{"id":2306,"date":"2024-11-18T12:07:58","date_gmt":"2024-11-18T12:07:58","guid":{"rendered":"https:\/\/events.pricingplatform.com\/fmcg-2025\/?page_id=2306"},"modified":"2026-08-24T11:18:13","modified_gmt":"2026-08-24T11:18:13","slug":"agenda","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/global-2026\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2306\" class=\"elementor elementor-2306\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c43b6 e-flex e-con-boxed e-con e-parent\" data-id=\"49c43b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baa8cab elementor-widget elementor-widget-menu-anchor\" data-id=\"baa8cab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"TOP\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2cdd85 e-con-full e-flex e-con e-child\" data-id=\"d2cdd85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce5b82 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9ce5b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>20 YEARS OF IMPACT. SHAPING WHAT&#8217;S NEXT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a60f8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"88a60f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31be01 elementor-widget elementor-widget-heading\" data-id=\"d31be01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Agenda<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc1b760 e-con-full e-flex e-con e-child\" data-id=\"dc1b760\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36e5b25 e-con-full e-flex e-con e-child\" data-id=\"36e5b25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02f8019 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"02f8019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-users\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 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500;\">Leaders<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-967aa4d e-con-full e-flex e-con e-child\" data-id=\"967aa4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a74423 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"8a74423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-tie\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72eb68f elementor-widget elementor-widget-text-editor\" data-id=\"72eb68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f5a623; font-weight: 800;\">100+<\/span><\/p><p><span style=\"color: #ffffff; font-weight: 500;\">Industry Speakers<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b6e494 e-con-full e-flex e-con e-child\" data-id=\"8b6e494\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99075f0 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"99075f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-map-marker-alt\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M172.268 501.67C26.97 291.031 0 269.413 0 192 0 85.961 85.961 0 192 0s192 85.961 192 192c0 77.413-26.97 99.031-172.268 309.67-9.535 13.774-29.93 13.773-39.464 0zM192 272c44.183 0 80-35.817 80-80s-35.817-80-80-80-80 35.817-80 80 35.817 80 80 80z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676e3ea elementor-widget elementor-widget-text-editor\" data-id=\"676e3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f5a623; font-weight: 800;\">Amsterdam<\/span><\/p><p><span style=\"color: #ffffff; font-weight: 500;\">Netherlands<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bde7f4 e-con-full e-flex e-con e-child\" data-id=\"3bde7f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490958e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"490958e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-calendar-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M148 288h-40c-6.6 0-12-5.4-12-12v-40c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12zm108-12v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 96v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm-96 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm192 0v-40c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v40c0 6.6 5.4 12 12 12h40c6.6 0 12-5.4 12-12zm96-260v352c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V112c0-26.5 21.5-48 48-48h48V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h128V12c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v52h48c26.5 0 48 21.5 48 48zm-48 346V160H48v298c0 3.3 2.7 6 6 6h340c3.3 0 6-2.7 6-6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-057617e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"057617e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f5a623; font-weight: 800;\">2<\/span><\/p><p><span style=\"color: #ffffff; font-weight: 500;\">Days<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c77697 e-flex e-con-boxed e-con e-parent\" data-id=\"4c77697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6242e3e elementor-widget elementor-widget-html\" data-id=\"6242e3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n\n<html lang=\"en\">\n<head>\n<meta charset=\"utf-8\"\/>\n<meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"\/>\n<title>EPP 20 Years Global Pricing &amp; RGM Summit 2026 \u2014 Agenda<\/title>\n<style>\n:root{\n  --epp:#780065;\n  --ink:#11172f;\n  --muted:#667085;\n  --line:#e8ebf1;\n  --surface:#ffffff;\n  --page:#ffffff;\n  --blue:#2449bd;\n  --inspiration:#6F005F;\n  --peer:#1F4E79;\n  --action:#007C89;\n  --innovation:#C65D00;\n  --mastery:#D6A622;\n  --fun:#447A46;\n  --event:#3F3F46;\n}\n*{box-sizing:border-box}\nhtml{scroll-behavior:smooth}\nbody{\n  margin:0;\n  background:var(--page);\n  color:var(--ink);\n  font-family:Inter,Arial,sans-serif;\n  line-height:1.45;\n}\n.agenda-wrap{max-width:1420px;margin:0 auto;background:#fff;padding:0 18px 70px}\n.hero,.overview,.footer{display:none}\n.toolbar{\n  position:sticky;\n  top:0;\n  z-index:30;\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:110px;\n  padding:18px 0 26px;\n  background:rgba(255,255,255,.97);\n  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color:#202a5d;\n  font-size:1.2rem;\n  margin:0 0 16px;\n  font-weight:800;\n}\n.simple-agenda{border:0;border-radius:0;overflow:visible}\n.simple-row{\n  display:grid;\n  grid-template-columns:80px 1fr;\n  align-items:stretch;\n  gap:18px;\n  margin:0 0 24px;\n  border:0;\n}\n.simple-row>time{\n  padding:35px 0 0;\n  background:transparent;\n  color:#1555e7;\n  font-weight:800;\n  font-size:.82rem;\n  text-align:center;\n}\n.session{\n  height:auto;\n  min-height:100%;\n  background:var(--soft,#fff);\n  padding:16px 24px 20px;\n  border:1px solid var(--line);\n  border-left:1px solid var(--line);\n  border-radius:13px;\n  box-shadow:0 2px 5px rgba(16,24,40,.055);\n}\n.session__tag{\n  display:inline-block;\n  background:var(--tag);\n  color:#fff;\n  font-size:.64rem;\n  font-weight:900;\n  letter-spacing:.02em;\n  line-height:1;\n  padding:5px 10px;\n  border-radius:999px;\n  margin-bottom:14px;\n}\n.session__body{display:block;height:auto}\n.session__format{\n  font-weight:800;\n  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(PTA)<\/div><div class=\"hero__claim\">\u201cThe world\u2019s largest Pricing &amp; RGM gathering \u2013 ever\u201d<\/div><\/header>\n<nav class=\"toolbar\"><button class=\"day-btn active\" data-day=\"day1\">Forum Day 1<\/button><button class=\"day-btn\" data-day=\"day2\">Forum Day 2<\/button><\/nav>\n<div class=\"content\"><section class=\"overview\" id=\"overview\"><h2>Event overview<\/h2><dl><div><dt>Event<\/dt><dd>EPP 20 Years Global Pricing &amp; RGM Summit<\/dd><\/div><div><dt>Dates<\/dt><dd>17\u201318 November 2026<\/dd><\/div><div><dt>Venue<\/dt><dd>Passenger Terminal Amsterdam (PTA), Amsterdam<\/dd><\/div><div><dt>Format<\/dt><dd>Main Stage plenaries and Parallel Tracks;<br\/>Inspirational Talks, Interactive Leaders Panels, Success Case Stories, Workshops, Tech demos, Masterclasses, Experiences and Networking moments<\/dd><\/div><div><dt>Session Formats &amp; Audience cue tags<\/dt><dd>INSPIRATION = Inspirational Talks<br\/>PEER INSIGHTS = Interactive Leaders Panels and Success Case Stories<br\/>ACTION = Workshops<br\/>INNOVATION =Tech Demos<br\/>MASTERY = Masterclasses<br\/>HAVE FUN = Experiences<br\/>EVENT = Opening, Closing, Networking Breaks<\/dd><\/div><\/dl><h3>Audience cue tags<\/h3><p>Each session has a tag to guide delegates into what to expect:<\/p><div class=\"legend\"><span style=\"--tag:#6F005F\">INSPIRATION<\/span><span style=\"--tag:#1F4E79\">PEER INSIGHTS<\/span><span style=\"--tag:#007C89\">ACTION<\/span><span style=\"--tag:#C65D00\">INNOVATION<\/span><span style=\"--tag:#D6A622\">MASTERY<\/span><span style=\"--tag:#447A46\">HAVE FUN<\/span><span style=\"--tag:#3F3F46\">EVENT<\/span><\/div><\/section>\n<section class=\"day active\" id=\"day1\"><header class=\"day-head\"><h2>Programme Day 1 <span>\u00b7 17 November 2026<\/span><\/h2><div class=\"themes\">Core focus themes: Geopolitical Volatility, Inflation &amp; Margin Protection \u00b7 AI, Automation &amp; Pricing Intelligence \u00b7 Value-Based Pricing &amp; Commercial Strategy \u00b7 Leadership &amp; Transformation \u00b7 Revenue Growth Management<\/div><\/header><section class=\"agenda-section\"><h3>Morning