{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2026-02-11T15:46:10","modified_gmt":"2026-02-11T15:46:10","slug":"content","status":"publish","type":"page","link":"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-77f64fe e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"77f64fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9a24f88 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9a24f88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b58a72b elementor-widget elementor-widget-heading\" data-id=\"b58a72b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FMCG\/CPG Revenue Management Forum Asia 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54ed9b elementor-widget elementor-widget-heading\" data-id=\"f54ed9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f634ef4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"f634ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28497a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a28497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access exclusive, industry-led insights for free! Complete the form\u00a0<strong>once<\/strong>\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a79c87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6a79c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=2001\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">get instant access here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b59908c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"b59908c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b6b8ce9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b6b8ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8577c3 elementor-widget elementor-widget-image\" data-id=\"f8577c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2026\/02\/EPP-FMCGCPF-RGM-ASIA-Whitepaper-Cover-724x1024.jpg\" class=\"attachment-large size-large wp-image-3984\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2026\/02\/EPP-FMCGCPF-RGM-ASIA-Whitepaper-Cover-724x1024.jpg 724w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2026\/02\/EPP-FMCGCPF-RGM-ASIA-Whitepaper-Cover-212x300.jpg 212w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2026\/02\/EPP-FMCGCPF-RGM-ASIA-Whitepaper-Cover-768x1086.jpg 768w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2026\/02\/EPP-FMCGCPF-RGM-ASIA-Whitepaper-Cover-1086x1536.jpg 1086w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2026\/02\/EPP-FMCGCPF-RGM-ASIA-Whitepaper-Cover.jpg 1241w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e51c99c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e51c99c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d4780 elementor-widget elementor-widget-heading\" data-id=\"d3d4780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Predictions, Priorities &amp; Paths to Profitable Growth<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c41fb elementor-widget elementor-widget-heading\" data-id=\"c9c41fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Exclusive Insights from senior RGM leaders in Asia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36432a1 elementor-widget elementor-widget-text-editor\" data-id=\"36432a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"135\" data-end=\"243\">Revenue Growth Management across Asia has the tools, the data and the frameworks. What\u2019s missing? Execution.<\/p><p data-start=\"245\" data-end=\"483\">In this exclusive EPP whitepaper, senior RGM leaders across APAC share what is really changing, how AI should be balanced with commercial judgement, and the concrete actions companies must take now to turn insight into sustainable growth.<\/p><p data-start=\"485\" data-end=\"591\">If you are responsible for pricing, RGM or commercial strategy in FMCG and CPG, this is essential reading.<\/p><p data-start=\"593\" data-end=\"639\"><strong data-start=\"593\" data-end=\"639\">Download the exclusive EPP whitepaper now.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3185c90 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3185c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=2001\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">aCCESS THE WHITEPAPER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-209ef12 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"209ef12\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c8e59c4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c8e59c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6714677 elementor-widget elementor-widget-image\" data-id=\"6714677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/12\/FMCGCPG-EU-2025-1024x1024.png\" class=\"attachment-large size-large wp-image-3792\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/12\/FMCGCPG-EU-2025-1024x1024.png 1024w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/12\/FMCGCPG-EU-2025-300x300.png 300w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/12\/FMCGCPG-EU-2025-150x150.png 150w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/12\/FMCGCPG-EU-2025-768x768.png 768w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/12\/FMCGCPG-EU-2025.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-aff7141 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"aff7141\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7fed7 elementor-widget elementor-widget-heading\" data-id=\"0b7fed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Unlocking Quality Revenue Growth through consumer-centric PPA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e10a7b elementor-widget elementor-widget-text-editor\" data-id=\"7e10a7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">In this on-demand keynote from the EPP FMCG\/CPG RGM Forum Europe 2025, <strong>Cecilia Mallen Wiechers &#8211; Global RGM Director &#8211; PepsiCo<\/strong>, shares how FMCG organisations can drive quality revenue growth through consumer-centric price-pack architecture (PPA), improved promotion effectiveness, and smarter navigation of regulatory change.