EPP FMCG\/CPG Revenue Growth Management Forum America 2026 Agenda<\/title>\n\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&display=swap\" rel=\"stylesheet\">\n\n<style>\n:root{\n --navy:#10255d;\n --navy-dark:#081844;\n --green:#24934f;\n --green-dark:#19763e;\n --navy-soft:#f1f4fb;\n --green-soft:#eef8f1;\n --border:#e1e6ef;\n --text:#111831;\n --muted:#596579;\n --white:#ffffff;\n --shadow:0 4px 14px rgba(9,30,76,.08);\n}\n\n*{box-sizing:border-box}\n\nhtml{scroll-behavior:smooth}\n\nbody{\n margin:0;\n background:#fff;\n color:var(--text);\n font-family:Inter,Arial,Helvetica,sans-serif;\n line-height:1.58;\n}\n\n.agenda-shell{\n width:min(1140px,calc(100% - 32px));\n margin:0 auto;\n padding:24px 0 72px;\n}\n\n.agenda-tabs{\n display:grid;\n grid-template-columns:1fr 1fr;\n gap:18px;\n margin:0 0 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padding-top:10px;\n }\n\n .agenda-tabs{\n gap:8px;\n margin-bottom:24px;\n }\n\n .agenda-tab{\n padding:14px 8px;\n font-size:13px;\n border-radius:7px;\n }\n\n .day-heading{\n font-size:27px;\n margin-bottom:20px;\n }\n\n .agenda-card{\n margin-bottom:18px;\n padding:20px 18px;\n border-radius:12px;\n }\n\n .agenda-card h3{\n font-size:17px;\n }\n\n .agenda-card ul{\n padding-left:22px;\n }\n\n .agenda-card--break{\n padding:14px 18px;\n }\n\n .group-heading{\n display:block;\n }\n\n .group-detail{\n display:block;\n margin-top:6px;\n }\n\n .agenda-card--bootcamps{\n padding:0;\n }\n\n .agenda-card--group{\n padding:22px 16px 24px;\n }\n\n .agenda-card--bootcamps .sub-card{\n padding:23px 21px 25px;\n }\n\n .agenda-card--roundtables .sub-card{\n padding:22px 20px 24px;\n }\n\n .sub-card__label{\n margin-bottom:20px;\n }\n\n .sub-card h4{\n font-size:17px;\n }\n\n .sub-card ul{\n margin-top:21px;\n padding-left:24px;\n font-size:15px;\n }\n\n .agenda-card--tech .sub-card{\n min-height:86px;\n }\n\n .navigation-button{\n width:100%;\n }\n}\n<\/style>\n<\/head>\n\n<body id=\"top\">\n\n<main class=\"agenda-shell\">\n\n<nav class=\"agenda-tabs\" role=\"tablist\" aria-label=\"Agenda days\">\n <button class=\"agenda-tab active\" type=\"button\" data-day=\"day1\" role=\"tab\" aria-selected=\"true\">\n DAY 1\n <\/button>\n\n <button class=\"agenda-tab\" type=\"button\" data-day=\"day2\" role=\"tab\" aria-selected=\"false\">\n DAY 2\n <\/button>\n<\/nav>\n\n\n\n\n<section class=\"agenda-panel active\" id=\"day1\" role=\"tabpanel\">\n\n<h2 class=\"day-heading\">Tuesday, 6 October<\/h2>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-main\">\n <span class=\"break-time\">17:00 \u2013 18:00<\/span>\n <div class=\"break-title\">Pre-registration <span style=\"font-weight:600; color:var(--muted);\">(badge collection)<\/span><\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--dinner\">\n <span class=\"session-time\">18:00<\/span>\n <span class=\"session-label\">NETWORKING DRINKS \u00b7 POWERED BY ASPER<\/span>\n <h3>Networking Drinks at Martini Bar<\/h3>\n\n <div class=\"dinner-details\">\n <div class=\"dinner-detail dinner-location\">\n <strong>Location:<\/strong>\n <a href=\"https:\/\/www.millenniumhotels.com\/en\/chicago\/millennium-knickerbocker-hotel-chicago\/dining-information\/\" target=\"_blank\" rel=\"noopener noreferrer\">Martini Bar<\/a> \u2013 Millennium Hotel Knickerbocker Chicago, 163 East Walton Place, Chicago, IL 60611\n <\/div>\n <\/div>\n\n <p class=\"dinner-note\">Join fellow attendees for informal networking drinks before the forum begins.<\/p>\n<\/article>\n\n<h2 class=\"day-heading\">Forum Day 1 \u2013 October 7<\/h2>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">08:00<\/span>\n <div class=\"break-title\">Welcome Coffee & Registration<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--remarks\">\n <span class=\"session-time\">08:30<\/span>\n <h3>Opening Remarks<\/h3>\n <p class=\"speaker\"><strong>Chair \u2013 Andy Walter<\/strong> \u2013 P&G CIO & SVP (retired) & CEO<\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">08:40<\/span>\n <h3>Where RGM sits in the organisation \u2014 and why it determines everything else<\/h3>\n <ul>\n <li>Examine how RGM's placement \u2014 inside sales, inside finance, or as a standalone function \u2014 determines its ability to act as an objective cross-functional lens rather than an advocate for one agenda.