plenary<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>07:30<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Welcome Coffee &amp; Registration<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:00<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Welcome by EPP<\/div><h4>20 Years of Pricing Evolution: Reflecting on the Transformation of the Profession<\/h4><ul><li>Building the Future of the Global Pricing &amp; RGM Community<\/li><li>Inside EPP: New initiatives shaping the future of Pricing &amp; Revenue Growth Management<\/li><\/ul><\/div><\/article><\/div><div class=\"simple-row\"><time>09:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Chairperson Opening Remarks<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:30<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">TED Talk<\/div><h4>The Future of Pricing and Revenue Has Arrived: How RGM and Commercial Transformation Are Redefining Growth<\/h4><ul><li>Discover how leading organisations are reinventing pricing, RGM and commercial strategy for a new era<\/li><li>Learn why pricing is becoming one of the most powerful drivers of profitability, resilience and competitive advantage<\/li><\/ul><div class=\"speakers\"><div>Nuno Alexandre - Global Condiments Head of Category &amp; Commercial Strategy \/ Foods RGM Head - Unilever<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:50<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Turn Pricing into a Real-Time Commercial Decision Engine<\/h4><ul><li>Find out how organisations are moving from static pricing to continuous decision-making<\/li><li>How AI, market signals and commercial data are accelerating pricing agility<\/li><\/ul><\/div><\/article><\/div><div class=\"simple-row\"><time>10:20<\/time><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 1<\/div><h4>The New Commercial Battleground: Pricing, RGM, AI and the Fight for Profitable Growth<\/h4><ul><li>Hear how executive leaders are using pricing and RGM to drive enterprise-wide commercial transformation<\/li><li>Discover how organisations are protecting profitability while accelerating growth in uncertain markets<\/li><\/ul><div class=\"speakers\"><div>Moderator: Raghav Misra \u2013 Former Strategy &amp; Revenue Growth Director \u2013 Diageo<\/div><div>Robin Schrag - VP Pricing &amp; Commercial Excellence - Rolls-Royce Power Systems<\/div><div>Florence Brunet - Head of Pricing \u2013 Equans<\/div><div>Alexander Kortas - Senior Director Strategic Pricing \u2013 Cargill<\/div><div>Raphael Prync - Global Pricing Strategy Leader Cardiovascular Portfolio \u2013 Medtronic<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>10:50<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Networking Break<\/div><\/div><\/article><\/div><\/div><\/section><section class=\"agenda-section parallel\"><h3>Late-morning parallel sessions<\/h3><div class=\"parallel-scroll\"><table class=\"parallel-table\"><thead><tr><th aria-label=\"Time\" class=\"time-head\"><\/th><th>Main Stage<\/th><th>Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/th><th>Track 2 \/ Revenue Growth Management<\/th><th>Track 3 \/ Leadership &amp; Transformation<\/th><th>Track 4 \/ Masterclasses<\/th><\/tr><\/thead><tbody><tr><th class=\"time-cell\">11:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Accelerate Pricing Transformation with AI-Powered Decision Intelligence<\/h4><ul><li>Discover how AI is improving pricing speed and precision<\/li><li>Learn how organisations are scaling intelligent pricing capabilities<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Capturing Value from AI Innovation: How Successful Startups Turn Innovation into Revenue, Profit, and Growth<\/h4><ul><li>Discover how successful AI-based startups identify, communicate and monetise the value their customers recognise in AI-driven and emerging innovations<\/li><li>Learn a step-by-step, practical approach to identify the value of your innovation and structure offers that capture a fair share of the value created<\/li><\/ul><div class=\"speakers\"><div>Ian Tidswell - CEO - Ideal Price<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Improve RGM Performance Through Smarter Mix and Assortment Strategies<\/h4><ul><li>Learn how organisations optimise assortment and channel mix<\/li><li>Discover how RGM is evolving beyond price increases<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>From Pricing Standards to Daily Margin Behaviours: Making Execution Stick<\/h4><ul><li>Most pricing organisations don't lack tools \u2014 they lack execution: standards exist, but teams don't turn them into daily margin behaviours<\/li><li>How a small central team built a pricing system across 175 countries \u2014 linking strategy, process, capabilities, and the human side of pricing<\/li><li>Adoption engineered, not mandated: reducing 39 capabilities to the 7\u201315 that moved each country's business case, with named owners closing the gaps<\/li><li>Where AI genuinely changes pricing execution \u2014 and where the real bottleneck stays human, not technical<\/li><\/ul><div class=\"speakers\"><div>Olivier Dallemagne - Founder and Managing Partner - RGC Consultants<\/div><\/div><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 1<\/div><h4>Mastering the monetisation revolution: From product to solution<\/h4><ul><li>From product to solution: manufacturers can unlock major value by shifting from one-time equipment sales to solution-driven business models<\/li><li>The technology is ready, the commercial model isn't: the real barrier to this shift is measuring value, attributing it fairly, and allocating risk<\/li><li>Strategy alone isn't enough: even sound business models stall without the right organizational structure, incentives, and pricing capability to support them<\/li><\/ul><div class=\"speakers\"><div>Dr. Amadeus Petzke - Partner Pricing &amp; Sales, Leader Industry Sector - hy Consulting Group<\/div><div>Dr. G\u00e1bor Darvasi - Vice President Pricing &amp; Sales - hy Consulting Group<\/div><\/div><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">11:50<\/th><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 2<\/div><h4>The Future of Pricing &amp; RGM Leadership in an AI-Driven Economy<\/h4><ul><li>Explore how pricing capabilities are changing globally<\/li><li>Learn how organisations are redesigning pricing teams<\/li><\/ul><div class=\"speakers\"><div>Dr. Ekaterina Ruehle - Director Global Strategic Pricing - Henkel Adhesive Technologies; Founder pricedentity.io<\/div><div>Nikhil Tripathi - Senior Manager, Pricing- Viking Direct EU<\/div><div>Nazar Lukasevych - Head of Global Pricing Competence Center \u2013 Hilti<\/div><div>Gabor Kapus - Pricing Director - Saverglass<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Creating a Winning Pricing Culture: Turning Value Perception into Sustainable Growth<\/h4><ul><li>Move Beyond Cost-Plus Pricing: Learn how leading organisations shape customer perception, communicate value effectively, and command premium prices through strategic positioning<\/li><li>Build a Data-Driven Pricing Mindset: Discover how cross-functional collaboration, customer insights, segmentation, and pricing analytics create a culture that consistently balances profitability with customer value<\/li><\/ul><div class=\"speakers\"><div>Caio Riccardi - Global Pricing Specialist \u2013 Cavotec<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Transform RGM into an Enterprise-Wide Capability<\/h4><ul><li>Explore how leading firms integrate RGM across commercial functions<\/li><li>Discover how to embed RGM into long-term strategic planning<\/li><\/ul><div class=\"speakers\"><div>Xavier Calero Molluna - Country Manager Iberia - Arbex<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Position Pricing as a Strategic Leadership Capability<\/h4><ul><li>Find out how pricing teams gain executive sponsorship and influence<\/li><li>Discover how pricing drives enterprise profitability<\/li><\/ul><div class=\"speakers\"><div>Daniel Cho - Sr Director, Head of Strategic Pricing CoE. - Philips Healthcare<\/div><\/div><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">12:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Can Pricing Still Protect Margins in an Era of Radical Transparency and AI?