{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2025-07-21T14:58:57","modified_gmt":"2025-07-21T14:58:57","slug":"content","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/fmcg-usa-2025\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t
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EPP FMCG\/CPG Revenue Growth
Management Forum America 2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CONTENT HUB<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Access exclusive, industry-led insights for free! Complete the form\u00a0once<\/strong>\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tget instant access here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Indirect Routes to Market in CPG: From Obscurity to Transparency\u202f <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our partner, <\/span>Visualfabriq\u2019s<\/span> whitepaper introduces a dual-view approach to managing complex routes to market in the CPG industry. By distinguishing between a commercial view (deals, promotions, contracts) and <\/span>a logistics<\/span> view (sourcing and distribution), the software enables full visibility across fragmented data flows. This structure supports <\/span>accurate<\/span> forecasting, trade spend optimization, and financial control\u2014even in indirect and hybrid channels. With sourcing and distribution ratios, CPG teams gain granular insights into profitability and performance. <\/span>Visualfabriq\u2019s<\/span> methodology<\/span> transforms opaque networks into transparent ecosystems, empowering smarter planning and faster execution across all market channels.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fill out the form above to access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Turning Data-Driven RGM Insights into Action: Lessons from BIC<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This article shares key takeaways from a recent Buynomics webinar featuring Kelly Rolader, Global VP of Revenue Growth at BIC.<\/span><\/p>

Discover how BIC is putting its RGM strategy into action by turning data into commercial results, strengthening internal capabilities, and creating value across the value chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Step It Up with Term Trades<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Download our guide, created by our partner Vistex, to learn how to reduce costs, mitigate risks, and unlock profitable growth. Discover why traditional trade terms need to evolve, the three essential steps to success\u2014Digitalization, Analysis, and Joint Business Planning\u2014and how to transition from reactive cost-splitting to proactive margin building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fill out the form above to access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FIRECHAT: Local vs. Global: How we aligned Local Initiatives and Global Strategies to reach a breakthrough in deploying our RGM strategy. Common pitfalls and universal recipes for success<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In this Firechat, Magda Cegielska<\/strong> (BAT), Juliana L. Jalon<\/strong> (BAT Italy), and moderator Ajay Ahuja<\/strong> (Kellanova) share how their teams aligned local initiatives with global strategy to deliver a breakthrough in RGM execution.<\/p>

They discuss key challenges, common pitfalls and the success factors that enabled effective global to local alignment, offering valuable takeaways for any RGM, commercial or finance leader.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fill out the form above to access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Global Revenue Management Study 2024 | The AI revolution:\nAugmenting human acumen with cutting-edge technology<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In this 2024 edition of the Global Revenue Management Study, our Partner XTEL has engaged with FMCG executives to delve into the AI revolution in Revenue Growth Management (RGM). The consensus is clear: AI is no longer just a buzzword\u2014it\u2019s a business reality. At XTEL, we are convinced that a blend of AI and human intelligence is what will uncover new competitive advantages for your business.<\/p>

This report explores how four years of market disruptions have shaped performance and priorities among FMCGs, underscoring the essential role of digitalisation and AI in creating a data-driven, competitive, and forward-thinking FMCG sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Gold Partners<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Silver Partners<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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EPP FMCG\/CPG Revenue Growth Management Forum America 2025 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed get instant access here Indirect Routes to Market in CPG: From Obscurity to Transparency\u202f Our partner, Visualfabriq\u2019s whitepaper introduces a dual-view approach to managing complex […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nContent - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum USA 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-usa-2025\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum USA 2025\" \/>\n<meta property=\"og:description\" content=\"EPP FMCG\/CPG Revenue Growth Management Forum America 2025 CONTENT HUB Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed get instant access here Indirect Routes to Market in CPG: From Obscurity to Transparency\u202f Our partner, Visualfabriq\u2019s whitepaper introduces a dual-view approach to managing complex […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.pricingplatform.com\/fmcg-usa-2025\/content\/\" \/>\n<meta property=\"og:site_name\" content=\"EPP GLOBAL FMCG\/CPG Revenue Growth Management Forum USA 2025\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T14:58:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.pricingplatform.com\/fmcg-usa-2025\/wp-content\/uploads\/2025\/07\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/events.pricingplatform.com\\\/fmcg-usa-2025\\\/content\\\/\",\"url\":\"https:\\\/\\\/events.pricingplatform.com\\\/fmcg-usa-2025\\\/content\\\/\",\"name\":\"Content - 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