVENT<\/span><\/div><\/section>\n<section class=\"day active\" id=\"day1\"><header class=\"day-head\"><h2>Programme Day 1 <span>\u00b7 17 November 2026<\/span><\/h2><div class=\"themes\">Core focus themes: Geopolitical Volatility, Inflation &amp; Margin Protection \u00b7 AI, Automation &amp; Pricing Intelligence \u00b7 Value-Based Pricing &amp; Commercial Strategy \u00b7 Leadership &amp; Transformation \u00b7 Revenue Growth Management<\/div><\/header><section class=\"agenda-section\"><h3>Morning plenary<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>07:30<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Welcome Coffee &amp; Registration<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:00<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Welcome by EPP<\/div><h4>20 Years of Pricing Evolution: Reflecting on the Transformation of the Profession<\/h4><ul><li>Building the Future of the Global Pricing &amp; RGM Community<\/li><li>Inside EPP: New initiatives shaping the future of Pricing &amp; Revenue Growth Management<\/li><\/ul><\/div><\/article><\/div><div class=\"simple-row\"><time>09:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Chairperson Opening Remarks<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:30<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">TED Talk<\/div><h4>The Future of Pricing and Revenue Has Arrived: How RGM and Commercial Transformation Are Redefining Growth<\/h4><ul><li>Discover how leading organisations are reinventing pricing, RGM and commercial strategy for a new era<\/li><li>Learn why pricing is becoming one of the most powerful drivers of profitability, resilience and competitive advantage<\/li><\/ul><div class=\"speakers\"><div>Nuno Alexandre - Global Condiments Head of Category &amp; Commercial Strategy \/ Foods RGM Head - Unilever<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:50<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Turn Pricing into a Real-Time Commercial Decision Engine<\/h4><ul><li>Find out how organisations are moving from static pricing to continuous decision-making<\/li><li>How AI, market signals and commercial data are accelerating pricing agility<\/li><\/ul><\/div><\/article><\/div><div class=\"simple-row\"><time>10:20<\/time><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 1<\/div><h4>The New Commercial Battleground: Pricing, RGM, AI and the Fight for Profitable Growth<\/h4><ul><li>Hear how executive leaders are using pricing and RGM to drive enterprise-wide commercial transformation<\/li><li>Discover how organisations are protecting profitability while accelerating growth in uncertain markets<\/li><\/ul><div class=\"speakers\"><div>Moderator: Raghav Misra \u2013 Former Strategy &amp; Revenue Growth Director \u2013 Diageo<\/div><div>Robin Schrag - VP Pricing &amp; Commercial Excellence - Rolls-Royce Power Systems<\/div><div>Florence Brunet - Head of Pricing \u2013 Equans<\/div><div>Alexander Kortas - Senior Director Strategic Pricing \u2013 Cargill<\/div><div>Raphael Prync - Global Pricing Strategy Leader Cardiovascular Portfolio \u2013 Medtronic<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>10:50<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Networking Break<\/div><\/div><\/article><\/div><\/div><\/section><section class=\"agenda-section parallel\"><h3>Late-morning parallel sessions<\/h3><div class=\"parallel-scroll\"><table class=\"parallel-table\"><thead><tr><th aria-label=\"Time\" class=\"time-head\"><\/th><th>Main Stage<\/th><th>Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/th><th>Track 2 \/ Revenue Growth Management<\/th><th>Track 3 \/ Leadership &amp; Transformation<\/th><th>Track 4 \/ Masterclasses<\/th><\/tr><\/thead><tbody><tr><th class=\"time-cell\">11:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Accelerate Pricing Transformation with AI-Powered Decision Intelligence<\/h4><ul><li>Discover how AI is improving pricing speed and precision<\/li><li>Learn how organisations are scaling intelligent pricing capabilities<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Capturing Value from AI Innovation: How Successful Startups Turn Innovation into Revenue, Profit, and Growth<\/h4><ul><li>Discover how successful AI-based startups identify, communicate and monetise the value their customers recognise in AI-driven and emerging innovations<\/li><li>Learn a step-by-step, practical approach to identify the value of your innovation and structure offers that capture a fair share of the value created<\/li><\/ul><div class=\"speakers\"><div>Ian Tidswell - CEO - Ideal Price<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Improve RGM Performance Through Smarter Mix and Assortment Strategies<\/h4><ul><li>Learn how organisations optimise assortment and channel mix<\/li><li>Discover how RGM is evolving beyond price increases<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>From Pricing Standards to Daily Margin Behaviours: Making Execution Stick<\/h4><ul><li>Most pricing organisations don't lack tools \u2014 they lack execution: standards exist, but teams don't turn them into daily margin behaviours<\/li><li>How a small central team built a pricing system across 175 countries \u2014 linking strategy, process, capabilities, and the human side of pricing<\/li><li>Adoption engineered, not mandated: reducing 39 capabilities to the 7\u201315 that moved each country's business case, with named owners closing the gaps<\/li><li>Where AI genuinely changes pricing execution \u2014 and where the real bottleneck stays human, not technical<\/li><\/ul><div class=\"speakers\"><div>Olivier Dallemagne - Founder and Managing Partner - RGC Consultants<\/div><\/div><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 1<\/div><h4>Mastering the monetisation revolution: From product to solution<\/h4><ul><li>From product to solution: manufacturers can unlock major value by shifting from one-time equipment sales to solution-driven business models<\/li><li>The technology is ready, the commercial model isn't: the real barrier to this shift is measuring value, attributing it fairly, and allocating risk<\/li><li>Strategy alone isn't enough: even sound business models stall without the right organizational structure, incentives, and pricing capability to support them<\/li><\/ul><div class=\"speakers\"><div>Dr. Amadeus Petzke - Partner Pricing &amp; Sales, Leader Industry Sector - hy Consulting Group<\/div><div>Dr. G\u00e1bor Darvasi - Vice President Pricing &amp; Sales - hy Consulting Group<\/div><\/div><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">11:50<\/th><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 2<\/div><h4>The Future of Pricing &amp; RGM Leadership in an AI-Driven Economy<\/h4><ul><li>Explore how pricing capabilities are changing globally<\/li><li>Learn how organisations are redesigning pricing teams<\/li><\/ul><div class=\"speakers\"><div>Dr. Ekaterina Ruehle - Director Global Strategic Pricing - Henkel Adhesive Technologies; Founder pricedentity.io<\/div><div>Nikhil Tripathi - Senior Manager, Pricing- Viking Direct EU<\/div><div>Nazar Lukasevych - Head of Global Pricing Competence Center \u2013 Hilti<\/div><div>Gabor Kapus - Pricing Director - Saverglass<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Creating a Winning Pricing Culture: Turning Value Perception into Sustainable Growth<\/h4><ul><li>Move Beyond Cost-Plus Pricing: Learn how leading organisations shape customer perception, communicate value effectively, and command premium prices through strategic positioning<\/li><li>Build a Data-Driven Pricing Mindset: Discover how cross-functional collaboration, customer insights, segmentation, and pricing analytics create a culture that consistently balances profitability with customer value<\/li><\/ul><div class=\"speakers\"><div>Caio Riccardi - Global Pricing Specialist \u2013 Cavotec<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Transform RGM into an Enterprise-Wide Capability<\/h4><ul><li>Explore how leading firms integrate RGM across commercial functions<\/li><li>Discover how to embed RGM into long-term strategic planning<\/li><\/ul><div class=\"speakers\"><div>Xavier Calero Molluna - Country Manager Iberia - Arbex<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Position Pricing as a Strategic Leadership Capability<\/h4><ul><li>Find out how pricing teams gain executive sponsorship and influence<\/li><li>Discover how pricing drives enterprise profitability<\/li><\/ul><div class=\"speakers\"><div>Daniel Cho - Sr Director, Head of Strategic Pricing CoE. - Philips Healthcare<\/div><\/div><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">12:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Can Pricing Still Protect Margins in an Era of Radical Transparency and AI?