<\/h4><ul><li>Explore how AI, marketplaces and digital channels are changing pricing power<\/li><li>Analyse how organisations defend differentiation in hyper-transparent markets<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Build Pricing Strategies That Protect Value During Aggressive Price Wars<\/h4><ul><li>Analyse how organisations avoid reactive discounting traps<\/li><li>Discover smarter approaches to defending long-term margin integrity<\/li><\/ul><div class=\"speakers\"><div>Alberto Dall\u2019Osso - Global Head of Pricing Excellence - Bracco<\/div><div>Danilo Zatta - PhD, MBA Senior Partner - Implement Consulting Group<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Use Advanced Customer Segmentation to Improve RGM<\/h4><ul><li>Analyse how behavioural segmentation improves pricing precision<\/li><li>Discover smarter approaches to customer profitability<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>From Legacy Pricing Chaos to Disciplined Execution: An Industrial Case Study<\/h4><ul><li>Learn how a decentralised organisation harmonised pricing across its extensive portfolio without overriding local autonomy<\/li><li>Discover a phased wave approach that builds credibility through early wins, then scales sustainably across the organisation<\/li><\/ul><div class=\"speakers\"><div>Pieter Valcke - Senior Manager | Commercial Strategy, Pricing and Analytics - Monitor Deloitte<\/div><\/div><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 2<\/div><h4>The Power of Influence: How to Make Commercial Change Happen<\/h4><ul><li>Explore how the most successful pricing and RGM leaders build influence across Sales, Finance and the wider organisation<\/li><li>Learn how to turn resistance into commitment and create the internal momentum needed for transformation<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">12:50<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Winning the Margin War: How Leading Organisations Navigate Inflation, Tariffs and Global Volatility<\/h4><ul><li>Find out how top pricing, RGM and commercial leaders protect profitability during extreme uncertainty<\/li><li>Discover the strategies enabling faster, smarter and more resilient commercial decisions<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Why the Best Pricing Strategies Now Start with Customer\/Consumer Psychology<\/h4><ul><li>Explore how perception, trust and behavioural economics influence willingness-to-pay<\/li><li>Discover how companies combine analytics with human decision science<\/li><\/ul><div class=\"speakers\"><div>Hasan Guliyev - Senior Revenue Growth Manager \u2013 Kenvue<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Optimise Channel, Trade and Promotion Strategies for Profitable Growth<\/h4><ul><li>Learn how organisations improve channel profitability through smarter RGM<\/li><li>Discover advanced approaches to trade and promotion optimization<\/li><\/ul><div class=\"speakers\"><div>Coco van de Goorberg-Vugs - Head of Revenue Growth Management Western Europe - Philips<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Centralizing Pricing Control: Navigating the Shift from Individual to Strategic Decision-Making<\/h4><ul><li>Overcome Sales Resistance: Learn how to manage organisational pushback and build acceptance when pricing authority shifts from individual salespeople to a centralised model<\/li><li>Protect Margins Under Increasing Customer Pressure: Understand how centralised pricing can strengthen pricing discipline and defend margins as customers consolidate and negotiation power shifts<\/li><li>Scale Pricing Across Complexity: Discover how governance, processes and digital tools enable consistent pricing across thousands of SKUs, product categories and market requirements<\/li><\/ul><div class=\"speakers\"><div>Christian Schanz - Head of Global Pricing and Condition Management \u2013 MAHLE<\/div><\/div><\/div><\/article><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mobile-parallel\"><div class=\"mobile-time\"><h4>11:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Accelerate Pricing Transformation with AI-Powered Decision Intelligence<\/h4><ul><li>Discover how AI is improving pricing speed and precision<\/li><li>Learn how organisations are scaling intelligent pricing capabilities<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Capturing Value from AI Innovation: How Successful Startups Turn Innovation into Revenue, Profit, and Growth<\/h4><ul><li>Discover how successful AI-based startups identify, communicate and monetise the value their customers recognise in AI-driven and emerging innovations<\/li><li>Learn a step-by-step, practical approach to identify the value of your innovation and structure offers that capture a fair share of the value created<\/li><\/ul><div class=\"speakers\"><div>Ian Tidswell - CEO - Ideal Price<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Improve RGM Performance Through Smarter Mix and Assortment Strategies<\/h4><ul><li>Learn how organisations optimise assortment and channel mix<\/li><li>Discover how RGM is evolving beyond price increases<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>From Pricing Standards to Daily Margin Behaviours: Making Execution Stick<\/h4><ul><li>Most pricing organisations don't lack tools \u2014 they lack execution: standards exist, but teams don't turn them into daily margin behaviours<\/li><li>How a small central team built a pricing system across 175 countries \u2014 linking strategy, process, capabilities, and the human side of pricing<\/li><li>Adoption engineered, not mandated: reducing 39 capabilities to the 7\u201315 that moved each country's business case, with named owners closing the gaps<\/li><li>Where AI genuinely changes pricing execution \u2014 and where the real bottleneck stays human, not technical<\/li><\/ul><div class=\"speakers\"><div>Olivier Dallemagne - Founder and Managing Partner - RGC Consultants<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 11:20\u201312:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 1<\/div><h4>Mastering the monetisation revolution: From product to solution<\/h4><ul><li>From product to solution: manufacturers can unlock major value by shifting from one-time equipment sales to solution-driven business models<\/li><li>The technology is ready, the commercial model isn't: the real barrier to this shift is measuring value, attributing it fairly, and allocating risk<\/li><li>Strategy alone isn't enough: even sound business models stall without the right organizational structure, incentives, and pricing capability to support them<\/li><\/ul><div class=\"speakers\"><div>Dr. Amadeus Petzke - Partner Pricing &amp; Sales, Leader Industry Sector - hy Consulting Group<\/div><div>Dr. G\u00e1bor Darvasi - Vice President Pricing &amp; Sales - hy Consulting Group<\/div><\/div><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>11:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 2<\/div><h4>The Future of Pricing &amp; RGM Leadership in an AI-Driven Economy<\/h4><ul><li>Explore how pricing capabilities are changing globally<\/li><li>Learn how organisations are redesigning pricing teams<\/li><\/ul><div class=\"speakers\"><div>Dr. Ekaterina Ruehle - Director Global Strategic Pricing - Henkel Adhesive Technologies; Founder pricedentity.io<\/div><div>Nikhil Tripathi - Senior Manager, Pricing- Viking Direct EU<\/div><div>Nazar Lukasevych - Head of Global Pricing Competence Center \u2013 Hilti<\/div><div>Gabor Kapus - Pricing Director - Saverglass<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Creating a Winning Pricing Culture: Turning Value Perception into Sustainable Growth<\/h4><ul><li>Move Beyond Cost-Plus Pricing: Learn how leading organisations shape customer perception, communicate value effectively, and command premium prices through strategic positioning<\/li><li>Build a Data-Driven Pricing Mindset: Discover how cross-functional collaboration, customer insights, segmentation, and pricing analytics create a culture that consistently balances profitability with customer value<\/li><\/ul><div class=\"speakers\"><div>Caio Riccardi - Global Pricing Specialist \u2013 Cavotec<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Transform RGM into an Enterprise-Wide Capability<\/h4><ul><li>Explore how leading firms integrate RGM across commercial functions<\/li><li>Discover how to embed RGM into long-term strategic planning<\/li><\/ul><div class=\"speakers\"><div>Xavier Calero Molluna - Country Manager Iberia - Arbex<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Position Pricing as a Strategic Leadership Capability<\/h4><ul><li>Find out how pricing teams gain executive sponsorship and influence<\/li><li>Discover how pricing drives enterprise profitability<\/li><\/ul><div class=\"speakers\"><div>Daniel Cho - Sr Director, Head of Strategic Pricing CoE. - Philips Healthcare<\/div><\/div><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>12:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Can Pricing Still Protect Margins in an Era of Radical Transparency and AI?