<\/li>\n <li>Learn how to win over sales teams that don't believe in the value of taking price \u2014 the internal political challenge that practitioners cited more than any external pressure.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Julie Oxner<\/strong> \u2013 Vice President of Revenue Growth Management \u2013 <strong>Nissin Foods USA<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">09:10<\/span>\n <h3>The Evolving Impact of AI on Consumer Goods & Retail<\/h3>\n <ul>\n <li>Getting beyond the marketing-speak, what can the emerging technology actually do.<\/li>\n <li>What does it mean for consumers, manufacturer and retailers.<\/li>\n <li>Where are the right areas to focus your business to get the most from these capabilities as they mature.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Adam Ben-Yousef<\/strong> \u2013 Senior Vice President, Revenue Growth Management \u2013 <strong>o9 Solutions<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">09:40<\/span>\n <h3>How to design and execute multi-year PPA, what role RGM plays, how to build a strategy, how to sell it internally, externally, and govern it<\/h3>\n <ul>\n <li>Build and execute a multi-year PPA roadmap that links pricing, packs, channels, and cost scenarios into a clear strategic architecture.<\/li>\n <li>Position RGM as the owner of PPA \u2014 driving strategy, securing internal and external buy-in, and setting up governance to ensure long-term execution discipline.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Colin McQuay<\/strong> \u2013 Sr. Director, Head of Strategic Revenue Management \u2013 <strong>Nestl\u00e9 USA<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">10:10<\/span>\n <div class=\"break-title\">Networking Coffee<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">10:50<\/span>\n <h3>Agentic AI in RGM: First Enterprise Pilot Learnings \u2014 What works, what doesn't, and what's next<\/h3>\n <ul>\n <li>Agentic AI in RGM: Real-world learnings from deploying AI across RGM and trade promotion at scale.<\/li>\n <li>From Pilot to Production: Early results, practical metrics and the key challenges of implementing AI in commercial environments.<\/li>\n <li>What Makes AI Work: The critical role of data boundaries, guardrails and CPG commercial context in turning AI into actionable intelligence.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Max Vliegenthart<\/strong> \u2013 Chief Revenue Officer \u2013 <strong>Visualfabriq<\/strong><br>\n <strong>Mathew Evans<\/strong> \u2013 Pre-Sales Director \u2013 <strong>Visualfabriq<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">11:20<\/span>\n <span class=\"session-label\">INSPIRATIONAL LEADERS PANEL<\/span>\n <h3>Tariffs and input cost volatility: holding pricing discipline when everything is moving<\/h3>\n <ul>\n <li>Hear how across food, beverage, and personal care are sequencing the absorb\/pass-through decision and the internal governance that holds that line under pressure.<\/li>\n <li>Learn how to model tariff exposure across a portfolio and convert that analysis into a commercial narrative \u2014 for retailers, leadership, and sales teams.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Natalia Glushchenko<\/strong> \u2013 Revenue Growth Management Leader \u2013 <strong>ex-Peet\u2019s, ex-Danone<\/strong><br>\n <strong>Eric Rudolph<\/strong> \u2013 VP RGM and Customer Development \u2013 <strong>Ricola<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">11:50<\/span>\n <h3>The Commercial Operating System of the Future: How agentic intelligence will transform planning, decisions, and growth<\/h3>\n <ul>\n <li>How agentic intelligence can move organisations from fragmented processes to connected, adaptive decision-making.