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dead23 elementor-widget elementor-widget-heading\" data-id=\"8dead23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fill out the form above to access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-90dc87f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"90dc87f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9ad671c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9ad671c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80c77d1 elementor-widget elementor-widget-image\" data-id=\"80c77d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/1.png\" class=\"attachment-full size-full wp-image-3009\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/1.png 1200w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/1-300x157.png 300w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/1-1024x535.png 1024w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/1-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-80c0513 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"80c0513\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0563780 elementor-widget elementor-widget-heading\" data-id=\"0563780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Indirect Routes to Market in CPG: From Obscurity to Transparency\u202f <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67aa7bc elementor-widget elementor-widget-text-editor\" data-id=\"67aa7bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x_MsoNormal\"><span class=\"TextRun SCXW129879199 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW129879199 BCX0\">Our partner, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW129879199 BCX0\">Visualfabriq\u2019s<\/span><span class=\"NormalTextRun SCXW129879199 BCX0\"> whitepaper introduces a dual-view approach to managing complex routes to market in the CPG industry. By distinguishing between a commercial view (deals, promotions, contracts) and <\/span><span class=\"NormalTextRun SCXW129879199 BCX0\">a logistics<\/span><span class=\"NormalTextRun SCXW129879199 BCX0\"> view (sourcing and distribution), the software enables full visibility across fragmented data flows. This structure supports <\/span><span class=\"NormalTextRun SCXW129879199 BCX0\">accurate<\/span><span class=\"NormalTextRun SCXW129879199 BCX0\"> forecasting, trade spend optimization, and financial control\u2014even in indirect and hybrid channels. With sourcing and distribution ratios, CPG teams gain granular insights into profitability and performance. <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW129879199 BCX0\">Visualfabriq\u2019s<\/span> <span class=\"NormalTextRun SCXW129879199 BCX0\">methodology<\/span><span class=\"NormalTextRun SCXW129879199 BCX0\"> transforms opaque networks into transparent ecosystems, empowering smarter planning and faster execution across all market channels.<\/span><\/span><span class=\"EOP SCXW129879199 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e314550 elementor-widget elementor-widget-heading\" data-id=\"e314550\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fill out the form above to access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-09d9c4e e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"09d9c4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-cab5a7e e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"cab5a7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dbf07f elementor-widget elementor-widget-image\" data-id=\"3dbf07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/2.png\" class=\"attachment-full size-full wp-image-3008\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/2.png 1200w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/2-300x157.png 300w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/2-1024x535.png 1024w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/2-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6974273 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6974273\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40c3582 elementor-widget elementor-widget-heading\" data-id=\"40c3582\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Turning Data-Driven RGM Insights into Action: Lessons from BIC<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c9993 elementor-widget elementor-widget-text-editor\" data-id=\"b5c9993\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"x_MsoNormal\"><span data-olk-copy-source=\"MessageBody\">This article shares key takeaways from a recent Buynomics webinar featuring Kelly Rolader, Global VP of Revenue Growth at BIC.<\/span><\/p><p class=\"x_MsoNormal\">Discover how BIC is putting its RGM strategy into action by turning data into commercial results, strengthening internal capabilities, and creating value across the value chain.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a3806d elementor-widget elementor-widget-heading\" data-id=\"9a3806d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fill out the form above to access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-03e15f5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"03e15f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e1ddc34 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e1ddc34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df6db07 elementor-widget elementor-widget-image\" data-id=\"df6db07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/Untitled-design-3.png\" class=\"attachment-full size-full wp-image-3012\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/Untitled-design-3.png 1200w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/Untitled-design-3-300x157.png 300w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/Untitled-design-3-1024x535.png 1024w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/Untitled-design-3-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8dd4bb6 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"8dd4bb6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d65e79 elementor-widget elementor-widget-heading\" data-id=\"9d65e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Step It Up with Term Trades<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe4db1 elementor-widget elementor-widget-text-editor\" data-id=\"9fe4db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"86\" data-end=\"318\">Download our guide, created by our partner Vistex, to learn how to reduce costs, mitigate risks, and unlock profitable growth. Discover why traditional trade terms need to evolve, the three essential steps to success\u2014Digitalization, Analysis, and Joint Business Planning\u2014and how to transition from reactive cost-splitting to proactive margin building.