<\/h4><ul><li>Explore how AI, marketplaces and digital channels are changing pricing power<\/li><li>Analyse how organisations defend differentiation in hyper-transparent markets<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Build Pricing Strategies That Protect Value During Aggressive Price Wars<\/h4><ul><li>Analyse how organisations avoid reactive discounting traps<\/li><li>Discover smarter approaches to defending long-term margin integrity<\/li><\/ul><div class=\"speakers\"><div>Alberto Dall\u2019Osso - Global Head of Pricing Excellence - Bracco<\/div><div>Danilo Zatta - PhD, MBA Senior Partner - Implement Consulting Group<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Use Advanced Customer Segmentation to Improve RGM<\/h4><ul><li>Analyse how behavioural segmentation improves pricing precision<\/li><li>Discover smarter approaches to customer profitability<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>From Legacy Pricing Chaos to Disciplined Execution: An Industrial Case Study<\/h4><ul><li>Learn how a decentralised organisation harmonised pricing across its extensive portfolio without overriding local autonomy<\/li><li>Discover a phased wave approach that builds credibility through early wins, then scales sustainably across the organisation<\/li><\/ul><div class=\"speakers\"><div>Pieter Valcke - Senior Manager | Commercial Strategy, Pricing and Analytics - Monitor Deloitte<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 12:20\u201313:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 2<\/div><h4>The Power of Influence: How to Make Commercial Change Happen<\/h4><ul><li>Explore how the most successful pricing and RGM leaders build influence across Sales, Finance and the wider organisation<\/li><li>Learn how to turn resistance into commitment and create the internal momentum needed for transformation<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>12:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Winning the Margin War: How Leading Organisations Navigate Inflation, Tariffs and Global Volatility<\/h4><ul><li>Find out how top pricing, RGM and commercial leaders protect profitability during extreme uncertainty<\/li><li>Discover the strategies enabling faster, smarter and more resilient commercial decisions<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Why the Best Pricing Strategies Now Start with Customer\/Consumer Psychology<\/h4><ul><li>Explore how perception, trust and behavioural economics influence willingness-to-pay<\/li><li>Discover how companies combine analytics with human decision science<\/li><\/ul><div class=\"speakers\"><div>Hasan Guliyev - Senior Revenue Growth Manager \u2013 Kenvue<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Optimise Channel, Trade and Promotion Strategies for Profitable Growth<\/h4><ul><li>Learn how organisations improve channel profitability through smarter RGM<\/li><li>Discover advanced approaches to trade and promotion optimization<\/li><\/ul><div class=\"speakers\"><div>Coco van de Goorberg-Vugs - Head of Revenue Growth Management Western Europe - Philips<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Talk<\/div><h4>Centralizing Pricing Control: Navigating the Shift from Individual to Strategic Decision-Making<\/h4><ul><li>Overcome Sales Resistance: Learn how to manage organisational pushback and build acceptance when pricing authority shifts from individual salespeople to a centralised model<\/li><li>Protect Margins Under Increasing Customer Pressure: Understand how centralised pricing can strengthen pricing discipline and defend margins as customers consolidate and negotiation power shifts<\/li><li>Scale Pricing Across Complexity: Discover how governance, processes and digital tools enable consistent pricing across thousands of SKUs, product categories and market requirements<\/li><\/ul><div class=\"speakers\"><div>Christian Schanz - Head of Global Pricing and Condition Management \u2013 MAHLE<\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/section><section class=\"agenda-section\"><h3>Lunch<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>13:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Lunch and Networking<\/div><\/div><\/article><\/div><\/div><\/section><section class=\"agenda-section parallel\"><h3>Afternoon parallel sessions<\/h3><div class=\"parallel-scroll\"><table class=\"parallel-table\"><thead><tr><th aria-label=\"Time\" class=\"time-head\"><\/th><th>Main Stage<\/th><th>Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/th><th>Track 2 \/ Revenue Growth Management<\/th><th>Track 3 \/ Leadership &amp; Transformation<\/th><th>Track 4 \/ Masterclasses<\/th><\/tr><\/thead><tbody><tr><th class=\"time-cell\">14:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Build Predictive Pricing Capabilities That Anticipate Market Volatility<\/h4><ul><li>Analyse how organisations use predictive intelligence to improve responsiveness<\/li><li>Discover how to react faster to disruption, inflation and demand shifts<\/li><\/ul><\/div><\/article><\/td><td> <article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 1<\/div><h4>Improve Value-Based Price Realisation Through Better Sales Alignment<\/h4><ul><li>Learn how to embed pricing into commercial decision-making<\/li><li>Discover how to reduce unnecessary discounting<\/li><\/ul><\/div><\/article> <\/td> <td> <article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 2<\/div><h4>Customising RGM execution across the channels reshaping European CPG<\/h4><ul><li>Explore how CPG companies can translate global frameworks into differentiated channel execution across omnichannel and the value channel<\/li><\/ul><div class=\"speakers\"><div>Sandeep Mathew - Revenue Growth Management Expert - Ex-Unilever Global Director - Ex-Bain Advisor<\/div><\/div><\/div><\/article> <\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 3<\/div><h4>Improve Competitive Intelligence for Faster Pricing Decisions<\/h4><ul><li>Analyse how companies monitor market pricing dynamics<\/li><li>Learn smarter benchmarking techniques<\/li><\/ul><div class=\"speakers\"><div>Pavel Matyasko - Business Analyst, Pricing Solution Expert - TopMonks<\/div><div>Dr. Anna van der Weerden - co-CEO - TopMonks<\/div><\/div><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 3<\/div><h4>The Portfolio Architect: Designing Growth Across Every Customer and Product<\/h4><ul><li>Explore how to make smarter choices across portfolios, segments, channels, assortment and customer value propositions<\/li><li>Learn how to balance premiumisation, accessibility, volume and profitability to build a stronger growth engine<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">14:50<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Using AI to build Pricing Capability: Where Are YOU Today?<\/h4><ul><li>How to Turn AI Talk into Action: A practical guide for moving from abstract ideas to building your first pricing tool with low or zero budget<\/li><li>Navigating the Pitfalls: A realistic look at what can go wrong on your AI journey and how to avoid common mistakes<\/li><li>Adoption as the Measure of Success: Why the best tool is useless if it\u2019s not adopted, and how to ensure your solutions are embraced by the team<\/li><\/ul><div class=\"speakers\"><div>Loon Spielmann - Vice President Pricing Strategy - Bosch Rexroth<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 4<\/div><h4>Optimise Value Pricing Across Commodity and Premium Product Portfolios<\/h4><ul><li>Identify how organisations balance volume and profitability<\/li><li>Discover strategies for differentiated pricing approaches<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 5<\/div><h4>Revenue Growth Management Beyond Promotions and Discounts<\/h4><ul><li>Learn how leading companies optimise mix, assortment and channels<\/li><li>Discover the future evolution of RGM<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 6<\/div><h4>Build AI-Ready Pricing Foundations with Better Data and Governance<\/h4><ul><li>Understand why data quality is the biggest AI success factor<\/li><li>Discover how organisations are fixing fragmented pricing systems<\/li><\/ul><div class=\"speakers\"><div>Chiel Messelink - Manager Pricing &amp; Promotions and Management Member - GAMMA<\/div><\/div><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">15:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Who owns the price? Why pricing fails\u2014and how leaders redesign decision power to make it work<\/h4><ul><li>Hear how a real EMEA transformation case shifted from fragmented ownership to a clear decision architecture across Sales, Finance and Pricing<\/li><li>Increase execution speed while strengthening governance and control<\/li><li>Learn how to build a Pricing Centre of Excellence connecting strategy, execution and analytics into one operating model<\/li><li>Drive adoption in high-resistance environments, where stakeholder alignment \u2014 not tools \u2014 determines success<\/li><\/ul><div class=\"speakers\"><div>Anna Fastishevskaya - Commercial Finance Director EMEA \u2013 Eaton<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 1<\/div><h4>Use Dynamic Pricing Without Damaging Customer Trust<\/h4><ul><li>Learn how to balance automation with value perception<\/li><li>Discover when to react to competitors \u2014 and when not to<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 2<\/div><h4>Improve Revenue Growth Through Smarter Promotions and Trade Optimization<\/h4><ul><li>Learn how RGM teams optimise promotions more effectively<\/li><li>Discover how to drive profitable growth<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 3<\/div><h4>Reclaiming margin through pricing transformation<\/h4><ul><li>Margin improves only with a fundamental shift in pricing behaviours across the full lifecycle, from strategy to execution and monitoring<\/li><li>Sustainable margin requires moving from cost-based pricing to value and risk monetisation<\/li><\/ul><div class=\"speakers\"><div>Florence Brunet - Head of Pricing \u2013 Equans<\/div><\/div><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 4<\/div><h4>The Decision Advantage: How the Best Commercial Leaders Think<\/h4><ul><li>Discover how leading organisations make better decisions when data is incomplete, markets are volatile and the future is uncertain<\/li><li>Explore the balance between analytical rigour, intuition, speed and judgment in high-stakes commercial decisions<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">15:50<\/th><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 3<\/div><h4>AI in Pricing: What Is Real, What Is Hype and What Actually Works?