EPP FMCG\/CPG Revenue Growth Management Forum America 2026 Agenda<\/title>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&display=swap\" rel=\"stylesheet\">\n\n<style>\n:root{\n --navy:#10255d;\n --navy-dark:#081844;\n --green:#24934f;\n --green-dark:#19763e;\n --navy-soft:#f1f4fb;\n --green-soft:#eef8f1;\n --border:#e1e6ef;\n --text:#111831;\n --muted:#596579;\n --white:#ffffff;\n --shadow:0 4px 14px rgba(9,30,76,.08);\n}\n\n*{box-sizing:border-box}\n\nhtml{scroll-behavior:smooth}\n\nbody{\n margin:0;\n background:#fff;\n color:var(--text);\n font-family:Inter,Arial,Helvetica,sans-serif;\n line-height:1.58;\n}\n\n.agenda-shell{\n width:min(1140px,calc(100% - 32px));\n margin:0 auto;\n padding:24px 0 72px;\n}\n\n.agenda-tabs{\n display:grid;\n grid-template-columns:1fr 1fr;\n gap:18px;\n margin:0 0 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margin-bottom:18px;\n padding:20px 18px;\n border-radius:12px;\n }\n\n .agenda-card h3{\n font-size:17px;\n }\n\n .agenda-card ul{\n padding-left:22px;\n }\n\n .agenda-card--break{\n padding:14px 18px;\n }\n\n .group-heading{\n display:block;\n }\n\n .group-detail{\n display:block;\n margin-top:6px;\n }\n\n .agenda-card--bootcamps{\n padding:0;\n }\n\n .agenda-card--group{\n padding:22px 16px 24px;\n }\n\n .agenda-card--bootcamps .sub-card{\n padding:23px 21px 25px;\n }\n\n .agenda-card--roundtables .sub-card{\n padding:22px 20px 24px;\n }\n\n .sub-card__label{\n margin-bottom:20px;\n }\n\n .sub-card h4{\n font-size:17px;\n }\n\n .sub-card ul{\n margin-top:21px;\n padding-left:24px;\n font-size:15px;\n }\n\n .agenda-card--tech .sub-card{\n min-height:86px;\n }\n\n .navigation-button{\n width:100%;\n }\n}\n<\/style>\n<\/head>\n\n<body id=\"top\">\n\n<main class=\"agenda-shell\">\n\n<nav class=\"agenda-tabs\" role=\"tablist\" aria-label=\"Agenda days\">\n <button class=\"agenda-tab active\" type=\"button\" data-day=\"day1\" role=\"tab\" aria-selected=\"true\">\n DAY 1\n <\/button>\n\n <button class=\"agenda-tab\" type=\"button\" data-day=\"day2\" role=\"tab\" aria-selected=\"false\">\n DAY 2\n <\/button>\n<\/nav>\n\n\n\n\n<section class=\"agenda-panel active\" id=\"day1\" role=\"tabpanel\">\n\n<h2 class=\"day-heading\">Tuesday, 6 October<\/h2>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-main\">\n <span class=\"break-time\">17:00 \u2013 18:00<\/span>\n <div class=\"break-title\">Pre-registration <span style=\"font-weight:600; color:var(--muted);\">(badge collection)<\/span><\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--dinner\">\n <span class=\"session-time\">18:00<\/span>\n <div class=\"sponsor-line\">\n <span>NETWORKING DRINKS \u00b7 POWERED BY<\/span>\n <img decoding=\"async\" class=\"sponsor-logo sponsor-logo--asper\" src=\"https:\/\/events.pricingplatform.com\/fmcg-usa-2026\/wp-content\/uploads\/2026\/09\/ef991357e2f7029e640f6a8c91ec4383.png\" alt=\"AsperAi\" loading=\"lazy\">\n <\/div>\n <h3>Networking Drinks at Martini Bar<\/h3>\n\n <div class=\"dinner-details\">\n <div class=\"dinner-detail dinner-location\">\n <strong>Location:<\/strong>\n <a href=\"https:\/\/www.millenniumhotels.com\/en\/chicago\/millennium-knickerbocker-hotel-chicago\/dining-information\/\" target=\"_blank\" rel=\"noopener noreferrer\">Martini Bar<\/a> \u2013 Millennium Hotel Knickerbocker Chicago, 163 East Walton Place, Chicago, IL 60611\n <\/div>\n <\/div>\n\n <p class=\"dinner-note\">Join fellow attendees for informal networking drinks before the forum begins.