<\/h4><ul><li>Explore how AI, marketplaces and digital channels are changing pricing power<\/li><li>Analyse how organisations defend differentiation in hyper-transparent markets<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Build Pricing Strategies That Protect Value During Aggressive Price Wars<\/h4><ul><li>Analyse how organisations avoid reactive discounting traps<\/li><li>Discover smarter approaches to defending long-term margin integrity<\/li><\/ul><div class=\"speakers\"><div>Alberto Dall\u2019Osso - Global Head of Pricing Excellence - Bracco<\/div><div>Danilo Zatta - PhD, MBA Senior Partner - Implement Consulting Group<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Proof-Based Pricing: Why Unverified Claims Are Worth Nothing to an Algorithmic Buyer<\/h4><ul><li>The Shopper Schism and the algorithmic shopper, the context: what changes when an AI agent, not a person, does the buying, and why the three pricing orientations most companies run today, cost-based, competition-based and value-based, all assume a buyer who can be persuaded<\/li><li>Proof-Based Pricing, the new part: the pricing model built for that buyer. Make the offer machine-legible, substantiate the claims the buyer's rule can verify, and publish a price schedule on verifiable attributes. Five testable propositions and the first results of a pre-registered virtual-marketplace experiment now in the field<\/li><\/ul><div class=\"speakers\"><div>Paul F. Accornero, Founder of The AI Praxis; Author of The Algorithmic Shopper (St. Martin's Press, 2027)<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>From Legacy Pricing Chaos to Disciplined Execution: An Industrial Case Study<\/h4><ul><li>Learn how a decentralised organisation harmonised pricing across its extensive portfolio without overriding local autonomy<\/li><li>Discover a phased wave approach that builds credibility through early wins, then scales sustainably across the organisation<\/li><\/ul><div class=\"speakers\"><div>Pieter Valcke - Senior Manager | Commercial Strategy, Pricing and Analytics - Monitor Deloitte<\/div><\/div><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 2<\/div><h4>The Power of Influence: How to Make Commercial Change Happen<\/h4><ul><li>Explore how the most successful pricing and RGM leaders build influence across Sales, Finance and the wider organisation<\/li><li>Learn how to turn resistance into commitment and create the internal momentum needed for transformation<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">12:50<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Winning the Margin War: How Leading Organisations Navigate Inflation, Tariffs and Global Volatility<\/h4><ul><li>Find out how top pricing, RGM and commercial leaders protect profitability during extreme uncertainty<\/li><li>Discover the strategies enabling faster, smarter and more resilient commercial decisions<\/li><\/ul><\/div><\/article><\/td><td><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Optimise Channel, Trade and Promotion Strategies for Profitable Growth<\/h4><ul><li>Learn how organisations improve channel profitability through smarter RGM<\/li><li>Discover advanced approaches to trade and promotion optimization<\/li><\/ul><div class=\"speakers\"><div>Coco van de Goorberg-Vugs - Head of Revenue Growth Management Western Europe - Philips<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Centralizing Pricing Control: Navigating the Shift from Individual to Strategic Decision-Making<\/h4><ul><li>Overcome Sales Resistance: Learn how to manage organisational pushback and build acceptance when pricing authority shifts from individual salespeople to a centralised model<\/li><li>Protect Margins Under Increasing Customer Pressure: Understand how centralised pricing can strengthen pricing discipline and defend margins as customers consolidate and negotiation power shifts<\/li><li>Scale Pricing Across Complexity: Discover how governance, processes and digital tools enable consistent pricing across thousands of SKUs, product categories and market requirements<\/li><\/ul><div class=\"speakers\"><div>Christian Schanz - Head of Global Pricing and Condition Management \u2013 MAHLE<\/div><\/div><\/div><\/article><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mobile-parallel\"><div class=\"mobile-time\"><h4>11:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Accelerate Pricing Transformation with AI-Powered Decision Intelligence<\/h4><ul><li>Discover how AI is improving pricing speed and precision<\/li><li>Learn how organisations are scaling intelligent pricing capabilities<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Capturing Value from AI Innovation: How Successful Startups Turn Innovation into Revenue, Profit, and Growth<\/h4><ul><li>Discover how successful AI-based startups identify, communicate and monetise the value their customers recognise in AI-driven and emerging innovations<\/li><li>Learn a step-by-step, practical approach to identify the value of your innovation and structure offers that capture a fair share of the value created<\/li><\/ul><div class=\"speakers\"><div>Ian Tidswell - CEO - Ideal Price<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Improve RGM Performance Through Smarter Mix and Assortment Strategies<\/h4><ul><li>Learn how organisations optimise assortment and channel mix<\/li><li>Discover how RGM is evolving beyond price increases<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>From Pricing Standards to Daily Margin Behaviours: Making Execution Stick<\/h4><ul><li>Most pricing organisations don't lack tools \u2014 they lack execution: standards exist, but teams don't turn them into daily margin behaviours<\/li><li>How a small central team built a pricing system across 175 countries \u2014 linking strategy, process, capabilities, and the human side of pricing<\/li><li>Adoption engineered, not mandated: reducing 39 capabilities to the 7\u201315 that moved each country's business case, with named owners closing the gaps<\/li><li>Where AI genuinely changes pricing execution \u2014 and where the real bottleneck stays human, not technical<\/li><\/ul><div class=\"speakers\"><div>Olivier Dallemagne - Founder and Managing Partner - RGC Consultants<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 11:20\u201312:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 1<\/div><h4>Mastering the monetisation revolution: From product to solution<\/h4><ul><li>From product to solution: manufacturers can unlock major value by shifting from one-time equipment sales to solution-driven business models<\/li><li>The technology is ready, the commercial model isn't: the real barrier to this shift is measuring value, attributing it fairly, and allocating risk<\/li><li>Strategy alone isn't enough: even sound business models stall without the right organizational structure, incentives, and pricing capability to support them<\/li><\/ul><div class=\"speakers\"><div>Dr. Amadeus Petzke - Partner Pricing &amp; Sales, Leader Industry Sector - hy Consulting Group<\/div><div>Dr. G\u00e1bor Darvasi - Vice President Pricing &amp; Sales - hy Consulting Group<\/div><\/div><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>11:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 2<\/div><h4>The Future of Pricing &amp; RGM Leadership in an AI-Driven Economy<\/h4><ul><li>Explore