<\/h4><ul><li>Hear real implementation experiences from global pricing leaders<\/li><li>Explore where AI delivers measurable value today<\/li><\/ul><div class=\"speakers\"><div>Moderator: Dr. Steve Laborda - founder \u2013 Valuebizbooster<\/div><div>Caio Riccardi - Global Pricing Specialist \u2013 Cavotec<\/div><div>Andr\u00e9s S\u00e1nchez Vicens - Sr. Director Revenue Growth Manager \u2013 Kenvue<\/div><div>Stefano Porciello - Global Lead of Pricing - Oase Gmbh<\/div><div>Jacob Moller Korsgaard - Pricing Director - Danfoss<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 4<\/div><h4>Improve Pricing Agility During Global Market Volatility<\/h4><ul><li>Explore how organisations react faster to disruption<\/li><li>Discover strategies for tariffs, inflation and supply shocks<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 5<\/div><h4>RGM Is Not a Function \u2013 It\u2019s the Mindset Behind How We Decide<\/h4><ul><li>Data creates clarity, but value is created through decisions and excellence in execution<\/li><li>Lessons from one of Bacardi Europe\u2019s largest value creation programs<\/li><\/ul><div class=\"speakers\"><div>Carlien Crol - RGM Director Europe \u2013 Bacardi<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 6<\/div><h4>How Leading Companies Scale Pricing Analytics into Business Results<\/h4><ul><li>Turn pricing data into business decisions at scale<\/li><li>Build analytics capabilities that drive real commercial impact<\/li><\/ul><div class=\"speakers\"><div>Nazar Lukasevych - Head of Global Pricing Competence Center \u2013 Hilti<\/div><\/div><\/div><\/article><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mobile-parallel\"><div class=\"mobile-time\"><h4>14:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Build Predictive Pricing Capabilities That Anticipate Market Volatility<\/h4><ul><li>Analyse how organisations use predictive intelligence to improve responsiveness<\/li><li>Discover how to react faster to disruption, inflation and demand shifts<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 1<\/div><h4>Improve Value-Based Price Realisation Through Better Sales Alignment<\/h4><ul><li>Learn how to embed pricing into commercial decision-making<\/li><li>Discover how to reduce unnecessary discounting<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 2<\/div><h4>Customising RGM execution across the channels reshaping European CPG<\/h4><ul><li>Explore how CPG companies can translate global frameworks into differentiated channel execution across omnichannel and the value channel<\/li><\/ul><div class=\"speakers\"><div>Sandeep Mathew - Revenue Growth Management Expert - Ex-Unilever Global Director - Ex-Bain Advisor<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 3<\/div><h4>Improve Competitive Intelligence for Faster Pricing Decisions<\/h4><ul><li>Analyse how companies monitor market pricing dynamics<\/li><li>Learn smarter benchmarking techniques<\/li><\/ul><div class=\"speakers\"><div>Pavel Matyasko - Business Analyst, Pricing Solution Expert - TopMonks<\/div><div>Dr. Anna van der Weerden - co-CEO - TopMonks<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 14:20\u201315:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 3<\/div><h4>The Portfolio Architect: Designing Growth Across Every Customer and Product<\/h4><ul><li>Explore how to make smarter choices across portfolios, segments, channels, assortment and customer value propositions<\/li><li>Learn how to balance premiumisation, accessibility, volume and profitability to build a stronger growth engine<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>14:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Using AI to build Pricing Capability: Where Are YOU Today?<\/h4><ul><li>How to Turn AI Talk into Action: A practical guide for moving from abstract ideas to building your first pricing tool with low or zero budget<\/li><li>Navigating the Pitfalls: A realistic look at what can go wrong on your AI journey and how to avoid common mistakes<\/li><li>Adoption as the Measure of Success: Why the best tool is useless if it\u2019s not adopted, and how to ensure your solutions are embraced by the team<\/li><\/ul><div class=\"speakers\"><div>Loon Spielmann - Vice President Pricing Strategy - Bosch Rexroth<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 4<\/div><h4>Optimise Value Pricing Across Commodity and Premium Product Portfolios<\/h4><ul><li>Identify how organisations balance volume and profitability<\/li><li>Discover strategies for differentiated pricing approaches<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 5<\/div><h4>Revenue Growth Management Beyond Promotions and Discounts<\/h4><ul><li>Learn how leading companies optimise mix, assortment and channels<\/li><li>Discover the future evolution of RGM<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 6<\/div><h4>Build AI-Ready Pricing Foundations with Better Data and Governance<\/h4><ul><li>Understand why data quality is the biggest AI success factor<\/li><li>Discover how organisations are fixing fragmented pricing systems<\/li><\/ul><div class=\"speakers\"><div>Chiel Messelink - Manager Pricing &amp; Promotions and Management Member - GAMMA<\/div><\/div><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>15:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Who owns the price? Why pricing fails\u2014and how leaders redesign decision power to make it work<\/h4><ul><li>Hear how a real EMEA transformation case shifted from fragmented ownership to a clear decision architecture across Sales, Finance and Pricing<\/li><li>Increase execution speed while strengthening governance and control<\/li><li>Learn how to build a Pricing Centre of Excellence connecting strategy, execution and analytics into one operating model<\/li><li>Drive adoption in high-resistance environments, where stakeholder alignment \u2014 not tools \u2014 determines success<\/li><\/ul><div class=\"speakers\"><div>Anna Fastishevskaya - Commercial Finance Director EMEA \u2013 Eaton<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 1<\/div><h4>Use Dynamic Pricing Without Damaging Customer Trust<\/h4><ul><li>Learn how to balance automation with value perception<\/li><li>Discover when to react to competitors \u2014 and when not to<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 2<\/div><h4>Improve Revenue Growth Through Smarter Promotions and Trade Optimization<\/h4><ul><li>Learn how RGM teams optimise promotions more effectively<\/li><li>Discover how to drive profitable growth<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 3<\/div><h4>Reclaiming margin through pricing transformation<\/h4><ul><li>Margin improves only with a fundamental shift in pricing behaviours across the full lifecycle, from strategy to execution and monitoring<\/li><li>Sustainable margin requires moving from cost-based pricing to value and risk monetisation<\/li><\/ul><div class=\"speakers\"><div>Florence Brunet - Head of Pricing \u2013 Equans<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 15:20\u201316:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 4<\/div><h4>The Decision Advantage: How the Best Commercial Leaders Think<\/h4><ul><li>Discover how leading organisations make better decisions when data is incomplete, markets are volatile and the future is uncertain<\/li><li>Explore the balance between analytical rigour, intuition, speed and judgment in high-stakes commercial decisions<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>15:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 3<\/div><h4>AI in Pricing: What Is Real, What Is Hype and What Actually Works?