1.0EPP 20 Years Global Pricing and Revenue Management Summit 2026https://events.pricingplatform.com/global-2026Rita Costahttps://events.pricingplatform.com/global-2026/author/rita-c/rich600338<blockquote class="wp-embedded-content" data-secret="7zx87ehtb1"><a href="https://events.pricingplatform.com/global-2026/event_speakers_pages/lior-petek/">Lior Petek</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://events.pricingplatform.com/global-2026/event_speakers_pages/lior-petek/embed/#?secret=7zx87ehtb1" width="600" height="338" title="“Lior Petek” — EPP 20 Years Global Pricing and Revenue Management Summit 2026" data-secret="7zx87ehtb1" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://events.pricingplatform.com/global-2026/wp-includes/js/wp-embed.min.js </script> https://events.pricingplatform.com/global-2026/wp-content/uploads/2025/07/Lior-Petek.jpg800800Lior Petek, CPP, has over a decade of experience in pricing, specializing in subscriptions and two-part tariffs. As the senior manager of pricing strategy and analytics, he leads the pricing function at Swisscard AECS and has been responsible for generating incremental margin as well as elevating cross-functional collaboration. Lior holds a Master of International Affairs […]