how pricing capabilities are changing globally<\/li><li>Learn how organisations are redesigning pricing teams<\/li><\/ul><div class=\"speakers\"><div>Dr. Ekaterina Ruehle - Director Global Strategic Pricing - Henkel Adhesive Technologies; Founder pricedentity.io<\/div><div>Nikhil Tripathi - Senior Manager, Pricing- Viking Direct EU<\/div><div>Nazar Lukasevych - Head of Global Pricing Competence Center \u2013 Hilti<\/div><div>Gabor Kapus - Pricing Director - Saverglass<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Creating a Winning Pricing Culture: Turning Value Perception into Sustainable Growth<\/h4><ul><li>Move Beyond Cost-Plus Pricing: Learn how leading organisations shape customer perception, communicate value effectively, and command premium prices through strategic positioning<\/li><li>Build a Data-Driven Pricing Mindset: Discover how cross-functional collaboration, customer insights, segmentation, and pricing analytics create a culture that consistently balances profitability with customer value<\/li><\/ul><div class=\"speakers\"><div>Caio Riccardi - Global Pricing Specialist \u2013 Cavotec<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Transform RGM into an Enterprise-Wide Capability<\/h4><ul><li>Explore how leading firms integrate RGM across commercial functions<\/li><li>Discover how to embed RGM into long-term strategic planning<\/li><\/ul><div class=\"speakers\"><div>Xavier Calero Molluna - Country Manager Iberia - Arbex<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Position Pricing as a Strategic Leadership Capability<\/h4><ul><li>Find out how pricing teams gain executive sponsorship and influence<\/li><li>Discover how pricing drives enterprise profitability<\/li><\/ul><div class=\"speakers\"><div>Daniel Cho - Sr Director, Head of Strategic Pricing CoE. - Philips Healthcare<\/div><\/div><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>12:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Can Pricing Still Protect Margins in an Era of Radical Transparency and AI?<\/h4><ul><li>Explore how AI, marketplaces and digital channels are changing pricing power<\/li><li>Analyse how organisations defend differentiation in hyper-transparent markets<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Build Pricing Strategies That Protect Value During Aggressive Price Wars<\/h4><ul><li>Analyse how organisations avoid reactive discounting traps<\/li><li>Discover smarter approaches to defending long-term margin integrity<\/li><\/ul><div class=\"speakers\"><div>Alberto Dall\u2019Osso - Global Head of Pricing Excellence - Bracco<\/div><div>Danilo Zatta - PhD, MBA Senior Partner - Implement Consulting Group<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Proof-Based Pricing: Why Unverified Claims Are Worth Nothing to an Algorithmic Buyer<\/h4><ul><li>The Shopper Schism and the algorithmic shopper, the context: what changes when an AI agent, not a person, does the buying, and why the three pricing orientations most companies run today, cost-based, competition-based and value-based, all assume a buyer who can be persuaded<\/li><li>Proof-Based Pricing, the new part: the pricing model built for that buyer. Make the offer machine-legible, substantiate the claims the buyer's rule can verify, and publish a price schedule on verifiable attributes. Five testable propositions and the first results of a pre-registered virtual-marketplace experiment now in the field<\/li><\/ul><div class=\"speakers\"><div>Paul F. Accornero, Founder of The AI Praxis; Author of The Algorithmic Shopper (St. Martin's Press, 2027)<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>From Legacy Pricing Chaos to Disciplined Execution: An Industrial Case Study<\/h4><ul><li>Learn how a decentralised organisation harmonised pricing across its extensive portfolio without overriding local autonomy<\/li><li>Discover a phased wave approach that builds credibility through early wins, then scales sustainably across the organisation<\/li><\/ul><div class=\"speakers\"><div>Pieter Valcke - Senior Manager | Commercial Strategy, Pricing and Analytics - Monitor Deloitte<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 12:20\u201313:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 2<\/div><h4>The Power of Influence: How to Make Commercial Change Happen<\/h4><ul><li>Explore how the most successful pricing and RGM leaders build influence across Sales, Finance and the wider organisation<\/li><li>Learn how to turn resistance into commitment and create the internal momentum needed for transformation<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>12:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Winning the Margin War: How Leading Organisations Navigate Inflation, Tariffs and Global Volatility<\/h4><ul><li>Find out how top pricing, RGM and commercial leaders protect profitability during extreme uncertainty<\/li><li>Discover the strategies enabling faster, smarter and more resilient commercial decisions<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Optimise Channel, Trade and Promotion Strategies for Profitable Growth<\/h4><ul><li>Learn how organisations improve channel profitability through smarter RGM<\/li><li>Discover advanced approaches to trade and promotion optimization<\/li><\/ul><div class=\"speakers\"><div>Coco van de Goorberg-Vugs - Head of Revenue Growth Management Western Europe - Philips<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Centralizing Pricing Control: Navigating the Shift from Individual to Strategic Decision-Making<\/h4><ul><li>Overcome Sales Resistance: Learn how to manage organisational pushback and build acceptance when pricing authority shifts from individual salespeople to a centralised model<\/li><li>Protect Margins Under Increasing Customer Pressure: Understand how centralised pricing can strengthen pricing discipline and defend margins as customers consolidate and negotiation power shifts<\/li><li>Scale Pricing Across Complexity: Discover how governance, processes and digital tools enable consistent pricing across thousands of SKUs, product categories and market requirements<\/li><\/ul><div class=\"speakers\"><div>Christian Schanz - Head of Global Pricing and Condition Management \u2013 MAHLE<\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/section><section class=\"agenda-section\"><h3>Lunch<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>13:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Lunch and Networking<\/div><\/div><\/article><\/div><\/div><\/section><section class=\"agenda-section parallel\"><h3>Afternoon parallel sessions<\/h3><div class=\"parallel-scroll\"><table class=\"parallel-table\"><thead><tr><th aria-label=\"Time\" class=\"time-head\"><\/th><th>Main Stage<\/th><th>Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/th><th>Track 2 \/ Revenue Growth Management<\/th><th>Track 3 \/ Leadership &amp; Transformation<\/th><th>Track 4 \/ Masterclasses<\/th><\/tr><\/thead><tbody><tr><th class=\"time-cell\">14:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Build Predictive Pricing Capabilities That Anticipate Market Volatility<\/h4><ul><li>Analyse how organisations use predictive intelligence to improve responsiveness<\/li><li>Discover how to react faster to disruption, inflation and demand shifts<\/li><\/ul><\/div><\/article><\/td><td> <article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 1<\/div><h4>Improve Value-Based Price Realisation Through Better Sales Alignment<\/h4><ul><li>Learn how to embed pricing into commercial decision-making<\/li><li>Discover how to reduce unnecessary discounting<\/li><\/ul><\/div><\/article> <\/td> <td> <article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 2<\/div><h4>Customising RGM execution across the channels reshaping European CPG<\/h4><ul><li>Explore how CPG companies can translate global frameworks into differentiated channel execution across omnichannel and the value channel<\/li><\/ul><div class=\"speakers\"><div>Sandeep Mathew - Revenue Growth Management Expert - Ex-Unilever Global Director - Ex-Bain Advisor<\/div><\/div><\/div><\/article> <\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 3<\/div><h4>Improve Competitive Intelligence for Faster Pricing Decisions<\/h4><ul><li>Analyse how companies monitor market pricing dynamics<\/li><li>Learn smarter benchmarking techniques<\/li><\/ul><div class=\"speakers\"><div>Pavel Matyasko - Business Analyst, Pricing Solution Expert - TopMonks<\/div><div>Dr. Anna van der Weerden - co-CEO - TopMonks<\/div><\/div><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 3<\/div><h4>The Portfolio Architect: Designing Growth Across Every Customer and Product<\/h4><ul><li>Explore how to make smarter choices across portfolios, segments, channels, assortment and customer value propositions<\/li><li>Learn how to balance premiumisation, accessibility, volume and profitability to build a stronger growth engine<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">14:50<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Using AI to build Pricing Capability: Where Are YOU Today?