{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2026-10-12T14:15:09","modified_gmt":"2026-10-12T14:15:09","slug":"content","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/global-2026\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aea075a e-flex e-con-boxed e-con e-parent\" data-id=\"aea075a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b35ce30 elementor-widget elementor-widget-menu-anchor\" data-id=\"b35ce30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"TOP\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-986ca56 e-con-full e-flex e-con e-child\" data-id=\"986ca56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ad9129 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2ad9129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>20 YEARS OF IMPACT. SHAPING WHAT&#8217;S NEXT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea84dd3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ea84dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1e2b0 elementor-widget elementor-widget-heading\" data-id=\"3b1e2b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d82f4d e-con-full e-flex e-con e-child\" data-id=\"3d82f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2f9c78 elementor-widget elementor-widget-html\" data-id=\"d2f9c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"event-meta\">\n\n  <div class=\"event-meta__item\">\n    <i class=\"fas fa-map-marker-alt event-meta__icon\"><\/i>\n\n    <div>\n      <div class=\"event-meta__highlight\">Amsterdam<\/div>\n      <div class=\"event-meta__label\">Netherlands<\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"event-meta__divider\"><\/div>\n\n  <div class=\"event-meta__item\">\n    <i class=\"far fa-calendar-alt event-meta__icon\"><\/i>\n\n    <div>\n      <div class=\"event-meta__highlight\">2 Days<\/div>\n      <div class=\"event-meta__label\">17\u201318 November 2026<\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n<style>\n.event-meta {\n  display: flex;\n  align-items: center;\n  gap: 24px;\n  padding: 8px 0;\n  background: transparent;\n  width: auto;\n}\n\n.event-meta__item {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n}\n\n.event-meta__icon {\n  color: #ffffff;\n  font-size: 22px;\n  width: 24px;\n  text-align: center;\n  flex-shrink: 0;\n}\n\n.event-meta__highlight {\n  color: #f8a91b;\n  font-size: 17px;\n  font-weight: 700;\n  line-height: 1.15;\n  margin-bottom: 2px;\n}\n\n.event-meta__label {\n  color: #ffffff;\n  font-size: 15px;\n  font-weight: 400;\n  line-height: 1.15;\n}\n\n.event-meta__divider {\n  width: 1px;\n  height: 42px;\n  background: rgba(255,255,255,0.65);\n}\n\n@media (max-width: 600px) {\n  .event-meta {\n    gap: 14px;\n  }\n\n  .event-meta__item {\n    gap: 8px;\n  }\n\n  .event-meta__icon {\n    font-size: 18px;\n    width: 20px;\n  }\n\n  .event-meta__highlight {\n    font-size: 14px;\n  }\n\n  .event-meta__label {\n    font-size: 13px;\n  }\n\n  .event-meta__divider {\n    height: 36px;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad3e0e5 e-con-full e-flex e-con e-parent\" data-id=\"ad3e0e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9de9e83 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"9de9e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n<meta charset=\"UTF-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n<title>Road to EPP 20 Years Global | Danilo Zatta & Mark 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0}.road-cta__buttons{width:100%}.road-button{width:100%}.road-modal{padding:10px}}\n<\/style>\n<\/head>\n<body>\n<main class=\"road-page\">\n<section class=\"road-intro\"><div class=\"road-shell\"><div class=\"road-intro__inner\"><div class=\"road-label\">Road to Amsterdam<\/div><h1>Road to EPP 20 Years Global<\/h1><p>Meet the people shaping Pricing & Revenue Growth Management before the global community comes together in Amsterdam.<\/p><\/div><\/div><\/section>\n<section class=\"road-series\"><div class=\"road-shell\">\n<header class=\"road-series__header\"><h2>Conversations on the road to EPP 20<\/h2><p>EPP Ambassadors Danilo Zatta and Mark Stiving sit down with pricing pioneers, global leaders and the voices defining what comes next.<\/p><\/header>\n\n<section class=\"road-stream\">\n<header class=\"road-stream__header\"><div><div class=\"road-stream__eyebrow\">Road to EPP 20<\/div><h3>With Danilo Zatta<\/h3><p class=\"road-stream__copy\">Meet the people shaping Pricing & RGM. Explore the full interview series.<\/p><\/div><div class=\"road-stream__host\">Hosted by Danilo Zatta<\/div><\/header>\n<div class=\"road-rail\"><div class=\"road-rail__viewport\" id=\"danilo-rail\"><div class=\"road-rail__track\">\n<article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Philippe Vandevoorde\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/08\/EPP-20-Years-Global-2026-Interview-Series-Philippe-Vandevoorde.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/08\/GPF-2026-Interview-Series-4-1-1-scaled.png\" alt=\"Interview with Philippe Vandevoorde\"><span class=\"road-card__episode\">Episode 01<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Philippe Vandevoorde<\/strong><span>Lead of Telco Pricing<\/span><span>Proximus<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Madhushruti Roy\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/08\/EPP-20-Years-Global-2026-Interview-Series-Madhushruti-Roy.