<\/p>\n<\/article>\n\n<h2 class=\"day-heading\">Forum Day 1 \u2013 October 7<\/h2>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">08:00<\/span>\n <div class=\"break-title\">Welcome Coffee & Registration<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--remarks\">\n <span class=\"session-time\">08:30<\/span>\n <h3>Opening Remarks<\/h3>\n <p class=\"speaker\"><strong>Chair \u2013 Andy Walter<\/strong> \u2013 P&G CIO & SVP (retired) & CEO<\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">08:40<\/span>\n <h3>Where RGM sits in the organisation \u2014 and why it determines everything else<\/h3>\n <ul>\n <li>Examine how RGM's placement \u2014 inside sales, inside finance, or as a standalone function \u2014 determines its ability to act as an objective cross-functional lens rather than an advocate for one agenda.<\/li>\n <li>Learn how to win over sales teams that don't believe in the value of taking price \u2014 the internal political challenge that practitioners cited more than any external pressure.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Julie Oxner<\/strong> \u2013 Vice President of Revenue Growth Management \u2013 <strong>Nissin Foods USA<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">09:10<\/span>\n <h3>The Evolving Impact of AI on Consumer Goods & Retail<\/h3>\n <ul>\n <li>Getting beyond the marketing-speak, what can the emerging technology actually do.<\/li>\n <li>What does it mean for consumers, manufacturer and retailers.<\/li>\n <li>Where are the right areas to focus your business to get the most from these capabilities as they mature.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Lizzie Lee<\/strong> \u2013 VP of Sales, RGM \u2013 <strong>o9 Solutions<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">09:40<\/span>\n <h3>How to design and execute multi-year PPA, what role RGM plays, how to build a strategy, how to sell it internally, externally, and govern it<\/h3>\n <ul>\n <li>Build and execute a multi-year PPA roadmap that links pricing, packs, channels, and cost scenarios into a clear strategic architecture.<\/li>\n <li>Position RGM as the owner of PPA \u2014 driving strategy, securing internal and external buy-in, and setting up governance to ensure long-term execution discipline.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Colin McQuay<\/strong> \u2013 Sr. Director, Head of Strategic Revenue Management \u2013 <strong>Nestl\u00e9 USA<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">10:10<\/span>\n <div class=\"break-title\">Networking Coffee<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">10:50<\/span>\n <h3>Agentic AI in RGM: First Enterprise Pilot Learnings \u2014 What works, what doesn't, and what's next<\/h3>\n <ul>\n <li>Agentic AI in RGM: Real-world learnings from deploying AI across RGM and trade promotion at scale.<\/li>\n <li>From Pilot to Production: Early results, practical metrics and the key challenges of implementing AI in commercial environments.<\/li>\n <li>What Makes AI Work: The critical role of data boundaries, guardrails and CPG commercial context in turning AI into actionable intelligence.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Max Vliegenthart<\/strong> \u2013 Chief Revenue Officer \u2013 <strong>Visualfabriq<\/strong><br>\n <strong>Mathew Evans<\/strong> \u2013 Pre-Sales Director \u2013 <strong>Visualfabriq<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">11:20<\/span>\n <span class=\"session-label\">INSPIRATIONAL LEADERS PANEL<\/span>\n <h3>Tariffs and input cost volatility: holding pricing discipline when everything is moving<\/h3>\n <ul>\n <li>Hear how across food, beverage, and personal care are sequencing the absorb\/pass-through decision and the internal governance that holds that line under pressure.<\/li>\n <li>Learn how to model tariff exposure across a portfolio and convert that analysis into a commercial narrative \u2014 for retailers, leadership, and sales teams.