<\/li>\n <li>Exploring how AI-powered intelligence could fundamentally change the way commercial teams plan, decide and drive performance.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Tarun Kataria<\/strong> \u2013 Chief Customer Officer \u2013 <strong>AsperAi<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">12:20<\/span>\n <div class=\"break-title\">Networking Lunch<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--parallel\">\n <span class=\"session-time\">13:30<\/span>\n <div class=\"parallel-grid\">\n <div class=\"sub-card\">\n <h4>The Sticky Plaster: Why RGM Should Be Trying to Make Itself Obsolete<\/h4>\n <ul>\n <li>Why RGM keeps inheriting products, packs and prices that were never tested with shoppers \u2014 and how to stop being the last stop before launch.<\/li>\n <li>Three ways category, innovation and brand teams are already building commercial testing into ideation and design, with real launch results.<\/li>\n <li>Future focused tools and where \"synthetic respondents\" still can't be trusted with your pricing calls.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Andy O'Brien<\/strong> \u2013 VP of FMCG & Retail, <strong>EPIC Insights<\/strong><\/p>\n <\/div>\n <div class=\"sub-card\">\n <h4>Balancing volume growth and profitability: the mandate that's harder than it sounds<\/h4>\n <ul>\n <li>Understand how the shift from post-pandemic stimulus-driven volume growth to a cautious, tactical pricing environment is changing the commercial mandate for RGM leaders.<\/li>\n <li>Learn how to build a \"balanced growth\" framework that gives leadership the narrative they need while giving RGM teams the lever flexibility to respond to market conditions.<\/li>\n <\/ul>\n <\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--parallel\">\n <span class=\"session-time\">14:00<\/span>\n <div class=\"parallel-grid\">\n <div class=\"sub-card\">\n <h4>RGM Value comes from the differences we create not the investments we make<\/h4>\n <ul>\n <li>How can RGM teams identify the pricing, pack, promotion and portfolio differences that genuinely create incremental value rather than simply increasing investment?<\/li>\n <li>How do we shift from measuring RGM investment and activity to measuring the commercial impact and value created?<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Wade Locklear<\/strong> \u2013 Sr. Director Enterprise Revenue Growth Management \u2013 <strong>Altria Group<\/strong><\/p>\n <\/div>\n <div class=\"sub-card\">\n <h4>Closing the strategy-to-execution gap: from insight designed to impact delivered<\/h4>\n <ul>\n <li>Understand why RGM insights fail to translate into execution \u2014 the structural, cultural, and process gaps that exist between the RGM function and the commercial teams it serves.<\/li>\n <li>Explore the storytelling and influencing skills that RGM leaders need to drive strategic outcomes \u2014 moving beyond analytical output to commercial persuasion.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Natalia Glushchenko<\/strong> \u2013 Revenue Growth Management Leader \u2013 <strong>ex-Peet\u2019s, ex-Danone<\/strong><\/p>\n <\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">14:30<\/span>\n <div class=\"break-title\">Networking Coffee<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">15:00<\/span>\n <h3>From Study to Simulation in Weeks: BIC's Living Model for RGM Decisions<\/h3>\n <ul>\n <li>A joint readout from BIC, Buynomics, and EPIC on bringing consumer survey data into BIC's pricing and preference model.<\/li>\n <li>The journey: where BIC started, the questions behind the model's recommendations, how EPIC's research fed in, and what the recalibration showed.<\/li>\n <li>How a focused study becomes part of a live simulation, and what that means for BIC's pricing, packaging, and portfolio decisions.