<\/h4><ul><li>Hear real implementation experiences from global pricing leaders<\/li><li>Explore where AI delivers measurable value today<\/li><\/ul><div class=\"speakers\"><div>Moderator: Dr. Steve Laborda - founder \u2013 Valuebizbooster<\/div><div>Caio Riccardi - Global Pricing Specialist \u2013 Cavotec<\/div><div>Andr\u00e9s S\u00e1nchez Vicens - Sr. Director Revenue Growth Manager \u2013 Kenvue<\/div><div>Stefano Porciello - Global Lead of Pricing - Oase Gmbh<\/div><div>Jacob Moller Korsgaard - Pricing Director - Danfoss<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 4<\/div><h4>Improve Pricing Agility During Global Market Volatility<\/h4><ul><li>Explore how organisations react faster to disruption<\/li><li>Discover strategies for tariffs, inflation and supply shocks<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 5<\/div><h4>RGM Is Not a Function \u2013 It\u2019s the Mindset Behind How We Decide<\/h4><ul><li>Data creates clarity, but value is created through decisions and excellence in execution<\/li><li>Lessons from one of Bacardi Europe\u2019s largest value creation programs<\/li><\/ul><div class=\"speakers\"><div>Carlien Crol - RGM Director Europe \u2013 Bacardi<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story 6<\/div><h4>How Leading Companies Scale Pricing Analytics into Business Results<\/h4><ul><li>Turn pricing data into business decisions at scale<\/li><li>Build analytics capabilities that drive real commercial impact<\/li><\/ul><div class=\"speakers\"><div>Nazar Lukasevych - Head of Global Pricing Competence Center \u2013 Hilti<\/div><\/div><\/div><\/article><\/div><\/div><\/div><\/section><section class=\"agenda-section\"><h3>Closing plenary and celebration<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>16:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Networking Break<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>16:50<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\">\n<div class=\"session__tag\">INSPIRATION<\/div>\n<div class=\"session__body\">\n<div class=\"session__format\">Inspirational Keynote Partner Talk<\/div>\n<h4>Improve Enterprise Profitability Through Intelligent Pricing Automation<\/h4>\n<ul>\n<li>Analyse where automation generates the greatest commercial impact<\/li>\n<li>Discover how organisations scale pricing efficiency globally<\/li>\n<\/ul>\n<\/div>\n<\/article><\/div><div class=\"simple-row\"><time>17:20<\/time><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 4<\/div><h4>The Biggest Pricing and RGM Lessons from Global Industry Leaders<\/h4><ul><li>Hear practical lessons from complex pricing and RGM transformations<\/li><li>Identify what actually delivered measurable business impact<\/li><\/ul><div class=\"speakers\"><div>Cecilia Mallen \u2013 International Consumer RGM Director \u2013 PepsiCo<\/div><div>Pedro Piccoli Soares - Group Pricing Director - HBX Group<\/div><div>Xavier Calero Molluna - Country Manager Iberia - Arbex<\/div><div>Federico Boccardo \u2013 Commercial Excellence Lead EMEA Agriculture &amp; Trading - Cargill<\/div><div>Ingo Reinhardt - Co-Founder &amp; MD \u2013 Buynomics<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>17:50<\/time><article class=\"session session--have-fun\" style=\"--tag:#447A46;--soft:#EEF7EE\"><div class=\"session__tag\">HAVE FUN<\/div><div class=\"session__body\"><div class=\"session__format\">External Talk<\/div><h4>To Be Announced<\/h4><\/div><\/article><\/div><div class=\"simple-row\"><time>18:00<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Closing Remarks by the Chairperson<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>18:10<\/time><article class=\"session session--have-fun\" style=\"--tag:#447A46;--soft:#EEF7EE\"><div class=\"session__tag\">HAVE FUN<\/div><div class=\"session__body\"><div class=\"session__format\">EPP 20 Years Birthday Celebration<\/div><h4>Networking Drinks<\/h4><\/div><\/article><\/div><div class=\"simple-row\"><time>20:00<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">End of Day 1<\/div><\/div><\/article><\/div><\/div><\/section><div class=\"agenda-navigation\"><button class=\"agenda-btn agenda-btn--primary\" data-agenda-day=\"day2\" type=\"button\">Continue to Day 2 \u2192<\/button><\/div><\/section>\n<section class=\"day\" id=\"day2\"><header class=\"day-head\"><h2>Programme Day 2 <span>\u00b7 18 November 2026<\/span><\/h2><div class=\"themes\">Core focus themes: Value-Based Pricing &amp; Commercial Strategy \u00b7 Leadership &amp; Transformation \u00b7 Revenue Growth Management<\/div><\/header><section class=\"agenda-section\"><h3>Morning plenary<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>08:00<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Welcome Coffee &amp; Registration<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>08:50<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Chairperson Opening Remarks<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:00<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">TED Talk<\/div><h4>Commercial Growth Across Continents<\/h4><ul><li>Why do some RGM programs deliver millions in value while others struggle to scale, despite having tools and technology?<\/li><li>This session will share hard-earned lessons from scaling RGM across markets, including when sophistication kills relevance, why adoption must extend beyond the RGM team<\/li><li>And, how to build a model that creates both global leverage and local accountability as AI reshapes pricing and revenue management<\/li><\/ul><div class=\"speakers\"><div>Ajay Ahuja - Global RGM Lead \u2013 Kellogg<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Reinventing Revenue Growth Through AI, Pricing Intelligence and Commercial Transformation<\/h4><ul><li>Learn how organisations connect pricing, RGM and analytics into one intelligent commercial strategy<\/li><li>Discover how AI is accelerating decision-making and profitable growth<\/li><\/ul><div class=\"speakers\"><div>Simon Murzeau \u2013 Partner Commercial Strategy &amp; Pricing \u2013 EY-Parthenon<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>09:50<\/time><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 5<\/div><h4>The Future of Commercial Excellence: What the World\u2019s Leading Pricing and RGM Teams Are Doing Now<\/h4><ul><li>Hear how top organisations are preparing for the next era of AI-driven commercial strategy<\/li><li>Discover the innovations transforming pricing, revenue growth and profitability management<\/li><\/ul><div class=\"speakers\"><div>Moderator: Dr. Steve Laborda - founder \u2013 Valuebizbooster<\/div><div>Dr. Esther Lefay - Global Pricing Manager - ABB<\/div><div>Philippe Vandevoorde - Lead of Telco Pricing \u2013 Proximus<\/div><div>Madhushruti Roy \u2013 Head of Revenue Growth Management, International Personal Care - Kimberly-Clark<\/div><div>Michael Bartels - Strategic Pricing Lead - Keller &amp; Kalmbach GmbH &amp; Co. KG<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>10:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>The next era of Commercial Excellence: from Pricing &amp; Revenue Management silos to enterprise-wide profit alignment<\/h4><ul><li>Fragmented decisions across commercial functions create hidden costs, margin dilution and lost revenue by optimizing locally rather than globally<\/li><li>The next evolution of Commercial Excellence is an AI-driven decision engine that aligns Pricing, Revenue Management, Sales, (Online) Marketing, Supply Chain and Web around enterprise-wide profit optimization<\/li><li>We will explore a new cross-functional framework that is needed to synchronize data, incentives and execution across teams, enabling coordinated supply &amp; demand decisions and sustainable value creation.<\/li><\/ul><div class=\"speakers\"><div>Paul van Keulen - Director of Pricing, Tools &amp; Strategic Projects - Center Parcs Europe<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>10:50<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Networking Break<\/div><\/div><\/article><\/div><\/div><\/section><section class=\"agenda-section parallel\"><h3>Late-morning tech demo showcase<\/h3><div class=\"parallel-scroll\"><table class=\"parallel-table\"><thead><tr><th aria-label=\"Time\" class=\"time-head\"><\/th><th>Main Stage<\/th><th>Tech Demo 1<\/th><th>Tech Demo 2<\/th><th>Tech Demo 3<\/th><th>Masterclasses<\/th><\/tr><\/thead><tbody><tr><th class=\"time-cell\">11:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Create Self-Improving Pricing Systems with AI and Machine Learning<\/h4><ul><li>Learn how intelligent systems continuously optimise pricing decisions<\/li><li>Discover how organisations improve pricing precision over time<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 1<\/div><h4>Use AI to Improve Pricing Recommendations and Margin Performance<\/h4><ul><li>Discover real-world AI pricing applications<\/li><li>Learn how organisations improve pricing precision<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 2<\/div><h4>Improve Price Monitoring Through Real-Time Competitive Intelligence<\/h4><ul><li>Learn how companies automate competitive tracking<\/li><li>Discover smarter market-response capabilities<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 3<\/div><h4>Build Smarter Pricing Dashboards for Faster Commercial Decisions<\/h4><ul><li>Identify how leaders simplify pricing complexity<\/li><li>Discover dashboards that drive action<\/li><\/ul><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 5<\/div><h4>The Value Conversation: Turning Customer Perception into Commercial Power<\/h4><ul><li>Learn how to communicate and demonstrate value in a world where customers have more information and negotiating power than ever<\/li><li>Discover how stronger value stories can reduce discount dependency and strengthen willingness-to-pay<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">11:50<\/th><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 6<\/div><h4>From Data to Competitive Advantage: The New Rules of Pricing and Revenue Excellence<\/h4><ul><li>Learn how leading companies transform data into commercial advantage<\/li><li>Discover the capabilities separating pricing leaders from laggards<\/li><\/ul><div class=\"speakers\"><div>Francesco Mandina - EPP Ambassador Switzerland<\/div><div>Bruno Rosa - Senior Pricing Director, Flavors EMEA - ADM Nutrition<\/div><div>More panellists TBC.