EPP FMCG\/CPG Revenue Growth Management Forum America 2026 Agenda<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&display=swap\" rel=\"stylesheet\">\n<style>\n:root{\n --navy:#10255d;\n --navy-dark:#081844;\n --green:#24934f;\n --green-dark:#19763e;\n --navy-soft:#f1f4fb;\n --green-soft:#eef8f1;\n --border:#e1e6ef;\n --text:#111831;\n --muted:#596579;\n --white:#ffffff;\n --shadow:0 4px 14px rgba(9,30,76,.08);\n}\n*{box-sizing:border-box}\nhtml{scroll-behavior:smooth}\nbody{\n margin:0;\n background:#fff;\n color:var(--text);\n font-family:Inter,Arial,Helvetica,sans-serif;\n line-height:1.58;\n}\n.agenda-shell{\n width:min(1140px,calc(100% - 32px));\n margin:0 auto;\n padding:24px 0 72px;\n}\n.agenda-tabs{\n display:grid;\n grid-template-columns:1fr 1fr;\n gap:18px;\n margin:0 0 38px;\n 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.agenda-tab{padding:14px 8px;font-size:13px;border-radius:7px}\n .day-heading{font-size:27px;margin-bottom:20px}\n .agenda-card{margin-bottom:18px;padding:20px 18px;border-radius:12px}\n .agenda-card h3{font-size:17px}\n .agenda-card ul{padding-left:22px}\n .agenda-card--break{padding:14px 18px}\n .group-heading{display:block}\n .group-detail{display:block;margin-top:6px}\n .agenda-card--bootcamps{padding:0}\n .agenda-card--group{padding:22px 16px 24px}\n .agenda-card--bootcamps .sub-card{padding:23px 21px 25px}\n .agenda-card--roundtables .sub-card{padding:22px 20px 24px}\n .sub-card__label{margin-bottom:20px}\n .sub-card h4{font-size:17px}\n .sub-card ul{margin-top:21px;padding-left:24px;font-size:15px}\n .agenda-card--tech .sub-card{min-height:86px}\n .navigation-button{width:100%}\n}\n<\/style>\n<\/head>\n<body id=\"top\">\n<main class=\"agenda-shell\">\n <nav class=\"agenda-tabs\" role=\"tablist\" aria-label=\"Agenda days\">\n <button class=\"agenda-tab active\" type=\"button\" data-day=\"day1\" role=\"tab\" aria-selected=\"true\">DAY 1<\/button>\n <button class=\"agenda-tab\" type=\"button\" data-day=\"day2\" role=\"tab\" aria-selected=\"false\">DAY 2<\/button>\n <\/nav>\n\n <section class=\"agenda-panel active\" id=\"day1\" role=\"tabpanel\">\n <h2 class=\"day-heading\">Forum Day 1 \u2013 October 7<\/h2>\n <article class=\"agenda-card\">\n \n <h3>The new RGM reality: why the old playbook isn't enough<\/h3>\n <ul><li>Map the convergence of tariff disruption, commodity volatility, geopolitical uncertainty, and consumer affordability stress \u2014 and why all four are hitting RGM levers at once.<\/li><li>Align on what "mature RGM" looks like versus where most organisations actually are \u2014 setting an honest baseline for progress.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card\">\n <span class=\"session-label\">INSPIRATIONAL LEADERS PANEL<\/span>\n <h3>Tariffs and input cost volatility: holding pricing discipline when everything is moving<\/h3>\n <ul><li>Hear how leaders across food, beverage, and personal care are sequencing the absorb\/pass-through decision and the internal governance that holds that line under pressure.<\/li><li>Learn how to model tariff exposure across a portfolio and convert that analysis into a commercial narrative \u2014 for retailers, leadership, and sales teams.<\/li><\/ul>\n <p class=\"speaker\"><strong>Natalia Glushchenko<\/strong> \u2013 Director, Revenue Growth Management \u2013 <strong>Vibrant Ingredients<\/strong><\/p>\n <\/article><article class=\"agenda-card\">\n \n <h3>Operating in the unknown: commodity hedging, scenario planning, and RGM agility<\/h3>\n <ul><li>Understand what commodity price scenario planning looks like in practice \u2014 building decision trees around pricing, PPA, and mix that can flex as inputs shift.<\/li><li>Explore where trade terms and contract structures can be used proactively to create pricing flexibility before commodity shocks hit.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card agenda-card--break\">\n <div class=\"break-title\">Networking Coffee Break<\/div><span class=\"break-detail\">40 minutes<\/span>\n <\/article><article class=\"agenda-card\">\n \n <h3>The K-shaped consumer: affordability and premiumisation in the same portfolio<\/h3>\n <ul><li>Understand how socioeconomic bifurcation is splitting shopper behaviour within the same category \u2014 and why protecting out-of-pocket shoppers on discretionary items requires a different lever set than defending premium.<\/li><li>Learn how to use pack, channel, and occasion data to construct a portfolio proposition that doesn't sacrifice one segment to serve the other.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card\">\n \n <h3>Consumer behaviour shifts: health trends, channel switching, and the occasion economy<\/h3>\n <ul><li>Examine how the shift to lower-alcohol, health-forward, and fresh products is reshaping category volume assumptions that underpin RGM models.