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Mark Campbell<\/strong> \u2013 Director, Revenue Growth Management \u2013 <strong>BIC<\/strong><br>\n <strong>Louise Verde<\/strong> \u2013 Customer Success Director \u2013 <strong>EPIC<\/strong><br>\n <strong>Tim Schneider<\/strong> \u2013 Head of Sales Engineering & Partnerships \u2013 <strong>Buynomics<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">15:30<\/span>\n <h3>The Innovation Playbook: Lessons from History, Signals for the Future<\/h3>\n <ul>\n <li>If innovation have a shelf life, what history suggests and how an organization can leverage that to prepare for launch strategy.<\/li>\n <li>Today\u2019s winner can be tomorrow\u2019s replacement candidate, how to beat the odds in protecting your space.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Sunny Yurasek<\/strong> \u2013 Sr. Director, Advanced Analytics & RGM \u2013 <strong>Wells Enterprises<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">16:00<\/span>\n <span class=\"session-label\">TECH DEMO<\/span>\n <h3>Tech Demo \u2013 Visfab<\/h3>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">16:30<\/span>\n <span class=\"session-label\">TECH DEMO<\/span>\n <h3>Tech Demo \u2013 Asper<\/h3>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">17:00<\/span>\n <span class=\"session-label\">TECH DEMO<\/span>\n <h3>Tech Demo \u2013 o9<\/h3>\n<\/article>\n\n<article class=\"agenda-card agenda-card--remarks\">\n <span class=\"session-time\">17:30<\/span>\n <h3>Closing Remarks<\/h3>\n<\/article>\n\n<article class=\"agenda-card agenda-card--dinner\">\n <span class=\"session-time\">19:00 \u00b7 approx. 2.5 hours<\/span>\n <span class=\"session-label\">NETWORKING DINNER \u00b7 SPONSORED BY o9<\/span>\n <h3>Networking Dinner<\/h3>\n\n <div class=\"dinner-details\">\n <div class=\"dinner-detail dinner-location\">\n <strong>Location:<\/strong>\n <a href=\"https:\/\/eviechicago.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Evie<\/a>,\n <a href=\"https:\/\/www.google.com\/maps\/place\/The+Evie\/@41.8960345,-87.6291431,1378m\/data=!3m1!1e3!4m6!3m5!1s0x880e2d4216ccfa7f:0xd6a49638d81a7949!8m2!3d41.8921956!4d-87.6239094!16s%2Fg%2F11stz1cypk?entry=ttu&g_ep=EgoyMDI2MDgzMS4wIKXMDSoASAFQAw%3D%3D\" target=\"_blank\" rel=\"noopener noreferrer\">537 N. Michigan Ave, Chicago, IL 60611<\/a>\n <\/div>\n <\/div>\n\n <p class=\"dinner-note\">The Evie is approximately a 15-minute walk from the forum venue.<\/p>\n\n <div class=\"dinner-gallery\" aria-label=\"The Evie restaurant gallery\">\n <a href=\"https:\/\/eviechicago.com\/gallery\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View The Evie gallery\">\n <img decoding=\"async\" src=\"https:\/\/cdn.bckstg.app\/media\/414\/DSC06191.jpg\" alt=\"The Evie dining room on Michigan Avenue\" loading=\"lazy\" referrerpolicy=\"no-referrer\">\n <\/a>\n <a href=\"https:\/\/eviechicago.com\/gallery\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View The Evie gallery\">\n <img decoding=\"async\" src=\"https:\/\/cdn.bckstg.app\/media\/418\/DSC06288.jpg\" alt=\"The Evie restaurant interior\" loading=\"lazy\" referrerpolicy=\"no-referrer\">\n <\/a>\n <a href=\"https:\/\/eviechicago.com\/gallery\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"View The Evie gallery\">\n <img decoding=\"async\" src=\"https:\/\/cdn.bckstg.app\/media\/7581\/TheEvie-Event-8854.jpeg\" alt=\"Dinner atmosphere at The Evie overlooking Michigan Avenue\" loading=\"lazy\" referrerpolicy=\"no-referrer\">\n <\/a>\n <\/div>\n<\/article>\n\n<div class=\"day-navigation\">\n <button class=\"navigation-button\" type=\"button\" data-go-day=\"day2\">\n Continue to Day 2 <span aria-hidden=\"true\">\u2192<\/span>\n <\/button>\n<\/div>\n\n<\/section>\n\n\n\n\n<section class=\"agenda-panel\" id=\"day2\" role=\"tabpanel\">\n\n<h2 class=\"day-heading\">Forum Day 2 \u2013 October 8<\/h2>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">08:30<\/span>\n <div class=\"break-title\">Welcome Coffee & Registration<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card agenda-card--remarks\">\n <span class=\"session-time\">09:00<\/span>\n <h3>Opening Remarks<\/h3>\n <p class=\"speaker\"><strong>Chairperson<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">09:10<\/span>\n <h3>Influencing the retailer: making the case for smarter shelf pricing decisions<\/h3>\n <ul>\n <li>Build a data-led commercial case that shows retailers the margin and category value left on the table with suboptimal shelf pricing \u2014 and the analytical tools that make that argument credible.