<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 4<\/div><h4>Improve Deal Profitability Through AI-Supported Negotiation Tools<\/h4><ul><li>How pricing teams optimise negotiation outcomes<\/li><li>Discover smarter pricing simulation capabilities<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 5<\/div><h4>Use Predictive Analytics to Improve Forecasting Accuracy<\/h4><ul><li>Find out how organisations improve pricing forecasts<\/li><li>Analyse how predictive models support commercial planning<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 6<\/div><h4>Build AI-Enabled Segmentation Models for Better Pricing Precision<\/h4><ul><li>Learn how machine learning improves customer segmentation<\/li><li>Discover more advanced targeting capabilities<\/li><\/ul><\/div><\/article><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mobile-parallel\"><div class=\"mobile-time\"><h4>11:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Create Self-Improving Pricing Systems with AI and Machine Learning<\/h4><ul><li>Learn how intelligent systems continuously optimise pricing decisions<\/li><li>Discover how organisations improve pricing precision over time<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 1<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 1<\/div><h4>Use AI to Improve Pricing Recommendations and Margin Performance<\/h4><ul><li>Discover real-world AI pricing applications<\/li><li>Learn how organisations improve pricing precision<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 2<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 2<\/div><h4>Improve Price Monitoring Through Real-Time Competitive Intelligence<\/h4><ul><li>Learn how companies automate competitive tracking<\/li><li>Discover smarter market-response capabilities<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 3<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 3<\/div><h4>Build Smarter Pricing Dashboards for Faster Commercial Decisions<\/h4><ul><li>Identify how leaders simplify pricing complexity<\/li><li>Discover dashboards that drive action<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 11:20\u201312:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 5<\/div><h4>The Value Conversation: Turning Customer Perception into Commercial Power<\/h4><ul><li>Learn how to communicate and demonstrate value in a world where customers have more information and negotiating power than ever<\/li><li>Discover how stronger value stories can reduce discount dependency and strengthen willingness-to-pay<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>11:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 6<\/div><h4>From Data to Competitive Advantage: The New Rules of Pricing and Revenue Excellence<\/h4><ul><li>Learn how leading companies transform data into commercial advantage<\/li><li>Discover the capabilities separating pricing leaders from laggards<\/li><\/ul><div class=\"speakers\"><div>Francesco Mandina - EPP Ambassador Switzerland<\/div><div>Bruno Rosa - Senior Pricing Director, Flavors EMEA - ADM Nutrition<\/div><div>More panellists TBC.<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 1<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 4<\/div><h4>Improve Deal Profitability Through AI-Supported Negotiation Tools<\/h4><ul><li>How pricing teams optimise negotiation outcomes<\/li><li>Discover smarter pricing simulation capabilities<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 2<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 5<\/div><h4>Use Predictive Analytics to Improve Forecasting Accuracy<\/h4><ul><li>Find out how organisations improve pricing forecasts<\/li><li>Analyse how predictive models support commercial planning<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Tech Demo 3<\/div><article class=\"session session--innovation\" style=\"--tag:#C65D00;--soft:#FFF2E6\"><div class=\"session__tag\">INNOVATION<\/div><div class=\"session__body\"><div class=\"session__format\">Tech Demo 6<\/div><h4>Build AI-Enabled Segmentation Models for Better Pricing Precision<\/h4><ul><li>Learn how machine learning improves customer segmentation<\/li><li>Discover more advanced targeting capabilities<\/li><\/ul><\/div><\/article><\/div><\/div><\/div><\/section><section class=\"agenda-section parallel\"><h3>Late-morning parallel sessions<\/h3><div class=\"parallel-scroll\"><table class=\"parallel-table\"><thead><tr><th aria-label=\"Time\" class=\"time-head\"><\/th><th>Main Stage<\/th><th>Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/th><th>Track 2 \/ Revenue Growth Management<\/th><th>Track 3 \/ Leadership &amp; Transformation<\/th><th>Track 4 \/ Masterclasses<\/th><\/tr><\/thead><tbody><tr><th class=\"time-cell\">12:20<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Use Commercial Intelligence Platforms to Drive Faster Revenue Growth<\/h4><ul><li>Learn how organisations unify pricing, analytics and commercial execution<\/li><li>Discover how integrated intelligence improves enterprise performance<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 7<\/div><h4>Monetise Sustainability Without Weakening Competitive Positioning<\/h4><ul><li>Explore how organisations price ESG and sustainability initiatives effectively<\/li><li>Discover how customers respond to sustainable value propositions<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 8<\/div><h4>Improve Revenue Growth Through Smarter Promotion Analytics<\/h4><ul><li>Learn how organisations optimise promotional effectiveness<\/li><li>Learn better approaches to trade optimization<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 9<\/div><h4>Use AI to Improve Price Elasticity and Demand Analysis<\/h4><ul><li>Learn how organisations improve pricing accuracy<\/li><li>Discover advanced elasticity modelling approaches<\/li><\/ul><\/div><\/article><\/td><td rowspan=\"2\"><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 6<\/div><h4>The Transformation Multiplier: Why Some Organisations Change Faster Than Others<\/h4><ul><li>Understand the organisational behaviours, leadership principles and operating models that accelerate commercial transformation<\/li><li>Discover how to move from isolated initiatives to sustainable, enterprise-wide change<\/li><\/ul><\/div><\/article><\/td><\/tr><tr><th class=\"time-cell\">12:50<\/th><td><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>The New Commercial Brain: How AI Is Reshaping Pricing, RGM and Commercial Excellence<\/h4><ul><li>Hear how leading organisations are embedding AI into pricing and revenue growth decisions<\/li><li>Discover how commercial leaders balance automation, strategy and customer value creation<\/li><\/ul><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 7<\/div><h4>Build Change Management Strategies That Accelerate Pricing &amp; RGM Transformation<\/h4><ul><li>Assess how to increase internal adoption of pricing &amp; RGM initiatives<\/li><li>Discover how leaders overcome resistance across sales and commercial teams<\/li><\/ul><div class=\"speakers\"><div>Yvonne Pon - Global Markets Pricing and Monetization Director - eBay<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story Talk- 7<\/div><h4>The Last Mile of Revenue Growth Management: Turning Strategy into Commercial Impact<\/h4><ul><li>Discover how leading organisations bridge the gap between commercial strategy and frontline execution<\/li><li>Learn the practical levers that drive adoption, accountability and measurable business results<\/li><\/ul><div class=\"speakers\"><div>Andr\u00e9s S\u00e1nchez Vicens - Sr. Director Revenue Growth Manager \u2013 Kenvue<\/div><\/div><\/div><\/article><\/td><td><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story Talk- 8<\/div><h4>Improve Pricing &amp; RGM Execution Through Commercial Intelligence Platforms<\/h4><ul><li>How companies operationalise pricing insights<\/li><li>Discover tools that improve commercial alignment<\/li><\/ul><\/div><\/article><\/td><\/tr><\/tbody><\/table><\/div><div class=\"mobile-parallel\"><div class=\"mobile-time\"><h4>12:20<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Use Commercial Intelligence Platforms to Drive Faster Revenue Growth<\/h4><ul><li>Learn how organisations unify pricing, analytics and commercial execution<\/li><li>Discover how integrated intelligence improves enterprise performance<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 7<\/div><h4>Monetise Sustainability Without Weakening Competitive Positioning<\/h4><ul><li>Explore how organisations price ESG and sustainability initiatives effectively<\/li><li>Discover how customers respond to sustainable value propositions<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 8<\/div><h4>Improve Revenue Growth Through Smarter Promotion Analytics<\/h4><ul><li>Learn