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Julie Oxner<\/strong> \u2013 Vice President of Revenue Growth Management \u2013 <strong>Nissin Foods USA<\/strong><br>\n <strong>Ryan Coelho<\/strong> \u2013 Net Revenue Management Director \u2013 <strong>Zoetis<\/strong><br>\n <strong>Eric Rudolph<\/strong> \u2013 VP RGM and Customer Development \u2013 <strong>Ricola<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">11:50<\/span>\n <h3>The Commercial Operating System of the Future: How agentic intelligence will transform planning, decisions, and growth<\/h3>\n <ul>\n <li>How agentic intelligence can move organisations from fragmented processes to connected, adaptive decision-making.<\/li>\n <li>Exploring how AI-powered intelligence could fundamentally change the way commercial teams plan, decide and drive performance.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Tarun Kataria<\/strong> \u2013 Chief Customer Officer \u2013 <strong>AsperAi<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">12:20<\/span>\n <div class=\"break-title\">Networking Lunch<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">13:30<\/span>\n <h3>From Press Office to Oval Office<br><span style=\"display:block; margin-top:8px; font-size:16px; font-weight:600; color:var(--muted);\">Why RGM should be trying to make itself obsolete<\/span><\/h3>\n <ul>\n <li>Why RGM keeps inheriting products, packs and prices that were never tested with shoppers \u2014 and how to stop being the last stop before launch.<\/li>\n <li>Three ways category, innovation and brand teams are already building commercial testing into ideation and design, with real launch results.<\/li>\n <li>Future focused tools and where \"synthetic respondents\" still can't be trusted with your pricing calls.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Andy O'Brien<\/strong> \u2013 VP of FMCG & Retail \u2013 <strong>EPIC Insights<\/strong><br>\n <strong>Dean Fischer<\/strong> \u2013 VP of Sales \u2013 <strong>Go Raw<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">14:00<\/span>\n <h3>The Innovation Playbook: Lessons from History, Signals for the Future<\/h3>\n <ul>\n <li>If innovation have a shelf life, what history suggests and how an organization can leverage that to prepare for launch strategy.<\/li>\n <li>Today\u2019s winner can be tomorrow\u2019s replacement candidate, how to beat the odds in protecting your space.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Sunny Yurasek<\/strong> \u2013 Sr. Director, Advanced Analytics & RGM \u2013 <strong>Wells Enterprises<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">14:30<\/span>\n <div class=\"break-title\">Networking Coffee<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">15:00<\/span>\n <h3>From Study to Simulation in Weeks: BIC's Living Model for RGM Decisions<\/h3>\n <ul>\n <li>A joint readout from BIC, Buynomics, and EPIC on bringing consumer survey data into BIC's pricing and preference model.<\/li>\n <li>The journey: where BIC started, the questions behind the model's recommendations, how EPIC's research fed in, and what the recalibration showed.<\/li>\n <li>How a focused study becomes part of a live simulation, and what that means for BIC's pricing, packaging, and portfolio decisions.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Mark Campbell<\/strong> \u2013 Director, Revenue Growth Management \u2013 <strong>BIC<\/strong><br>\n <strong>Louise Verde<\/strong> \u2013 Customer Success Director \u2013 <strong>EPIC<\/strong><br>\n <strong>Tim Schneider<\/strong> \u2013 Head of Sales Engineering & Partnerships \u2013 <strong>Buynomics<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">15:30<\/span>\n <h3>Mix management as a strategic lever: from accidental outcome to deliberate decision<\/h3>\n <ul>\n <li>Learn how to orchestrate channel mix, pack mix, and brand mix simultaneously to support premiumisation, protect core SKUs, and grow into underserved affordability segments.