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/08\/GPF-2026-Interview-Series-3-scaled.png\" alt=\"Interview with Madhushruti Roy\"><span class=\"road-card__episode\">Episode 02<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Madhushruti Roy<\/strong><span>Head of Revenue Growth Management, International Personal Care<\/span><span>Kimberly-Clark<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Nikhil Tripathi\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/08\/EPP-20-Years-Global-2026-Interview-Series-Nikhil-Tripathi.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/08\/GPF-2026-Interview-Series.png\" alt=\"Interview with Nikhil Tripathi\"><span class=\"road-card__episode\">Episode 03<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Nikhil Tripathi<\/strong><span>Senior Manager, Pricing<\/span><span>Viking Direct EU<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Ajay Ahuja\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/08\/EPP-20-Years-Global-2026-Interview-Series-Ajay-Ahuja.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/08\/GPF-2026-Interview-Series-6-scaled.png\" alt=\"Interview with Ajay Ahuja\"><span class=\"road-card__episode\">Episode 04<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Ajay Ahuja<\/strong><span>Global RGM Lead<\/span><span>Kellogg<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Caio Riccardi\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/09\/EPP-20-Years-Global-2026-Interview-Series-Caio-Riccardi.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/09\/GPF-2026-Interview-Series-2-3-scaled.png\" alt=\"Interview with Caio Riccardi\"><span class=\"road-card__episode\">Episode 05<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Caio Riccardi<\/strong><span>Global Pricing Specialist<\/span><span>Cavotec<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Daniel Cho\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/09\/EPP-20-Years-Global-2026-Interview-Series-Daniel-Cho.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/09\/GPF-2026-Interview-Series-7-scaled.png\" alt=\"Interview with Daniel Cho\"><span class=\"road-card__episode\">Episode 06<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Daniel Cho<\/strong><span>Sr Director, Head of Strategic Pricing CoE<\/span><span>Philips Healthcare<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Nuno Alexandre\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/EPP-20-Years-Global-2026-Interview-Series-Nuno-Alexandre-3.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/GPF-2026-Interview-Series-4.png\" alt=\"Interview with Nuno Alexandre\"><span class=\"road-card__episode\">Episode 07<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Nuno Alexandre<\/strong><span>Global Condiments Head of Category & Commercial Strategy \/ Foods RGM Head<\/span><span>Unilever<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Dr. Ekaterina Ruehle\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/EPP-20-Years-Global-2026-Interview-Series-Dr.-Ekaterina-Ruehle-1.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/GPF-2026-Interview-Series-2.png\" alt=\"Interview with Dr. Ekaterina Ruehle\"><span class=\"road-card__episode\">Episode 08<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Dr. Ekaterina Ruehle<\/strong><span>Director Global Strategic Pricing<\/span><span>Henkel Adhesive Technologies<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Raghav Misra\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/EPP-20-Years-Global-2026-Interview-Series-Raghav-Misra-1.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/GPF-2026-Interview-Series-6.png\" alt=\"Interview with Raghav Misra\"><span class=\"road-card__episode\">Episode 09<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Raghav Misra<\/strong><span>Former Strategy & Revenue Growth Director<\/span><span>Diageo<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch interview with Diana Coelho\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/EPP-20-Years-Global-2026-Interview-Series-Diana-Coelho-3.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/GPF-2026-Interview-Series-8.png\" alt=\"Interview with Diana Coelho\"><span class=\"road-card__episode\">Episode 10<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Diana Coelho<\/strong><span>Pricing & Commercial Excellence<\/span><span>EPP Pricing Platform<\/span><\/div><\/div><\/article><\/div><\/div><div class=\"road-rail__controls\"><button class=\"road-rail__button\" id=\"danilo-prev\" type=\"button\" aria-label=\"Previous interviews\">\u2039<\/button><button class=\"road-rail__button\" id=\"danilo-next\" type=\"button\" aria-label=\"Next interviews\">\u203a<\/button><\/div><\/div><div class=\"road-more\"><strong>More conversations coming soon.<\/strong> Follow the Road to EPP 20 as we get closer to Amsterdam.<\/div><\/section>\n\n<section class=\"road-stream road-stream--impact\">\n<header class=\"road-stream__header\"><div><div class=\"road-stream__eyebrow\">Road to EPP 20 \u00d7 Impact Pricing<\/div><h3>With Mark Stiving<\/h3><p class=\"road-stream__copy\">Mark Stiving meets EPP 20 speakers to explore pricing, value, buyer decision-making and commercial strategy.