<\/h4><ul><li>How to Turn AI Talk into Action: A practical guide for moving from abstract ideas to building your first pricing tool with low or zero budget<\/li><li>Navigating the Pitfalls: A realistic look at what can go wrong on your AI journey and how to avoid common mistakes<\/li><li>Adoption as the Measure of Success: Why the best tool is useless if it\u2019s not adopted, and how to ensure your solutions are embraced by the team<\/li><\/ul><div class=\"speakers\"><div>Loon Spielmann - Vice President Pricing Strategy - Bosch Rexroth<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 4<\/div><h4>Optimise Value Pricing Across Commodity and Premium Product Portfolios<\/h4><ul><li>Identify how organisations balance volume and profitability<\/li><li>Discover strategies for differentiated pricing approaches<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 5<\/div><h4>Revenue Growth Management Beyond Promotions and Discounts<\/h4><ul><li>Learn how leading companies optimise mix, assortment and channels<\/li><li>Discover the future evolution of RGM<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 6<\/div><h4>Build AI-Ready Pricing Foundations with Better Data and Governance<\/h4><ul><li>Understand why data quality is the biggest AI success factor<\/li><li>Discover how organisations are fixing fragmented pricing systems<\/li><\/ul><div class=\"speakers\"><div>Chiel Messelink - Manager Pricing &amp; Promotions and Management Member - GAMMA<\/div><\/div><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">15:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Who owns the price? Why pricing fails\u2014and how leaders redesign decision power to make it work<\/h4><ul><li>Hear how a real EMEA transformation case shifted from fragmented ownership to a clear decision architecture across Sales, Finance and Pricing<\/li><li>Increase execution speed while strengthening governance and control<\/li><li>Learn how to build a Pricing Centre of Excellence connecting strategy, execution and analytics into one operating model<\/li><li>Drive adoption in high-resistance environments, where stakeholder alignment \u2014 not tools \u2014 determines success<\/li><\/ul><div class=\"speakers\"><div>Anna Fastishevskaya - Commercial Finance Director EMEA \u2013 Eaton<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 1<\/div><h4>Use Dynamic Pricing Without Damaging Customer Trust<\/h4><ul><li>Learn how to balance automation with value perception<\/li><li>Discover when to react to competitors \u2014 and when not to<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 2<\/div><h4>From Pricing to Profitable Growth: Building a Truly Integrated Commercial Growth Strategy<\/h4><ul><li>Align Sales, Brand, and the P&amp;L: Turn cross-functional friction into commercial horsepower by uniting teams around a single, profit-driven growth agenda from shelf to bottom line<\/li><li>Move from Volume-Chasing to Value-Led Growth: Optimize pack-price architecture and promotional ROI rather than relying on blunt price increases or margin-eroding discounts<\/li><\/ul><div class=\"speakers\"><div>Ewelina Przesmycka - Head of Make-up Category. Poland and Baltic HUB - L\u2019Or\u00e9al<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 3<\/div><h4>Reclaiming margin through pricing transformation<\/h4><ul><li>Margin improves only with a fundamental shift in pricing behaviours across the full lifecycle, from strategy to execution and monitoring<\/li><li>Sustainable margin requires moving from cost-based pricing to value and risk monetisation<\/li><\/ul><div class=\"speakers\"><div>Florence Brunet - Head of Pricing \u2013 Equans<\/div><\/div><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 4<\/div><h4>The Decision Advantage: How the Best Commercial Leaders Think<\/h4><ul><li>Discover how leading organisations make better decisions when data is incomplete, markets are volatile and the future is uncertain<\/li><li>Explore the balance between analytical rigour, intuition, speed and judgment in high-stakes commercial decisions<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">15:50<\/th><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 3<\/div><h4>AI in Pricing: What Is Real, What Is Hype and What Actually Works?<\/h4><ul><li>Hear real implementation experiences from global pricing leaders<\/li><li>Explore where AI delivers measurable value today<\/li><\/ul><div class=\"speakers\"><div>Moderator: Dr. Steve Laborda - founder \u2013 Valuebizbooster<\/div><div>Caio Riccardi - Global Pricing Specialist \u2013 Cavotec<\/div><div>Andr\u00e9s S\u00e1nchez Vicens - Sr. Director Revenue Growth Manager \u2013 Kenvue<\/div><div>Stefano Porciello - Global Lead of Pricing - Oase Gmbh<\/div><div>Jacob Moller Korsgaard - Pricing Director - Danfoss<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 4<\/div><h4>Improve Pricing Agility During Global Market Volatility<\/h4><ul><li>Explore how organisations react faster to disruption<\/li><li>Discover strategies for tariffs, inflation and supply shocks<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 5<\/div><h4>RGM Is Not a Function \u2013 It\u2019s the Mindset Behind How We Decide<\/h4><ul><li>Data creates clarity, but value is created through decisions and excellence in execution<\/li><li>Lessons from one of Bacardi Europe\u2019s largest value creation programs<\/li><\/ul><div class=\"speakers\"><div>Carlien Crol - RGM Director Europe \u2013 Bacardi<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 6<\/div><h4>How Leading Companies Scale Pricing Analytics into Business Results<\/h4><ul><li>Turn pricing data into business decisions at scale<\/li><li>Build analytics capabilities that drive real commercial impact<\/li><\/ul><div class=\"speakers\"><div>Nazar Lukasevych - Head of Global Pricing Competence Center \u2013 Hilti<\/div><\/div><\/div><\/article><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mobile-parallel\"><div class=\"mobile-time\"><h4>14:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Build Predictive Pricing Capabilities That Anticipate Market Volatility<\/h4><ul><li>Analyse how organisations use predictive intelligence to improve responsiveness<\/li><li>Discover how to react faster to disruption, inflation and demand shifts<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 1<\/div><h4>Improve Value-Based Price Realisation Through Better Sales Alignment<\/h4><ul><li>Learn how to embed pricing into commercial decision-making<\/li><li>Discover how to reduce unnecessary discounting<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 2<\/div><h4>Customising RGM execution across the channels reshaping European CPG<\/h4><ul><li>Explore how CPG companies can translate global frameworks into differentiated channel execution across omnichannel and the value channel<\/li><\/ul><div class=\"speakers\"><div>Sandeep Mathew - Revenue Growth Management Expert - Ex-Unilever Global Director - Ex-Bain Advisor<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 3<\/div><h4>Improve Competitive Intelligence for Faster Pricing Decisions<\/h4><ul><li>Analyse how companies monitor market pricing dynamics<\/li><li>Learn smarter benchmarking techniques<\/li><\/ul><div class=\"speakers\"><div>Pavel Matyasko - Business Analyst, Pricing Solution Expert - TopMonks<\/div><div>Dr. Anna van der Weerden - co-CEO - TopMonks<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 14:20\u201315:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 3<\/div><h4>The Portfolio Architect: Designing Growth Across Every Customer and Product<\/h4><ul><li>Explore how to make smarter choices across portfolios, segments, channels, assortment and customer value propositions<\/li><li>Learn how to balance premiumisation, accessibility, volume and profitability to build a stronger growth engine<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>14:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Using AI to build Pricing Capability: Where Are YOU Today?