<\/li>\n <li>Understand the specific challenge of store brand pricing dynamics \u2014 navigating retailer brand strategy without ceding category control or leaving mutual value unrealised.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Marc Kennedy<\/strong> \u2013 Director of Revenue Growth Management \u2013 <strong>Land O\u2019Frost<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">09:40<\/span>\n <h3>A Pricing Tool Doesn't Make You Money. A Decision Does.<\/h3>\n <ul>\n <li>Sophisticated tools still get stuck, because pricing problems don't repeat themselves the same way twice. Every category, retailer relationship, and cost environment breaks the model differently. What actually solves it isn't a better algorithm; it's having seen the failure mode before. RML's edge comes from pattern-recognition built over hundreds of engagements, codified and accelerated with AI, so we're not solving from scratch every time, we're solving from precedent.<\/li>\n <li>This isn't a tool you buy or a deck you file away, it's a transformation that gets into the brain of the company. Old-school software gives you a static model that goes stale the moment your market shifts. Old-school consulting gives you a report and walks away. What we build stays inside the organization, keeps learning from every pricing decision made after we leave, and keeps getting sharper, so the company's ability to price well compounds instead of resetting to zero every planning cycle.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Marc Carias<\/strong> \u2013 Director \u2013 <strong>Revenue Management Labs<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">10:10<\/span>\n <div class=\"break-title\">Networking Coffee<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">10:40<\/span>\n <span class=\"session-label\">INSPIRATIONAL CLOSING LEADERS PANEL<\/span>\n <h3>The Future of Revenue Growth Management: What's Next for FMCG Leaders?<\/h3>\n <ul>\n <li>Explore how AI, digital commerce, and retailer transformation will reshape RGM over the next five years.<\/li>\n <li>Identify emerging capabilities and organizational structures required for future success.<\/li>\n <li>Develop an action plan for accelerating RGM maturity and sustainable growth.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Tuomas Penttinen<\/strong> \u2013 Senior Director RGM \u2013 <strong>o9 Solutions<\/strong><br>\n <strong>Kristen Rice<\/strong> \u2013 Senior Manager Strategic RGM \u2013 <strong>Wells Enterprises<\/strong><br>\n <strong>Boyan Nikolov<\/strong> \u2013 Managing Director \u2013 <strong>Philipp Morris US<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--group agenda-card--roundtables\">\n <span class=\"session-time\">11:20<\/span>\n <span class=\"session-label\">WORKING ROUNDTABLES \u00b7 1 HOUR<\/span>\n <div class=\"group-heading\"><h3>Peer discussion sessions<\/h3><\/div>\n <div class=\"sub-card-list\">\n <div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 1<\/span>\n <h4>Leveraging Consumer and Shopper Insights for Better Commercial Decisions<\/h4>\n <p class=\"speaker\"><strong>Lara Jarvis<\/strong> \u2013 Director Bottler Franchise \u2013 RGM \u2013 <strong>Coca-Cola<\/strong><\/p>\n <\/div>\n <div class=\"sub-card\">\n <span class=\"sub-card__label\">ROUNDTABLE 2<\/span>\n <h4>From AI Insights to RGM Impact: How Do We Turn Decision Intelligence into Action?<\/h4>\n <p class=\"speaker\"><strong>Prabhu Rajendran<\/strong> \u2013 Senior Manager Global Strategic Pricing at <strong>Thermo Fisher Scientific<\/strong><\/p>\n <\/div>\n <div class=\"sub-card\"><span class=\"sub-card__label\">ROUNDTABLE 3<\/span><h4>Trade terms: the hidden RGM lever nobody talks about publicly<\/h4><\/div>\n <div class=\"sub-card\"><span class=\"sub-card__label\">ROUNDTABLE 4<\/span><h4>Competing with private label and micro-brands: where is RGM genuinely helping and where is it not enough?