<\/p><\/div><div class=\"road-stream__host\">Hosted by Mark Stiving<\/div><\/header>\n<div class=\"road-impact-grid\">\n<article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch Mark Stiving interview with Sandeep Mathew\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/09\/EPP-20-Years-Global-2026-Interview-Series-Mark-Stiving-x-Sandeep.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/09\/GPF-2026-Interview-Series-1.png\" alt=\"Mark Stiving in conversation with Sandeep Mathew\"><span class=\"road-card__episode\">Impact Pricing \u00b7 01<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Sandeep Mathew<\/strong><span>Pricing & Revenue Growth Management Leader<\/span><span>Formerly Unilever<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch Mark Stiving interview with Jacob Moller Korsgaard\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/EPP-20-Years-Global-2026-Interview-Series-Mark-Stiving-x-Jacob-Moller-Korsgaard-2.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/GPF-2026-Interview-Series-9.png\" alt=\"Mark Stiving in conversation with Jacob Moller Korsgaard\"><span class=\"road-card__episode\">Impact Pricing \u00b7 02<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Jacob Moller Korsgaard<\/strong><span>Pricing Leader<\/span><span>Danfoss<\/span><\/div><\/div><\/article><article class=\"road-card\"><button class=\"road-card__media js-road-video\" type=\"button\" aria-label=\"Watch Mark Stiving interview with Yvonne Pop\" data-video=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/EPP-20-Years-Global-2026-Interview-Series-Mark-Stiving-x-Yvonne-Pop-1.mp4\"><img decoding=\"async\" src=\"https:\/\/events.pricingplatform.com\/global-2026\/wp-content\/uploads\/2026\/10\/GPF-2026-Interview-Series-10.png\" alt=\"Mark Stiving in conversation with Yvonne Pop\"><span class=\"road-card__episode\">Impact Pricing \u00b7 03<\/span><span class=\"road-play\" aria-hidden=\"true\"><\/span><\/button><div class=\"road-card__body\"><div class=\"road-card__person\"><strong>Yvonne Pop<\/strong><span>Global Markets Pricing and Monetization Director<\/span><span>eBay<\/span><\/div><\/div><\/article><\/div><div class=\"road-more\"><strong>More Impact Pricing conversations coming soon.<\/strong><\/div><\/section>\n\n<section class=\"road-stream road-stream--pricing-friends\"><header class=\"road-stream__header\"><div><div class=\"road-stream__eyebrow\">EPP \u00d7 Pricing Friends<\/div><h3>With Diana Coelho<\/h3><p class=\"road-stream__copy\">Listen to Diana Coelho on Pricing Friends.<\/p><\/div><\/header><div class=\"road-pricing-friends-feature\"><div class=\"road-pricing-friends-feature__content\"><div class=\"road-pricing-friends-feature__label\">Episode 146 \u00b7 Pricing Friends<\/div><h4>Pricing Enablement with Diana Coelho<\/h4><div class=\"road-pricing-friends-feature__player\"><iframe frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https:\/\/playlist.megaphone.fm?e=ASD3950985680\" width=\"100%\" title=\"Pricing Friends with Diana Coelho\" loading=\"lazy\"><\/iframe><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n<section class=\"road-cta\"><div class=\"road-shell road-cta__inner\"><div><div class=\"road-cta__date\">17\u201318 November 2026 \u00b7 Amsterdam<\/div><h2>Join them in Amsterdam<\/h2><p>Be part of EPP\u2019s largest Global Pricing & RGM gathering yet.<\/p><\/div><div class=\"road-cta__buttons\"><a class=\"road-button road-button--outline\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=1798&amp;tmpl=system\" target=\"_blank\" rel=\"noopener\">Access brochure<\/a><a class=\"road-button road-button--solid\" href=\"https:\/\/events.pricingplatform.com\/global-2026\/register\/\">Register now<\/a><\/div><\/div><\/section>\n<\/main>\n\n<div class=\"road-modal\" id=\"road-modal\" role=\"dialog\" aria-modal=\"true\" aria-hidden=\"true\" aria-label=\"Interview video\"><div class=\"road-modal__dialog\"><button class=\"road-modal__close\" id=\"road-modal-close\" type=\"button\" aria-label=\"Close video\">\u00d7<\/button><div class=\"road-modal__video\"><video id=\"road-modal-player\" controls playsinline preload=\"metadata\">Your browser does not support video playback.<\/video><\/div><\/div><\/div>\n\n<script>\n(function(){\nconst modal=document.getElementById(\"road-modal\"),player=document.getElementById(\"road-modal-player\"),closeButton=document.getElementById(\"road-modal-close\"),triggers=document.querySelectorAll(\".js-road-video\");\nfunction openVideo(url){if(!url)return;player.src=url;modal.classList.add(\"is-open\");modal.setAttribute(\"aria-hidden\",\"false\");document.body.classList.add(\"road-modal-open\");player.play().catch(function(){});closeButton.focus()}\nfunction 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SHAPING WHAT&#8217;S NEXT Content Amsterdam Netherlands 2 Days 17\u201318 November 2026 Road to EPP 20 Years Global | Danilo Zatta &#038; Mark Stiving Road to Amsterdam Road to EPP 20 Years Global Meet the people shaping Pricing &#038; Revenue Growth Management before the global community comes together in Amsterdam. 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