<\/h4><ul><li>How to Turn AI Talk into Action: A practical guide for moving from abstract ideas to building your first pricing tool with low or zero budget<\/li><li>Navigating the Pitfalls: A realistic look at what can go wrong on your AI journey and how to avoid common mistakes<\/li><li>Adoption as the Measure of Success: Why the best tool is useless if it\u2019s not adopted, and how to ensure your solutions are embraced by the team<\/li><\/ul><div class=\"speakers\"><div>Loon Spielmann - Vice President Pricing Strategy - Bosch Rexroth<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 4<\/div><h4>Optimise Value Pricing Across Commodity and Premium Product Portfolios<\/h4><ul><li>Identify how organisations balance volume and profitability<\/li><li>Discover strategies for differentiated pricing approaches<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 5<\/div><h4>Revenue Growth Management Beyond Promotions and Discounts<\/h4><ul><li>Learn how leading companies optimise mix, assortment and channels<\/li><li>Discover the future evolution of RGM<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 6<\/div><h4>Build AI-Ready Pricing Foundations with Better Data and Governance<\/h4><ul><li>Understand why data quality is the biggest AI success factor<\/li><li>Discover how organisations are fixing fragmented pricing systems<\/li><\/ul><div class=\"speakers\"><div>Chiel Messelink - Manager Pricing &amp; Promotions and Management Member - GAMMA<\/div><\/div><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>15:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Who owns the price? Why pricing fails\u2014and how leaders redesign decision power to make it work<\/h4><ul><li>Hear how a real EMEA transformation case shifted from fragmented ownership to a clear decision architecture across Sales, Finance and Pricing<\/li><li>Increase execution speed while strengthening governance and control<\/li><li>Learn how to build a Pricing Centre of Excellence connecting strategy, execution and analytics into one operating model<\/li><li>Drive adoption in high-resistance environments, where stakeholder alignment \u2014 not tools \u2014 determines success<\/li><\/ul><div class=\"speakers\"><div>Anna Fastishevskaya - Commercial Finance Director EMEA \u2013 Eaton<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 1<\/div><h4>Use Dynamic Pricing Without Damaging Customer Trust<\/h4><ul><li>Learn how to balance automation with value perception<\/li><li>Discover when to react to competitors \u2014 and when not to<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 2<\/div><h4>From Pricing to Profitable Growth: Building a Truly Integrated Commercial Growth Strategy<\/h4><ul><li>Align Sales, Brand, and the P&amp;L: Turn cross-functional friction into commercial horsepower by uniting teams around a single, profit-driven growth agenda from shelf to bottom line<\/li><li>Move from Volume-Chasing to Value-Led Growth: Optimize pack-price architecture and promotional ROI rather than relying on blunt price increases or margin-eroding discounts<\/li><\/ul><div class=\"speakers\"><div>Ewelina Przesmycka - Head of Make-up Category. Poland and Baltic HUB - L\u2019Or\u00e9al<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 3<\/div><h4>Reclaiming margin through pricing transformation<\/h4><ul><li>Margin improves only with a fundamental shift in pricing behaviours across the full lifecycle, from strategy to execution and monitoring<\/li><li>Sustainable margin requires moving from cost-based pricing to value and risk monetisation<\/li><\/ul><div class=\"speakers\"><div>Florence Brunet - Head of Pricing \u2013 Equans<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 15:20\u201316:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 4<\/div><h4>The Decision Advantage: How the Best Commercial Leaders Think<\/h4><ul><li>Discover how leading organisations make better decisions when data is incomplete, markets are volatile and the future is uncertain<\/li><li>Explore the balance between analytical rigour, intuition, speed and judgment in high-stakes commercial decisions<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>15:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 3<\/div><h4>AI in Pricing: What Is Real, What Is Hype and What Actually Works?<\/h4><ul><li>Hear real implementation experiences from global pricing leaders<\/li><li>Explore where AI delivers measurable value today<\/li><\/ul><div class=\"speakers\"><div>Moderator: Dr. Steve Laborda - founder \u2013 Valuebizbooster<\/div><div>Caio Riccardi - Global Pricing Specialist \u2013 Cavotec<\/div><div>Andr\u00e9s S\u00e1nchez Vicens - Sr. Director Revenue Growth Manager \u2013 Kenvue<\/div><div>Stefano Porciello - Global Lead of Pricing - Oase Gmbh<\/div><div>Jacob Moller Korsgaard - Pricing Director - Danfoss<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 4<\/div><h4>Improve Pricing Agility During Global Market Volatility<\/h4><ul><li>Explore how organisations react faster to disruption<\/li><li>Discover strategies for tariffs, inflation and supply shocks<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 5<\/div><h4>RGM Is Not a Function \u2013 It\u2019s the Mindset Behind How We Decide<\/h4><ul><li>Data creates clarity, but value is created through decisions and excellence in execution<\/li><li>Lessons from one of Bacardi Europe\u2019s largest value creation programs<\/li><\/ul><div class=\"speakers\"><div>Carlien Crol - RGM Director Europe \u2013 Bacardi<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 6<\/div><h4>How Leading Companies Scale Pricing Analytics into Business Results<\/h4><ul><li>Turn pricing data into business decisions at scale<\/li><li>Build analytics capabilities that drive real commercial impact<\/li><\/ul><div class=\"speakers\"><div>Nazar Lukasevych - Head of Global Pricing Competence Center \u2013 Hilti<\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/section><section class=\"agenda-section\"><h3>Closing plenary and celebration<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>16:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Networking Break<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>16:50<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\">\n<div class=\"session__tag\">INSPIRATION<\/div>\n<div class=\"session__body\">\n<div class=\"session__format\">Inspirational Keynote Talk<\/div>\n<h4>Improve Enterprise Profitability Through Intelligent Pricing Automation<\/h4>\n<ul>\n<li>Analyse where automation generates the greatest commercial impact<\/li>\n<li>Discover how organisations scale pricing efficiency globally<\/li>\n<\/ul>\n<\/div>\n<\/article><\/div><div class=\"simple-row\"><time>17:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION - FIRECHAT<\/div><div class=\"session__body\"><h4>How We Suppress Our Buyers\u2019 Willingness to Pay<\/h4><ul><li>We treat willingness to pay as something to measure and capture. But every choice we make can change it. Mark Stiving explores the disconnect between the value we create and the value buyers can see, believe, and act on. And what pricing professionals can do to turn hidden value into willingness to pay.