<\/li><li>Understand how Gen Z and millennial consumption patterns differ structurally from previous cohorts \u2014 and what that means for pack, price point, and channel strategy.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card agenda-card--break\">\n <div class=\"break-title\">Networking Lunch<\/div><span class=\"break-detail\">1.5 hours<\/span>\n <\/article><article class=\"agenda-card agenda-card--group agenda-card--bootcamps\">\n <span class=\"session-label\">INTERACTIVE BOOTCAMPS<\/span>\n <div class=\"group-heading\"><h3>Choose your deep-dive session<\/h3><\/div>\n <div class=\"sub-card-list\"><div class=\"sub-card\">\n <span class=\"sub-card__label\">BOOTCAMP 1<\/span>\n <h4>Building the data foundation that AI actually needs: why most RGM AI fails before the model runs<\/h4>\n <ul><li>Work through a data-readiness diagnostic: identify where data is siloed, miscoded, or inaccessible, and the governance changes required to fix it without a multi-year transformation programme.<\/li><li>Learn how practitioners in lower-maturity data environments are getting partial value from AI by tightly scoping use cases to the data they actually have.<\/li><\/ul>\n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">BOOTCAMP 2<\/span>\n <h4>Balancing volume growth and profitability: the mandate that's harder than it sounds<\/h4>\n <ul><li>Understand how the move from stimulus-driven volume growth to a cautious, tactical pricing environment is changing the commercial mandate for RGM leaders.<\/li><li>Build a balanced-growth framework that gives leadership a clear narrative while preserving lever flexibility for RGM teams.<\/li><\/ul>\n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">BOOTCAMP 3<\/span>\n <h4>Promotion discipline: stopping the margin erosion from undisciplined trade spend<\/h4>\n <ul><li>Build a promotion evaluation framework that identifies true ROI \u2014 including base erosion, customer relationship strain, and the hidden cost of undisciplined couponing.<\/li><li>Convert post-event analysis into forward planning, closing the loop between promotion decisions and customer-level outcomes.<\/li><\/ul>\n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">BOOTCAMP 4<\/span>\n <h4>Trade terms in practice: building contracts that protect margin without losing the customer<\/h4>\n <ul><li>Understand how trade term structures vary across state-level and regional operating models, and bring visibility and governance to a landscape where every contract is different.<\/li><li>Explore how contract renegotiation can be positioned as a commercial partnership conversation rather than a margin-defence exercise.<\/li><\/ul>\n <\/div><\/div>\n <\/article><article class=\"agenda-card agenda-card--break\">\n <div class=\"break-title\">Networking Coffee Break<\/div>\n <\/article><article class=\"agenda-card\">\n \n <h3>How to design and execute multi-year PPA: the role of RGM, strategy, buy-in, and governance<\/h3>\n <ul><li>Build and execute a multi-year PPA roadmap that links pricing, packs, channels, and cost scenarios into a clear strategic architecture.<\/li><li>Position RGM as the owner of PPA \u2014 driving strategy, securing internal and external buy-in, and setting up governance to ensure long-term execution discipline.<\/li><\/ul>\n <p class=\"speaker\"><strong>Colin McQuay<\/strong> \u2013 Sr. Director, Head of Strategic Revenue Management \u2013 <strong>Nestl\u00e9 USA<\/strong><\/p>\n <\/article><article class=\"agenda-card agenda-card--group agenda-card--roundtables\">\n <span class=\"session-label\">DEEP DIVE ROUNDTABLES<\/span>\n <div class=\"group-heading\"><h3>Peer discussion sessions<\/h3><span class=\"group-detail\">1 hour<\/span><\/div>\n <div class=\"sub-card-list\"><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 1<\/span>\n <h4>Turning RGM Insights into Automated Decisions<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 2<\/span>\n <h4>Competing with private label and micro-brands: where is RGM genuinely helping and where is it not enough?<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 3<\/span>\n <h4>Promotion ROI: do you actually trust your own post-event analysis?<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 4<\/span>\n <h4>Trade terms: the hidden RGM lever nobody talks about publicly<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 5<\/span>\n <h4>AI Adoption in RGM \u2013 From Pilot to Scale<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 6<\/span>\n <h4>Building RGM capability when you don't have a mature function yet: the low-infrastructure story<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 7<\/span>\n <h4>RGM\u2013Sales Collaboration in Daily Decision Making<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 8<\/span>\n <h4>Managing Retailer Consolidation and Negotiation Power<\/h4>\n \n <\/div><\/div>\n <\/article><article class=\"agenda-card agenda-card--break\">\n <div class=\"break-title\">Networking Coffee Break<\/div>\n <\/article><article class=\"agenda-card\">\n \n <h3>Channel pricing and the algorithm problem: e-commerce, club, mass, and digital shelf tags<\/h3>\n <ul><li>Understand how e-commerce pricing algorithms are creating price-comparison dynamics across Amazon, Walmart, and club channels that traditional RGM frameworks weren't designed to manage.