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf4557 elementor-widget elementor-widget-heading\" data-id=\"bcf4557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fill out the form above to access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c54c16c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"c54c16c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-033b504 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"033b504\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-605c4b4 elementor-widget elementor-widget-image\" data-id=\"605c4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/4.png\" class=\"attachment-full size-full wp-image-3006\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/4.png 1200w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/4-300x157.png 300w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/4-1024x535.png 1024w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/4-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1c6c4af e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"1c6c4af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8f6d30 elementor-widget elementor-widget-heading\" data-id=\"f8f6d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">FIRECHAT: Local vs. Global: How we aligned Local Initiatives and Global Strategies to reach a breakthrough in deploying our RGM strategy. Common pitfalls and universal recipes for success<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29b1c2 elementor-widget elementor-widget-text-editor\" data-id=\"f29b1c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"86\" data-end=\"318\">In this Firechat, <strong data-start=\"104\" data-end=\"123\">Magda Cegielska<\/strong> (BAT), <strong data-start=\"131\" data-end=\"151\">Juliana L. Jalon<\/strong> (BAT Italy), and moderator <strong data-start=\"179\" data-end=\"193\">Ajay Ahuja<\/strong> (Kellanova) share how their teams aligned local initiatives with global strategy to deliver a breakthrough in RGM execution.<\/p><p data-start=\"320\" data-end=\"509\">They discuss key challenges, common pitfalls and the success factors that enabled effective global to local alignment, offering valuable takeaways for any RGM, commercial or finance leader.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fb395 elementor-widget elementor-widget-heading\" data-id=\"a0fb395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fill out the form above to access<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-524a8d6 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"524a8d6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b3323d4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b3323d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d70e77 elementor-widget elementor-widget-image\" data-id=\"5d70e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/5.png\" class=\"attachment-full size-full wp-image-3005\" alt=\"\" srcset=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/5.png 1200w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/5-300x157.png 300w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/5-1024x535.png 1024w, https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2025\/07\/5-768x401.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-bca53ea e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"bca53ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b27ca elementor-widget elementor-widget-heading\" data-id=\"b5b27ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Global Revenue Management Study 2024 | The AI revolution:\nAugmenting human acumen with cutting-edge technology<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5eae5d elementor-widget elementor-widget-text-editor\" data-id=\"e5eae5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this 2024 edition of the Global Revenue Management Study, our Partner XTEL has engaged with FMCG executives to delve into the AI revolution in Revenue Growth Management (RGM). The consensus is clear: AI is no longer just a buzzword\u2014it\u2019s a business reality. At XTEL, we are convinced that a blend of AI and human intelligence is what will uncover new competitive advantages for your business.<\/p><p style=\"font-weight: 400;\">This report explores how four years of market disruptions have shaped performance and priorities among FMCGs, underscoring the essential role of digitalisation and AI in creating a data-driven, competitive, and forward-thinking FMCG sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FMCG\/CPG Revenue Management Forum Asia 2026 Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed get instant access here Predictions, Priorities &amp; Paths to Profitable Growth Exclusive Insights from senior RGM leaders in Asia Revenue Growth Management across Asia has the tools, the data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content - FMCG\/CPG Revenue Management Forum Asia 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - FMCG\/CPG Revenue Management Forum Asia 2026\" \/>\n<meta property=\"og:description\" content=\"FMCG\/CPG Revenue Management Forum Asia 2026 Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed get instant access here Predictions, Priorities &amp; Paths to Profitable Growth Exclusive Insights from senior RGM leaders in Asia Revenue Growth Management across Asia has the tools, the data [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/content\/\" \/>\n<meta property=\"og:site_name\" content=\"FMCG\/CPG Revenue Management Forum Asia 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T15:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/wp-content\/uploads\/2026\/02\/EPP-FMCGCPF-RGM-ASIA-Whitepaper-Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1241\" \/>\n\t<meta property=\"og:image:height\" content=\"1755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/content\/\",\"url\":\"https:\/\/events.pricingplatform.com\/fmcg-asia-2026\/content\/\",\"name\":\"Content - 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