<\/li><\/ul><div class=\"speakers\"><div>Mark Stiving, Ph.D. - Value Architect &amp; Educator - Impact Pricing LLC<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>17:35<\/time><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 4<\/div><h4>The Biggest Pricing and RGM Lessons from Global Industry Leaders<\/h4><ul><li>Hear practical lessons from complex pricing and RGM transformations<\/li><li>Identify what actually delivered measurable business impact<\/li><\/ul><div class=\"speakers\"><div>Cecilia Mallen \u2013 International Consumer RGM Director \u2013 PepsiCo<\/div><div>Pedro Piccoli Soares - Group Pricing Director - HBX Group<\/div><div>Xavier Calero Molluna - Country Manager Iberia - Arbex<\/div><div>Federico Boccardo \u2013 Commercial Excellence Lead EMEA Agriculture &amp; Trading \u2013 Cargill<\/div><div>Ingo Reinhardt - Co-Founder &amp; MD \u2013 Buynomics<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>18:05<\/time><article class=\"session session--have-fun\" style=\"--tag:#447A46;--soft:#EEF7EE\"><div class=\"session__tag\">HAVE FUN<\/div><div class=\"session__body\"><div class=\"session__format\">External Talk<\/div><h4>To Be Announced<\/h4><\/div><\/article><\/div><div class=\"simple-row\"><time>18:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Closing Remarks by the Chairperson<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>18:30<\/time><article class=\"session session--have-fun\" style=\"--tag:#447A46;--soft:#EEF7EE\"><div class=\"session__tag\">HAVE FUN<\/div><div class=\"session__body\"><div class=\"session__format\">EPP 20 Years Birthday Celebration<\/div><h4>Networking Drinks<\/h4><\/div><\/article><\/div><div class=\"simple-row\"><time>20:00<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">End of Day 1<\/div><\/div><\/article><\/div><\/div><\/section><div class=\"agenda-navigation\"><button class=\"agenda-btn agenda-btn--primary\" data-agenda-day=\"day2\" type=\"button\">Continue to Day 2 \u2192<\/button><\/div><\/section>\n<section class=\"day\" id=\"day2\"><header class=\"day-head\"><h2>Programme Day 2 <span>\u00b7 18 November 2026<\/span><\/h2><div class=\"themes\">Core focus themes: Value-Based Pricing &amp; Commercial Strategy \u00b7 Leadership &amp; Transformation \u00b7 Revenue Growth Management<\/div><\/header><section class=\"agenda-section\"><h3>Morning plenary<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>08:00<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Welcome Coffee &amp; Registration<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>08:50<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Chairperson Opening Remarks<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:00<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">TED Talk<\/div><h4>Commercial Growth Across Continents<\/h4><ul><li>Why do some RGM programs deliver millions in value while others struggle to scale, despite having tools and technology?<\/li><li>This session will share hard-earned lessons from scaling RGM across markets, including when sophistication kills relevance, why adoption must extend beyond the RGM team<\/li><li>And, how to build a model that creates both global leverage and local accountability as AI reshapes pricing and revenue management<\/li><\/ul><div class=\"speakers\"><div>Ajay Ahuja - Global RGM Lead \u2013 Kellogg<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Reinventing Revenue Growth Through AI, Pricing Intelligence and Commercial Transformation<\/h4><ul><li>Learn how organisations connect pricing, RGM and analytics into one intelligent commercial strategy<\/li><li>Discover how AI is accelerating decision-making and profitable growth<\/li><\/ul><div class=\"speakers\"><div>Simon Murzeau \u2013 Partner Commercial Strategy &amp; Pricing \u2013 EY-Parthenon<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:50<\/time><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 5<\/div><h4>The Future of Commercial Excellence: What the World\u2019s Leading Pricing and RGM Teams Are Doing Now<\/h4><ul><li>Hear how top organisations are preparing for the next era of AI-driven commercial strategy<\/li><li>Discover the innovations transforming pricing, revenue growth and profitability management<\/li><\/ul><div class=\"speakers\"><div>Moderator: Dr. Steve Laborda - founder \u2013 Valuebizbooster<\/div><div>Dr. Esther Lefay - Global Pricing Manager - ABB<\/div><div>Philippe Vandevoorde - Lead of Telco Pricing \u2013 Proximus<\/div><div>Madhushruti Roy \u2013 Head of Revenue Growth Management, International Personal Care - Kimberly-Clark<\/div><div>Michael Bartels - Strategic Pricing Lead - Keller &amp; Kalmbach GmbH &amp; Co. KG<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>10:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>The next era of Commercial Excellence: from Pricing &amp; Revenue Management silos to enterprise-wide profit alignment<\/h4><ul><li>Fragmented decisions across commercial functions create hidden costs, margin dilution and lost revenue by optimizing locally rather than globally<\/li><li>The next evolution of Commercial Excellence is an AI-driven decision engine that aligns Pricing, Revenue Management, Sales, (Online) Marketing, Supply Chain and Web around enterprise-wide profit optimization<\/li><li>We will explore a new cross-functional framework that is needed to synchronize data, incentives and execution across teams, enabling coordinated supply &amp; demand decisions and sustainable value creation.<\/li><\/ul><div class=\"speakers\"><div>Paul van Keulen - Director of Pricing, Tools &amp; Strategic Projects - Center Parcs Europe<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>10:50<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Networking Break<\/div><\/div><\/article><\/div><\/div><\/section><section class=\"agenda-section parallel\"><h3>Late-morning tech demo showcase<\/h3><div class=\"parallel-scroll\"><table class=\"parallel-table\"><thead><tr><th aria-label=\"Time\" class=\"time-head\"><\/th><th>Main Stage<\/th><th>Tech Demo 1<\/th><th>Tech Demo 2<\/th><th>Tech Demo 3<\/th><th>Masterclasses<\/th><\/tr><\/thead><tbody><tr><th class=\"time-cell\">11:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Create Self-Improving Pricing Systems with AI and Machine Learning<\/h4><ul><li>Learn how intelligent systems continuously optimise pricing decisions<\/li><li>Discover how organisations improve pricing precision over time<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 1<\/div><h4>Use AI to Improve Pricing Recommendations and Margin Performance<\/h4><ul><li>Discover real-world AI pricing applications<\/li><li>Learn how organisations improve pricing precision<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 2<\/div><h4>Improve Price Monitoring Through Real-Time Competitive Intelligence<\/h4><ul><li>Learn how companies automate competitive tracking<\/li><li>Discover smarter market-response capabilities<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 3<\/div><h4>Build Smarter Pricing Dashboards for Faster Commercial Decisions<\/h4><ul><li>Identify how leaders simplify pricing complexity<\/li><li>Discover dashboards that drive action<\/li><\/ul><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 5<\/div><h4>The Value Conversation: Turning Customer Perception into Commercial Power<\/h4><ul><li>Learn how to communicate and demonstrate value in a world where customers have more information and negotiating power than ever<\/li><li>Discover how stronger value stories can reduce discount dependency and strengthen willingness-to-pay<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">11:50<\/th><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 6<\/div><h4>From Data to Competitive Advantage: The New Rules of Pricing and Revenue Excellence<\/h4><ul><li>Learn how leading companies transform data into commercial advantage<\/li><li>Discover the capabilities separating pricing leaders from laggards<\/li><\/ul><div class=\"speakers\"><div>Francesco Mandina - EPP Ambassador Switzerland<\/div><div>More panellists TBC.