<\/li>\n <li>Build a mix management framework that is resilient to private label pressure and micro-brand disruption \u2014 using portfolio simplification and focused innovation as complementary tools.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Denise Alves<\/strong> \u2013 Vice President, Sales Strategy \u2013 <strong>Group Bel Canada<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">16:00<\/span>\n <span class=\"session-label\">TECH DEMO<\/span>\n <h3>Tech Demo by Visualfabriq<\/h3>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">16:30<\/span>\n <span class=\"session-label\">TECH DEMO<\/span>\n <h3>Tech Demo by AsperAi<\/h3>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">17:00<\/span>\n <span class=\"session-label\">TECH DEMO<\/span>\n <h3>Tech Demo by o9 Solutions<\/h3>\n<\/article>\n\n<article class=\"agenda-card agenda-card--remarks\">\n <span class=\"session-time\">17:30<\/span>\n <h3>End of Day 1<\/h3>\n<\/article>\n\n<article class=\"agenda-card agenda-card--dinner\">\n <span class=\"session-time\">19:00 \u00b7 approx. 2.5 hours<\/span>\n <div class=\"sponsor-line\">\n <span>NETWORKING DINNER \u00b7 POWERED BY<\/span>\n <img decoding=\"async\" class=\"sponsor-logo sponsor-logo--o9\" src=\"https:\/\/events.pricingplatform.com\/fmcg-usa-2026\/wp-content\/uploads\/2026\/03\/o9_Logo_White-on-black.png\" alt=\"o9 Solutions\" loading=\"lazy\">\n <\/div>\n <h3>The Evie<\/h3>\n\n <p class=\"dinner-note\">An evening to connect with fellow RGM leaders over dinner in a relaxed setting just off Michigan Avenue.<\/p>\n\n <div class=\"dinner-details\">\n <div class=\"dinner-detail dinner-location\">\n <strong>Location:<\/strong> The Evie,\n <a href=\"https:\/\/www.google.com\/maps\/place\/The+Evie\/@41.8960345,-87.6291431,1378m\/data=!3m1!1e3!4m6!3m5!1s0x880e2d4216ccfa7f:0xd6a49638d81a7949!8m2!3d41.8921956!4d-87.6239094!16s%2Fg%2F11stz1cypk?entry=ttu&g_ep=EgoyMDI2MDgzMS4wIKXMDSoASAFQAw%3D%3D\" target=\"_blank\" rel=\"noopener noreferrer\">537 N. Michigan Ave, Chicago, IL 60611<\/a><br>\n <a class=\"restaurant-link\" href=\"https:\/\/eviechicago.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visit The Evie restaurant website \u2192<\/a>\n <\/div>\n <\/div>\n\n <p class=\"dinner-note\">The restaurant is approximately a 15-minute walk from the forum venue.<\/p>\n\n <div class=\"dinner-gallery\" aria-label=\"The Evie restaurant gallery\">\n <a href=\"https:\/\/eviechicago.com\/gallery\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View The Evie gallery\">\n <img decoding=\"async\" src=\"https:\/\/cdn.bckstg.app\/media\/414\/DSC06191.jpg\" alt=\"The Evie dining room on Michigan Avenue\" loading=\"lazy\" referrerpolicy=\"no-referrer\">\n <\/a>\n <a href=\"https:\/\/eviechicago.com\/gallery\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View The Evie gallery\">\n <img decoding=\"async\" src=\"https:\/\/cdn.bckstg.app\/media\/418\/DSC06288.jpg\" alt=\"The Evie restaurant interior\" loading=\"lazy\" referrerpolicy=\"no-referrer\">\n <\/a>\n <a href=\"https:\/\/eviechicago.com\/gallery\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View The Evie gallery\">\n <img decoding=\"async\" src=\"https:\/\/cdn.bckstg.app\/media\/7581\/TheEvie-Event-8854.jpeg\" alt=\"Dinner atmosphere at The Evie overlooking Michigan Avenue\" loading=\"lazy\" referrerpolicy=\"no-referrer\">\n <\/a>\n <\/div>\n<\/article>\n\n<div class=\"day-navigation\">\n <button class=\"navigation-button\" type=\"button\" data-go-day=\"day2\">\n Continue to Day 2 <span aria-hidden=\"true\">\u2192<\/span>\n <\/button>\n<\/div>\n\n<\/section>\n\n\n\n\n<section class=\"agenda-panel\" id=\"day2\" role=\"tabpanel\">\n\n<h2 