{"id":4221,"date":"2025-10-17T09:23:06","date_gmt":"2025-10-17T09:23:06","guid":{"rendered":"https:\/\/events.pricingplatform.com\/global-2025\/?post_type=event_speakers_pages&#038;p=4221"},"modified":"2025-10-27T16:47:07","modified_gmt":"2025-10-27T16:47:07","slug":"danilo-zatta","status":"publish","type":"event_speakers_pages","link":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/","title":{"rendered":"Danilo Zatta"},"content":{"rendered":"<p>Dr. Danilo Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He has published over 20 books on topics including corporate strategies and pricing as well as many articles in various countries. He is a regular speaker and chairman at events, forums and leading business schools.<\/p>\n<p>He is the author of the international pricing best seller &#8216;The Pricing Model Revolution&#8217; (Wiley) translated into 10+ languages and defined by the Father of Marketing Philip Kotler as best book on pricing. His new book \u2018The 10 Rules of Highly Effective Pricing\u2019 has been praised by leading C-levels.<\/p>\n<p>Dr. Danilo Zatta has been recognized by the Financial Times as &#8216;one of the world&#8217;s leading pricing minds&#8217;. Dan has also been included in LinkedIn&#8217;s Top 5 Pricing Thought Leaders, a &#8216;list of the most engaging and impactful pricing thought leaders globally&#8217;. Dan has also been defined as one of the TOP 50 globally leading Thought Leaders in both Marketing and Sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Danilo Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He has published over 20 books on topics including corporate strategies and pricing as well as many articles in various countries. He is a regular speaker and chairman at events, [&hellip;]<\/p>\n","protected":false},"featured_media":4223,"parent":0,"menu_order":15,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"class_list":["post-4221","event_speakers_pages","type-event_speakers_pages","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Danilo Zatta - EPP 19th Global Pricing and RM Summit 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danilo Zatta - EPP 19th Global Pricing and RM Summit 2025\" \/>\n<meta property=\"og:description\" content=\"Dr. Danilo Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He has published over 20 books on topics including corporate strategies and pricing as well as many articles in various countries. He is a regular speaker and chairman at events, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/\" \/>\n<meta property=\"og:site_name\" content=\"EPP 19th Global Pricing and RM Summit 2025\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-27T16:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.pricingplatform.com\/global-2025\/wp-content\/uploads\/2025\/10\/Danilo_Zetta_96I6795-e1760692980395.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1485\" \/>\n\t<meta property=\"og:image:height\" content=\"1367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/danilo-zatta\\\/\",\"url\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/danilo-zatta\\\/\",\"name\":\"Danilo Zatta - EPP 19th Global Pricing and RM Summit 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/danilo-zatta\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/danilo-zatta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Danilo_Zetta_96I6795-e1760692980395.jpg\",\"datePublished\":\"2025-10-17T09:23:06+00:00\",\"dateModified\":\"2025-10-27T16:47:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/danilo-zatta\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/danilo-zatta\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/danilo-zatta\\\/#primaryimage\",\"url\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Danilo_Zetta_96I6795-e1760692980395.jpg\",\"contentUrl\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Danilo_Zetta_96I6795-e1760692980395.jpg\",\"width\":1485,\"height\":1367},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/danilo-zatta\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Event Speakers\",\"item\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/event_speakers_pages\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Danilo Zatta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/#website\",\"url\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/\",\"name\":\"EPP 19th Global Pricing and RM Summit 2025\",\"description\":\"Europe&#039;s Largest Global Pricing and Revenue Management Gathering\",\"publisher\":{\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/#organization\",\"name\":\"EPP 19th Global Pricing and RM Summit 