<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 4<\/div><h4>Improve Deal Profitability Through AI-Supported Negotiation Tools<\/h4><ul><li>How pricing teams optimise negotiation outcomes<\/li><li>Discover smarter pricing simulation capabilities<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 5<\/div><h4>Use Predictive Analytics to Improve Forecasting Accuracy<\/h4><ul><li>Find out how organisations improve pricing forecasts<\/li><li>Analyse how predictive models support commercial planning<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 6<\/div><h4>Build AI-Enabled Segmentation Models for Better Pricing Precision<\/h4><ul><li>Learn how machine learning improves customer segmentation<\/li><li>Discover more advanced targeting capabilities<\/li><\/ul><\/div><\/article><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mobile-parallel\"><div class=\"mobile-time\"><h4>11:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Create Self-Improving Pricing Systems with AI and Machine Learning<\/h4><ul><li>Learn how intelligent systems continuously optimise pricing decisions<\/li><li>Discover how organisations improve pricing precision over time<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 1<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 1<\/div><h4>Use AI to Improve Pricing Recommendations and Margin Performance<\/h4><ul><li>Discover real-world AI pricing applications<\/li><li>Learn how organisations improve pricing precision<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 2<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 2<\/div><h4>Improve Price Monitoring Through Real-Time Competitive Intelligence<\/h4><ul><li>Learn how companies automate competitive tracking<\/li><li>Discover smarter market-response capabilities<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 3<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 3<\/div><h4>Build Smarter Pricing Dashboards for Faster Commercial Decisions<\/h4><ul><li>Identify how leaders simplify pricing complexity<\/li><li>Discover dashboards that drive action<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 11:20\u201312:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 5<\/div><h4>The Value Conversation: Turning Customer Perception into Commercial Power<\/h4><ul><li>Learn how to communicate and demonstrate value in a world where customers have more information and negotiating power than ever<\/li><li>Discover how stronger value stories can reduce discount dependency and strengthen willingness-to-pay<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>11:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 6<\/div><h4>From Data to Competitive Advantage: The New Rules of Pricing and Revenue Excellence<\/h4><ul><li>Learn how leading companies transform data into commercial advantage<\/li><li>Discover the capabilities separating pricing leaders from laggards<\/li><\/ul><div class=\"speakers\"><div>Francesco Mandina - EPP Ambassador Switzerland<\/div><div>More panellists TBC.<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 1<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 4<\/div><h4>Improve Deal Profitability Through AI-Supported Negotiation Tools<\/h4><ul><li>How pricing teams optimise negotiation outcomes<\/li><li>Discover smarter pricing simulation capabilities<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 2<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 5<\/div><h4>Use Predictive Analytics to Improve Forecasting Accuracy<\/h4><ul><li>Find out how organisations improve pricing forecasts<\/li><li>Analyse how predictive models support commercial planning<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 3<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 6<\/div><h4>Build AI-Enabled Segmentation Models for Better Pricing Precision<\/h4><ul><li>Learn how machine learning improves customer segmentation<\/li><li>Discover more advanced targeting capabilities<\/li><\/ul><\/div><\/article><\/div><\/div><\/div><\/section><section class=\"agenda-section parallel\"><h3>Late-morning parallel sessions<\/h3><div class=\"parallel-scroll\"><table class=\"parallel-table\"><thead><tr><th aria-label=\"Time\" class=\"time-head\"><\/th><th>Main Stage<\/th><th>Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/th><th>Track 2 \/ Revenue Growth Management<\/th><th>Track 3 \/ Leadership &amp; Transformation<\/th><th>Track 4 \/ Masterclasses<\/th><\/tr><\/thead><tbody><tr><th class=\"time-cell\">12:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Use Commercial Intelligence Platforms to Drive Faster Revenue Growth<\/h4><ul><li>Learn how organisations unify pricing, analytics and commercial execution<\/li><li>Discover how integrated intelligence improves enterprise performance<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 7<\/div><h4>Monetise Sustainability Without Weakening Competitive Positioning<\/h4><ul><li>Explore how organisations price ESG and sustainability initiatives effectively<\/li><li>Discover how customers respond to sustainable value propositions<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 8<\/div><h4>Improve Revenue Growth Through Smarter Promotion Analytics<\/h4><ul><li>Learn how organisations optimise promotional effectiveness<\/li><li>Learn better approaches to trade optimization<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 9<\/div><h4>Use AI to Improve Price Elasticity and Demand Analysis<\/h4><ul><li>Learn how organisations improve pricing accuracy<\/li><li>Discover advanced elasticity modelling approaches<\/li><\/ul><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 6<\/div><h4>The Transformation Multiplier: Why Some Organisations Change Faster Than Others<\/h4><ul><li>Understand the organisational behaviours, leadership principles and operating models that accelerate commercial transformation<\/li><li>Discover how to move from isolated initiatives to sustainable, enterprise-wide change<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">12:50<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>The New Commercial Brain: How AI Is Reshaping Pricing, RGM and Commercial Excellence<\/h4><ul><li>Hear how leading organisations are embedding AI into pricing and revenue growth decisions<\/li><li>Discover how commercial leaders balance automation, strategy and customer value creation<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 7<\/div><h4>Build Change Management Strategies That Accelerate Pricing &amp; RGM Transformation<\/h4><ul><li>Assess how to increase internal adoption of pricing &amp; RGM initiatives<\/li><li>Discover how leaders overcome resistance across sales and commercial teams<\/li><\/ul><div class=\"speakers\"><div>Yvonne Pop - Global Markets Pricing and Monetization Director - eBay<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story Talk- 7<\/div><h4>The Last Mile of Revenue<\/h4><ul><li>Growth Management: Turning Strategy into Commercial Impact<\/li><li>Discover how leading organisations bridge the gap between commercial strategy and frontline execution<\/li><li>Learn the practical levers that drive adoption, accountability and measurable business results<\/li><\/ul><div class=\"speakers\"><div>Andr\u00e9s S\u00e1nchez Vicens - Sr. Director Revenue Growth Manager \u2013 Kenvue<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story Talk- 8<\/div><h4>Improve Pricing &amp; RGM Execution Through Commercial Intelligence Platforms<\/h4><ul><li>How companies operationalise pricing insights<\/li><li>Discover tools that improve commercial alignment<\/li><\/ul><\/div><\/article><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mobile-parallel\"><div class=\"mobile-time\"><h4>12:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Use Commercial Intelligence Platforms to Drive Faster Revenue Growth<\/h4><ul><li>Learn how organisations unify pricing, analytics and commercial execution<\/li><li>Discover how integrated intelligence improves