class=\"day-heading\">Forum Day 2 \u2013 October 8<\/h2>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">08:30<\/span>\n <div class=\"break-title\">Welcome Coffee & Registration<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--remarks\">\n <span class=\"session-time\">09:00<\/span>\n <h3>Opening Remarks<\/h3>\n <p class=\"speaker\"><strong>Chairperson<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">09:10<\/span>\n <h3>Closing the strategy-to-execution gap: from insight designed to impact delivered \u2013 Online Presentation<\/h3>\n <ul>\n <li>Understand why RGM insights fail to translate into execution \u2014 the structural, cultural, and process gaps that exist between the RGM function and the commercial teams it serves.<\/li>\n <li>Explore the storytelling and influencing skills that RGM leaders need to drive strategic outcomes \u2014 moving beyond analytical output to commercial persuasion.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Natalia Glushchenko<\/strong> \u2013 Revenue Growth Management Leader \u2013 <strong>ex-Peet\u2019s, ex-Danone<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">09:40<\/span>\n <h3>A Pricing Tool Doesn't Make You Money. A Decision Does.<\/h3>\n <ul>\n <li>Sophisticated tools still get stuck, because pricing problems don't repeat themselves the same way twice. Every category, retailer relationship, and cost environment breaks the model differently. What actually solves it isn't a better algorithm; it's having seen the failure mode before. RML's edge comes from pattern-recognition built over hundreds of engagements, codified and accelerated with AI, so we're not solving from scratch every time, we're solving from precedent.<\/li>\n <li>This isn't a tool you buy or a deck you file away, it's a transformation that gets into the brain of the company. Old-school software gives you a static model that goes stale the moment your market shifts. Old-school consulting gives you a report and walks away. What we build stays inside the organization, keeps learning from every pricing decision made after we leave, and keeps getting sharper, so the company's ability to price well compounds instead of resetting to zero every planning cycle.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Marc Carias<\/strong> \u2013 Director \u2013 <strong>Revenue Management Labs<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">10:10<\/span>\n <div class=\"break-title\">Networking Coffee<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">10:40<\/span>\n <h3>Beyond Last Year\u2019s Plan: Using Proxy Data and Predictive Scenarios to Drive CPG Growth<\/h3>\n <p>Designed to tackle flat volume growth and squeezed retail margins, this session details how RGM teams can move beyond last year's trade plan to drive profitable growth. Learn how to leverage proxy data to build data-backed launch plans for new accounts and run predictive \"what-if\" scenario modeling to optimize trade spend while protecting gross margins.<\/p>\n <p class=\"speaker\"><strong>Justin Balke<\/strong> \u2013 Senior Customer Solution Architect \u2013 <strong>TELUS Agriculture & Consumer Goods<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--group agenda-card--roundtables\">\n <span class=\"session-time\">11:10<\/span>\n <span class=\"session-label\">WORKING ROUNDTABLES \u00b7 1 HOUR<\/span>\n <div class=\"group-heading\"><h3>Peer discussion sessions<\/h3><\/div>\n <div class=\"sub-card-list\">\n <div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 1<\/span>\n <h4>Leveraging Consumer and Shopper Insights for Better Commercial Decisions<\/h4>\n <p class=\"speaker\"><strong>Lara Jarvis<\/strong> \u2013 Director Bottler Franchise \u2013 RGM \u2013 <strong>Coca-Cola<\/strong><\/p>\n <\/div>\n <div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 2<\/span>\n <h4>Agentic AI in RGM: how close are you really, and what is blocking you?