how organisations optimise promotional effectiveness<\/li><li>Learn better approaches to trade optimization<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--action\" style=\"--tag:#007C89;--soft:#E8F6F7\"><div class=\"session__tag\">ACTION<\/div><div class=\"session__body\"><div class=\"session__format\">Workshop 9<\/div><h4>Use AI to Improve Price Elasticity and Demand Analysis<\/h4><ul><li>Learn how organisations improve pricing accuracy<\/li><li>Discover advanced elasticity modelling approaches<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 4 \/ Masterclasses \u00b7 12:20\u201313:20 (1 hour)<\/div><article class=\"session session--mastery\" style=\"--tag:#D6A622;--soft:#FFF8E1\"><div class=\"session__tag\">MASTERY<\/div><div class=\"session__body\"><div class=\"session__format\">Masterclass 6<\/div><h4>The Transformation Multiplier: Why Some Organisations Change Faster Than Others<\/h4><ul><li>Understand the organisational behaviours, leadership principles and operating models that accelerate commercial transformation<\/li><li>Discover how to move from isolated initiatives to sustainable, enterprise-wide change<\/li><\/ul><\/div><\/article><\/div><\/div><div class=\"mobile-time\"><h4>12:50<\/h4><div class=\"mobile-track\"><div class=\"mobile-track__name\">Main Stage<\/div><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>The New Commercial Brain: How AI Is Reshaping Pricing, RGM and Commercial Excellence<\/h4><ul><li>Hear how leading organisations are embedding AI into pricing and revenue growth decisions<\/li><li>Discover how commercial leaders balance automation, strategy and customer value creation<\/li><\/ul><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 1 \/ Value-Based Pricing &amp; Commercial Strategy<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 7<\/div><h4>Build Change Management Strategies That Accelerate Pricing &amp; RGM Transformation<\/h4><ul><li>Assess how to increase internal adoption of pricing &amp; RGM initiatives<\/li><li>Discover how leaders overcome resistance across sales and commercial teams<\/li><\/ul><div class=\"speakers\"><div>Yvonne Pon - Global Markets Pricing and Monetization Director - eBay<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 2 \/ Revenue Growth Management<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story Talk- 7<\/div><h4>The Last Mile of Revenue Growth Management: Turning Strategy into Commercial Impact<\/h4><ul><li>Discover how leading organisations bridge the gap between commercial strategy and frontline execution<\/li><li>Learn the practical levers that drive adoption, accountability and measurable business results<\/li><\/ul><div class=\"speakers\"><div>Andr\u00e9s S\u00e1nchez Vicens - Sr. Director Revenue Growth Manager \u2013 Kenvue<\/div><\/div><\/div><\/article><\/div><div class=\"mobile-track\"><div class=\"mobile-track__name\">Track 3 \/ Leadership &amp; Transformation<\/div><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Success Story Talk- 8<\/div><h4>Improve Pricing &amp; RGM Execution Through Commercial Intelligence Platforms<\/h4><ul><li>How companies operationalise pricing insights<\/li><li>Discover tools that improve commercial alignment<\/li><\/ul><\/div><\/article><\/div><\/div><\/div><\/section><section class=\"agenda-section\"><h3>Afternoon plenary and closing<\/h3><div class=\"simple-agenda\"><div class=\"simple-row\"><time>13:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Lunch and Networking<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>14:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote External Talk<\/div><h4>The Human Advantage in the Age of AI: Why Empathy, Curiosity and Courage Will Matter More Than Ever<\/h4><ul><li>Explore why emotional intelligence and human connection are becoming critical leadership skills in AI-driven organisations<\/li><li>Discover how curiosity, adaptability and resilience separate exceptional leaders during uncertainty and transformation<\/li><li>Learn how top performers maintain influence, trust and purpose in high-pressure commercial environments<\/li><\/ul><\/div><\/article><\/div><div class=\"simple-row\"><time>14:50<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Why Pricing &amp; RGM Excellence Will Define the Next Decade of Commercial Success<\/h4><ul><li>Explore how pricing is becoming a strategic differentiator<\/li><li>Discover what separates high-performing pricing organisations<\/li><\/ul><div class=\"speakers\"><div>Madhushruti Roy \u2013 Head of Revenue Growth Management, International Personal Care - Kimberly-Clark<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>15:20<\/time><article class=\"session session--inspiration\" style=\"--tag:#6F005F;--soft:#F7EEF6\"><div class=\"session__tag\">INSPIRATION<\/div><div class=\"session__body\"><div class=\"session__format\">Inspirational Keynote Talk<\/div><h4>Build End-to-End Commercial Excellence Through Integrated Pricing and RGM<\/h4><ul><li>Learn how organisations align pricing, sales and analytics<\/li><li>Discover frameworks for enterprise revenue optimization<\/li><\/ul><\/div><\/article><\/div><div class=\"simple-row\"><time>15:50<\/time><article class=\"session session--peer-insights\" style=\"--tag:#1F4E79;--soft:#EAF2F8\"><div class=\"session__tag\">PEER INSIGHTS<\/div><div class=\"session__body\"><div class=\"session__format\">Interactive Leaders Panel Discussion 8<\/div><h4>The Commercial Revolution Has Started: Is Your Organisation Ready for What Comes Next?<\/h4><ul><li>Explore the biggest disruptions reshaping pricing, RGM and commercial strategy<\/li><li>Hear how leading organisations are reinventing decision-making, growth and value creation are<\/li><\/ul><div class=\"speakers\"><div>Pierre Jousset - Commercial Strategy Manager - Stage Entertainment<\/div><div>Ilia Keshishev - Global RGM Lead \u2013 Danone<\/div><div>Ramona Maties-Falaschi - Global Pricing Director. Oilfield Services and Equipment - Baker Hughes<\/div><div>More panellists TBC.<\/div><\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>16:20<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">Closing Remarks by the Chairperson and EPP Management<\/div><\/div><\/article><\/div><div class=\"simple-row\"><time>16:30<\/time><article class=\"session session--event\" style=\"--tag:#3F3F46;--soft:#F3F4F6\"><div class=\"session__tag\">EVENT<\/div><div class=\"session__body\"><div class=\"session__format\">End of Event<\/div><\/div><\/article><\/div><\/div><\/section><div class=\"agenda-navigation\"><button class=\"agenda-btn agenda-btn--secondary\" data-agenda-day=\"day1\" type=\"button\">\u2190 Back to Day 1<\/button><a class=\"agenda-btn agenda-btn--primary\" href=\"#agenda-top\">\u2191 Back to Top<\/a><\/div><\/section>\n<\/div><footer class=\"footer\">EPP 20 Years Global Pricing &amp; RGM Summit 2026 \u00b7 Agenda outline<\/footer><\/main>\n<script>document.querySelectorAll('.day-btn').forEach(btn=>btn.addEventListener('click',()=>{document.querySelectorAll('.day-btn').forEach(b=>b.classList.remove('active'));document.querySelectorAll('.day').forEach(d=>d.classList.remove('active'));btn.classList.add('active');document.getElementById(btn.dataset.day).classList.add('active');window.scrollTo({top:document.querySelector('.day.active').offsetTop-70,behavior:'smooth'})}));\ndocument.querySelectorAll('[data-agenda-day]').forEach(function(button){\n  button.addEventListener('click', function(){\n    var targetId = button.getAttribute('data-agenda-day');\n    var targetButton = document.querySelector('.day-btn[data-day=\"' + targetId + '\"]');\n    if (targetButton) {\n      targetButton.click();\n    } else {\n      document.querySelectorAll('.day').forEach(function(day){\n        day.classList.toggle('active', day.id === targetId);\n      });\n      document.querySelectorAll('.day-btn').forEach(function(dayButton){\n        dayButton.classList.toggle('active', dayButton.getAttribute('data-day') === targetId);\n      });\n    }\n    window.requestAnimationFrame(function(){\n      var top = document.getElementById('agenda-top');\n      if (top) {\n        top.scrollIntoView({behavior:'smooth', block:'start'});\n      }\n    });\n  });\n});\n<\/script>\n<\/body><\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>20 YEARS OF IMPACT. SHAPING WHAT&#8217;S NEXT Agenda 1,000 Leaders 100+ Industry Speakers Amsterdam Netherlands 2 Days EPP 20 Years Global Pricing &amp; RGM Summit 2026 \u2014 Agenda EPP 20 Years Global Pricing &amp; RGM Summit 17\u201318 November 2026 \u00b7 Passenger Terminal Amsterdam (PTA)\u201cThe world\u2019s largest Pricing &amp; RGM gathering \u2013 ever\u201d Forum Day 1Forum [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2306","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agenda - EPP 20 Years Global Pricing and RGM Summit 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/global-2026\/agenda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agenda - EPP 20 Years Global Pricing and RGM Summit 2026\" \/>\n<meta property=\"og:description\" content=\"20 YEARS OF IMPACT. 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