<\/li><li>Discuss digital shelf tags and real-time price comping \u2014 and the implications of a retail environment where shelf prices can move faster than trade agreements.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card\">\n \n <h3>Influencing the retailer: making the case for smarter shelf pricing decisions<\/h3>\n <ul><li>Build a data-led commercial case that shows retailers the margin and category value left on the table with suboptimal shelf pricing \u2014 and the analytical tools that make that argument credible.<\/li><li>Understand the challenge of store-brand pricing dynamics \u2014 navigating retailer brand strategy without ceding category control or leaving mutual value unrealised.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card agenda-card--group agenda-card--tech\">\n <span class=\"session-label\">INNOVATIVE TECH SHOWCASE<\/span>\n <div class=\"group-heading\"><h3>Experience the Future of RGM with Live Demos<\/h3><\/div>\n <div class=\"sub-card-list\"><div class=\"sub-card\">\n <span class=\"sub-card__label\">TECH DEMO 1<\/span>\n <h4>Live technology demonstration<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">TECH DEMO 2<\/span>\n <h4>Live technology demonstration<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">TECH DEMO 3<\/span>\n <h4>Live technology demonstration<\/h4>\n \n <\/div><\/div>\n <\/article>\n <div class=\"day-navigation\">\n <button class=\"navigation-button\" type=\"button\" data-go-day=\"day2\">Continue to Day 2 <span aria-hidden=\"true\">\u2192<\/span><\/button>\n <\/div>\n <\/section>\n\n <section class=\"agenda-panel\" id=\"day2\" role=\"tabpanel\">\n <h2 class=\"day-heading\">Forum Day 2 \u2013 October 8<\/h2>\n <article class=\"agenda-card\">\n \n <h3>Where RGM sits in the organisation \u2014 and why it determines everything else<\/h3>\n <ul><li>Examine how RGM's placement \u2014 inside sales, inside finance, or as a standalone function \u2014 determines its ability to act as an objective cross-functional lens rather than an advocate for one agenda.<\/li><li>Learn how to win over sales teams that don't believe in the value of taking price \u2014 the internal political challenge practitioners cited more than any external pressure.<\/li><\/ul>\n <p class=\"speaker\"><strong>Julie Oxner<\/strong> \u2013 Vice President of Revenue Growth Management \u2013 <strong>Nissin Foods USA<\/strong><\/p>\n <\/article><article class=\"agenda-card\">\n \n <h3>Closing the strategy-to-execution gap: from insight designed to impact delivered<\/h3>\n <ul><li>Understand why RGM insights fail to translate into execution \u2014 the structural, cultural, and process gaps between the RGM function and the commercial teams it serves.<\/li><li>Explore the storytelling and influencing skills RGM leaders need to drive strategic outcomes \u2014 moving beyond analytical output to commercial persuasion.<\/li><\/ul>\n <p class=\"speaker\"><strong>Natalia Glushchenko<\/strong> \u2013 Director, Revenue Growth Management \u2013 <strong>Vibrant Ingredients<\/strong><\/p>\n <\/article><article class=\"agenda-card\">\n \n <h3>A Pricing Tool Doesn't Make You Money. A Decision Does.<\/h3>\n <ul><li>Sophisticated tools still get stuck because pricing problems do not repeat themselves in the same way. Every category, retailer relationship, and cost environment breaks the model differently. The advantage comes from pattern recognition built across hundreds of engagements, codified and accelerated with AI.<\/li><li>This is not a static tool or a report that gets filed away. The capability stays inside the organisation, learns from every pricing decision, and becomes sharper over time so pricing excellence compounds instead of resetting every planning cycle.<\/li><\/ul>\n <p class=\"speaker\"><strong>Marc Carias<\/strong> \u2013 Director \u2013 <strong>Revenue Management Labs<\/strong><\/p>\n <\/article><article class=\"agenda-card\">\n \n <h3>Mix management as a strategic lever: from accidental outcome to deliberate decision<\/h3>\n <ul><li>Learn how to orchestrate channel mix, pack mix, and brand mix simultaneously to support premiumisation, protect core SKUs, and grow into underserved affordability segments.<\/li><li>Build a mix-management framework resilient to private-label pressure and micro-brand disruption \u2014 using portfolio simplification and focused innovation as complementary tools.