enterprise performance<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 7<\/div><h4>Monetise Sustainability Without Weakening Competitive Positioning<\/h4><ul><li>Explore how organisations price ESG and sustainability initiatives effectively<\/li><li>Discover how customers respond to sustainable value propositions<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 8<\/div><h4>Improve Revenue Growth Through Smarter Promotion Analytics<\/h4><ul><li>Learn how organisations optimise promotional effectiveness<\/li><li>Learn better approaches to trade optimization<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 9<\/div><h4>Use AI to Improve Price Elasticity and Demand Analysis<\/h4><ul><li>Learn how organisations improve pricing accuracy<\/li><li>Discover advanced elasticity modelling approaches<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 12:20\u201313:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 6<\/div><h4>The Transformation Multiplier: Why Some Organisations Change Faster Than Others<\/h4><ul><li>Understand the organisational behaviours, leadership principles and operating models that accelerate commercial transformation<\/li><li>Discover how to move from isolated initiatives to sustainable, enterprise-wide change<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>12:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>The New Commercial Brain: How AI Is Reshaping Pricing, RGM and Commercial Excellence<\/h4><ul><li>Hear how leading organisations are embedding AI into pricing and revenue growth decisions<\/li><li>Discover how commercial leaders balance automation, strategy and customer value creation<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 7<\/div><h4>Build Change Management Strategies That Accelerate Pricing &amp; RGM Transformation<\/h4><ul><li>Assess how to increase internal adoption of pricing &amp; RGM initiatives<\/li><li>Discover how leaders overcome resistance across sales and commercial teams<\/li><\/ul><div class=\"speakers\"><div>Yvonne Pop - Global Markets Pricing and Monetization Director - eBay<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story Talk- 7<\/div><h4>The Last Mile of Revenue<\/h4><ul><li>Growth Management: Turning Strategy into Commercial Impact<\/li><li>Discover how leading organisations bridge the gap between commercial strategy and frontline execution<\/li><li>Learn the practical levers that drive adoption, accountability and measurable business results<\/li><\/ul><div class=\"speakers\"><div>Andr\u00e9s S\u00e1nchez Vicens - Sr. Director Revenue Growth Manager \u2013 Kenvue<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story Talk- 8<\/div><h4>Improve Pricing &amp; RGM Execution Through Commercial Intelligence Platforms<\/h4><ul><li>How companies operationalise pricing insights<\/li><li>Discover tools that improve commercial alignment<\/li><\/ul><\/div><\/article><\/div><\/div><\/div><\/section><section class=\"agenda-section\"><h3>Afternoon plenary and closing<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>13:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Lunch and Networking<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>14:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote External Talk<\/div><h4>The Human Advantage in the Age of AI: Why Empathy, Curiosity and Courage Will Matter More Than Ever<\/h4><ul><li>Explore why emotional intelligence and human connection are becoming critical leadership skills in AI-driven organisations<\/li><li>Discover how curiosity, adaptability and resilience separate exceptional leaders during uncertainty and transformation<\/li><li>Learn how top performers maintain influence, trust and purpose in high-pressure commercial environments<\/li><\/ul><\/div><\/article><\/div><div class=\"simple-row\"><time>14:50<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Why Pricing &amp; RGM Excellence Will Define the Next Decade of Commercial Success<\/h4><ul><li>Explore how pricing is becoming a strategic differentiator<\/li><li>Discover what separates high-performing pricing organisations<\/li><\/ul><div class=\"speakers\"><div>Madhushruti Roy \u2013 Head of Revenue Growth Management, International Personal Care - Kimberly-Clark<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>15:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Starting Small But Thinking Big: Ecotone and the Journey to a Fully Connected Pricing Vision<\/h4><ul><li>Improving deal management: How Ecotone optimized deal management for its French food brand Bonneterre<\/li><li>Building the foundation: How one optimized use case can demonstrate value quickly and work as a foundation for a broader pricing transformation<\/li><li>Scaling for the future: Practical steps for a major transformation from quick initial wins to a holistic vision covering price guidance, TPM, smarter segmentation, AI-powered optimization, and more<\/li><\/ul><div class=\"speakers\"><div>Arne Bremer - Team Leader Business Applications Sales &amp; Marketing \u2013 Ecotone<\/div><div>Mehrdad Moslemi - Senior Solution Advisor - Vistex<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>15:50<\/time><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 8<\/div><h4>The Commercial Revolution Has Started: Is Your Organisation Ready for What Comes Next?<\/h4><ul><li>Explore the biggest disruptions reshaping pricing, RGM and commercial strategy<\/li><li>Hear how leading organisations are reinventing decision-making, growth and value creation are<\/li><\/ul><div class=\"speakers\"><div>Pierre Jousset - Commercial Strategy Manager - Stage Entertainment<\/div><div>Ilia Keshishev - Global RGM Lead \u2013 Danone<\/div><div>Ramona Maties-Falaschi - Global Pricing Director. Oilfield Services and Equipment - Baker Hughes<\/div><div>Laurent Dosogne - Global RGM &amp; Pricing Leader - Philips Enterprise Informatics<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>16:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Closing Remarks by the Chairperson and EPP Management<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>16:30<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">End of Event<\/div><\/div><\/article><\/div><\/div><\/section><div class=\"agenda-navigation\"><button class=\"agenda-btn agenda-btn--secondary\" data-agenda-day=\"day1\" type=\"button\">\u2190 Back to Day 1<\/button><a class=\"agenda-btn agenda-btn--primary\" href=\"#agenda-top\">\u2191 Back to Top<\/a><\/div><\/section>\n<\/div><footer class=\"footer\">EPP 20 Years Global Pricing &amp; RGM Summit 2026 \u00b7 Agenda outline<\/footer><\/main>\n<script>document.querySelectorAll('.day-btn').forEach(btn=>btn.addEventListener('click',()=>{document.querySelectorAll('.day-btn').forEach(b=>b.classList.remove('active'));document.querySelectorAll('.day').forEach(d=>d.classList.remove('active'));btn.classList.add('active');document.getElementById(btn.dataset.day).classList.add('active');window.scrollTo({top:document.querySelector('.day.active').offsetTop-70,behavior:'smooth'})}));\ndocument.querySelectorAll('[data-agenda-day]').forEach(function(button){\n  button.addEventListener('click', function(){\n    var targetId = button.getAttribute('data-agenda-day');\n    var targetButton = document.querySelector('.day-btn[data-day=\"' + targetId + '\"]');\n    if (targetButton) {\n      targetButton.click();\n    } else {\n      document.querySelectorAll('.day').forEach(function(day){\n        day.classList.toggle('active', day.id === targetId);\n      });\n      document.querySelectorAll('.day-btn').forEach(function(dayButton){\n        dayButton.classList.toggle('active', dayButton.getAttribute('data-day') === targetId);\n      });\n    }\n    window.requestAnimationFrame(function(){\n      var top = document.getElementById('agenda-top');\n      if (top) {\n        top.scrollIntoView({behavior:'smooth', block:'start'});\n      }\n    });\n  });\n});\n<\/script>\n<\/body><\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>20 YEARS OF IMPACT. 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