<\/h4>\n <p class=\"speaker\"><strong>Max Vliegenthart<\/strong> \u2013 Chief Revenue Officer \u2013 <strong>Visualfabriq<\/strong><br>\n <strong>Allen Rector<\/strong> \u2013 Vice President of Sales \u2013 <strong>Visualfabriq<\/strong><\/p>\n <\/div>\n <div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 3<\/span>\n <h4>Joint Business Planning: Protecting Profitability in Retailer Negotiations<\/h4>\n <p class=\"speaker\"><strong>Justin Balke<\/strong> \u2013 Senior Customer Solution Architect \u2013 <strong>TELUS Agriculture & Consumer Goods<\/strong><\/p>\n <\/div>\n <div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 4<\/span>\n <h4>The RGM Operating Model of the Future: What Changes in an Agentic World<\/h4>\n <p class=\"speaker\"><strong>Vibhor Mishra<\/strong> \u2013 RGM BU Head \u2013 <strong>Asper.ai<\/strong><\/p>\n <\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">12:10<\/span>\n <h3>From Insight to Impact: Building a Connected RGM Growth System in LATAM<\/h3>\n <p>The session would focus on how RGM can evolve from fragmented analytics and isolated tools into a connected growth capability \u2014 linking strategy, data, commercial decisions, market execution, and adoption to accelerate profitable growth.<\/p>\n <p>I think this topic connects well with several of the themes in the agenda, particularly the strategy-to-execution gap, data foundations, AI-enabled RGM, and the broader evolution of RGM as a driver of profitable growth.<\/p>\n <p class=\"speaker\"><strong>Marcelle Cruz Alvarado<\/strong> \u2013 RGM Capabilities Senior Director \u2013 <strong>Pepsico Latam<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">12:40<\/span>\n <div class=\"break-title\">Networking Lunch<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">13:40<\/span>\n <h3>Beyond List Price: Borrowing Pricing Models from Other Industries to Unlock CPG Revenue Growth<\/h3>\n <span class=\"session-label\">DISCUSSION POINTS<\/span>\n <ul>\n <li>Cross-industry pricing models and their potential to unlock new sources of CPG revenue growth.<\/li>\n <li>How would we implement these models in CPG?<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Ryan Coelho<\/strong> \u2013 Net Revenue Management Director \u2013 <strong>Zoetis<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">14:10<\/span>\n <span class=\"session-label\">INSPIRATIONAL CLOSING LEADERS PANEL<\/span>\n <h3>The Future of Revenue Growth Management: What's Next for FMCG Leaders?<\/h3>\n <ul>\n <li>Explore how AI, digital commerce, and retailer transformation will reshape RGM over the next five years.<\/li>\n <li>Identify emerging capabilities and organizational structures required for future success.<\/li>\n <li>Develop an action plan for accelerating RGM maturity and sustainable growth.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Marcelle Cruz Alvarado<\/strong> \u2013 RGM Capabilities Senior Director \u2013 <strong>Pepsico Latam<\/strong><br>\n <strong>James Griffiths<\/strong> \u2013 Global Head of RGM & Commercial Planning \u2013 <strong>o9 Solutions<\/strong><br>\n <strong>Kristen Rice<\/strong> \u2013 Senior Manager Strategic RGM \u2013 <strong>Wells Enterprises<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--remarks\">\n <span class=\"session-time\">14:50<\/span>\n <h3>Closing Remarks<\/h3>\n<\/article>\n\n<div class=\"day-navigation\">\n <a class=\"navigation-button navigation-button--secondary\" href=\"#top\">Back to top \u2191<\/a>\n<\/div>\n\n<\/section>\n\n<\/main>\n\n\n<script>\nconst tabs = 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