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card agenda-card--break\">\n <div class=\"break-title\">Networking Coffee Break<\/div><span class=\"break-detail\">40 minutes<\/span>\n <\/article><article class=\"agenda-card\">\n <span class=\"session-label\">FIRECHAT SESSION WITH A KEY INDUSTRY LEADER<\/span>\n <h3>Defending Value at the Shelf: Practical Negotiation Tactics When Retailers Push Back<\/h3>\n \n \n <\/article><article class=\"agenda-card\">\n \n <h3>Data foundations for RGM: what to do when your data isn't ready for the analysis you need<\/h3>\n <ul><li>Understand the minimum viable data infrastructure for each RGM lever \u2014 what you actually need to run a credible pricing or PPA analysis versus what is nice to have.<\/li><li>Discuss the data governance and cross-functional data-sharing agreements that unlock RGM analysis \u2014 and how to build the business case for that investment internally.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card agenda-card--group agenda-card--roundtables\">\n <span class=\"session-label\">DEEP DIVE ROUNDTABLES<\/span>\n <div class=\"group-heading\"><h3>Peer discussion sessions<\/h3><span class=\"group-detail\">1 hour<\/span><\/div>\n <div class=\"sub-card-list\"><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 9<\/span>\n <h4>Commercial Governance: Who Owns the Final Pricing Decision?<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 10<\/span>\n <h4>Agentic AI in RGM: how close are you really, and what is blocking you?<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 11<\/span>\n <h4>Scenario planning and RGM agility: how do you make faster decisions without sacrificing analytical rigour?<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 12<\/span>\n <h4>Preparing RGM Teams for an AI-Enabled Future<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 13<\/span>\n <h4>Affordability Strategies That Scale Without Brand Damage<\/h4>\n \n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 14<\/span>\n <h4>Leveraging Consumer and Shopper Insights for Better Commercial Decisions<\/h4>\n <p class=\"speaker\"><strong>Lara Jarvis<\/strong> \u2013 Director Bottler Franchise, RGM \u2013 <strong>Coca-Cola<\/strong><\/p>\n <\/div><div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 15<\/span>\n <h4>Behavioural Biases in Commercial & Pricing Decisions<\/h4>\n \n <\/div><\/div>\n <\/article><article class=\"agenda-card agenda-card--break\">\n <div class=\"break-title\">Networking Lunch<\/div>\n <\/article><article class=\"agenda-card\">\n \n <h3>Competition, M&A, and the micro-brand insurgency: how do large CPGs stay agile?<\/h3>\n <ul><li>Examine the rise of micro-brands and insurgent players who compete not on radical innovation but on cost economies and targeted consumer reach \u2014 and the RGM response that actually works.<\/li><li>Understand how M&A activity is reshaping the competitive landscape and creating pricing dynamics that require faster commercial repositioning than most RGM cycles allow.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card\">\n \n <h3>From pricing models to pricing agents: what agentic AI actually means for RGM workflows<\/h3>\n <ul><li>Understand what agentic AI means in an RGM context \u2014 systems that do not just generate a pricing recommendation but act on it: adjusting list prices, triggering promotional guardrails, flagging trade-term exceptions, and escalating anomalies without human initiation.<\/li><li>Assess organisational readiness for agentic RGM: the data infrastructure, decision-rights framework, and trust-building process required before an agent can act on pricing decisions unsupervised.<\/li><\/ul>\n \n <\/article><article class=\"agenda-card\">\n <span class=\"session-label\">INSPIRATIONAL CLOSING LEADERS PANEL<\/span>\n <h3>The Future of Revenue Growth Management: What's Next for FMCG Leaders?<\/h3>\n <ul><li>Explore how AI, digital commerce, and retailer transformation will reshape RGM over the next five years.<\/li><li>Identify emerging capabilities and organisational structures required for future success.<\/li><li>Develop an action plan for accelerating RGM maturity and sustainable growth.<\/li><\/ul>\n <p class=\"speaker\"><strong>Tuomas Penttinen<\/strong> \u2013 Senior Director RGM \u2013 <strong>o9 Solutions<\/strong><\/p>\n <\/article>\n <div class=\"day-navigation\">\n <a class=\"navigation-button navigation-button--secondary\" href=\"#top\">Back to top \u2191<\/a>\n <\/div>\n <\/section>\n<\/main>\n\n<script>\nconst tabs = document.querySelectorAll('.agenda-tab');\nconst panels = document.querySelectorAll('.agenda-panel');\n\nfunction showDay(dayId) {\n tabs.forEach(tab => {\n const active = tab.dataset.day === dayId;\n tab.classList.toggle('active', active);\n tab.setAttribute('aria-selected', active ? 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