2025\",\"url\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/EPP_Logo2025-e1752230002984.png\",\"contentUrl\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/EPP_Logo2025-e1752230002984.png\",\"width\":1655,\"height\":855,\"caption\":\"EPP 19th Global Pricing and RM Summit 2025\"},\"image\":{\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/global-2025\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Danilo Zatta - EPP 19th Global Pricing and RM Summit 2025","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/","og_locale":"en_US","og_type":"article","og_title":"Danilo Zatta - EPP 19th Global Pricing and RM Summit 2025","og_description":"Dr. Danilo Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He has published over 20 books on topics including corporate strategies and pricing as well as many articles in various countries. He is a regular speaker and chairman at events, [&hellip;]","og_url":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/","og_site_name":"EPP 19th Global Pricing and RM Summit 2025","article_modified_time":"2025-10-27T16:47:07+00:00","og_image":[{"width":1485,"height":1367,"url":"https:\/\/events.pricingplatform.com\/global-2025\/wp-content\/uploads\/2025\/10\/Danilo_Zetta_96I6795-e1760692980395.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/","url":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/","name":"Danilo Zatta - EPP 19th Global Pricing and RM Summit 2025","isPartOf":{"@id":"https:\/\/events.pricingplatform.com\/global-2025\/#website"},"primaryImageOfPage":{"@id":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/#primaryimage"},"image":{"@id":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/#primaryimage"},"thumbnailUrl":"https:\/\/events.pricingplatform.com\/global-2025\/wp-content\/uploads\/2025\/10\/Danilo_Zetta_96I6795-e1760692980395.jpg","datePublished":"2025-10-17T09:23:06+00:00","dateModified":"2025-10-27T16:47:07+00:00","breadcrumb":{"@id":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/#primaryimage","url":"https:\/\/events.pricingplatform.com\/global-2025\/wp-content\/uploads\/2025\/10\/Danilo_Zetta_96I6795-e1760692980395.jpg","contentUrl":"https:\/\/events.pricingplatform.com\/global-2025\/wp-content\/uploads\/2025\/10\/Danilo_Zetta_96I6795-e1760692980395.jpg","width":1485,"height":1367},{"@type":"BreadcrumbList","@id":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/danilo-zatta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/events.pricingplatform.com\/global-2025\/"},{"@type":"ListItem","position":2,"name":"Event Speakers","item":"https:\/\/events.pricingplatform.com\/global-2025\/event_speakers_pages\/"},{"@type":"ListItem","position":3,"name":"Danilo Zatta"}]},{"@type":"WebSite","@id":"https:\/\/events.pricingplatform.com\/global-2025\/#website","url":"https:\/\/events.pricingplatform.com\/global-2025\/","name":"EPP 19th Global Pricing and RM Summit 2025","description":"Europe&#039;s Largest Global Pricing and Revenue Management Gathering","publisher":{"@id":"https:\/\/events.pricingplatform.com\/global-2025\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/events.pricingplatform.com\/global-2025\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/events.pricingplatform.com\/global-2025\/#organization","name":"EPP 19th Global Pricing and RM Summit 2025","url":"https:\/\/events.pricingplatform.com\/global-2025\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/events.pricingplatform.com\/global-2025\/#\/schema\/logo\/image\/","url":"https:\/\/events.pricingplatform.com\/global-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230002984.png","contentUrl":"https:\/\/events.pricingplatform.com\/global-2025\/wp-content\/uploads\/2024\/05\/EPP_Logo2025-e1752230002984.png","width":1655,"height":855,"caption":"EPP 19th Global Pricing and RM Summit 2025"},"image":{"@id":"https:\/\/events.pricingplatform.com\/global-2025\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/event_speakers_pages\/4221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/event_speakers_pages"}],"about":[{"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/types\/event_speakers_pages"}],"version-history":[{"count":2,"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/event_speakers_pages\/4221\/revisions"}],"predecessor-version":[{"id":4332,"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/event_speakers_pages\/4221\/revisions\/4332"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/media\/4223"}],"wp:attachment":[{"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/media?parent=4221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/categories?post=4221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/events.pricingplatform.com\/global-2025\/wp-json\/wp\/v2\/tags?post=4221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}