<\/h4><\/div>\n <div class=\"sub-card\"><span class=\"sub-card__label\">ROUNDTABLE 5<\/span><h4>RGM\u2013Sales Collaboration in Daily Decision Making<\/h4><\/div>\n <div class=\"sub-card\"><span class=\"sub-card__label\">ROUNDTABLE 6<\/span><h4>The Insurgent Challenge: Rethinking RGM in the Age of Micro-Brands & M&A<\/h4><\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">12:20<\/span>\n <h3>Smarter Operations, Stronger Margins: Putting AI to Work<\/h3>\n <p>As AI becomes embedded in core planning and finance workflows, Consumer Products manufacturers have new opportunities to modernize S&OP and improve decision-making. Explore how AI-powered forecasting can enable more strategic, data-driven Revenue Growth Management, while automation strengthens efficiency and control across settlement validation, reconciliation, and governance.<\/p>\n <p class=\"speaker\"><strong>Joel Cartwright<\/strong> \u2013 Industry Principal, Consumer Products \u2013 <strong>Vistex<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card agenda-card--break\">\n <div class=\"break-left\">\n <span class=\"break-time\">12:50<\/span>\n <div class=\"break-title\">Networking Lunch<\/div>\n <\/div>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">13:50<\/span>\n <h3>Mix management as a strategic lever: from accidental outcome to deliberate decision<\/h3>\n <ul>\n <li>Learn how to orchestrate channel mix, pack mix, and brand mix simultaneously to support premiumisation, protect core SKUs, and grow into underserved affordability segments.<\/li>\n <li>Build a mix management framework that is resilient to private label pressure and micro-brand disruption \u2014 using portfolio simplification and focused innovation as complementary tools.<\/li>\n <\/ul>\n <p class=\"speaker\"><strong>Denise Alves<\/strong> \u2013 Vice president, Sales Strategy \u2013 <strong>Group Bel Canada<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">14:20<\/span>\n <h3>From Insight to Impact: Building a Connected RGM Growth System in LATAM<\/h3>\n <p>The session would focus on how RGM can evolve from fragmented analytics and isolated tools into a connected growth capability \u2014 linking strategy, data, commercial decisions, market execution, and adoption to accelerate profitable growth.<\/p>\n <p>I think this topic connects well with several of the themes in the agenda, particularly the strategy-to-execution gap, data foundations, AI-enabled RGM, and the broader evolution of RGM as a driver of profitable growth.<\/p>\n <p class=\"speaker\"><strong>Marcelle Cruz Alvarado<\/strong> \u2013 RGM Capabilities Senior Director \u2013 <strong>Pepsico Latam<\/strong><\/p>\n<\/article>\n\n<article class=\"agenda-card\">\n <span class=\"session-time\">14:40<\/span>\n <h3>Competition, M&A, and the micro-brand insurgency: how do large CPGs stay agile?<\/h3>\n <ul>\n <li>Examine the rise of micro-brands and insurgent players who compete not on radical innovation but on cost economies and targeted consumer reach \u2014 and the RGM response that actually works.<\/li>\n <li>Understand how M&A activity is reshaping the competitive landscape and creating pricing dynamics that require faster commercial repositioning than most RGM cycles allow.<\/li>\n <\/ul>\n<\/article>\n\n<article class=\"agenda-card agenda-card--remarks\">\n <span class=\"session-time\">15:10<\/span>\n <h3>Closing Remarks<\/h3>\n<\/article>\n\n<div class=\"day-navigation\">\n <a class=\"navigation-button navigation-button--secondary\" href=\"#top\">Back to top \u2191<\/a>\n<\/div>\n\n<\/section>\n\n<\/main>\n\n\n<script>\nconst tabs = document.querySelectorAll('.agenda-tab');\nconst panels = document.querySelectorAll('.agenda-panel');\n\nfunction showDay(dayId) {\n\n tabs.forEach(tab => {\n const active = tab.dataset.day === dayId;\n\n tab.classList.toggle('active', active);\n tab.setAttribute(\n 'aria-selected',\n active ? 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